• Title/Summary/Keyword: Service Dimension

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The Effects of Commodities Dimensions and Service Dimensions on Repurchase Intention of Discount Store Apparel (할인점의 제품차원과 서비스차원이 의류제품 재구매의도에 미치는 영향)

  • 이주영;이선재
    • Journal of the Korean Society of Costume
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    • v.50 no.8
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    • pp.17-28
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    • 2000
  • The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

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A Study on Rural Citizen Satisfaction for Local Public Service (농촌지역주민의 행정서비스 만족도 연구)

  • Kim, Jung-Tae;Cheong, Ji-Woong
    • Journal of Agricultural Extension & Community Development
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    • v.9 no.2
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    • pp.215-231
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    • 2002
  • The objectives of this study were (1) to measure the level of satisfaction on rural for local public service. (2) and analyse variables related to the public service. Reviewing the literature and related studies for theoretical framework, Six criteria characterize public service : (1) responsiveness. (2) convenience, (3) speed, (4) correctness, (5) pleasantness, (6) equality, which are reflected in the instrument of this study. By the results of analysis, two dimensions (convenience, responsiveness) and total satisfaction are related to their residential lengths of the same rural area. For the total public service satisfaction gender, age, educational level, income level, occupation, and residential years explained in 13.3% For the convenience dimension their variables accounted for 22.4%. For responsiveness dimension their variables interpreted in 23.2%. For speed and correctness dimension their variables explained in 21.6%. For pleasantness dimension their variables accounted for local public services in 15.3%. For equality dimension their variables explained in 16.2%.

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Outbound Service Quality at Wan Hai Lines

  • Giao, Ha Nam Khanh;Trung, Bao;Truong, Pham Quang
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.177-185
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    • 2019
  • Service quality is still a new concept to those who works in shipping lines services since it has not been identified as a mandatory factor to increase competitiveness. Most carriers are currently offering services at the same level of price, transit time, equipment, etc. Thus offering a high quality service is the best way for a carrier to differentiate itself from its competitors in the market. The research aims to conduct an assessment on service quality at Wan Hai Lines (WHL) outbound services based on the SERVQUAL model, form of dimension-by-dimension analysis. This study was based on a survey of 135 people. The outcome is the service quality of WHL outbound services can be identified by three dimension(s): Empathy and Responsiveness, Assurance, and Reliability. It would help management to have an overall picture about the current service quality, and to find solutions to improve service quality following the recommendations. WHL managers need to recognize that "Reliability" has the strongest influence on customers' expectations, then come "Empathy and Responsiveness" and "Assurance". Therefore, board of managers should spend time looking carefully at each of the three dimensions, especially for the biggest gap between perceptions and expectations of three dimensions as well. Then the recommendations were raised.

The Effects of Service Quality on Long-Term Orientation with Customers in Fashion Retail Stores

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The International Journal of Costume Culture
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    • v.9 no.1
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    • pp.15-26
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    • 2006
  • The purposes of this study were 1) to identify the dimension of perceived service quality of fashion retail stores in the basis of expanded marketing mix, 2) to investigate the effect of each dimension on long-term orientation/customer satisfaction, trust, commitment and WOM/repurchase intention) on perceived service quality. The questionnaires were administered to 333 women shopped in a fashion retail store in Gwang-ju city. Data were analyzed by using exploratory and confirmatory factor analysis, Cronbach' ${\alpha}$, and multi-regression analysis. The results were as follows: 1) The dimension of perceived service quality based on expanded marketing mix were classified as follow: product, price, place, promotion, people, physical evidence, process services. Long-term orientation was categorized into four factors: customer satisfaction, trust, commitment, WOM/repurchase intention. 2) For the effect of the perceived service quality by dimension, product, people, physical evidence, process services have significant effect on long-term orientation, while price, place, promotion services have not significant.

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Keyword identifications on dimensions for service quality of Healthcare providers (헬스케어 서비스 리뷰를 활용한 서비스 품질 차원 별 중요 단어 파악 방안)

  • Lee, Hong Joo
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.171-185
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    • 2018
  • Studies on online review have carried out analysis of the rating and topic as a whole. However, it is necessary to analyze opinions on various dimensions of service quality. This study classifies reviews of healthcare services into service quality dimensions, and proposes a method to identify words that are mainly referred to in each dimension. Service quality was based on the dimensions provided by SERVQUAL, and patient reviews have collected from NHSChoice. The 2,000 sentences sampled were classified into service quality dimension of SERVQUAL and a method of extracting important keywords from sentences by service quality dimension was suggested. The RAKE algorithm is used to extract key words from a single document and an index is considered to consider frequently used words in various documents. Since we need to identify key words in various reviews, we have considered frequency and discrimination (IDF) at the same time, rather than identifying key words based only on the RAKE score. In SERVQUAL dimension, we identified the words that patients mentioned mainly, and also identified the words that patients mainly refer to by review rating.

Patient Satisfaction as an Indicator of Service Quality in Malaysian Public Hospitals

  • Manaf, Noor Hazilah Abd;Nooi, Phang Siew
    • International Journal of Quality Innovation
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    • v.10 no.1
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    • pp.77-87
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    • 2009
  • The main aim of the paper is to provide an empirical analysis on patient satisfaction as an indicator of service quality in Malaysian public hospitals. Self-administered questionnaires were administered to patients by convenience sampling. Two sets of questionnaires were used, one for inpatient and another one set for outpatient. Selection of hospitals was made according to states in Peninsular Malaysia. 23 hospitals covering all state level hospitals, the National Referral Centre and selected district hospitals were chosen as respondent hospitals. Two dimensions of service quality emerged, namely clinical and physical dimension of service. Both outpatient and inpatient were found to be more satisfied with clinical dimension of service than physical dimension. For outpatient satisfaction, there was positive correlation between waiting time and patient satisfaction. Patient satisfaction was also found to be higher in the smaller district hospitals than in the larger state hospitals. For clinical dimension of service, patients were satisfied with the services of doctors and nurses, while for physical dimension of service, patients were satisfied with the cleanliness of the facilities. The ability of the research to be conducted by random sampling was inhibited by the reluctance of patients to cooperate, which led to the use of convenience sampling. Studies have also shown that patients are reluctant to express their feelings on services provided by their caregivers. The study provides primary data for a nationwide study on patient satisfaction in Malaysian public hospitals, for both inpatient and outpatient.

Service Dimensions of Apparel Product Salesperson and Importance of Service Dimension by Apparel Product Type (의류상품 판매원의 서비스 차원과 의류상품 유형별 중요도)

  • 이지영;김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.5
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    • pp.933-944
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    • 2001
  • The purpose of this research was to classify service dimensions for each apparel product which was thought to be important to consumers and to examine what kind of service dimensions are assessed to be more important than others. Furthermore, whether there were significant differences in the service dimensions and importances of services dimensions were examined by apparel product type(casual, formal products). Data were collected from women who were over 20 years old that live in Seoul. A questionnaire developed based on the previous researches and data were analyzed by factor analysis, t-test, ANOVA, frequency analysis. The results of this study were as follows: First, services of salesperson were divided into six dimensions: \"focused on customers\", \"knowledge/competency\", \"courtesy\", \"appearance/image\", \"purchasing induction\", and \"concerning\". As to service dimension importance, consumers think that \"service focused on customers\" is the most important dimension of service. Second, results of examining the importance according to apparel product type showed that five of the six service dimensions in formal product sales were more important except for the \"knowledge\" related service. Last, as to demographic characteristic variables, people who were over 40 years old were likely to think \"purchasing induction\", \"appearance/image\", \"concerning\" service dimensions more important than the other ages. And it was found that consumers who spend less money on purchasing clothing in a month thought \"focused on customers\" service was more important than the other consumers. In conclusion store managers could apply these results to service education of salesperson and use on preservation and improvement of customer relationship. And according to apparel product types, the results will give some implications to various service policies.

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Service Quality Measurement of In-Flight Meal Service: A Comparison between Korean and Foreign-Based Airlines

  • Baek, Seung-Hee
    • Journal of Community Nutrition
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    • v.8 no.3
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    • pp.153-159
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    • 2006
  • The current exploratory study investigates and compares the perceptions of the service quality of in-flight meals through the evaluation of recent consumers (within 2 weeks) of services provided by Korean and foreign-based airlines. Twenty (20) items for measuring service quality were categorized into three factor dimensions of 'food quality', 'employee service', and 'professionalism'. Among these, 'employee service' was rated highest by Korean and foreign-based airlines. When items representing each service quality dimension were analyzed and compared, only the 'food quality' dimension of Korean-based airlines was perceived higher than that of other foreign-based airlines. Findings also revealed a spectrum with some items with higher or lower mean values within each service quality dimension. Results of this study can expectedly be used to benefit both from a theoretical and practical point of view by providing empirical data that measure the service quality of in-flight meal service.

Assessing E-service Quality of Digital Libraries (디지털도서관의 e-서비스품질 평가에 관한 연구)

  • Hwang, Jae-Young;Lee, Eung-Bong;Kim, Jong-Hwan
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.3
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    • pp.55-79
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    • 2007
  • In this study the need for new service qualify assessment scale is investigated to cope with the paradigm change in library information service and the dimension and model for e-service quality assessment applicable to a digital library are developed. In order to verify newly proposed dimension and model for e-service qualify assessment, the dimension which is developed by employing data collected from NDSL(National Digital Science Library) and its factor are analyzed and casuality analysis between independent and dependent variables is executed based on the proposed e-service qualify model We also analyze the gap between customer's ideal expectation and perception and, finally investigate what is the most important dimension among e-service quality in the digital library from the customer's point of view.

Female Customers' Trust on Internet Stores and its Relationships with Service Quality and Loyalty (인터넷 상점에 대한 여성고객의 신뢰와 서비스 품질$\cdot$고객 충성도 간의 관계)

  • Min Dong-Kwon
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.293-317
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    • 2005
  • Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.

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