• Title/Summary/Keyword: Service Engagement

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The Relationship between Corporate Social Responsibilities and Financial Reporting Quality: Focusing on Distribution & Service Companies (사회적 공헌활동과 재무보고품질: 유통, 서비스 기업을 중심으로)

  • Chae, Soo-Joon;Ryu, Hae-Young
    • Journal of Distribution Science
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    • v.16 no.10
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    • pp.77-82
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    • 2018
  • Purpose - This paper examines the relationship between corporate social responsibility and financial reporting quality. Corporate social responsibility is a way for firms to take responsibility for the social and environmental impacts of their business operations. Corporate social responsibility is a broad concept that can take various forms depending on the firm and industry. Through corporate social responsibility programs, firms can benefit society. At the same time, firms improve their reputations by increasing engagement in corporate social responsibility activities. However, corporate social responsibility activities are not directly related to profitability, especially for distribution firms. Research design, data, and methodology - 229 distribution & service firm-years between 2011 and 2016 are used for the main analysis. In Korea, Korean Economic Justice Institute evaluates the ethical performance of Korean firms, and the institute annually discloses the scores of top firms. This study uses the KEJI Index scores to measure firm-level corporate social responsibility activities. Discretionary accruals are used as a proxy for financial reporting quality. Discretionary accruals can be used opportunistically, and thus distort the information in earnings. We extract financial data from the KIS Value database. Results - We find that distribution & service firms' engagement in corporate social responsibilities is positively related to their financial reporting quality. First, there is a negative correlation between implementation of corporate social responsibility activities and discretionary accruals. In addition, we find that the coefficient of CSR is significantly negative, supporting our prediction. The result is significant at the 1% level. Conclusions - We examine the relationship between corporate social responsibility activities of distribution firms and their financial reporting quality while most prior studies examine the engagement in corporate social responsibility activities of manufacturing firms. The results of this study show that distribution & service firms engaging in corporate social responsibility activities are likely to maintain high-quality financial reporting.

The Differential Impacts of Positive and Negative Emotions on Travel-Related YouTube Video Engagement (유튜브 여행 동영상의 긍정적 감정과 부정적 감정이 사용자 참여에 미치는 영향)

  • Heejin Kim;Hayeon Song;Jinyoung Yoo;Sungchul Choi
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.1-19
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    • 2023
  • Despite the growing importance of video-based social media content, such as vlogs, as a marketing tool in the travel industry, there is limited research on the characteristics that enhance engagement among potential travelers. This study explores the influence of emotional valence in YouTube travel content on viewer engagement, specifically likes and comments. We analyzed 4,619 travel-related YouTube videos from eight popular tourist cities. Using negative binomial regression analysis, we found that both positive and negative emotions significantly influence the number of likes received. Videos with higher positive emotions as well as negative emotions receive more likes. However, when it comes to the number of comments, only negative emotions showed a significant positive influence, while positive emotions had no significant impact. These findings offer valuable insights for marketers seeking to optimize engagement strategies on YouTube, considering the unique nature of travel products. Further research into the effects of specific emotions on engagement is warranted to improve marketing strategies. This study highlights the powerful impact of emotions on viewer engagement in the context of social media, particularly on YouTube.

A Study on University-Industry Cooperation: Focused on Employer Engagement in Training: (대학과 기업 간의 산학협력에 관한 연구: 고용주의 교육훈련 참여를 중심으로)

  • Park, Yoon-Hee;Oh, Kye-Taik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.197-207
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    • 2019
  • The purpose of this study was to suggest measures for improving training cooperation between industries and universities through employer engagement by analyzing the state of employer engagement in training. The current study investigated the state of employer engagement in training and factors that facilitate employer engagement in training. A survey was conducted with 230 human resource managers who worked for companies with more than 300 employees. The study results showed that employers perceived their engagement in training for their employees are consumers rather than strategic partners to plan educational service and make decisions in their communities. However, employers perceived that their engagement in training would be effective because their training engagement can result in positive direct and indirect business outcomes. Moreover, the implementation of training programs based on industry needs was revealed as a critical factor for promoting collaboration between industries and universities and leading to employer engagement. Based on the study results, several suggestions are presented for improving training cooperation between industries and universities through employer engagement.

Decoding the Branded App Engagement Process: A Grounded Theory Approach

  • Harish Kumar;Nikhita Tuli
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.582-605
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    • 2021
  • The study aims to explore the nature, drivers of BAE. In particular, how and why consumers engage with branded mobile apps. Since consumer engagement is a multi-dimensional and complex phenomenon, the authors took an interpretivist paradigm and used a grounded theory approach by interviewing 24 participants. The findings reveal that branded app engagement (BAE) is triggered by mainly three aspects, i.e., media characteristics (Privacy and security, customization, and convenience), brand-related aspects (brand image and product/service quality), and benefits sought (inherent and derived). More importantly, we uncover the underlying mechanism for each factor. Furthermore, the study explains the BAE process in its entirety from an app-centric perspective rather the brand powering the app. Thus, the study offers a fresh perspective and novel insights into the BAE process.

The Exploring of Servant Leadership's Theoretical Framework in the Service Industry (서비스 산업에서 서번트 리더십의 이론적 분석 틀의 구축 가능성)

  • Bang, Yong Tae
    • Journal of Service Research and Studies
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    • v.10 no.2
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    • pp.77-89
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    • 2020
  • This study analyzed the effect of Servant Leadership on leader trust and job engagement for the lower-level leader in airline crew occupations with the aim of identifying the possibility of establishing the theoretical framework of Servant Leadership in the service industry. As a result of the regression analysis, it was found that the social learning dimension of Servant Leadership has greater influence than the social exchange dimension on the leader trust, while the influence on job engagement is the opposite. The results of this analysis can be interpreted that trying to learn the words and actions of the Servant Leader is more effective in further consolidating the trust of the subordinates in the leader. On the other hand, the Servant Leader's words and actions for social exchange are inferred to have more influence on the job engagement. This study is targeted at air transport services, exposing limitations to the generalization of research results. Throughout leadership research and organizational research, including Servant leadership, further studies applying the social learning theory and social exchange theory presented in this paper are expected to produce theoretical results that will lead to the emergence of a new framework for research analysis.

Effect of Creative Behavior on Passion about One's Job for Hospital Administrative Staff Members (병원행정직 종사자들의 창의적 행동이 직무열정에 미치는 영향)

  • Lim, Jung-Do;Jeong, Hong-Gil
    • The Korean Journal of Health Service Management
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    • v.9 no.1
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    • pp.31-39
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    • 2015
  • This study was undertaken to investigate the effectiveness of a hospital organization targeting both hospital administrative staff members and internal/external customers under a rapidly changing organizational environment, where the effect of creative behavior on passion about one's job was controlled with the participation of 55 people from two larger general hospitals, with 103 people from four general hospitals, with 51 people from eight regular hospitals. Thus, data from a total 209 people were collected. The creative behavior of hospital administrative staff members working for general hospitals and larger general hospitals significantly affected job engagement, showing that 'Relevant knowledge, maintaining status, and application appetite' were higher than the scores of 'new knowledge pursuit activities.' However, a weaker relationship between creative behavior and job engagement was found in medical institutions than for hospitals.

Effects of Online Engagement on Uses of Digital Paid Contents (온라인 관여가 디지털 유료 콘텐츠 이용에 미치는 영향)

  • Yang, JungAe;Song, Indeok
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.468-481
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    • 2018
  • This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

The Relationship between Work-Family Conflict and Individual Engagement: Moderating Effect of Perceived Wellness Climate (일(가정)-가정(일)갈등과 개인몰입 간의 관계: 지각된 조직 건강지원 분위기의 조절효과)

  • Wang, Dong;Cha, Yunsuk;Nam, Yoonsung
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.568-577
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    • 2016
  • The purpose of this study is to verify the moderating effect of perceived wellness climate in the relationship where work-family conflict influences individual engagement. For this, survey was executed on employees of 11 companies including IT, service, manufacturing and etc. After the survey was executed, statistical analysis was executed. This study executed validity test, credibility test, and Hierarchical Linear Regression. The analysis result is as follows. First, work-family (family-work) conflict gives negative (-) influence on individual engagement. Second, perceived wellness climate was marginally significant in the relationship between work-family conflict and individual engagement. And the control effect of perceived wellness climate in the relationship between family-work conflict and individual engagement was significant according to statistics. The conclusion states the implications and limitations of this study, and suggests directions on future studies.

Study on the Influence of Growth Mindset of University Students on Occupational Engagement: Testing the Mediation Effect of Career Adaptability (대학생의 성장마인드셋과 진로관여행동의 관계에서 진로적응성의 매개효과 검증)

  • Woojung, Jang
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.49-56
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    • 2023
  • The purpose of this study is to verify the mediating effect of career adaptability in the relationship between growth mindset and occupational engagement. A total of 203 data were collected through an online survey targeting university students. For data analysis, frequency analysis and descriptive statistics analysis were used via SPSS 25.0 and AMOS 25.0 software. As a result of the study, growth mindset had a direct effect on occupational engagement (𝛽=.254, p<.01) and the mediating effect of growth mindset on occupational engagement through career adaptability was also statistically significant. (𝛽=.137, p<.01). This study suggests that it is important to promote occupational engagement for students' correct career guidance, and to this end a practical strategy for cultivating a growth mindset and career adaptability is needed.

Moderating of Religiosity on Reward and Engagement: Empirical Study in Indonesia Public Service

  • SALEH, Choirul;HAYAT, Hayat;SUMARTONO, Sumartono;PRATIWI, Ratih Nur
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.287-296
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    • 2020
  • The study investigates the relationship and influence between religiosity, reward, and engagement in the public administration sector, both directly and causally via moderation. This study involved one hundred and twenty-three respondents in three local government organizations in Malang City, East Java Province, Indonesia, namely, the Malang City General Hospital, the Population and Civil Registry Office, and the Investment Office. The sampling method uses stratified random sampling from the total population of civil servants in Malang in the three institutions. The data analysis model of this study uses a quantitative approach with a unit of data analysis using the path analysis method. The analytical tools used are smart-PLS and SPSS. The results reveal that the direct combined effect of reward and religiosity has a positive and significant influence on the engagement. However, moderation between reward and commitment, which is bridged by religiosity, does not show positive and significant results. The non-positive relationship shown by testing moderation concludes that there is a separation of purpose between the portion of religiosity in the world of work, where religiosity in this study is only described as part of the concept of worship, and the relationship between the person and his God.