• International Commerce and Information Review
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• v.7 no.4
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• pp.271-285
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• 2005

Korean Government has been actively and aggressively promoted the global e-commerce (or e-trade). However, the global researches regard the Korea as the passive or retrogressive country in e-trade. The purpose of this study is to clarify the change of the policy paradigm on the e-trade of Korea and to search for new paradigm based on the total amendment (or inauguration) of the e-trade promotion law. The research concludes the current political paradigm on "the Designated total solution provider" should be separated from the e-trade infra or platform. More competitive and market-oriented paradigm of the promotion support on e-trade metamediary should be evaluated in terms of facilitator, service provider and collaborator.

• International Commerce and Information Review
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• v.7 no.3
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• pp.231-246
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• 2005

Concerning the regulation of Internet service and the control of electronic commerce in China, It has not specific regulation and various rules or measures to enforce it yet. The common regulatory measures are that online business in some special areas must acquire a license or approval from relative agencies in advance. But whether licensing is an effect regulatory measure still takes time to verify. Accordingly these measures must be unified or coordinated to be enforced effectively. In order to encourage the development of E-Commerce, China will need to focus on developing rules that take advantage of the internet to encourage the economy, and establishing new legal rules or amending the traditional law to create a safe and secure legal environment for online transactions.

• International Commerce and Information Review
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• v.7 no.1
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• pp.283-307
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• 2005

The research was carried out at the electronic Gw-mart located at Gangwon province. The secondary data and the various other reference materials were used for the research. This research brings forth the concrete activation plan for the activation of an electronic market in the Gangwon province. So, the activation plan for an e-market at Gang won can be done in six ways, first result of the undertaken research achieved in six ways- first, concentration has to be laid on the internet portal sites, second, the local sites should be well connected with the shopping mall facilities, third, a trustworthy shopping mall has to be established by maintains the product quality and quantity, fourth, a visible distinction should be made between the various products, fifth, the division of labor must be specified and a provisions should be made for a efficient after service.

• International Commerce and Information Review
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• v.12 no.4
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• pp.345-362
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• 2010

It is necessary to develop new competitive products under the world economic downturn. The medical tourism industry a good example and it has grown rapidly for last couple of years. This paper aims to investigate socio-demographic proxies of inbound medical tourists in Korea. In particular, the medical tourist behaviors are modeled by considering the factors such as acquisition process of medical tourism information, service level of medical tourism industry and the choice attributes. The results of this study are summarized that: 1) Moot inbound medical tourists are over 40-years old with professional occupation accompanied with families; 2) The information resources are mainly acquired from travel agents and WOM(Word of Mouth) such as friends and relatives; 3) Current problems are lack of various promotion channels and the competitiveness of medical coots; 4) The inbound medical tourists are not homogeneous but vary in different segments. The study suggests that various marketing strategies should be implemented for target market segments to promote Korea as a medical tourism hub.

• International Commerce and Information Review
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• v.10 no.1
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• pp.117-135
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• 2008

It may be claimed that generating revisit intention is very important task in online marketing environment. The purposes of this study were to investigate empirically the relationships among online experiential value, affect, trust and re-visit intention in Internet Shopping store. The results of this study suggest that the service experiential value and economic experiential value significantly have influence on trust and affect. But playfulness experiential and aesthetic experiential values had not effect trust. And trust and affect factors significantly influenced intention of re-visit. Based on major findings of this study, both academic and practical issues were discussed and suggestions in this paper.

• International Commerce and Information Review
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• v.10 no.3
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• pp.437-458
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• 2008

In these days the global software market is experiencing diastrophism due to globalization, convergence, and the spread of web 2.0. In particular, today"s global economy has entered the so-called "Globalization 3.0" era, and the world is evolving into a flat world where labor, capital, and resources are moving freely. In this rapidly changing global economy, the growth of the Korean economy is in a state of continuous decline. Particularly software industry is also suffering continuously slow growth due to market saturation and low service earning, which require urgent countermeasures. Therefore, the purpose of this study is: 1) to analyze the current industrial condition of the software industry, which have special characteristics differ from manufacturing industry; and 2) to analyze the major obstacles of local companies working in the software industry in order to cope with the recent changes in the global market environment and 3) to draw out the strategy for the domestic software industry in gangwon province in order to promote local software industry and to achieve globalization.

• International Commerce and Information Review
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• v.10 no.4
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• pp.417-437
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• 2008

Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

• International Commerce and Information Review
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• v.10 no.2
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• pp.63-87
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• 2008

This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach's, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.

• International Commerce and Information Review
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• v.10 no.1
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• pp.279-293
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• 2008

The number of participants in an online dispute resolution(ODR) system is crucial to its survival. Securing participation is nonetheless difficult. Clearly, it is important to offer a system that is fair, transparent and offers an efficient service at low cost. These factors are fundamental to ensure trust and to build a returning customer base to the system, but are not what attracts a party to submit a dispute for settlement. This paper describes and discusses four main categories of legal measures found in the online dispute resolution services offered by SquareTrade and WIPO. In spite of shortcomings in the offered, the legal measures have contributed to attract large numbers of participants. Large participation secures the long-term economic viability of an online dispute resolution system. The four categories of legal measures described and discussed in this paper need to be part of the specifications and the design and development of future ODR system.

• International Commerce and Information Review
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• v.10 no.2
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• pp.117-139
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• 2008

This study examines the determinants of trade show performance of export-oriented small and medium enterprises(SMEs). In this regard, the trade show performance is categorized into two dimensions, such as sales objective performance vs. non-sales objective performance Based on the analysis of 116 exporters participated in trade show held in DaeGu EXCO, it is found that the roles of the show organizers play more important roles in both the sales objective performance and the non-sales objective performance than the roles of the exhibitors do. It is also interesting to find that export experience has a negative influence on both the sales objective performance and the non-sales objective performance. These results suggest that trade show organizers should provide high service quality so as to enhance the trade show performance of exhibitors.