• 한국컴퓨터산업학회논문지
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• 제4권12호
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• pp.919-936
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• 2003

최근 인터넷상에서 전자상거래가 활성화되면서 쇼핑몰에 대한 관심이 날이 갈수록 증대되고 있다. 그러나 쇼핑몰 시스템에 대한 소비자들의 다양한 요구와 기대에도 불구하고 단지 상품만 전시되고 있는 방법이 이용되고 있다. 본 논문에서는 인공지능 추론기법 중 하나인 사례기반 추론을 이용하여 기존의 쇼핑몰과 차별화된 인터페이스 에이젼트 쇼핑몰 모델을 제시한다. 또한 고객들의 정보를 이용하여 사용자에게 유용한 물품을 추천할 수 있도록 하였다.

• 산업공학
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• 제14권1호
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• pp.84-94
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• 2001

Through the use of internet, a new trend of business which is now known as electronic commerce has emerged. Although the importance of shopping mall design has been mentioned frequently, empirical study towards the design factors has been scarcely carried. The purpose of this study is to identify the relationship between the design factors of a shopping mall and the user characteristics. Result showed that there is a significant relationship between the some design factors of shopping mall and user characteristics. Especially the users of internet shopping mall those who have used the web frequently tend to dislike the diverse use of complex fonts, bold, or italics. The result of this paper can give some ideas to the people who are designing a shopping mall and company who tries to construct a shopping mall.

• 디지털융복합연구
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• 제13권8호
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• pp.83-89
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• 2015

본 연구는 복합쇼핑몰 개발에 있어서 각 사업단계(사업기획단계, 분양준공단계, 관리운영단계)들이 개발사업의 전체적 관점에서 일관성 있는 최종 목적을 위해 그 연관관계가 목적달성에 적합하게 이루어지고 있는가에 대한 실태 분석을 목적으로 구조방정식모형을 이용하여 검정하였다. 분석결과 사업기획단계가 분양준공단계에 양의 영향을 미쳐, 성공적 준공 및 분양을 위해서는 사업기획이 충실히 준비되어야함을 알 수 있었다. 그러나 사업기획단계와 관리운영단계 및 성공정도, 분양준공단계와 관리운영단계 및 성공정도, 관리운영단계와 성공정도 간에는 유의수준 0.05하에서 통계적으로 유의한 관련성을 나타내지 않아서 우리나라 복합쇼핑몰 개발에서의 각 사업단계들이 프로젝트 전체적인 관점에서 일관성 있는 목표달성을 위해 긴밀히 연관되지 못하고 각 단계 자체만의 수익창출을 위해 근시안적으로 업무가 수행되고 있다는 점을 보여주었다.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 1999년도 춘계공동학술대회: 지식경영과 지식공학
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• pp.361-371
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• 1999

This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and tents. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternatives guaranteeing a sense of reality for customers' part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 1999년도 춘계공동학술대회-지식경영과 지식공학
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• pp.361-371
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• 1999

This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and texts. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternative guaranteeing a sense of reality for customers part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.

• 유통과학연구
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• 제19권7호
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• pp.61-73
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• 2021

Purpose: This study offers suggestions to e-commerce companies for increasing shoppers' repurchase intention by considering the effect of distribution information in online shopping. It applies complexity theory to incorporate habitual information search behavior and shopper characteristics into the Stimulus-Organism-Response model and indicates how these complex factors work together in online shopping. Research design, data, and methodology: This study used an interview survey of 158 Vietnamese consumers with an experience of online shopping. A fuzzy-set Qualitative Comparative Analysis (fsQCA) was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. Results: The results (1) indicate the importance of observing information search patterns and investigating their influence on online distribution, and (2) clarify what kind of configurations, under what conditions, predict a high or low outcome; this provides evidence and hints for the development of frameworks for future studies. Conclusions: The findings suggest that shoppers' unconscious, habitual behavior can work with conscious attitude factors, such as satisfaction, to increase their repurchase intention. Hence, e-commerce companies should consider how to present useful distribution information and create functions that allow shoppers to engage with a variety of information while increasing their repurchase intention on the site.

• 한국측량학회지
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• 제31권6_2호
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• pp.511-520
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• 2013

Recently, human activities have expanded from outdoor spaces to indoor spaces since a lot of complex buildings were constructed over the world. Especially, visitors in a shopping mall would like to receive specific information of interest regarding various shopping-related activities as well as shopping itself. However, when it comes to providing the information, existing guide services have some drawbacks. Firstly, the existing services cannot provide visitors with the information of other stores simply and promptly on the current location. Secondly, the services have difficulties in representation and share of the shopping-related knowledge, and in providing inferred information. Thus, the purpose of this study is to develop a method that allows topological analysis utilizing ontology technique around the current position in such shopping mall in order to provide shopping-related information. For this, the shopping activity ontology model is designed, and based on the ontology model, inferencing rules are defined in order to extract the information of interest efficiently through semantic queries. Also, a geocoding method in indoor spaces is used regarding the current location, and optimal routing analysis, which is one of topological analysis, is applied with the result from the semantic queries. As a result, an Android application is developed for 3D visualization and user interface.

• 대한건축학회논문집:계획계
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• 제35권3호
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• pp.3-12
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• 2019

Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

• 한국실내디자인학회논문집
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• 제22권1호
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• pp.283-290
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• 2013

The change of shopping environment created new emerging type of shopping center after 1990's, Urban Entertainment Center(UEC) in northen America. One hand traditional shopping center was retail-centered, the other hand UEC is entertainment-centered and offers the trinity of synergy. Each components, that are retail, dining and entertainment, play a role of drawing people, extending duration of visiting and making people revisit then the synergy makes commercial profit in shopping center. As northen America many of shopping centers with complex have been built in Korea since 2000 and some projects is planning by the change of shopping environment and regenerating urban. Although the term of "UEC" is used in Korea, it seems to be added entertainment facilities to shopping center without considering on commercial strategy. This study will take a look at mix and duration of visit which ULI stresses in UEC development and comparing with those of Yongsan Station and Chyeongrangri Station which are built recently in seoul, it will get characters and situation of these UECs. Finally, the analysis is to be used as a planning data in UEC development.

• KIEAE Journal
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• 제7권6호
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• pp.29-36
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• 2007

Recently, rapid development of technique and change of lifestyle during nighttime has activated the urban outdoor lighting and renovated consideration of nightscape. As the interest of nightscape increases more widely, outdoor lighting has been installed more and more in the cities. Nightscape comes in diverse forms. So, there is no absolute standard for outdoor lighting. But only bright outdoor lighting is not necessarily a good nightscape. Installation lighting without master plan or excessive outdoor lighting may cause a inharmony. This study aims to analyze the luminous characteristics of facade in shopping complexes. For the purpose, four large-scale shopping complexes located in Dongdaemun area were selected. Building facade composition, outdoor lighting composition, and lighting equipment of each shopping complexes are surveyed, and luminance of building facade were measured with Prometric 1400. The result of the study are as follows; (1) Horizontally large-scale shopping complexes emphasize the building entrance and shape of the building at night by outdoor lighting. (2) Non cut-off luminaries installed in building entrance and shop front caused the potential of light pollution.