• 제목/요약/키워드: Service Provider Physical Environment

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소셜커머스 서비스품질과 서비스제공 업체의 물리적환경이 소셜커머스 충성도에 미치는 영향 -공동구매형 소셜커머스를 중심으로- (A Study on the Effect of Social Commerce Service Quality and Service Provider Physical Environment on the Social Commerce Loyalty -Focused on the Social Commerce for Group Purchase-)

  • 최태호;윤대홍;옥정원
    • 한국산학기술학회논문지
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    • 제17권11호
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    • pp.322-331
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    • 2016
  • 본 연구는 소셜커머스 서비스품질과 서비스제공 업체의 물리적환경이 소셜커머스 신뢰 및 서비스제공 업체 만족을 통한 소셜커머스 충성도에 미치는 영향에 관한연구로, 가설검증결과는 다음과 같다. 첫 번째, 소셜커머스 서비스품질과 소셜커머스 신뢰와의 관계는 정보성(가설 1-1), 상호작용성(1-3)이 소셜커머스 신뢰에 통계적으로 유의한 결과를 미치는 것으로 나타났으며, 거래성(가설 1-2), 웹디자인(가설 1-4), 보안성(가설 1-5)은 통계적으로 유의하지 않는 것으로 나타났다. 두 번째, 서비스제공 업체 물리적환경과 서비스제공 업체 만족과의 관계는 청결성(가설 2-2), 분위기(가설 2-3), 상호작용성(3-5)이 서비스제공업체 만족에 통계적으로 유의한 결과를 미치는 것으로 나타났으며, 편리성(가설 2-1), 유용성(가설 2-4)은 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 소셜커머스의 신뢰와 서비스제공업체 만족과 소셜커머스 충성도간의 관계(가설 3, 4, 5)는 모두 통계적으로 유의한 결과를 미치는 것으로 나타났다. 본 연구의 결과는 공동구매형 소셜커머스에 대한 종합적인 이해와 함께 공동구매형 소셜커머스 및 서비스제공 업체의 활성화를 위한 전략의 수립에도 중요한 시사점을 제공할 것으로 기대된다.

패밀리레스토랑의 서비스 접점이 고객 가치 및 행동의도에 미치는 영향 (The Effects of Service Encounters in a Family Restaurant on Customer Value and Behavioral Intent)

  • 정효선;윤혜현
    • 한국식품조리과학회지
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    • 제28권3호
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    • pp.285-298
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    • 2012
  • This study was undertaken to understand the interrelationships among customer's perceptions of service encounters, customer value, and behavioral intent in a family restaurant. Based on 331 samples obtained from empirical research, we reviewed the reliability and fitness of a research model and verified three hypotheses using a structural equation model. The results showed that physical environment (${\beta}$ = .418) and a customer interaction with the service provider (${\beta}$ = .265) had a significant effect on the customer's hedonic value. Additionally, physical environment (${\beta}$ = .126) and customer interaction with service providers (${\beta}$ = .264) had a significant effect on customer utilitarian value. Customer's hedonic (${\beta}$ = .538) and utilitarian value (${\beta}$ = .382) triggered by service encounters had a significant effect on their behavioral intent. Limitations and future research directions are discussed.

SaaS 환경에서 SLA 보장을 위한 명세 및 교환 방법 (A Specification and Exchange Method for Supporting SLA in SaaS Environment)

  • 남태우;강태준;장문수;안영민;염근혁
    • 소프트웨어공학소사이어티 논문지
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    • 제26권2호
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    • pp.45-52
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    • 2013
  • 클라우드 컴퓨팅 서비스를 제공하는 사업자는 이용자에게 신뢰성 있고 일관된 품질을 제공하기 위해서 SLA를 보장해야 한다. SLA(Service Level Agreement)는 서비스 사업자가 제공하는 서비스를 대상으로 가용성 등 일정한 서비스 수준을 보장하기 위해 맺는 서비스 사업자와 고객간의 계약이다. 클라우드 컴퓨팅은 다양한 클라우드 서비스의 IT 자원에 따라 IaaS, PaaS, SaaS 등으로 구분되는데 기존의 SLA는 물리적인 네트워크 환경에 대한 요소만 고려하고 있어서 제공되는 서비스의 품질 요소는 반영하기 어렵다. 본 논문에서는 SaaS 레벨에서의 SLA 명세를 위한 XML 스키마를 가지는 명세 언어와 이를 교환하기 위한 UDDI 기반의 교환 프로세스 및 아키텍처를 제안한다. 클라우드 환경에서 SaaS의 품질 요구사항은 제안한 명세 언어로 정의되고 품질 명세 저장소에 저장되며 교환 아키텍처를 기반으로 서비스 바인딩 시 교환된다.

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기내 서비스 환경에 대한 승무원의 인식이 동기부여 및 서비스 지향성을 매개로 하여 서비스 제공행동에 미치는 영향에 관한 연구 (A Study on Cabin Crew's Perception of Cabin Servicescape to Their Service Performance through Motivation and Direction)

  • 최덕진;김문선;김기웅;박성식
    • 한국항공운항학회지
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    • 제21권4호
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    • pp.53-61
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    • 2013
  • In-flight service, depending on the perceptions of service satisfaction because ever turns into a variable, which enables service providers the flexibility of a variable in the end flight service to suit your needs to providing comprehensive and proactive services of the crew will be motivated. In addition, the service provider's motivation to work in a confined space on board the flight service characteristics in-flight service will be a major impact on the environment. This service-oriented environment, in-flight service and motivation in order to verify the impact on services in Cape factors as independent variables and the dependent variable service-oriented multi-regression analysis was performed. As a result, the motivation of the crew and the crew of the service-oriented, with a voluntary service crew services dependent variable parameters that affect the behavior of the acts. Services and service-oriented motivation Cape factors significantly influence both the irradiated while the impact on voluntary service and results verification service aesthetics, cleanliness, and physical service environment, only the voluntary services of the crew a positive effect on that the effects were investigated.

Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

  • CHO, Byung-Kwan;KIM, Sung-Hoon;LEE, Debora
    • 한국프랜차이즈경영연구
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    • 제11권3호
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    • pp.43-57
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    • 2020
  • Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.

클라우드 서비스 브로커를 위한 소프트웨어의 서비스 수준 합의 명세 모델과 중개 방법 (Service Level Agreement Specification Model of Software and Its Mediation Mechanism for Cloud Service Broker)

  • 남태우;염근혁
    • 정보과학회 논문지
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    • 제42권5호
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    • pp.591-600
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    • 2015
  • SLA(Service Level Agreement)는 클라우드 컴퓨팅 서비스를 제공하는 사업자가 이용자에게 신뢰성 있고 일관된 품질을 제공하기 위해서 반드시 보장해야 하는 요소이며 특히 클라우드 서비스 브로커리지를 이용해서 서비스를 중개하는 환경에서는 SLA를 통한 서비스 사업자와 고객 간의 계약이 중요하다. 클라우드 컴퓨팅은 다양한 클라우드 서비스의 IT 자원에 따라 IaaS, PaaS, SaaS 등으로 구분되는데 기존의 SLA는 물리적인 네트워크 환경에 대한 요소만 고려하거나 명세에 대한 방법론적인 접근이 없어서 SaaS를 기반으로 제공되는 소프트웨어 서비스의 품질 요소를 반영하기 어렵다. 본 연구를 통해 SaaS 환경에 적합한 SLA 제공을 위해 소프트웨어적인 품질 특성을 명세할 수 있는 방법을 제시하고 SLA 명세를 서비스 제공자와 소비자 간에 교환할 수 있는 메커니즘과 구조를 제안하였다. SaaS 레벨에서의 SLA 명세를 위한 메타모델을 정의하였고 SaaS의 품질 요구사항은 제안한 명세 언어로 기술될 수 있으며, 사례연구를 통해 다양한 소프트웨어적인 품질 요소가 제안한 명세 언어로 표현됨을 검증하였다. SLA 명세는 이를 교환하기 위한 UDDI 기반의 중개 프로세스 및 아키텍처를 이용하여 품질 명세 저장소에 저장되며 교환 아키텍처를 기반으로 서비스 바인딩 시 교환된다.

Understanding Service Quality in Health/Fitness Clubs from A Systems Perspective

  • Kyungro Chang
    • Asia Marketing Journal
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    • 제1권3호
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    • pp.53-78
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    • 1999
  • Despite of the vibrant nature of the fitness industry, there has not been a sustained effort to understand the dynamics of the industry, particularly with reference to the quality of services offered in that industry. The purpose of this paper is to present a system based process model of quality in health/fitness services. The characteristics of the organization, the service employees and the client are the inputs into the service encounter where the service is produced (i.e., the throughput). The output is the quality of the service. The extent of quality perceived by both the service provider and the client is said to influence the satisfaction of the respective parties, and subsequent motivation to participate in the production of quality in the service. The model also suggests that physical environment as well as other customers and their behaviors influence customer perception of service quality. The quality of service is enhanced through the quality assurance practices of the organization and the feedback from client. Further, the input, throughput, and output in our model reflect (a) quality of the design of the service delivery system, (b) objective quality of the product, and (c) quality as perceived by client. The specific attributes of the design element (i.e., organization, service employee, and the client) are elaborated upon. It is suggested that the organization can assure quality by seeking feedback from clients and service employees, monitoring the service production phases, and managing inter-customer interactions.

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사이버무역에서 중재의 역할과 온라인중재에 관한 연구 (A Study on the Roles of Arbitration and Online Arbitration in International Cyber Trade)

  • 오원석;유병욱
    • 한국중재학회지:중재연구
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    • 제14권1호
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    • pp.61-101
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    • 2004
  • Information and communications technologies are affecting an economic and social transformation of all countries. Without exception international commercial dispute resolution systems are faced with change its mechanism to online technology. Dispute parties can seek redress through arbitration other than litigation or mediation. Traditional dispute resolutions do not match the cyber trade environment which is basically pursuit the speed and efficiency in cyberspace. Arbitration other than resolution methods have been considered to be match with the online environment which is including party autonomy, speed and internationally accepted and binding awards. Traditional arbitration, however is lack of time and different physical location relating all parties. So we now think cyberspace as for the resolving place which is online arbitration. Even the parties exist in different space and time they may meet in the same time and space without moving or trips. Nowadays there are many online arbitration service provider serving the resolution of dispute arising with online transaction. In this paper we study the tendency for online arbitration, the recognize uncertain matters and avoiding programs its matters when use the online arbitration between disputing parties under cyber trade environment.

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U-서비스 이용에 영향을 미치는 유비쿼터스 특성에 관한 실증연구 (Empirical Study on the Ubiquitous Computing Characteristics Affecting the Use of U-Service)

  • 장기섭;김창수;김기수
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권4호
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    • pp.51-73
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    • 2007
  • Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment, but making them effectively invisible to the user. To facilitate the successful adoption and diffusion of ubiquitous computing, it is necessary to figure out the factors affecting the use of U-service. Though the research related to ubiquitous computing has been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. Therefore, this study attempts to figure out major factors which are dedicated to the development of ubiquitous computing and u-service, and that ultimately influence the u-business outcome. This study derived the factors that characterize u-service, such as ubiquity, contextual offer, reliability, invisibility, and confidentiality, which are then combined in the TAM model and carry out the path analysis. The research findings indicate that ubiquity affects both the perceived usefulness and perceived ease of use. The reliability and confidentiality were found to affect the perceived usefulness, whereas the contextual offer and invisibility turned out to influence the perceived ease of use. Finally, the relationship among the perceived usefulness, perceived ease of use, and the attitude toward using are identical with the previous research findings related to the technology acceptance model(TAM).

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아동복지기관이 제공하는 서비스품질에 대한 서비스제공자와 이용자간의 상호지향성 (Coorientation between Service Provider and Users about Providing Service Quality by the Child Welfare Agency)

  • 엄경호;박영규
    • 산경연구논집
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    • 제10권5호
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    • pp.67-76
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    • 2019
  • Purpose - The Korean child welfare services may have different feelings between providers and users. Few studies on the child welfare service quality have been conducted and research on the coorientation model of child welfare services are nonexistent. We compared the perceptions of Korean child welfare service providers and users in this study. It will have many applications in the service quality fields by applying a coorientation model. Research design, data, and methodology - In order to enhance user satisfaction with child welfare services, around 200 samples were carried out both in Busan and Kyungsangnamdo randomly. Seven point Likert scale was used in the questionnaire. Two measurements were made to evaluate the different positions on the part of child welfare service providers and users to assess their mutual orientation. Paired t-test verification was conducted for congruency analysis, and the verification of agreement and accuracy was analyzed by independent t-tests. Results - We empirically examined the differences between the providers and the users stance. The results are as follows. We have verified the statistical significance of the difference in perception between providers and users. We also confirmed a degree of agreement, a degree of congruency, a degree of accuracy and a degree of meta agreement in the study. In the Korean child welfare service quality, the coorientation model of process quality appeared in the form of semi-dissensus, the coorientation model of results quality were shown in the form of ignorances and the coorientation model of physical environment quality were investigated in the form of semi-dissensus. Conclusion - The study concluded that users need to understand more about the providers in order to enhance the coorientation model in process quality and physical environmental quality, and the providers need to persuade the users clearly about the positive factors. To enhance the coorientation model of the result quality, it can be misunderstood by guessing that the other party will positively evaluate it. Therefore, users believe that they need to talk more clearly to the provider about the results of the korean child welfare service quality to reduce misunderstandings and to understand each other about the resulting quality.