• 제목/요약/키워드: Service line

검색결과 1,757건 처리시간 0.028초

온라인 쇼핑몰에서의 서비스품질과 구전, 명성이 쇼핑몰 신뢰도와 충성도에 미치는 영향 (The Effect of the Service Quality, WOM(aternote), and Ruputation of On-line Shopping-Mall on the Trust and Loyalty)

  • 서현석;허주희;나윤규
    • 한국의류산업학회지
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    • 제10권5호
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    • pp.607-617
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    • 2008
  • This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.

온라인 서비스 품질이 고객만족 및 충성의도에 미치는 영향 -항공권 예약.발권 웹사이트를 중심으로- (The Effects of Online Service Quality on Consumer Satisfaction and Loyalty Intention -About Booking and Issuing Air Tickets on Website-)

  • 박종기;고도은;이승창
    • 한국유통학회지:유통연구
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    • 제15권3호
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    • pp.71-110
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    • 2010
  • 본 연구에서는 항공권 예약 발권 웹사이트의 서비스 품질을 측정 뿐만 아니라 서비스 회복도 측정하고자 하였다. 또한 서비스 품질과 서비스 회복이 고객만족 및 충성의도에 미치는 영향관계를 실증하고자 하였다. 온라인 서비스 품질과 온라인 서비스 회복의 측정을 위해 Parasuraman, Zeithaml, & Malhotra(2005)가 개발한 E-S-QUAL과 E-RecS-QUAL을 사용했으며, 했다. E-S-QUAL은 온라인 서비스 품질을 측정하는 도구로써, 효율성, 시스템 이용가능성, 이행성, 프라이버시의 4개 차원 22개 항목으로 구성된다. E-RecS-QUAL은 온라인 서비스 회복을 측정하는 도구로써, 반응, 보상, 접촉의 3개 차원 11개 항목으로 구성된다. 실증분석을 위한 설문조사는 항공사나 여행사의 웹사이트를 통해 국내 외 항공권을 구입해 본 경험이 있는 소비자를 대상으로 실시하였는데, 총 400부가 회수되었고, 이 중 342부를 최종분석에 사용하였다. 실증분석을 위해 AMOS 7.0과 SPSS 15.0을 사용하였다. 먼저, SPSS 15.0을 사용하여, 요인점수를 이용한 회귀분석으로 가설검증을 한 결과, <가설 I-1, 2, 3, 4, II-1, 2, 3, III-1, IV-1>이 전부 채택되었다. 온라인 서비스 품질과 온라인 서비스 회복의 각 차원은 모두 전반적인 서비스 품질에 유의한 영향을 보였고, 전반적인 서비스 품질은 고객만족에 유의한 영향을 미쳤다. 마지막으로 고객만족 역시 충성의도에 유의한 영향을 미치는 것으로 확인되었다. 한편 AMOS 7.0을 사용하여 모형 분석을 하였는데, 모형의 적합도는 가설검증을 하기에 합당한 수치가 나왔다. 이를 토대로 가설검증을 한 결과, <가설 I-1, 3, II-1, 3, III-1, IV-1>은 채택되었고, <가설 I-2, 4, II-2>는 기각되었다. 이 결과는 Parasuraman et al.(2005)이 주장한 것처럼 E-S-QUAL을 나타내는 데는 요인점수를 이용한 회귀분석이 더 적합하다는 것을 보여주는 것이라고 판단된다. 이를 토대로 본 연구의 시사점을 정리하였다.

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감성공학을 이용한 온라인 추천 서비스 알고리즘 (On-line Recommendation Service Algorithm using Human Sensibility Ergonomics)

  • 임치환
    • 산업경영시스템학회지
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    • 제27권1호
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    • pp.38-46
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    • 2004
  • To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

뉴스초점 - 지하철 9호선의 급행화 및 5호선과의 직결대안 (Subway Line 9 Express Transit Service & Direct Link Proposal with Line 5)

  • 이선
    • 기술사
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    • 제42권3호
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    • pp.41-46
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    • 2009
  • A new subway, line 9 linking Western and Eastern Seoul began its services for citizens between Gimpo airport and Gangnam area within 30 minutes by express transit service. Seoul Metro Line 9 Corporation plans to operate both local transit service which will stop at every station, and express transit service that will stop at several key stations including junctions. The passengers on line 9 will be able to transfer to lines 2, 3, 5, 8, Bundang and Incheon International Airport. The Line 9 is expected to disperse the demand for line 2, having the most number of subway users, and will provide passengers with less crowded travel. The new line will also help residents in southern Seoul outskirts and Gyeonggi provincial cities including Bundang vicinity, and Gangdong area commuters get better access to Gimpo and incheon Airports. The Corporation expects to transfer 560,000 passengers daily by the subway line 9. Seoul Development Institute conducted network reshuffle study for Seoul Metro system to sort out congestion problem due to its irrational line alignments and inconvenient transfer. Among several candidate plans of network reshuffling, the direct connection of line 9 with line 5 was chosen as a pilot study. The study found that direct connection of the 2 lines is essential for enhancing transit utility and reducing automobile commuters.

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오프라인 검색기능을 가진 주문형 비디오 서비스 시스템 설계 및 구현 (A Design and Implementation of VOD Service System with Off-line Search Function)

  • 이혜정;박두순
    • 한국멀티미디어학회논문지
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    • 제4권3호
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    • pp.205-214
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    • 2001
  • As the real time multimedia data service has become available due to the rapid progress of computer and Internet technology, the users can enjoy the newly developed service, which is called Video On-Dem-and(VOD). However, most of service providers have not paid their attention much on the software for various service modes on VOD, but they are only concentrating un the hardware to provide with the high resolution video display. Therefore, the service providers are recently to pay more attention on the software to cope with the various demands of users than hardware. So this paper has designed and implemented the VOD service system for those demands. Since the VOD service system suggested by this paper enable off-line search functions through E-mail, the users can possibly get the necessary information from off-line Search without connecting to the server while the current VOD service can prominently help users to save the time and effort to sea고 and select the Video contents by using periodical current awareness service supported by PUSH technology and user oriented information booking and feedback service supported by SDI service.

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서비스 지향적 방법론 기반의 배전선로 회선별단선도 생성 기법 (Service Oriented Architecture based Single Line Diagram Auto-drawing Technique in Distribution Automation Systems)

  • 임성일
    • 조명전기설비학회논문지
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    • 제26권7호
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    • pp.23-29
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    • 2012
  • A single line diagram is a graphic user interface to represent electrical connectivity between power equipments in distribution automation systems. This paper proposes a new single line auto-drawing technique based on the service oriented architecture. Web service, CIM(Common Information Model) and SVG(Scalable Vector Graphics) are adopted to implement SOA concept. A web service demo system was established which is configured with the service provider, consumer and broker to verify the feasibility of this study.

프로덕트 라인 기반 서비스 명세 생성 방법 (An Approach to Developing Service Descriptions Based on Product Line)

  • 박준석;문미경;염근혁
    • 정보처리학회논문지D
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    • 제16D권5호
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    • pp.747-754
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    • 2009
  • 소프트웨어 프로덕트 라인은 일련의 관련된 시스템들, 즉 도메인 내에서 재사용될 가능성이 높은 공통된 부분들을 식별하고, 시스템마다 상이하게 나타나는 가변적 요소들의 분석을 통해 핵심 자산을 생성하는 방법이다. 이러한 프로덕트 라인 개념은 객체 및 컴포넌트 기반의 소프트웨어 개발 패러다임에 적용되어 소프트웨어 개발의 생산성을 증대시켰다. 최근 들어 소프트웨어 개발의 패러다임은 서비스라는 핵심 자산을 이용하여 소프트웨어를 개발하는 서비스 지향 패러다임으로 변화하고 있다. 따라서 이러한 패러다임하에서 비즈니스 변화에 민첩하게 대응하고, 체계적이고 유연한 서비스 지향 소프트웨어 개발을 할 수 있도록 핵심 자산인 서비스 생성 방법은 프로덕트 라인 기법을 적용시킬 필요가 있다. 본 논문에서는 서비스 지향 패러다임과 프로덕트 라인의 결합을 통해 소프트웨어 개발의 핵심 자산인 도메인 서비스를 개발하고 기술하는 방법에 대해 제시한다. 도메인 서비스는 도메인 서비스 공통적/선택적 속성 가변성, 오퍼레이션 타입의 가변성, 메시지 타입의 가변성을 통해 공통성과 가변성이 명확히 기술되도록 한다. 본 논문에서 제시하는 방법을 통해 유사한 기능을 가진 도메인 서비스를 목적에 맞게 커스터마이즈하여 다양한 서비스를 생성하게 함으로써 서비스 지향 개발을 유연하고 효율적으로 수행할 수 있다.

회로 차단기 절연파괴로 인한 직류 전기철도 화재 사고사례 분석 (Analysis of Fire Accident on DC Electric Traction Vehicles Caused by Breakdown in the Line Breaker)

  • 박남규;송재용;고재모;김진표;남정우
    • 한국안전학회지
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    • 제32권6호
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    • pp.16-21
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    • 2017
  • Fire or electrical problem while DC electric traction vehicle operation caused by various reasons can lead to not only suspension of the operation, but also severe aftermath such as massive casualty. In this paper, fire analysis on DC electric traction vehicle caused by electrical breakdown on line breaker, which is in connection with the power supply, is presented. When the electric arc, the by-product of frequent line breaker operation, is not fully diminished, it leads to electrical breakdown and fire. Especially, electrical breakdown can be easily induced by the open-and-close operation of inner contractor inside line breaker, eventually followed by ground fault and generation of transient current. Electric arc is consequent on the ground fault and acts as possible ignition source, leading to fire. Also, during the repetitive operation of the line breaker, the contactor is separated each other and some copper powder is generated, and the copper powder provided breakdown path, resulting in fire.

열차 운행의 중단없는 신호시스템 절체 및 병행운전 구현 (서울 2 호선 신호설비 개량) (Signalling system switch-over and Interoperability implementation without Suspension of the Train service (Seoul Line No.2 Signalling system refurbishment))

  • 이정원;이종호
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 추계학술대회 논문집
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    • pp.976-981
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    • 2005
  • The Seoul subway line No.2 is the one of the busiest metro service line of the passenger transportation in Seoul metropolitan city. The number of the passengers served by the Seoul subway line No.2 is more than 1.9 million in a day according to the transportation reference of 2004, which is about $15\%$ of the whole population in Seoul metropolitan city. This is the reason why the Seoul Metropolitan Subway Corporation(SMSC) is implementing the refurbishment of the current ATS signalling system of Seoul Line No.2 into the most advanced ATO system with the continuous air-gap telegram transmission through the track circuit without any suspension of the train service either in when or in where, which is the first in the world in its attempt to refurbish the old signalling system under service without any suspension of the train operation.

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온라인 의류 점포 유형에 따른 점포속성 만족도 (The Satisfaction of Store Characteristics Depending on On-Line Store Type)

  • 김은숙;김미영
    • 복식
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    • 제57권7호
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    • pp.1-14
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    • 2007
  • This study investigates the differences between the satisfaction factors of store characteristics depending on on-line clothing store type and its satisfaction index. The collected data were analyzed by using SPSS 10.0 software with various techniques such as paired t-test, T-test, Cronbach's ${\alpha}$ reliability and factor analysis that use principal component analysis and Varimax orthogonal rotation were used. The results are summarized as follows: 1. By categorizing the level of on-line store characteristics satisfaction depending on its type, clarifies the differences between its satisfaction. The satisfaction rank of general merchandise store was as followed: searching and approaching system, buying process service, screen-displayed design, product, store credit. On the other hand, the satisfaction rank of general store was as followed: screen-displayed design, store credit, buying process service. 2. By analyzing the difference of satisfaction depending on the store type, it was found that general merchandise store was more satisfied with screen-displayed design, approaching and searching, whole payment process, the safety of payment and shipping service, security service when compared to specialty store. It was also found that specialty store was more satisfied with the variety of product, update of rare items, quality and price of product. 3. By analyzing the difference between the type of on-line clothing store satisfaction depending on age, in the case of general merchandise store, the result showed that people in their thirties were more satisfied with buying process service, store credit, customer management system when compared to twenties. In the case of specialty store, the result showed that people in their twenties were more satisfied with customer management service when compared to thirties, and when it came to buying process service, it was vice versa.