• Journal of Korea Trade
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• 제23권3호
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• pp.38-51
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• 2019

Purpose - An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to theoretically explain how export service providers' competences and relational factors drive small- and medium-sized exporters' competitive advantages in the long-run. Design/methodology - Drawing prominently on the resource-based view and the relationship-marketing theory, we built an empirically testable model. The model showed the roles of exporter capabilities, export service-provider competences, and relational factors on small- and medium-sized exporters' sustainable competitive advantages. Findings - The results of our research showed that exporter production and branding capabilities positively influenced their sustainable competitive advantage. In addition, export service-providers' marketing competence and relationship-building competence positively moderated the effects of exporter capabilities on their parties' sustainable competitive advantages. Finally, affiliation parties' interfirm trust and relationship commitment positively moderated the effects of export service-provider competence on the relationship between exporter capabilities and sustainable competitive advantages. Originality/value - Although prior studies have highlighted the effects of an exporter's resources on export performance, our research filled a knowledge gap of the effects of other resources on export performance. First, we proposed two types of export service-provider, competence marketing and relationship-building, influencing exporters' competitive advantage. Second, the effects of relational factors were proposed in the context of export affiliations.

• Journal of Korea Trade
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• 제27권2호
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• pp.61-76
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• 2023

Purpose - The digital service trade has become an important driver of the global service trade. The main purpose of this study is to explore the influencing factors of digital service exports from China and Korea to RCEP sample countries respectively, and to comprehensively study the export potential of China and Korea to RCEP countries, so as to provide theoretical guidance and a decision-making reference to promote digital service trade exports and digital economy development in China and Korea. Design/methodology - First, the stochastic frontier gravity model was improved by introducing nonefficiency factors affecting digital services trade, extending the gravity model of traditional services trade exports to digital services trade exports. Secondly, the panel data of China and Korea for the eight sample countries of RCEP from 2011 to 2021 were adopted for the empirical analysis of digital service export potential by a stochastic frontier model. Findings - China's economic growth plays a role in increasing China's digital service trade exports, while Korea's economic growth does not play a significant role in increasing Korea's digital service trade exports. However, the economic growth of trading partner countries can play a significant role in boosting the digital service trade in both China and Korea, and comparison shows that Korea has higher resilience in the digital services trade than China. In addition, the market size of target countries plays a positive role in promoting the digital service trade exports of both China and Korea, and the increase in the value-added share of services in target countries will lead to a decrease in the digital service trade exports of both China and Korea. Originality/value - This study is innovative in terms of research perspective and method. Academic research on the export potential of international trade has been extensive, but most studies are based on the perspective of the goods trade, fewer studies are based on the perspective of the service trade, and there are almost no studies based on the perspective of digital service trade. There is a gap based on the comparative analysis of the export potential of the digital service trade between China and Korea. This study extends the gravitational model of traditional service trade exports to digital service trade exports to comparatively analyze the export potential of China and Korea to RCEP countries. This study addresses this limitation by analyzing a comparative analysis of the digital service trade export potential of China and Korea.

• 한국산업정보학회논문지
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• 제21권5호
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• pp.31-40
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• 2016

본 논문은 의료 및 보건서비스 산업의 특성을 나타내는 새로운 변수인 산업의 마크업, 자본집약도와 수입중간재비중을 포함하는 자기회귀시차모형을 설정하고, 의료 및 보건서비스 산업에 있어서 서비스수출의 각 결정요소탄력도를 추정함으로서 서비스 수출성과를 결정하는 요인을 실증적으로 분석하였다. 또한 본 논문은 의료보건서비스 산업의 특성을 밝히고 서비스수출의 결정요소를 실증적으로 분석함으로서 새로운 방법론을 제시하고 있다. 실증분석결과는 산업구조의 대리변수인 의료 및 보건산업의 마크업, 환율 그리고 이자율의 세 변수가 의료 및 보건서비스 산업에 있어서 서비스수출에 영향을 주는 주요변수임을 밝히고 있다.

• 무역상무연구
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• 제34권
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• pp.135-156
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• 2007

Trade Portal Site(TPS) is one of the essential tools which can make it possible for small and medium enterprises(SMEs) to perform international trade activity more efficiently using newest information and communication technology including the Internet. Therefore, Korean SMEs need to utilize TPS more actively to enhance their export competitiveness. In this context, this article analyzes the determinants of export performances of Korean SMEs in utilizing the service of TPS based on the Service Quality Model. As a result of an empirical research by using regressive analysis, various measures of service reliability such as reliability, empathy, and tangibilities have positive effects on SMEs export performance in utilizing TPS. These results provides many useful implications to the TPS managers, e-trade related government agency, along with managers of SMEs using TPS.

• 무역상무연구
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• 제61권
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• pp.249-272
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• 2014

The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.

• 통상정보연구
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• 제10권4호
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• pp.457-491
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• 2008

무대장치 및 특수조명서비스 수출시장은 대기업들로서는 관심이 소홀한 틈새시장이 될 수 있다는 점에서 중소기업에게는 유리하다는 측면이 있다. 현실적으로 글로벌 대기업들은 대형 건설 프로젝트에 관심을 집중하는 성향이었으므로 중소형 규모로 시행되는 무대장치 및 특수조명서비스 공사의 경우는 중소기업에 적합할 수 있다는 것이다. 그러나 문제는 해외의 광활한 시장에 중소기업이 뛰어들어 제조-서비스 연계형 수출을 실행할 수 있는 능력이 있는지 그 여부에 있으며, 실제 이러한 수출경험은 거의 축적되어 있지 않다는 점이 우려스러운 것이다. 한국경제의 특성상 글로벌 틈새시장 하나라도 긴요하지 않을 수 없는 것이 현실이므로 무대장치 및 특수조명서비스의 결합형 수출프로세스에 대한 지원제도 구축이 시급한 이유가 바로 여기에 있는 것이다. 본 연구는 지금까지 국내시장에 주력하고 있는 무대장치 및 특수조명서비스 관련 산업에 대하여 수출상품화의 필요성을 강조하고 우리나라의 제조업 위기를 보완할 수 있는 성장동력화의 가능성을 분석해 보았다. 현재는 한국의 수출산업이 나아가야 할 글로벌 틈새시장으로만 보이지만 소득증가에 따른 문화산업의 발전가능성이 예견되고 있으므로 이 분야의 관련 산업들은 향후 더욱 성장할 것으로 판단된다. 한국의 플랜트 수출이 현재 활황기에 있는 사례를 면밀히 분석하여, 중소기업의 해외진출 업종으로 적합한 무대장치 및 특수조명서비스를 틈새시장에서 출발하여 주력시장으로 성장시킬 수 있 도록 교훈을 얻고 제조-서비스 연계형 수출모델을 구상하여 해외진출을 추진할 필요가 있다. 이와 같은 한국경제 및 수출환경의 배경에서 본 연구는 제조-서비스 연계형 수출상품화 모델을 개발함으로써 한국수출의 한계를 극복하는 데에 도용을 줄 수 있는 대안을 모색하고자 시도되었다. 그 동안 극소수의 해외진출 중소기업이 있었으나 글로벌 시장에의 적응력 부족 및 문화적 차이의 숙지 미흡 등 이 분야의 수출산업화 경험부족으로 실패한 사례가 있다. 그러나 점점 가시화되고 있는 한국 제조업의 한계를 방치할 수는 없으므로 보완책을 마련하는 일이 시급하며, 그 대안적 역할을 수행할 수 있는 분야로 서비스수출을 제안할 수 있다. 본 연구의 결과 무대장치 및 특수조명서비스 분야의 제조-서비스 연계형 수출 모델은 마래 성장가능성이 높은 분야로 예상될뿐더러 제조부문 및 서비스부문의 시너지 효과를 기대할 수 있다는 점을 확인할 수 있었다. 또한 실행전략의 골격은 제조 및 서비스 산업의 두 축을 결합, 복합, 융합함으로써 다양한 수출상품을 파생시켜 나갈 수 있다는 강점을 기대할 수 있다는 점도 동 부문의 연계형 수출모델의 성공가능성을 높여주고 있다. 본 연구의 결과는 동 부문에 관련된 산업의 해외시장 진출 기회를 적극적으로 모색할 수 있도록 동기부여의 효과를 제공할 것으로 기대된다. 또한 글로벌 틈새시장의 해외진출을 가속화시킬 계기마련과 아울러 이 분야의 수출진흥을 위한 정책적 제도마련의 기회도 될 것으로 확신한다 또한 연구의 진행 방법과 관련하여 본 과제의 수행으로 산학협력 관계를 긍정적으로 이해하고 이를 활성화시킬 수 있는 계기가 될 수 있음을 확신한다.

• 무역상무연구
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• 제50권
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• pp.187-212
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• 2011

Third party logistics research is searching for increasing its logistics efficiency of organization. Perspective of resource-based theory, this study is to reveal the exploratory relation between integrated capabilities, organzaiton knowledge, and service performance. To develop the relational model, this study conducted a theoretical survey on Shang(2009)'s 3PL service providers research model and Synder & Cumming(1998)'s learning of organization knowledge. According to the result of correlation analysis, Integrated organization knowledge is positively correlated with service diversity advantage (correlation coefficient= .670, p-value= .000) and service quality advantage (correlation coefficient= .575, p-value= .000). The thesis argued that Korean companies try to apply integrated organization abilities and service performance for cutting their export expense.

• 지능정보연구
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• 제20권1호
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• pp.149-161
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• 2014

공공 서비스의 수출의 경우 수출 절차와 대상 선정에 따른 다양한 문제가 발생하며, 공공 서비스 수출 플랫폼은 이러한 문제점들을 해결하기 위하여 사용자 중심의 유연하고, 개방형 구조의 디지털 생태계를 조성할 수 있도록 구현되어야 한다. 또한 공공서비스의 수출은 다수의 이해당사자가 참여하고 여러 단계의 과정을 거쳐야 하므로 사용자의 이해 종류와 탐색 컨설팅 협상 계약 등 수출 프로세스 단계별로 맞춤형 플랫폼 서비스 제공이 필수적이다. 이를 위해서 플랫폼 구조는 도메인과 정보의 정의 및 공유는 물론 지식화를 지원할 수 있어야 한다. 본 논문에서는 공공서비스 수출을 지원하는 플랫폼을 위한 온톨로지 모형을 제안한다. 서비스 플랫폼의 핵심 엔진은 시뮬레이터 모듈이며 시뮬레이터 모듈에서는 온톨로지를 사용하여 수출 비즈니스의 여러 컨텍스트들을 파악하고 정의하여 다른 모듈들과 공유하게 된다. 온톨로지는 공유 어휘를 통하여 개념들과 그들 간의 관계를 표현할 수 있으므로 특정 영역에서 구조적인 틀을 개발하기 위한 메타 정보를 구성하는 효과적인 도구로 잘 알려져 있다. 공공서비스 수출 플랫폼을 위한 온톨로지는 서비스, 요구사항, 환경, 기업, 국가 등 5가지 카테고리로 구성되며 각각의 온톨로지는 요구분석과 사례 분석을 통하여 용어를 추출하고 온톨로지의 식별과 개념적 특성을 반영하는 구조로 설계한다. 서비스 온톨로지는 목적효과, 요구조건, 활동, 서비스 분류 등으로 구성되며, 요구사항 온톨로지는 비즈니스, 기술, 제약으로 구성 된다. 환경 온톨로지는 사용자, 요구조건, 활동으로, 기업 온톨로지는 활동, 조직, 전략, 마케팅, 시간으로 구성되며, 국가 온톨로지는 경제, 사회기반시설, 법, 제도, 관습, 인프라, 인구, 위치, 국가전략 등으로 구성된다. 수출 대상 서비스와 국가의 우선순위 리스트가 생성되면 갭(gap) 분석과 매칭 알고리즘 등의 시뮬레이터를 통하여 수출기업과 수출지원 프로그램과의 시스템적 연계가 이루어진다. 제안하는 온톨로지 모형 기반의 공공서비스 수출지원 플랫폼이 구현되면 이해당사자 모두에게 도움이 되며 특히 정보 인프라와 수출경험이 부족한 중소기업에게 상대적으로 더 큰 도움이 될 것이다. 또한 개방형 디지털 생태계를 통하여 이해당사자들이 정보교환, 협업, 신사업 기획 등의 기회를 만들 수 있을 것으로 기대한다.

• 유통과학연구
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• 제13권3호
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• pp.61-67
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• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• 한국항만학회지
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• 제11권2호
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• pp.145-156
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• 1997

The purpose in this study is development of model for the Container Terminals of Pusan Port, First of all, Quantitive and Qualititve factors are characterized which effects on Physical Distribution System in Container Terminals. The System Dynamics method is used to develope the model by using these factor. This model is able to present the timinig of investment in Container Terminals of Pusan Port. Six models are showed by change of parameters in System Dynamics, in this paper. In the model, Five feedback loop were found. Loop 1 : Number of Liners$\rightarrow$Number of Congested ships$\rightarrow$Port's Charges$\rightarrow$Export & Import Cargo Volumes$\rightarrow$Number of Liners$\rightarrow$The will to investment of government$\rightarrow$Length of berth→Number of Liners. Negative loop was acquired. Loop 2 : Port's Charge$\rightarrow$Economic of Port$\rightarrow$The will to Private management$\rightarrow$Efficiency for Port's Operation$\rightarrow$Port's Charges. Positive loop was acquired. Loop 3 : Number of Congested ships$\rightarrow$Planning for future development$\rightarrow$Information Service$\rightarrow$Support service for port's user$\rightarrow$Number of Congested ships. Negative loop was acquired. Loop 4 : Number of Congested ships$\rightarrow$Planning for future development$\rightarrow$Extent of stacking area$\rightarrow$Number of handling equipmint$\rightarrow$Number of Congested ships. Negative loop was acquired. Loop 5 : Export & Import Cargo Volumes$\rightarrow$Number of Liners$\rightarrow$Econmic of Port$\rightarrow$Support service for port's user$\rightarrow$Export & Import Cargo Volumes. Positive loop was acquired. System's level variables were selected as followings ; Number of Liners, Number of Congested ships, Export & Import Carge Volumes, Length of berth, and Port's Charges. As result of simmulation of model, fluctuation of respective year was found in level variables. This fluctuation can be used properly to present timing of investment.