• Title/Summary/Keyword: Service recovery

Search Result 644, Processing Time 0.024 seconds

A Study of the Relationship between the Outbound Call Center Service Quality and Service Recovery Customer Royalty (아웃바운드 콜센터 서비스품질과 서비스회복 고객충성도 관계 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
    • /
    • v.13 no.1
    • /
    • pp.163-176
    • /
    • 2015
  • The purpose of this research is to find out the service quality dimensions and detailed elements of a call center, and to study what relationship the service quality dimensions have with service recovery and customer royalty. This research set up the hypothesis and the research model to verify the relationship between the call center service quality and the service quality customer royalty for 139 people surveyed who experienced dissatisfactions. The result of the hypothesis verification shows that it has an influence on the counselors' service quality and service recovery processes of 3 call centers. The service recovery has en influence on the customer royalty. The result quality as a result remained for a customer after counseling can be called the ultimate purpose of using the call center for a customer, and the research shows that it has the largest influence on the service recovery of 3 dimensions of the call center service quality. In the relationship between the service recovery and the customer royalty, the service recovery has a meaningful influence on the customer royalty.

Influence of Perceived Justice with Service Recovery on Customer Satisfaction and Behavioral Results (서비스복구의 공정성 지각이 고객의 만족과 그 행동적 결과에 미치는 영향)

  • Cho, Sang-Lee;Kang, Myong-Ju
    • Management & Information Systems Review
    • /
    • v.33 no.1
    • /
    • pp.299-312
    • /
    • 2014
  • This study is about the influence of perceived justice with service recovery on customer satisfaction and the customer's behavioral results. Even though prior studies estimated overall customer satisfaction, this study measured customer satisfaction separately in two parts: satisfaction with the service recovery and relationship satisfaction. The results are as follows. Distributive justice and interactional justice have positive effects on satisfaction with service recovery. But distributive justice, procedural justice and interactional justice have positive effects on relationship satisfaction. Satisfaction with the service recovery and relationship satisfaction have a positive effect on customer loyalty.

  • PDF

Service Recovery and Employees' Authenticity: Focusing on the Moderating Effects of Authenticity on Service Compensation (서비스 실패 회복과 종업원 진정성: 서비스 보상에 대한 진정성의 조절효과를 중심으로)

  • Lee, Shuai;Noh, Yonghwi;Choi, Seung Kook
    • Journal of Korean Society for Quality Management
    • /
    • v.51 no.2
    • /
    • pp.247-261
    • /
    • 2023
  • Purpose: This study investigates the relationship between service compensation, consumer sentiment and revisit intention for service recovery in the Chinese foodservice industry, and the moderating effect of employee authenticity. Methods: Data were collected from people who experienced eating out in a city located in central China, and the hypothesis was verified through multiple regression analysis and hierarchical regression analysis. Results: The results indicate that the specificity of compensation affects both positive and negative emotions of customers, and the activeness of compensation also influences positive emotions of customers. Also, employee autheticity moderates the effect of specificity of compensation on customers' positive emotions. Both positive and negative emotions of customers influences revisit intention. Conclusion: These results show that the role of service compensation is important in service recovery in the rapidly expanding Chinese foodservice industry. In addition, since the sincerity of employees plays an important role in maximizing the recovery effect in the process of service recovery, it suggests that it is important not only to improve services in the quantitative aspect but also in the qualitative aspect through employee training.

Library SST-Based Service Failure and Service Recovery Strategy Based on Attribution Theory (귀인이론을 바탕으로 한 도서관 SST(Self-Service Technology)기반 서비스실패와 서비스회복 전략 탐색)

  • Lee, Seong-Sin
    • Journal of Korean Library and Information Science Society
    • /
    • v.42 no.3
    • /
    • pp.251-270
    • /
    • 2011
  • The purpose of this study was to make a general overview of SST-Based(Self-Service Technology Based) services and understand SST-Based service failure by users and service recovery strategy based on attribution theory. To achieve these purposes, the study reviewed literature related to the unique characteristics of SST-Based service and user studies of SST-Based service. As a result, it was found that there are no significant differences between general SST-Based service and library SST-Based service. In addition, this study suggested appropriate service recovery strategies of service failure by users through the understanding of attribution theory. The finding was that the most important SST-Based service recovery strategy is to improve technical service quality of the services.

Potential Influence of Expectation-Performance Dis-Confirmation and Perceived Justice for Service Recovery upon Fashion-Product Consumers' Satisfaction and Loyalty (서비스 회복에 대한 기대-성과 불일치와 지각된 공정성이 패션 상품 고객의 만족도 및 충성도에 미치는 영향)

  • Shin, Su-Yun;Lee, Jung-Im
    • The Research Journal of the Costume Culture
    • /
    • v.18 no.3
    • /
    • pp.526-540
    • /
    • 2010
  • Due to fierce competition, many domestic fashion businesses are suffering difficulty in securing and maintaining customers. Accordingly, fashion companies are devoting all their energy to secure customers by using high quality and diverse strategies for distribution and promotion, and to secure loyalty by satisfying customers with the offer of excellent service. Thus, it is very important to provide systematic service recovery strategy available for handling service failure effectively. Therefore, the purpose of this study is comprehensively analyzing influences of expectation dis-confirmation and perceived justice for service recovery upon consumers' satisfaction and loyalty. The findings are as follows. First, as for the service failure that customers experienced, the more consumers who expect it to be recovered led to the higher formation of expectation-compensation dis-confirmation. Second, it was indicated that the higher seriousness in service failure that customers experienced led to the lower satisfaction and loyalty to service recovery. Third, as a result of examining influence of expectation-compensation dis-confirmation for service-failure recovery upon consumer satisfaction and loyalty, the customers who showed more positive dis-confirmation to expectation-compensation were indicated to form the more satisfaction and loyalty. Fourth, as a result of examining the influence of the perceived justice in the process of service-failure recovery upon customer satisfaction, all in 3 dimensions of justice had effect on customer satisfaction.

A Study on the Influence of the Recovery Methods of Information Service Failure on Online User Justice and Satisfaction (정보서비스 실패에 대한 회복 방법이 온라인 이용자의 공정성과 만족도에 미치는 영향에 관한 연구)

  • Kim, Young-Gon
    • Journal of the Korean Society for information Management
    • /
    • v.30 no.2
    • /
    • pp.35-59
    • /
    • 2013
  • The aim of this study is to investigate the role of information service failure severity within existing framework of service recovery justice research and analyse the effects of the attribution of service recoveries on recovered user satisfaction and revisit. For empirical analysis, A total of 452 valid questionnaires were used to analyse the data gathered from university students who experienced the information service failures of university library. Some findings of the research are as follows: First, service failure severity has negative effect on service recovery justice. Second, procedural and interactional recovery justice has positive effect on recovered user satisfaction. Third, service recovery justice has significant influence on procedural and interactional justice. Finally, recovered user satisfaction has positive effect on user revisit and mouth of word.

A Theoretical Study of Service Recovery Strategies (서비스실패 회복을 위한 복합적 보상 믹스 연구 : 재서비스와 보상적 할인을 중심으로)

  • Kim, Hyun Sik
    • Journal of Service Research and Studies
    • /
    • v.7 no.4
    • /
    • pp.109-126
    • /
    • 2017
  • Designing cost-effective service recovery strategies mix has been recognized one of important issues by both service researchers and practitioners. In spite of the rising interest in them, there has been scarce studies on them. In this paper, we try to find cost-effective service recovery strategies mix via game-theoretic modeling. Especially, we focus on the possible incentives such as voucher type reward and service re-performance which have different cost structure. We investigated three questions about the topics as follows:(1) Should the service firm use the possible incentive scheme such as voucher and service re-performance for service recovery?, (2) How much voucher and service re-performance is adequate for service recovery under diverse service failure severity level?, (3) How much voucher and service re-performance is adequate for service recovery under diverse threshold level to make the customer repurchase? The results are as follows:(1) The use of both voucher and service re-performance for service recovery results in greater surplus for the service firm. (2) The higher gets the service failure severity level, the higher total incentives are required in the equilibrium. As service failure severity level gets higher, higher level of discount might be more useful to the service firm. However, service re-performance should be cut down above some critical level of service failure severity in the equilibrium. (3) The higher gets the threshold level to make the customer repurchase, the higher incentives are required in the equilibrium, and the higher portion of voucher incentive is required relative to that of service re-performance in the equilibrium.

BR2K: A Replication and Recovery Technique Using Kubernetes for Blockchain Services

  • Kwon, Min-Ho;Lee, Myung-Joon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.25 no.10
    • /
    • pp.77-86
    • /
    • 2020
  • In this paper, we propose a technique for blockchain service replication and recovery using kubernetes(BR2K) that robustly executes blockchain services based on replication and supports systematic recovery in case of the service failure. Blockchain services are being developed and applied in various fields such as administration, finance, and medical systems based on the features of blockchain, such as decentralization, high security, and data integrity. In such areas where service continuity is important, it is necessary to provide robustness for execution of blockchain services, and a recovery plan for service failure is also required. To this end, BR2K provides an execution replication technique that systematically supports the sustainable execution of blockchain application services. Also, it introduces a robust container registry based on the blockchain service registry, systematically supporting the recovery of service failures by using it. In addition, Truffle, a blockchain service development framework, is extended to utilize the Kubernetes container management tool, and BR2K provides a technique for rapidly deploying blockchain services using the extended framwork.

온라인 쇼핑몰의 물류서비스 품질과 서비스 회복 공정성이 고객만족과 관계품질 및 재구배 의도에 미치는 영향

  • Jeong, Jeong-Hun;Park, Gwang-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2006.11a
    • /
    • pp.191-195
    • /
    • 2006
  • Recent studies show that effective service recovery has a positive influence on customer satisfaction and loyalty. We also see the positive relationships among logistics service quality, customer satisfaction and repurchase intentions. Most logistics service suppliers have strategy regarding service recovery and logistics service quality. Therefore, we try to find simultaneous influence of service recovery and logistics service quality on customer satisfaction in the online shopping mall case. We, furthermore, examine the relationship among satisfaction and relationship quality.

  • PDF

Impact of Relationship Quality and Attribution on Service Recovery Expectation and Word of Mouth (관계 품질과 귀인이 서비스 복구 기대와 구전에 미치는 영향)

  • Yoon, Sungwook;Park, Seongil
    • Journal of Service Research and Studies
    • /
    • v.9 no.4
    • /
    • pp.97-114
    • /
    • 2019
  • The relationship quality and recovery of service failures perceived by consumers play an essential role in affecting the service provider's image and sales in terms of the highly involved service industry. In particular, implementation of successful relationship marketing strategies and effective recovery of service failures provide greater satisfaction for customers expecting customized services and reinforce the relationships between the companies and consumers. Based on these previous studies, this research conducted to find out the causal relationship between the variables influencing service recovery expectations and word of mouth(WOM) by approaching the severity of service failures from the perspective of relationship marketing and attribution theory. For the empirical analysis of this research, we conducted a questionnaire surveys of 360 service users of beauty salons, who have experienced in high-involvement services, and utilized 333 questionnaires for the final analysis. The hypothesis was experimented using the Structural Equation Model(SEM), and the results are as follows. First, we identified that the higher the customer perceived the severity of the service failure, the lower the quality of the relationship. Second, we verified that service users observed service failure as a temporary and uncontrollable factor as they distinguished service quality as higher. Third, the hypothesis that customers recognize service failures as a temporary one has a positive impact on service recovery expectation level is determined through empirical analysis. Forth, it was figured out that the higher the perceived quality of the relationship with the service provider, the higher the service recovery level expected by the consumers. At the same time, the hypothesis that optimism for service recovery expectation affects positive word of mouth has been verified. The results of this study help develop the customer-oriented business model of the service companies. Furthermore, the academic significance in that it suggested a new direction for the research of high-involvement service marketing.