• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2011년도 춘계학술논문집 2부
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• pp.907-910
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• 2011

현대인의 식생활에서 편리성, 기능성, 다양성을 부여할 수 있는 신제품 개발로 기능성 소재를 첨가한 새우젓 분말 seasoning/mix를 제조하였다. 일반성분 중 조단백과 조지방 함량은 새우젓분말이 높게 나타났고, 탄수화물은 SFM-3이 높은 것으로 나타났다. 무기질 중 칼슘, 철분, 인의 함량은 다른 첨가군에 비해 새우젓분말이 높은 것으로 분석되었으며, 나트륨 함량은 새우젓 분말이 낮은 것으로 분석되었다. 색도에 있어서 L값은 표고버섯 첨가군이 어두워지는 경향을 보였으며, a값은 뽕잎분말 첨가군이 높게 나타났다. b값은 백년초가루 첨가군이 높은 값으로 나타났으며 대장균은 음성으로 검출되지 않았다.

• International Journal of Concrete Structures and Materials
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• 제18권3E호
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• pp.207-211
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• 2006

This paper presents an experimental study on the repair performance of sprayed engineered cementitious composites(ECC) serving as a repair material. Sprayable ECC, which exhibit tensile strain-hardening behavior in the hardened state and maintain sprayable properties in the fresh state, have been developed by using a parallel control of micromechanical design and rheological process design. The effectiveness of sprayable ECC in providing durable repaired structures was assessed by spraying the ECC and testing them for the assessment. The experimental results revealed that, when sprayed ECC were used as a repair material, both load carrying capacity and ductility represented by the deformation capacity at peak load of the repaired flexural beams were obviously increased compared to those of commercial prepackaged mortar(PM) repaired beams. The significant enhancement in the energy absorption capacity and tight crack width control of the ECC repair system treated with wet-mix spraying process suggests that sprayed ECC can be effective in extending the service life of rehabilitated infrastructures.

• 패션비즈니스
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• 제11권4호
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.536-544
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• 2020

전시공간을 이용하는 미술작가는 전시공간 운영자나 단체에서 제공하는 마케팅활동에 영향을 받아 전시공간을 선정한다고 볼 수 있기 때문에 마케팅활동과 만족요인의 관계를 연구할 필요가 있다. 본 연구는 미술작가의 전시장 만족도 결정요인을 실증하기 위하여 이론적 배경으로 마케팅믹스 7P요인과 만족도, 선행연구를 살펴보고, 연구모형을 설계하여 실증하고, 결론을 제시하였다. 전시장을 이용한 미술작가 144명에게 수거한 설문지를 분석한 결과, 마케팅믹스 7P요인 중 제품, 가격, 진행 과정이 전시장 만족도에 영향을 미쳤고, 영향력은 진행 과정, 제품, 가격 순으로 나타났다. 이것을 바탕으로 시사점을 제시하면 다음과 같다. 첫째, 마케팅믹스 7P요인 중 제품, 가격, 진행 과정이 전시장 만족도에 영향을 미쳤다는 것은 실제 전시와 관련이 있는 요인을 중시한다는 것으로서 작가와 작품과 관람객이 소통하는 장소, 기회, 과정 등을 중시하는 것으로 볼 수 있다. 둘째, 마케팅믹스 7P요인 중 진행 과정이 전시장 만족도에 가장 큰 영향을 미쳤는데, 이것은 서비스 전달과정을 중시한다는 것으로서 관람객을 적절히 통제하여 상호작용을 제고하려는 것으로 볼 수 있다.

• 한국IT서비스학회지
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• 제11권1호
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• pp.273-292
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• 2012

Manufacturers have started to adopt service as their offering mix in order to overcome slow growth, declining profitability and commoditization in the pure product market. Several companies like IBM and GE have shown that services would be a new source of revenue and a steady growth. Service covers a wide spectrum from a simple add-on service like repair to complex outsourcing service. Service adoption is a challenge for manufacturers who have been accustomed to product making and selling. Making, proposing, delivering and evaluating services needs a different and new capabilities for manufacturers. And service transition is closely related with capabilities which make a transition with a less risk. In this paper, a taxonomy of efforts is developed which build on the service transition literatures and cases. We provide a phased service transition strategy for manufacturers and service capabilities needed at each phases.

• 보건행정학회지
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• 제26권4호
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• pp.289-304
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• 2016

Background: Rehabilitations in subacute phase are different from acute treatments regarding the characteristics and required resource consumption of the treatments. Lack of accuracy and validity of the Korean Diagnosis Related Group and Korean Out-Patient Group for the acute patients as the case-mix and payment tool for rehabilitation inpatients have been problematic issues. The objective of the study was to develop the Korean Rehabilitation Patient Group (KRPG) reflecting the characteristics of rehabilitation inpatients. Methods: As a retrospective medical record survey regarding rehabilitation inpatients, 4,207 episodes were collected through 42 hospitals. Considering the opinions of clinical experts and the decision-tree analysis, the variables for the KRPG system demonstrating the characteristics of rehabilitation inpatients were derived, and the splitting standards of the relevant variables were also set. Using the derived variables, we have drawn the rehabilitation inpatient classification model reflecting the clinical situation of Korea. The performance evaluation was conducted on the KRPG system. Results: The KRPG was targeted at the inpatients with brain or spinal cord injury. The etiologic disease, functional status (cognitive function, activity of daily living, muscle strength, spasticity, level and grade of spinal cord injury), and the patient's age were the variables in the rehabilitation patients. The algorithm of KRPG system after applying the derived variables and total 204 rehabilitation patient groups were developed. The KRPG explained 11.8% of variance in charge for rehabilitation inpatients. It also explained 13.8% of variance in length of stay for them. Conclusion: The KRPG version 1.0 reflecting the clinical characteristics of rehabilitation inpatients was classified as 204 groups.

• 간호행정학회지
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• 제14권3호
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• pp.229-240
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• 2008

Purpose: To develop the patient classification system based on the resource utilization for reimbursement of long-term care hospitals in Korea. Method: Health Insurance Review & Assessment Service (HIRA) conducted a survey in July 2006 that included 2,899 patients from 35 long-term care hospitals. To calculate resource utilization, we measured care time of direct care staff (physicians, nursing personnel, physical and occupational therapists, social workers). The survey of patient characteristics included ADL, cognitive and behavioral status, diseases and treatments. Major category criteria was developed by modified delphi method from 9 experts. Each category was divided into 2-3 groups by ADL using tree regression. Relative resource use was expressed as a case mix index (CMI) calculated as a proportion of mean resource use. Result: This patient classification system composed of 6 major categories (ultra high medical care, high medical care, medium medical care, behavioral problem, impaired cognition and reduced physical function) and 11 subgroups by ADL score. The differences of CMI between groups were statistically significant (p<.0001). Homogeneity of groups was examined by total coefficient of variation (CV) of CMI. The range of CV was 29.68-40.77%. Conclusions: This patient classification system is feasible for reimbursement of long-term care hospitals.

• 서비스연구
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• 제7권4호
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• pp.109-126
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• 2017

효과적인 서비스실패 회복 전략을 모색하는 기업이 증가하면서 복합적 서비스회복 전략을 사용하는 기업이 종종 목격되고 있다. 그런데 서비스실패 회복 전략에 관한 대부분의 연구는 단일 회복 전략에 집중하고 있어 현실 세계에서 목격되고 있는 보상적 할인과 재서비스 등 서로 다른 비용구조를 지닌 복합적 서비스회복 전략을 충분히 조명하지 못하고 있다. 이러한 문제의식을 토대로, 이 연구에서는 기존고객에 대한 인센티브를 조명한 Biyalogorsky, Gerstner, and Libai(2001) 모형을 서비스실패 회복 인센티브를 조명한 Zhu, Sivakumar, and Parasuraman(2004) 모형과 접목한 게임모형을 통해 서비스실패 상황에서 서비스회복을 위한 보상적 할인과 재서비스 등 서로 다른 인센티브의 적절한 배합구조는 어떻게 형성하는 것이 유리한지, 서비스실패 심각성이나 재구매에 필요한 최소만족요구수준이 달라질 때 이러한 균형은 어떤 영향을 받게 되는지 등을 살펴보는 이론적 연구를 시도하였다. 이 연구의 주요 발견점은 다음과 같다: (1)서비스업체는 서비스실패 회복 전략으로 보상적 할인과 재서비스 함께 고려함으로써 이윤을 증대시킬 수 있다. (2)서비스업체가 서비스실패 회복을 통해 고객 유지를 도모하는 경우, 서비스실패 심각성이 일정 수준 이하일 때는 서비스실패에 따른 효용감소가 심할수록 보상적 할인과 재서비스 수준을 늘리는 것이 바람직하지만, 서비스 실패 심각성이 일정 수준 이상일 때는 서비스실패에 따른 효용감소가 심할수록 보상적 할인만 늘리고 재서비스 수준은 줄이는 것이 바람직하다. (3)고객 유지에 필요한 최소만족수준이 높을수록 총 보상 수준을 높이되, 총 보상 중 보상적 할인 비중을 높이는 것이 바람직하다.

• 한국통신학회논문지
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• 제34권11B호
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• pp.1191-1199
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• 2009

As the Internet service evolves from the best effort data service to a multimedia service such as a mix of voice, data and video, a need for the guarantee of the quality of service to network services became one of the hot issues for the network operators. On the other hand, the introduction of the multimedia services over the IP network requires a managed differentiated service that adopts a prioritized treatment of packets. This incurs a need for a differentiated pricing scheme for the packets that receive different level of quality of service. This work proposes an analytic framework about packet pricing scheme for these services, and investigate the effect of service differentiation to the packet price for each class. Via numerical experiment, we validate our argument and illustrate the implication of the work.

• 보건의료산업학회지
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• 제7권3호
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• pp.137-147
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• 2013

This study classifies the marketing mix of LASIK eye surgery clinics into 7Ps, examines the influence of each factor of 7Ps(product, place, price, promotion, process, people and physical evidence) on customer satisfaction, and investigates the effect of customer satisfaction on trust and relationship commitment. Survey of 500 patients who received surgeries in 3 eye clinics in Busan area was conducted through self-administered questionnaires, and, with this data, path analysis was performed to estimate the study model. Main result showed that, among 7Ps, product, price, promotion, people and physical evidence had significant positive effect on customer satisfaction which, in turn, had significant positive effect on trust and relationship commitment. Also, it was found that trust positively affected relationship commitment. This result would be considered helpful in medical institution's efforts to establish trust on customer satisfaction and maintain relationship commitment. It also implies that, in order to enhance competitiveness in increasingly competitive medical market, establishment of proper marketing strategy is urgently required where the determinants of customer satisfaction are effectively administered and ultimate relationship commitment of customers based on trust can be maintained and enhanced.