• Title/Summary/Keyword: Shopping Street

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An Analysis on Shopping Orientations of Small Store User in Yhasi street of Dong-Sung Ro, Daegu (대구 패션 소비자의 구매성향 분석 - 동성로 야시골목을 중심으로 -)

  • Kim, Jung-Won
    • Fashion & Textile Research Journal
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    • v.3 no.1
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    • pp.61-69
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    • 2001
  • The purpose of this study was to analyze the purchasing behavior related factors of Small Store User in Yhasi street of Dong-Sung Ro, Daegu. Frequency, $X^2$-test MANOVA, ANOVA and Duncan multiple range test were used to analyze the sample. The results of this study were as follows: 1) The largest sample were as follows: un married female, college students of twenties, 101-200 thousand won for salaries. 2) The factors of purchasing behavior were classified into 8 factors, enjoy shopping, store image, unique goods, culture space, salesperson, low price, information seeking, value via price orientation. 3) There were significant differences found between attitude on information source, number of seeking store, music in shop, music sound, size, display, price, street, in their factors of purchasing behavior (unique goods, value via price, low price, store image, enjoy shopping) 4) There were significant differences found between demographic characteristics (personal sales, location, transportation) in their factors of purchasing behavior (salesperson, cultural space, store image).

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A Study on Tourist shopping needs and its spatial characteristics

  • Cao, Lin-Sen;Zhang, Rui;Piao, Yong-Ji;Cho, Tae-Dong
    • Journal of Environmental Science International
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    • v.24 no.4
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    • pp.555-559
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    • 2015
  • Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

A Study on the Planning of Escape Facilities of Underground Space at Fire. -a case study at Underground Shopping Street- (화재시 지하공간의 피난시설계획에 관한 연구 -지하가를 중심으로-)

  • 이원석;이경회
    • Fire Science and Engineering
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    • v.4 no.1
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    • pp.13-19
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    • 1990
  • Recently, the expansion of underground shopping street has a tendency to make a large maze in urban underground space. As the passers -by in underground streets have little information about these spaces, there can be a great danger at fire. From this point of view, this study aims at offering the basic data which needs to make a reasonable planning of escape facilities of underground shopping street. Therefore, safe performance evaluation program is developed for evaluating inhabitants' safety at each model. This program is composed of systematic equations which generalize each phenomenon at fire.

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Effect of Sensibility Responses on Backgrounds of Product Photos on Consumer Attitude of Online Shopping Malls (온라인쇼핑몰에서 상품착장사진 배경에 대한 감성반응이 쇼핑몰에 대한 태도에 미치는 영향)

  • Jeon, Minjung;Yoh, Eunah
    • Journal of Fashion Business
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    • v.18 no.2
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    • pp.29-41
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    • 2014
  • As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

The Analysis of Potential Distribution for Submerged Electrical Fittings in an Underground Shopping Street (지하상가 침수 시 전기설비 전위분포 해석)

  • Jung, Jin-Soo;Jung, Jong-Wook;Kim, Sun-Gu
    • Proceedings of the KIEE Conference
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    • 2007.07a
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    • pp.2072-2073
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    • 2007
  • This paper describes the analysis of potential distribution and leakage current magnitude around the electrical fittings submerged in an underground shopping street. In the experiment, a couple of electrical utilities(outlet, fluorescent lamp) were submerged in a concrete water bath. The experimental results are expected to be utilized for the risk assessment and the safety countermeasure against the electric shock.

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Fashion Market Research of Kwangju Metropolitan City - Focusing on the Distribution and Characteristics of Each Market - (광주광역시(光州廣域市) 패션상권(商圈) 조사연구(調査硏究) - 패션상권(商圈)의 분포(分布)와 특성(特性)을 중심(中心)으로 -)

  • Bae, Soo-Jeong;Choi, Mee-Sung
    • Journal of Fashion Business
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    • v.5 no.2
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    • pp.87-104
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    • 2001
  • The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

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A Study for Interior Color of Cultural Products Shop in Gion Shopping Street Kyoto (교토 기온상점가 문화상품점 인테리어 색채 연구)

  • Lee, Joonhan;Kim, Sun Mee
    • Journal of Fashion Business
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    • v.23 no.3
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    • pp.101-114
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    • 2019
  • This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

Pattern of Pusan Station Shopping District(II) (부산역(釜山驛) 상점가(商店街)의 패턴(II))

  • Kim, Won-Kyung
    • Journal of the Korean association of regional geographers
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    • v.5 no.2
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    • pp.47-117
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    • 1999
  • This study concern with the pattern of Pusan Station shopping district within Pusan City, Korea, one of the special functioned shopping district within Pusan City. This paper will serve as a part of series studies which attempt to clarify the internal structure of Pusan as a whole. Part(II) of this study deals with the functions including living related, restaurants and others. The pattern of floors, size of shops, street corners and widths of streets were also analysed. The results are as follows: 1. In terms of numbers of firms in living related function, Pusan Station shopping district is the $7{\sim}8th$ ranked central place among nine the highest centers within Pusan City. Pusan Station shopping district has not much promoted vertical spatial differentiation comparatively, and also it's intensity of land use is the lower among nine the highest centers. It is presented that intimate relationship between intensity of vertical land use and classes of central places within the city. The ratio of inns and hotels in Pusan Station shopping district is third ranked in Pusan City. And the size of inns and hotels in this area is the most largest among the nine highest ranked central places within Pusan City. These presented that the traditional characteristics of station area as a special functioned shopping district. Inns and hotels mainly located along the narrower and back street. And it forms agglomerated areas or 'an alley of inns' at the inner parts of blocks, some like a 'hidden flower'. In Korea, 'alley' means that an area of specialization gains the prestige, traditionally. 2. Restaurants mainly locate along the narrower and back streets. And agglomerated areas of restaurants coincide with the agglomerated area of drinking places. It shows that these two kinds of functions need the same locational conditions. The ratio of Chinese restaurants is the highest in the Pusan Station shopping district. It's due to the agglomerated area these kinds of restaurants at the 'China town'. 3. Pusan Station shopping district has been formed along the streets within the residential areas. It's means that this shopping district now at the initial or middle growth era in development stage of shopping areas. 4. In general, wholesales and light manufacturing are located at peripheries within shopping district. But in Pusan Station shopping district, it dose not appear these spatial pattern. It shows that this area is lower ranked central place and not much progressed in spatial differentiation. 5. Particular firms which customers and workers have stayed more longer period of time are located at the far from the first floor. This vertical spatial differentiation is similar to the horizontal sequences. 6. Firms which have more ability of rental payment are located at street comers such as banks and pharmacies. In Pusan Station shopping district commercial facilities could not invade into the second third floors at narrower streets and first floor of back streets, still now.

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A Study on Representation of Brand Image Which is Manifested in Package (쇼핑백의 브랜드이미지 표현에 관한 연구 -숙녀복 정장과 캐주얼을 중심으로-)

  • 김진원;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.6
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    • pp.895-910
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    • 1995
  • Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 895~910 The purpose of study was to estimate the consistency between brand image and shopping bag image, and also to find out the important factors which constructed the brand image. This study was conducted by means of a questionnaire survey of female students of moi or universities in Seoul. Frequency, percentage, mean, factor analysis, 1-test, ANOVA, Fisher's LSD, Coster analysis, MDS are used for data analysis. The result are as follows: 1) Brand image was devised into three factors: personality/modernity, nobility and usability. 2) The rate of consistency of brand image and shopping bag image was high in the brands of Benetton, System, Cresson, Be-art, Tomboy, Guess, Esprit, Anacapri, Mercoledi, Youngwoo in descending order. 3) The most important factor which represent the brand image was the choice of color. 4) This study found that shopping bags can be advertising media because they think that shopping bags played an important role as a walking advertising media on the street.

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