• Title/Summary/Keyword: Services Strategies

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The Study on Service Model through the Case Study of Internet Bank (인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
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    • v.7 no.1
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    • pp.75-94
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    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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A Study on Antecedents of Customer Switching Behavior in Mobile Services (이동통신 서비스 전환행동에 영향을 미치는 요인에 관한 연구)

  • Yoon, Jung-In;Sung, Su-Jung;Lee, Jung-Woo
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.169-184
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    • 2009
  • Recently, mobile telecommunication businesses contend with each other to expand their customer base by using aggressive marketing strategies. In order to determine if there strategies are effective, customer's switching behavior needs to be studied. This study identifies and analyzes direct, indirect factors that may customer switching behavior : attractiveness of alternatives, network externality, and switching cost. Results reveals that attractiveness of alternatives, network externalities have a direct impact on customer switching behavior. These two factors also have moderating effects on customer switching behavior but the switching cost does not In short, network externalities and alternatives strategically determine the success of 3.5G service. In this regard, mobile business should improve their own attractiveness of alternatives by developing specialized service in 3.5G service.

Development of e-Business Model and e-Business Strategy : KNK Educational Institute Case (e-비즈니스 모형과 전략 수립 방법론에 관한 연구 : KNK 유학원 사례를 중심으로)

  • Kim, Jae-Kyeong;Ahn, Do-Hyun;Kim, Hee-Dong
    • Journal of Information Technology Services
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    • v.2 no.2
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    • pp.39-51
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    • 2003
  • The Internet affects all economic activities. Physical world business must either adopt new digital strategies, launch new digital business to complement their physical world models, or be forced to completely revise their strategies. The purpose of this paper is to provide a framework that organizes the managerial decision-making process to assist managers in crafting and implementing e-business strategy. We applied the methodology to the case of KNK Educational Institute to explain the process. Core competence of KNK JUNIOR is researched according to our suggested methodology and activities and roles of KNK JUNIOR have been arranged.

Ubiquitous Computing Strategy and Policy (유비쿼터스 컴퓨팅 전략 및 정책)

  • Kim, Wan-Seok;Kim, Jeng-Kuk;Park, Bum-Soo
    • Journal of Digital Convergence
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    • v.1 no.1
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    • pp.93-112
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    • 2003
  • This thesis reviewed following issues that are required in the policies and reaction strategies in the ubiquitous computing environment that continuously create domino effect of changes on the technology, services and business models. - Search for solutions in relation to timing difference of customer needs and emerging technology. - Deployment of management structure that is capable to adapt and react to environmental changes - Re-establishment or re-structuring of policies with the changes to portfolios. Thus, for the IT industry and ubiquitous computing strategies and policies which is based on intangble services and businesses that are accompanied with domino effect changes, must firstly consider above factors then establish the systematic architecture.

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The Specification of Science Education Programs in the Local Public Library: Focusing on the Programs In G-city

  • Ahn, In-Ja
    • International Journal of Knowledge Content Development & Technology
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    • v.2 no.1
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    • pp.17-35
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    • 2012
  • The city of 'G' has been made a number of achievements with its science program as a part of public library's cultural program during the last 5 years. Recently, the national science centre has been established in the same city, the debate is now needed whether the science program in the public library have reasons to be maintained or to be reduced. The aim of this research is on the operating strategies of the science program in the public library. The research methods include case studies of operational strategies in domestic and foreign science centre, the level of satisfaction of local citizen on the science program, the vision of science program in the advancement of public library in the $21^{st}$ century. In results, the research proposes that the science program in public library should be maintained, but with locally characterised programs. In addition, the study also advised on the provision of scientific information, the strengthened search functions, and the development of user-centred services for those in science fields.

Burden of GI Cancer and Its Control Strategies in Korea

  • Kwang-Sig Lee;Eun-Cheol Park
    • Journal of Digestive Cancer Research
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    • v.1 no.2
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    • pp.73-77
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    • 2013
  • Gastrointestinal (GI) cancers are top priorities for cancer control in Korea. In terms of epidemiological, population-health and economic burden, GI cancers such as stomach, liver and colorectal cancers have been top four cancers in the nation during the past decade and this trend is likely to continue in the near future. In order to reduce the great burden of GI cancer in Korea, the nation might need the following strategies: (1) to put more focus on primary prevention on infection/diet and related research; (2) to improve screening rates for colorectal and stomach cancers, and conduct more cost-effectiveness analysis of these screening programs, e.g., Fecal Occult Blood Test vs. colonoscopy; (3) to establish a more consistent and integrative cost-effectiveness analysis system for new cancer treatments and anticancer drugs; and (4) to place more emphasis on hospice and other palliative care of GI cancer, as well as on the etiology, staging and treatment of pancreas cancer with its poor survival rate.

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A Study of Nursing Services Quality, General Satisfaction of Medical Services, and Revisiting Intent of Hospital (간호서비스 질, 의료서비스에 대한 전반적인 만족과 병원 재이용 의도에 관한 연구)

  • Lee, Mi-Aie
    • Journal of Korean Academy of Nursing Administration
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    • v.13 no.3
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    • pp.362-372
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    • 2007
  • Purpose: This study was performed to identify the perception gaps of nursing services quality between consumers and providers, and identify the perceived influences of nursing services quality on general satisfaction of medical services and revisiting intent of hospital by consumers. Method: The Joo's questionnaire founded on SERVQUAL was modified and distributed to 300 patients and nurses at 6 general hospitals in 5 provincial cities, Korea. Result: It is identified that the perception gaps between consumer and providers exist, and consumers perceive nursing services quality has a influences on general satisfaction of medical services and revisiting intent of hospital. And it is also identified that consumers also perceive general satisfaction of medical services has a powerful influences on revisiting intent of hospital. Conclusion: It is concluded that the marketing strategies being based on the perception gaps between consumers and providers should be specifically planned and applied to improve the perceived nursing services quality by consumers. And it is needed to accurately identify the impact attributes and factors of nursing services quality on general satisfaction of medical services and revisiting intent of hospital that consumers perceive.

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Governance Strategies for Trade in Financial Services in Korea (금융서비스의 무역거버넌스 전략)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.229-259
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    • 2009
  • Financial service in economy is same with neural net or vein net of human body. Moreover, every economic entity which has experienced global financial crisis in 2008 is realizing more importance and power of financial service, and is recognizing financial service as a part of new engine of growth for economic development. As global linkages relating financial service in the industry are deepened, we can expect that the economic interests between countries are more conflicted. Because financial service is regarded as critical factors in order to ensure future competitive advantage, more active change of financial service paradigm in Korea is required. The purpose of this paper is to analyze the paradigm of financial service in global business aspect, to prepare the global governance strategies about financial service, and to bring up some ideas for Korea's economic development after global financial crisis by intensifying the competitiveness of financial services. It is suggested that Korea should prepare the "Master Law for Financial Service" (provisional name) in advance as governance strategy for financial service. And not only establishing the financial risks prevention system and consumer's protection agency, but financial competitiveness strengthening actions will have to be included in governance strategy of financial service in Korea.

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Searching for Best Practices in Developing Ports as Logistics Centers

  • Jun, Il-Soo;Yi, Sang-Won
    • Journal of Korea Port Economic Association
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    • v.21 no.4
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    • pp.183-207
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    • 2005
  • Global firms are seeking to implement their global logistics strategies in two ways: the use of centralized inventories and/or postponement of final assembly. These strategies stress the importance of regional logistics centers. In most cases, regional logistics centers are located in or near ports so that changing demands can be met with economy, reliability and flexibility, The port can profit not only from the activities of logistics center itself, but also the increasing flow of cargo through the logistics center. A number of ports respond to this trend by shifting their emphasis from traditional cargo-handling services to value-added services. This paper presents guidelines drawn from the best practices of ports to be successful logistics centers to provide many aspects of value-added logistics services. These include: Effective Planning and Development of Logistics Centers; Institutional Incentive Scheme; Development of Free Trade Zones; Financing Infrastructure related to Logistics Centers; Developing Logistics Service Providers and Logistics Professionals; Development of Information Technology; and Regulatory and Administrative Issues. These guidelines will help managers of ports and policy makers of governments in the East Asian region learn to recognize, analyze and adopt the best practices for use.

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A Research on Applying Copyright Laws and Response Strategies for Academic Libraries (저작권법의 적용과 대학도서관의 대응 전략에 관한 고찰)

  • Kwack, Dong-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.4
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    • pp.235-254
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    • 2013
  • The purpose of this study is to seek sustainable development plans in which academic libraries comply with copyright laws without withdrawing their information services by focusing on the changes of the relevant regulations since 2000 when copyright laws were revised. The study deals with the followings in detail. First, the issues with library information services is examined, owing to the enactment, revision, and execution of copyright laws. Second, the histories of enacting and amending copyright laws related to libraries are considered. Third, various opinions and response measures as to applying the copyright laws to libraries are analyzed. Forth, based on the previous analysis, the study suggests response strategies that academic libraries accept for copyright laws and keep improving library information services.