• Korean Journal of Human Ecology
• /
• v.8 no.2
• /
• pp.339-353
• /
• 1999

This research was to identify the relationships between sex role attitude and the preference of fashion advertising formatted by sex role expression, and to examine the relationships among sex role attitude and sociographic variables. This research has been done for 618 university students and working group who are living in Cheongju and Seoul. For data analysis, descriptive analysis, ANOVA, and t-test were used. The results are the following: 1. In the view of the preference of fashion advertising, the stereotypical fashion advertising has more point than the androgynous fashion advertising. 2. The advertising formation preference showed a little difference significantly by sex role attitude. The group with conservative sex role preferred the stereotypical fashion advertising. The group with open-minded sex role preferred the androgynous fashion advertising. 3. Women preferred the androgynous advertising. As the aged, they preferred the stereotypical fashion advertising and have the conservative sex role. University students have more intention to buy with an androgynous fashion commercial than working group have and they have the open-minded about sex. The group subscribed the fashion magazine has more preference for androgynous fashion advertising, as they have more open-minded sex role than other group not subscribed the fashion magazine. This results imply that the androgynous formatted advertizing is still hard to get the influence of a general market promotion because most consumers have a low androgynous fashion advertizing preference. The preference of the fashion advertizing which expressed a sex role showed significant differences as social demographics, and a sex-role attitude. Therefore, the market segment and advertising strategies which are based on sex role and consumer characteristics would be very effective.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.2
• /
• pp.152-163
• /
• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• Korea journal of population studies
• /
• v.23 no.2
• /
• pp.143-166
• /
• 2000

This paper attempts to explore the relation between health care availability and child mortality among ethnic groups with different cultural traditions of sex preference. Micro-data from the 1990 Census of China for Yanbian and Xishuangbanna Prefectures are used. Based on the analysis of data for Koreans, Hans, and Dais in these prefectures, a new model explaining the relation between sex preference, health care. and differentials in child mortality is proposed in this paper. In societies, where health care is easily available, the level of child mortality is not likely to be a function of sex preference. In societies where there is little availability of health care, members of ethnic groups with strong sex preference do whatever possible to assure survival of their children of the preferred sex. But actions to assure survival of children of the sex not preferred by their parents depend on the costs involved and other considerations. Therefore, the level of child mortality for the preferred sex is likely to be substantially lower than that of the not-preferred sex. However, as availability of health care improves and the cost of obtaining health care becomes lower, survival of children of the not-preferred sex are likely to improve. It is generally agreed that Koreans and Hans show strong son preference, while Dais have cultural traditions of daughter preference. In Yanbian, where virtually all children receive health care whenever it is needed, Korean females and Han females show lower child mortality than their male counterparts, although the difference is not found to be significant for Koreans. In Xishuangbanna, where there is little availability of health care, Dai males show markedly higher child mortality than Dai females, and Han females have higher child mortality than Han males. However, small improvements in the availability of health care in Xishuangbanna translate into substantial improvements in survival of male children for Dais, and survival of female children for Hans.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.17 no.3
• /
• pp.367-379
• /
• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Journal of the Korean Society of Costume
• /
• v.54 no.1
• /
• pp.53-68
• /
• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• Journal of Korean Public Health Nursing
• /
• v.12 no.2
• /
• pp.149-171
• /
• 1998

This study attempted to find out a way which is to establish a desirable value and social culture related to sexuality. This study examined student's value and preference about sex and at the same time resolving method to correct ill-rooted value of male preference in our social culture. This study subjects consisted of 409 male and female students of a college located in Incheon area. The study data collected from June 5th to June 11th. 1998. Survey technique was chosen to collect data and analized by SPSS/PC+, SAS program using statistical methods of frequency. percent. $X^ 2-test$ and t-test. The study results are as follows ; 1) Sex satisfaction score of male students was higher than female students and the difference was significant statistically (p<0.0001). 2) There was a difference between male and female student's thought that our socity's structure has a sex discrimination. But female students felt strongly unequality of sex in our socity. 3) $65.4\%$ of total students have a general knowledge about sex and female student's score was higher than male students. The high percent of students get into know sex through mass media $(32.6\%)$ and peer groups $(31.9\%)$. 4) Student's attitude to sex was different from male and female students. Male students have more liberal attitude about sex than female students. 5) $97.1\%$ of the total students believe that our socity has son preference. 6) $86.5\%$ of the total students thought that sex ratio disproportion resulted from male preference is worriable problems in our socity. But there was no significant difference between both sexes.

• Journal of the Korean Home Economics Association
• /
• v.31 no.1
• /
• pp.25-33
• /
• 1993

Sex preference and pregnancy motivation are analyzed using the data of 117 pregnant women in Chonju City. The results indicate that women prefer son, regardless of various sociodemographic variables such as pregnancy experience, number of children, women's education, occupation, income, religion, experience, number of children, women's education, occupation, income, religion, and men's education and occupation. Sex preference is statistically significant by women's marital status and age, and children's sex composition. The analysis on 19 pregnancy motivation items shows that pregnancy motivation differs by women's occupation, marital status, number of children, education and their partner's education. Factor analysis on pregnancy motivation items reveals six dimensions for all pregnancy: economic ability, value of child-care, psychological stability, family lineage, old economic dependency are statistically significant dimensions for son preference compared with daughter preference.

• Korea journal of population studies
• /
• v.17 no.2
• /
• pp.77-97
• /
• 1994

Despite the fact that the national family planning program in korea has accomplished its primary goals of fertility reduction and universal contraceptive use, the induced abortion is still high and there has been an increasing trend in the population sex ratio at birth. It seems that the changes in the imbalance of sex ratio have originated from traditonal boy preference. This indicates that much of the current family planning program can be overhauled, so that the program quality could be better controlled, by preventing the number of unwanted pregnancies and the imbalance of sex ratios. This paper aims, therefore, to examine the determinants of induced abortion through the investigation of pregnancy outcomes and their changes over time and to study the interaction between induced abortion, boy preference and the imbalance of sex ratio in Korea. The abortion rate had increased rapidly until the mid-1980s when there were about the same number of abortions as live births. Thereafter, the abortion rate has been maintained at this high level. By parity it shows a much higher abortion rate for a higher parity at all time. From the first parity, the sex composition of previous children stands out as the most important factor in deciding the pregnancy outcome at all time. The probability of a pregnancy ending in an abortion increases substantially when parents already had a son. The decline of the desired family size and the sustained strong son preference has made the sex of children a more important factor in the determination of the pregnancy outcome. Women's education has had consistently positive effects on the probability of a pregnancy ending in an abortion, but the effect shows a steady decline over time. The premarital pregnancy and urban residence also increase the abortion probability. This study suggests that the main concerns of the family planning program should be to strengthen the social support policies so as to weaken the son preference value leading to a balanced sex ratio and prevention of induced abortions.

• Korea journal of population studies
• /
• v.20 no.1
• /
• pp.65-96
• /
• 1997

The main purpose of this study is to explore the determinants of sex ratio imbalance at birth in Taegu which has experienced the extremely imbalanced sex ratio at birth since mid-1980s. This paper attempts to compare the determinants of sex ratio imbalance at birth, such as sex discrimination against women, son preference, prenatal sex identification followes by sex-selective induced abortions, among married women aged 25 to 44 in Taegu with those in Bay area, California in USA. The research is based on the survey data which were conducted in Taegu, Repulic of Korea and Bay area, California in USA. The findings of this analysis suggest that married women in Taegu are more likely to feel sex discrimination against women than married women in Bay area. Furthermore, the percentage of married women's effort for son bearing before pregnancy is much higher than that of married women in Bay area. We also have found that the percentage of sex-selective induced abortion in Taegu is six times higher than that of married women in Bay area. According to the logistic regression analysis, the determinants of sex-selective induced abortion among married women in Taegu are discrimination against women, son preference, prenatal sex identification. On the other hand, age is the only variable which has an important impact on sex-selective induced abortion among married women in Bay area. From the findings of this study, we can conclude that son preference based on Cofucianism is the most important impact on sex ratio imbalance at birth in Taegu where son preference is much stronger than other regions in Korea. The phenomenon of extremely imbalanced sex ratio at birth in Taegu is the result of combination of these factors, such as strong son preference, seeking to have at least one son within small family size, and prenatal sex identification followed by sex-selective induced abortion.

• Korean Institute of Interior Design Journal
• /
• v.15 no.1 s.54
• /
• pp.175-182
• /
• 2006

The difference of sex has been an object of interest and argument in medical, psychological, social, and cognitive science fields. This study started from the question of to what extent does the difference of sex have effect on successful interior design. In strive of resolving this, an experimentation of preference in terms of cafe interior design was performed with methods of human sensibility ergonomics. As the result, the difference of sex in preference regarding calf interior design could be observed. Males have main interest in the intensity of luminance, i.e. the brightness, whereas females attach importance to both qualify of light and color. In addition, there is a tendency for males to see cafe as a public place while females recognize cafe as a place for entertainment. Taking the result of this study into consideration can lead to successful gender specific cafe interior design.