• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.207-221
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• 2009

Reference services that use e-mail to receive reference questions and provide responses were developed as early digital reference services in the library field. However, librarians and users found that e-mail based reference services had some weak points when compared with traditional face-to-face reference services. As a result, libraries have started to create real-time reference services, which are similar to traditional face-to-face reference services through the use of synchronous chat software. Such chat reference services are focus of this paper. This paper approaches chat reference services as one of the services provided by libraries. Based on the understandings of the unique characteristics of services and the concept of "service quality", this paper tries to suggest appropriate marketing strategies of chat reference services.

• Management & Information Systems Review
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• v.9
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• pp.65-80
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• 2002

As the growth of Internet business, many web sites have been developed their own Internet business strategies. Yet, many web sites have difficulties to make profit. In this paper, an economic model is developed to analyze web sites' quality and pricing strategies when they initiate their services as free services and develop advertising services and other charged services. By analyzing the economic model, optimal quality and prices was found. And by analyzing the optimal strategy, I found that web sites should properly decide their market share on initial customer. Finally, the importance of web sites' productivity to make profit is emphasized.

• Journal of the Korean Society for Library and Information Science
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• v.38 no.3
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• pp.23-43
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• 2004

The purpose of the present study Is to suggest strategies for Improving cultural services provided by public libraries. First of all. it reviews missions of public Itbraries as well as meanings of these services for both the libraries and the communities they serve. It also reviews the current status of cultural services with the example of Kyonggi-Do. finally, five strategies for Improving cultural services are presented' differentiating library services from those provided by other types of cultural institutions such as museums and performing centers, as well as specifying the services In response to characteristics of the community they belong; utilizing community analysis and National Cultural Enjoyment Survey data; establishing national and regional support system; creating and Implementing library staff development programs in regards of cultural services; and finally, adopting marketing techniques in designing library cultural services.

• Spatial Information Research
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• v.18 no.4
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• pp.121-128
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• 2010

In this paper, we propose the application models and strategies of geospatial services registries for SOA in GIS web services. Recently. a number of SOA/web services are being developed for various commercial or public applications. However, geospatial SOA services are less used than general purpose SOA services, because GeoSpatial service registries has been neglected in many GIS applications even though GeoSpatial registries are essential component for open geospatial services. These problems are due to lack of researches for GIS registry usages. In this paper, we define the role player ill GIS SOAs, and develop the various GIS web service models among the players. Besides, we suggest the applications strategies of GeoSpatial services registries in the service models.

• The Journal of Information Systems
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• v.13 no.1
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• pp.59-75
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• 2004

Fixed-mobile convergence services can be defined as the combination of previously separate fixed and mobile services, and networks and commercial practices. Examples of fixed-mobile convergence services include single voice-mail box, single number and unified messaging across fixed and mobile networks. Recently as more voice is transferred to mobile networks, convergence services between fixed and mobile become more important. In Korea convergence services are only starting to become established, and are likely to become an important part of any operator's offering. In this paper, we search the different levels of fixed-mobile convergence services and the trends and regulations for fixed-mobile convergence services in major countries. And at the same time, we also suggest the corresponding Marketing strategies by operators related to fixed-mobile convergence services.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.2
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• pp.91-122
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• 2009

The study aims at presenting the development and management strategies of programs and services for multicultural families in libraries. The study proposed the principles and directions for the multicultural services which fit into certain types of libraries. The study also stated that principles and directions of these services should be adopted under a national initiative framework. The study examined multicultural services in domestic libraries. The study analyzed them by patterns, and described service programs that were exemplary. The study intended to aid in finding the appropriate management strategies for muticultural services in Korean libraries in the future.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.1
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• pp.71-88
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• 2020

The purpose of this study is to propose the improvement strategies for policy information services of National Library of Korea, Sejong through analysis of their current status and problems. For the study, we conducted interviews with service providers and users and identified some issues in provision and use of the services. Specifically, we found problems of service provision system characterized by dualization and decentralization, and further identified specific issues with provision of individual services. Moreover, the interviews with service users suggested user types, user perception of the service, and problems in the use of individual services. Based on the findings, we proposed improvement strategies in six aspects: collection, services, organization, system, promotion, and cooperation. We hope these strategies contribute to vitalizing the policy information services of National Library of Korea, Sejong.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.95-121
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• 2023

This study aims to explore the combinations of services and technologies for academic libraries to use based on librarians' perception and establish effective service strategies accordingly. The literature review facilitated an understanding of Fourth Industrial Revolution technologies impacting the libraries. We discovered how technologies are transforming library services. We analyzed the academic library services to categorize their service structure. The survey revealed the necessity of introducing technology for each service category and the appropriate automation levels of services based on the perception of librarians. The survey results identified nine prioritized combinations of academic library services and technologies. Based on the analysis, we proposed the service-technology strategies for each category. This study has significance in exploring the potential for introducing and utilizing new technologies to enhance academic library services and exploring ways to combine services and technologies based on the common opinion of librarians.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.195-205
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• 2013

Global media companies like Sony, Fox, Vivendi, and Disney expand their activities aggressively to foreign markets. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on two companies Fox and Sony who manage successively in Korean market. Particularly, these two media companies launched in Korean market several channels, joint venture companies with Korean partners and have expanded.Korean channel in East asian countries.

• International Commerce and Information Review
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• v.6 no.1
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• pp.213-235
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• 2004

As national income of a country increases, people's needs for the services are also increasing. Recently, Korea has been confronted with deficit of service account in BOP, despite surplus of goods account. We can suppose that the reason why service deficit has been occurred continuously is mainly due to the system of Korean Foreign Trade Act which exclude the regulation of trade in services. That is, the Act could not regulate trade in services in Korea. So, Korea could not promote the export strategies for trade in services. This paper focuses on discovering the substitutional strategies for the revision of Foreign Trade Act in Korea. As a result, it was concluded that Foreign Trade Act in Korea should be reestablished fundamentally and also should include the articles related to trade in services and trade in goods simultaneously.