• 대한가정학회지
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• 제43권10호
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• pp.69-79
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• 2005

The purpose of this study was to determine restaurant patrons' preference differences in interior design style of restaurants according to their lifestyles. Written questionnaires were handed out to 500 adults in Seoul and surroundings and the results were sampled by convenience sampling. The questionnaire was composed of respondents' general characteristics, lifestyles, and preference for 10 types of interior design style. A total of 415 questionnaires were usable for data analysis, resulting in a response rate of $83\%$. To analyze the collected data, frequency, factor, reliability, quick clustering K- means and One-Way ANOVA analysis were conducted using SPSS 10.0. The results showed that there were preference differences in 10 types of interior design style of restaurants according to lifestyle types which were categorized into 4 groups. The conservative and self-convinced group showed the lowest preference scores in the 10 types of interior design style which are Romantic, Ethnic, Classic, High-Tech, Elegant, Country, Modem, Minimal, Natural, and Casual style. The quality life pursuing group and extroverted individuality groups showed the high preference scores in most of the styles, especially in the Classic and Elegant styles. The realistic self-centered group showed the highest preference scores in Casual style among the 4 groups. These study findings indicate that restaurants should take into account their patrons' lifestyles as a mean of market segmentation, and respond to their taste and preference when they have established suitable servicescape.

• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.17-37
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• 2024

Purpose: This study used the SOR model to analyze the impact of live commerce's modified livecommercescape factors (interactivity, presence, playfulness, convenience, and broadcaster characteristics) on repurchase intention through usefulness and flow. Research design, data, and methodology: 1,149 respondents with live commerce purchase experience were collected through an online survey, and the collected data was analyzed with SPSS 25.0 and SmartPLS 4.0 statistical package programs. Results: Presence and playfulness were found to have the highest influence on flow and usefulness. In particular, Presence and broadcaster characteristics were found to be the factors that had the greatest influence on flow. Playfulness was found to have the greatest impact on usefulness, and two-way communication was found to have the lowest influence among the five servicescape factors. Broadcaster characteristics also affect flow but not usefulness, and convenience only affects usefulness and does not affect flow. Flow shows results that affect usefulness and repurchase intention. Conclusion: Our findings provide a richer understanding of causal relationships within the SOR framework, demonstrating that broadcaster characteristics, two-way communication, presence, and playfulness can influence flow, perceived usefulness, and, consequently, consumer purchasing behavior.

• 한국디지털건축인테리어학회논문집
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• 제8권1호
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• pp.39-47
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• 2008

This study aims to provide the guidelines for planning and operating convention centers. A case study is utilized with the units of analysis, including Seoul COEX, Busan BEXCO, Daegu EXCO, Jeju ICCJEJU, Ilsan KINTEX, Gwangju KDJ Center, and Changwon CECO. The findings related to the operation of convention centers in Korea are summarized as follows: the interation of similar conventions; an increase in size; globalization; and specialization. With a view of marketing, this study concludes as follows: (1) initial categorization of target markets is needed due mainly to the founding purposes and the site characteristics of the convention centers in question while utilizing market segmentation strategies; (2) a specific target market should be selected and focused on it; and (3) the development strategy of an image and servicescape is demanded to devised in plan.

• 한국화예디자인학연구
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• 제43호
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• pp.101-122
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• 2020

이 논문은 화예 조형물의 새로운 형식의 모색으로 20세기 과학의 발전과 첨단 매체의 영향으로 대두된, 인간의 의식 확대로 사회적 패러다임이 빠르게 변하면서 인간과 자연소재 공간이 서로 상호 소통하는 공간의 필요성이 대두하고 있다. 이에 따라 공간에 환경친화적 압화 조형물의 표현 요소를 고객 서비스가 이루어지는 공간에 인테리어 소재로서의 상호작용 관계를 분석하는데 목적이 있다. (연구 방법) 환경친화적 압화조형물의 조형적 표현특성을 도출하고 압화 조형물의 서비스스케이프 공간과 인간 간에 이루어지는 상호작용적 분석요소를 참고문헌을 통해 도출한 후 압화 조형물의 설치사례 8곳을 대상으로 서비스스케이프 소재 공간에 나타나는 상호관계성의 표현 양상을 분석하였다. (결과) 환경친화적 압화 조형물 공간에서 역동적 조형성, 연속성의 특징이 강조되어 나타났으며, 자연적 모티브 요소에 공감각적 반응이 공간에서의 새로운 경험으로 느끼는 상호작용이 나타났다. 앞으로 상업적 공간은 자연적 요소를 통해서 능동적으로 경험하고 활발한 상호작용을 사용자에게 일으켜 공간과 인간이 서로 공존하는 공간으로서의 차별화된 공간 창출을 기대할 수 있을 것이다.

• 대한인간공학회지
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• 제29권4호
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• pp.647-654
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• 2010

In a service environment, the spatial layout is an important factor that has a great impact on customers' behavioral characteristics including wayfinding and purchasing. Previous studies have shown a gap between marketing, focusing solely on profitability and satisfaction, and architecture, looking only into efficiency of pedestrian flow. To balance such disparity, this study suggests an integrated approach for assessing behavioral patterns in complex service environments. With the objective that complex service environments should aim to increase its profitability and efficiency while guaranteeing customer satisfaction, quantitative metrics was developed for evaluation. The metrics was defined to use data from behavior observation including path tracking, population counting, and gaze analysis, while previous studies have relied on abstract survey methods that were prone to sampling errors and loss of data. For validation of the metrics in a real world setting, a case study was conducted at 4 train stations in Korea. In the case study, experiments were conducted to gather the required data in all 4 train stations, while their physical layouts were also analyzed. With the results from the case study, comparative evaluation of the 4 train stations in terms of behavioral efficiency was possible, together with a discussion on the effect of their physical settings.

• 한국항공운항학회지
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• 제21권4호
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• pp.53-61
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• 2013

In-flight service, depending on the perceptions of service satisfaction because ever turns into a variable, which enables service providers the flexibility of a variable in the end flight service to suit your needs to providing comprehensive and proactive services of the crew will be motivated. In addition, the service provider's motivation to work in a confined space on board the flight service characteristics in-flight service will be a major impact on the environment. This service-oriented environment, in-flight service and motivation in order to verify the impact on services in Cape factors as independent variables and the dependent variable service-oriented multi-regression analysis was performed. As a result, the motivation of the crew and the crew of the service-oriented, with a voluntary service crew services dependent variable parameters that affect the behavior of the acts. Services and service-oriented motivation Cape factors significantly influence both the irradiated while the impact on voluntary service and results verification service aesthetics, cleanliness, and physical service environment, only the voluntary services of the crew a positive effect on that the effects were investigated.

• 통상정보연구
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• 제17권2호
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• pp.95-120
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• 2015

본 연구는 기존 연구들과 차별화하기 위해 소비자들의 의사결정과정단계에 기반을 둔 AIF모형(Awareness-Interest-Final Decision)을 개발하였다. 본 연구모형은 구매의사결정 내리기까지 소비자의 심리변화와 내면적 의사결정과정이 다단계적으로 이루어지고 있다는데 착안하여 구매의사결정을 내리기까지 어떤 단계를 거치는지 파악하고, 각 구매단계별 영향요인을 순서적으로 분석할 필요가 있다는데 초점을 두고 있다. 즉, 소비자의 의료기관 선택행위를 다단계로 파악하고 단계별 결정요인을 분석하였다. 이러한 관점에서 본 연구는 첫 번째 단계인 인식단계에서는 의료기관의 브랜드 인지도가 중요하며, 둘째, 관심단계에서는 의료기관의 서비스 스케이프와 서비스 품질이 중요하다고 보고 있다. 셋째, 최종결정단계에서는 가격대비 효능측면에서 소비자의 지각가치가 중요하다고 보고 있다. 결과적으로 AIF모형에서 제시한 네 가지 요인(브랜드 인지도, 서비스 스케이프, 서비스품질, 지각가치)을 고객충성도에 영향을 주는 요인으로 보고, 116명의 중국인을 대상으로 실증분석하였다. 공분산구조모형을 통한 실증분석 결과 브랜드인지도와 지각가치가 고객충성도에 유의한 결과가 나타났다.

• 한국의류학회지
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• 제46권3호
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• pp.545-563
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• 2022

Metaverse is a digitally generated world beyond the physical realm; many fashion brands are launching virtual stores in Metaverse. This study explores the cases of flagship stores of fashion brands in Metaverse to understand the peculiarity of Metaverse retailing. This study selected four flagship stores of fashion brands launched on ZEPETO, the largest Metaverse platform in Korea. The characteristics of Metaverse retailing used for case analysis were store (store credibility, servicescape, ease of use), product (content, demos, incentives), social factor (store personnel, store customers), and entertainment (events, games, free gifts). The results illustrate that a transaction system linked to reality could not be established due to technical limitations; it was difficult to obtain specific product information, such as the color, size, and fabric. However, all four fashion brands overwhelmed the traditional retail channels in terms of providing various spatial experiences by operating their virtual stores in global cities related to the heritage and identity of each brand. Furthermore, fashion brands can convey a sense of deviation and fantasy to consumers by delivering unique entertainment activities in Metaverse that they cannot easily provide in real life.