• Title/Summary/Keyword: Service orientation

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CSI 와 COI 의 연계 분석 및 SLA 를 통한 서비스 품질 고도화 전략에 대한 연구

  • Im, Ji-Yeon;Lee, Min-Jeong;Bae, Seong-Uk;Park, Sang-Chan
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.90-95
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    • 2006
  • 고객 만족도조사 (Customer Satisfaction Index)는 기업 외부 관점에서 고객의 만족도를 조사하여 기업의 서비스 품질 개선에 기여한다. 그러나 기업 외부 관점의 고객만족도만의 서비스 평가뿐 아니라 내부 직원의 업무 평가를 통한 서비스 품질 개선도 필요하다. 내부 직원의 업무 평가는 직원 개개인의 능력까지 평가할 수 있는 COI(Customer Orientation Index)통해 이루어질 수 있다. 따라서 CSI 와 COI를 연계 분석하면 기업 외,내부 관점에서의 효과적이 서비스 품질 개선이 가능하다. 또, 고객만족을 위한 높은 서비스 품질을 유지하기 위해서는 서비스 품질 개선뿐 아니라 지속적인 관리와 모니터링도 필요한데 CSI 만으로는 한계가 있다. 이를 위해 CSI 분석 결과 도출된 핵심관리 프로세스를 지표화 하여 관리하기 위해 서비스 수준 계약서 (Service Level Agreement)에 반영하여 관리할 수 있다.

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The Study on the Developing of Long-Term Relationship Between Salesperson and Customer (판매원과 고객간의 장기적 관계 발전에 관한 고찰)

  • 안소현;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1230-1241
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    • 2000
  • The purpose of this paper is to deeply understand the developing of long-term relationship between salesperson and customer through analyzing of various literature. Salespersons are important due to their forefront position in retailing setting. They are called \"relationship manger\" due to their function of controlling service quality. Therefore understanding the salesperson-customer relationship is critical in retail environment. To accomplish the purpose of this paper, at first, the concept of relationship marketing and the domain of relationship marketing is examined. Then long-term relationship is studied through existing study on buyer-seller relationship. Anticipation of future interaction or long-term relationship orientation is generated from antecedent variables through mediating variables. Though previous studies ignored developing status of long-term relationship, developing status must be captured to thoroughly understand interpersonal relationship. Implication for relationship marketing theory and research are discussed related to clothing retail setting.l setting.

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Performance Evaluation of Knowledge Workers in Knowledge-based Organization (지식기반조직의 지식근로자 성과평가에 관한 연구)

  • 민재형;이영찬;정순여
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.3
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    • pp.137-154
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    • 2000
  • This paper suggests a balanced scorecard (BSC) framework for measuring and evaluating the performance of knowledge workers in professional service firms(PSFs) which are typical knowldege-based organizations. As a strategic learning system, the balanced scorecard allows business leaders to drive and modify their business strategies based on the balanced measurement of key performance indicators(KPIs), which are basically divided into four domains such as financial achievement, customer orientation, internal business process, and innovation and learning. Conducting a focused case study on performance evaluation of knowledge workers from a balanced viewpoint, we could evaluate their competency and potential in more comprehensive manner. We also employ the analytic hierarchy process (AHP) approach for derive relative weights of key performance indicators and link it to a spreadsheet model for rating the individual performance of knowledge workers in a systematic way.

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The Effects of Social Overload on Social Communication in the Social Media Environment (사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향)

  • Park, Jun-Suk;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.18 no.4
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    • pp.137-157
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    • 2017
  • With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

An Empirical Study on the Impact of Strategic Orientation of Port Logistics Service Quality;Focused on Busan Port and Gwangyang Port (전략지향성이 항만물류 서비스품질에 미치는 영향에 관한 실증연구;부산항 ${\cdot}$ 광양항을 중심으로)

  • Jeong, Gyeong-Mi;Chu, Gyo-Wan;Park, Yeong-Geun
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.10a
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    • pp.175-197
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    • 2007
  • 컨테이너 선박의 대형화, 항만의 중심항과 주변항으로 체제 변화 등과 같은 항만 환경의 변하는 항만간의 경쟁을 심화시키고 있다. 선행연구에서 항만경쟁력 요인 분석을 통해 항만물류 서비스품질 또한 한 요인임을 밝혔다. 기존의 항만물류 서비스품질에 대한 연구에서 항만물류 서비스품질을 통한 고객만족에 관한 연구는 많지만, 항만물류 서비스품질의 선행변수에 대한 연구는 미비했다. 따라서 본 연구에서는 항만물류 서비스품질이 선행변수로 전략지향성의 요인인 혁신지향성, 고객지향성, 경쟁자지향성을 선정하여 이들의 관계를 규명하고자 하였다.

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A Study on the Stresses causing the Bowing of Wooden Flush Doors for Furnitures and Buildings (가구(家具) 및 건축용(建築用) 목제(木製) 플러시도어의 길이 굽음 변형발생(變形發生) 원인응력(原因應力)에 관(關)한 연구(硏究))

  • Chung, Woo-Yang
    • Journal of the Korean Wood Science and Technology
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    • v.20 no.3
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    • pp.39-54
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    • 1992
  • Hollow core wood flush doors for wardrobes, and other general openings and bathroom were designed and fabricated to investigate the factors causing the bowing of them and to find out the countermeasure for the phenomena. Balance in grain orientation, thickness, specific gravity and M.C.(%) of face panel and symmetrical construction were the essential factors to prevent the deflection of flush doors just after manufacturing. Under one-sided severe service condition, the unbalance of M.C. between opposite face panels is inevitable. So the material as thick plywood with high stiffness is considered as an alternative for the stile. UF resin mixing into PVAc emulsion is preferred for bathroom.

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Low-Cost IR Sensor-based Localization Using Accumulated Range Information (누적된 거리정보를 이용하는 저가 IR 센서 기반의 위치추정)

  • Choi, Yun-Kyu;Song, Jae-Bok
    • Journal of Institute of Control, Robotics and Systems
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    • v.15 no.8
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    • pp.845-850
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    • 2009
  • Localization which estimates a robot's position and orientation in a given environment is very important for mobile robot navigation. Although low-cost sensors are preferred for practical service robots, they suffer from the inaccurate and insufficient range information. This paper proposes a novel approach to increasing the success rate of low-cost sensor-based localization. In this paper, both the previous and the current data obtained from the IR sensors are used for localization in order to utilize as much environment information as possible without increasing the number of sensors. The sensor model used in the monte carlo localization (MCL) is modified so that the accumulated range information may be used to increase the accuracy in estimating the current robot pose. The experimental results show that the proposed method can robustly estimate the robot's pose in indoor environments with several similar places.

Examining Context-specific Social Media Marketing Strategies

  • Park, Jin-Won;Cho, Eun-Young;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.143-162
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    • 2016
  • Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

Korean Gay Men's Daily Life and Fashion

  • Lee, Hana;Lee, Yoon-Jung
    • International Journal of Costume and Fashion
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    • v.16 no.2
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    • pp.101-120
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    • 2016
  • The primary purpose of this study is to explore the daily lives of gay men and assess their interests in fashion and appearance management with the goal of better understanding the roles or meanings of fashion in their lives. In-depth interview method was adopted and the responses were analyzed qualitatively. Six homosexual men were interviewed, and the outcome of each conversation was recorded and analyzed; each man had a different background and thus showed different behavioral patterns. The life patterns distinct to Korean gays, the importance the highly patriarchal society places on family lineage and mandatory military service, for example, were discussed. Even though the interviewees asserted that their interests in fashion is not related to their sexual orientation, fashion was utilized as a means of self-expression by these gay men.

Grid Map Building and Sample-based Data Association for Mobile Robot Equipped with Low-Cost IR Sensors (저가 적외선센서를 장착한 이동로봇에 적용 가능한 격자지도 작성 및 샘플기반 정보교합)

  • Kwon, Tae-Bum;Song, Jae-Bok
    • The Journal of Korea Robotics Society
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    • v.4 no.3
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    • pp.169-176
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    • 2009
  • Low-cost sensors have been widely used for mobile robot navigation in recent years. However, navigation performance based on low-cost sensors is not good enough to be practically used. Among many navigation techniques, building of an accurate map is a fundamental task for service robots, and mapping with low-cost IR sensors was investigated in this research. The robot's orientation uncertainty was considered for mapping by modifying the Bayesian update formula. Then, the data association scheme was investigated to improve the quality of a built map when the robot's pose uncertainty was large. Six low-cost IR sensors mounted on the robot could not give rich data enough to align the range data by the scan matching method, so a new sample-based method was proposed for data association. The real experiments indicated that the mapping method proposed in this research was able to generate a useful map for navigation.

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