• Korea Journal of Hospital Management
• /
• v.16 no.1
• /
• pp.27-49
• /
• 2011

This study tried to examine the antecedents of antecedents of trust and customer response at the healthcare service. A total of 230 patient' data were used with a structural equation analysis. They were verified by covariance modeling, using SPSS 18.0 and AMOS 5.0program. Trust is significantly affected by the three factors. Doctors' professionalism and effort of relationship continuity have a positive impact on trust simultaneously. Also, brand reputation have a positive impact on trust simultaneously. But, Trust is not significantly affected by tangibles. And, Trust has a not positive impact on the word of mouth(WOM). Satisfaction has a positive impact on the repurchase and WOM. Repurchase has a positive impact on the WOM.

• Journal of Information Technology Applications and Management
• /
• v.22 no.3
• /
• pp.115-128
• /
• 2015

Although the telecommunications service industry has become a basic infrastructure component of the information and communication technology (ICT) industry, it is now losing its reputation as a cash cow due to achieving a saturation of service subscribers, especially in South Korea. With the exception of improving network speeds, network operators are experiencing difficulties in creating new innovations. Therefore, new innovations for the telecommunications service industry should be identified in conjunction with government policies for industry promotion. To examine the innovative capabilities of a specific industry, innovation system theories were used as a framework for research. However, existing innovation systems are limited with regard to explaining the openness of relationships and user participation which are general properties of the ICT industry. Moreover, as sources of innovative activity, additional values such as financial support and collaboration are more appropriate. This study presents a new innovation system based on innovation values. We analyze the telecommunications service industry and prioritize the importance of telecommunication policies within South Korea. An in-depth interview with experts based on the innovation system framework is conducted first. Next, innovation factors derived from the interview are applied within an analytic hierarchy process (AHP), leading to a prioritization of innovation factors for the telecommunications service industry.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.11 no.11
• /
• pp.1113-1120
• /
• 2016

The purpose of this study is to find the important travel agency service quality factors in relation to the amount of information search efforts through major information channels of customers such as interpersonal source, retailer source, and external media source. Factor analysis using varimax rotation was performed and 20 service attributes of travel agent was reduced to 6 factors; convenience system, personal service, customer maintaining service, reputation, atmosphere and accessibility. According to MANOVA analysis there are significant differences in the service quality factor due to the type of source and amount of efforts of information search.

• Journal of the Korean Dietetic Association
• /
• v.21 no.1
• /
• pp.72-82
• /
• 2015

The purpose of this study was to provide preliminary data for competitive dominance in an institutional foodservice environment. Data were collected from 85 experts and practitioners on customer-oriented service contact elements and contact fields in the foodservice industry. PASW Statistics ver.18 and MS Excel were used for data analysis. From the pilot study, 67 service contact-elements were derived. Contribution rate analysis and frequency analysis in each contact field were performed in order to categorize four factors, including environment-oriented contact, product-oriented contact, service-oriented contact, and image-oriented contact fields. Thirty three contact elements were derived, and environment-oriented contact consisted of eight contact-elements (cleanliness of restaurant/kitchen, etc.), product-oriented contact consisted of twelve contact-elements (food taste, etc.), service-oriented contact consisted of seven contact-elements (service quality, etc.), and image-oriented contact consisted of six contact-elements (image/reputation, etc.). The results of study will be useful to develop an effective marketing program for competitive dominance in an competitive foodservice industry environment.

• The Journal of Society for e-Business Studies
• /
• v.18 no.2
• /
• pp.1-26
• /
• 2013

Estimating levels of user trust is important for maintaining continuous use of e-commerce systems because trust alleviates user concerns about the invisibility of service providers or their reputation. Conventional trust estimation approaches such as policy-and reputationbased reasoning have focused on the experience of e-commerce systems at an early stage. However, only a few trust reasoning methods have considered the mature stage, which is more related to continuance intention. We propose a trust reasoning method dedicated to the mature stage of using e-commerce systems. In particular, a new method of unobtrusively estimating the degree of user intimacy is developed, because intimacy has been highly associated with trust as well as reputation. Our experiments show that the proposed method is valid and can be used in conjunction with reputation-based trust reasoning.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.3
• /
• pp.221-237
• /
• 2023

This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

• Proceedings of the KSR Conference
• /
• 2005.11a
• /
• pp.546-551
• /
• 2005

With the opening of the KTX in April 2004 and launching the KORAIL(Korea Railroad Corporation) in January 2005, KORAIL company brand and service product brand were unrecognized. Each brand is very important invisible assets in KORAIL and KORAIL affiliate companies because of their powerful perception of the customers. This study suggests that how to improve and manage KORAIL brand reputation and how can KORAIL employees differentiate other transportation system in the near future. To obtain more benefits using the brand strengthen strategy in KORAIL.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.8 no.1
• /
• pp.11-22
• /
• 2009

School is a basic and the most fundamental facility of city planning just like other basic public facilities including the village office. Every plan is established on the basis of school. However, the problems such as the population reduction resulting from the nuclear family-zation and low birth rate, employment and welfare of the aged people resulting from "the old aged society", and the infant nursing and education resulting from a rapid increase of the working couples become notable and accordingly more requirements are being made. Reflecting this trend, the concept and operation system should be changed. Up to now, the BTL projects of the educational facilities are gaining a reputation of being efficient in terms of national budget running, but at the same time receiving negative reputation in terms of budget saving under the civil creativity and efficiency. Through upgrading the private sector investment projects into the BTO+BTL system and further into the BTO(Build Transfer Operate), we can accomplish the original goals of the private sector investment projects, and can make the education budget operation more efficient, and can greatly improve the education environments. However, we should not underestimate in this process that these facilities should not negatively affect the education environments. In any situation, the owners of schools are students.

• Journal of the Korean Society of Food Culture
• /
• v.35 no.2
• /
• pp.167-172
• /
• 2020

This study was conducted to identify the choice attributes in the purchase of chocolate and to identify differences between the choices, by considering the purpose of purchase being self-gift or interpersonal gift. The preferred optional attributes considered and assessed were capacity, package, product composition, brand reputation, and sensuality. The survey included customers who purchased chocolates from June 1, 2017 to August 31, 2017. T-test was applied to verify the difference in optional attributes depending on the purpose of purchase. Our results indicate that people consider packages, product composition, and reputation for interpersonal gifts, and that Valentine's Day purchases are frequently for themselves and others' gifts. Our results will help to identify chocolate consumption behavior, and will facilitate in establishing chocolate product composition and development as well as brand positioning strategies, through factors affecting preferences based on the purpose of purchase.

• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.283-290
• /
• 2008

This study explored the relationship between Police Officer's Job Motivation and Organizational Commitment. The Police officers' Job Motivation has been measured, and then how their Job Motivation affects Organizational Commitment has been examined. So, the ultimate purpose of this study is to suggest the ways for the human resource management plan and then to raise the organizational Commitment. The methodology used in this study is based largely on the motivation model. A Police Officer's Job Motivation Perception questionnaire comprises 4 categories; 'Responsibility and Service', 'Job Security', 'The reputation of police', and 'Aspiration for police work'. And Organizational Commitment. In the conclusion, policy implications for developing an effective recruitment strategy and Necessity of training program are discussed.