• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.2
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• pp.181-188
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• 2018

In this paper, we propose an analysis scheme of customer spending pattern using text mining. In proposed consumption pattern analysis scheme, first we analyze user's rating similarity using Pearson correlation, second we analyze user's review similarity using TF-IDF cosine similarity, third we analyze the consistency of the rating and review using Sendiwordnet. And we select the nearest neighbors using rating similarity and review similarity, and provide the recommended list that is proper with consumption pattern. The precision of recommended list are 0.79 for the Pearson correlation, 0.73 for the TF-IDF, and 0.82 for the proposed consumption pattern. That is, the proposed consumption pattern analysis scheme can more accurately analyze consumption pattern because it uses both quantitative rating and qualitative reviews of consumers.

• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.1-19
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• 2014

Efforts to identify user's recognition which exists in the big data are being conducted actively. They try to measure scores of people's view about products, movies and social issues by analyzing statements raised on Internet bulletin boards or SNS. So this study deals with the problem of determining how to find the emotional vocabulary and the degree of these values. The survey methods are using the results of previous studies for the basic emotional vocabulary and degree, and inferring from the dictionary's glosses for the extended emotional vocabulary. The results were found to have the 4 emotional words lists (vocabularies) as basic emotional list, extended 1 stratum 1 level list from basic vocabulary's glosses, extended 2 stratum 1 level list from glosses of non-emotional words, and extended 2 stratum 2 level list from glosses' glosses. And we obtained the emotional degrees by applying the weight of the sentences and the emphasis multiplier values on the basis of basic emotional list. Experimental results have been identified as AND and OR sentence having a weight of average degree of included words. And MULTIPLY sentence having 1.2 to 1.5 weight depending on the type of adverb. It is also assumed that NOT sentence having a certain degree by reducing and reversing the original word's emotional degree. It is also considered that emphasis multiplier values have 2 for 1 stratum and 3 for 2 stratum.