• Asian Journal for Public Opinion Research
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• v.9 no.3
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• pp.240-265
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• 2021

Public services need to be evaluated regularly to identify areas that need further improvement. Data collection via Twitter is affordable and timely, so it has the potential to be utilized to evaluate the quality of public service. This study utilizes tweets mentioning three service units of the provincial government of Jakarta and applies both sentiment analysis and topic classification to predict a rating/score of public service quality. The research goal is to examine if the evaluation of public services based on social media data is possible. The findings indicate that the use of Twitter has an advantage in terms of sample size and variety of opinions. Tweets can be translated into scores as well. Nonetheless, the representativeness issue and the predominance of complaint tweets can affect the reliability of the results.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.190-198
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• 2023

Sentiment analysis can be applied to all texts generated from websites, blogs, messengers, etc. The study fulfills an artificial intelligence sentiment analysis estimating visiting evaluation opinions (reviews) and visitor ratings, and suggests a deep learning model which foretells either an affirmative or a negative inclination for new reviews. This study operates review big data about Jeju tourist attractions which are extracted from Google from October 1st, 2021 to November 30th, 2021. The normalization data used in the propensity prediction modeling of this study were divided into training data and test data at a 7.5:2.5 ratio, and the CNN classification neural network was used for learning. The predictive model of the research indicates an accuracy of approximately 84.72%, which shows that it can upgrade performance in the future as evaluating its error rate and learning precision.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.563-568
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• 2020

본 연구에서는 블랙박스로 알려진 딥러닝 모델에 설명 근거를 제공할 수 있는 설명자 모델을 적용해 보았다. 영화평 감성 분석을 위해 MLP, CNN으로 구성된 딥러닝 모델과 결정트리의 앙상블인 Gradient Boosting 모델을 이용하여 감성 분류기를 구축하였다. 설명자 모델로는 기울기(gradient)을 기반으로 하는 IG와 레이어 사이의 가중치(weight)을 기반으로 하는 CAM, 그리고 설명가능한 대리 모델을 이용하는 LIME과 입력 속성에 대한 선형모델을 추정하는 SHAP을 사용하였다. 설명자 모델의 특성을 보기 위하여 히트맵과 관련성 높은 N개의 속성을 추출해 보았다. 설명자가 제공하는 기여도에 따라 입력 속성을 제거해 가며 분류기 성능 변화를 측정하는 정량적 평가도 수행하였다. 또한, 사람의 판단 근거와의 일치도를 살펴볼 수 있는 '설명 근거 정확도'라는 새로운 평가 방법을 제안하여 적용해 보았다.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.66-71
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• 2023

ChatGPT가 등장한 이후 다양한 거대 언어 모델(Large Language Model, LLM)이 등장하였고, 이러한 LLM을 목적에 맞게 파인튜닝하여 사용할 수 있게 되었다. 하지만 LLM을 새로 학습하는 것은 물론이고, 단순 튜닝만 하더라도 일반인은 시도하기 어려울 정도의 많은 컴퓨팅 자원이 필요하다. 본 연구에서는 공개된 LLM을 별도의 학습 없이 사용하여 zero-shot 프롬프팅으로 이진 분류 태스크에 대한 성능을 확인하고자 했다. 학습이나 추가적인 튜닝 없이도 기존 선학습 언어 모델들에 준하는 이진 분류 성능을 확인할 수 있었고, 성능이 좋은 LLM의 경우 분류 실패율이 낮고 일관적인 성능을 보여 상당히 높은 활용성을 확인하였다.

• Journal of Intelligence and Information Systems
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• v.25 no.4
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• pp.67-88
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• 2019

Webtoon is a Korean-style digital comics platform that distributes comics content produced using the characteristic elements of the Internet in a form that can be consumed online. With the recent rapid growth of the webtoon industry and the exponential increase in the supply of webtoon content, the need for effective webtoon content recommendation measures is growing. Webtoons are digital content products that combine pictorial, literary and digital elements. Therefore, webtoons stimulate consumer sentiment by making readers have fun and engaging and empathizing with the situations in which webtoons are produced. In this context, it can be expected that the sentiment that webtoons evoke to consumers will serve as an important criterion for consumers' choice of webtoons. However, there is a lack of research to improve webtoons' recommendation performance by utilizing consumer sentiment. This study is aimed at developing consumer sentiment pattern maps that can support effective recommendations of webtoon content, focusing on consumer sentiments that have not been fully discussed previously. Metadata and consumer sentiments data were collected for 200 works serviced on the Korean webtoon platform 'Naver Webtoon' to conduct this study. 488 sentiment terms were collected for 127 works, excluding those that did not meet the purpose of the analysis. Next, similar or duplicate terms were combined or abstracted in accordance with the bottom-up approach. As a result, we have built webtoons specialized sentiment-index, which are reduced to a total of 63 emotive adjectives. By performing exploratory factor analysis on the constructed sentiment-index, we have derived three important dimensions for classifying webtoon types. The exploratory factor analysis was performed through the Principal Component Analysis (PCA) using varimax factor rotation. The three dimensions were named 'Immersion', 'Touch' and 'Irritant' respectively. Based on this, K-Means clustering was performed and the entire webtoons were classified into four types. Each type was named 'Snack', 'Drama', 'Irritant', and 'Romance'. For each type of webtoon, we wrote webtoon-sentiment 2-Mode network graphs and looked at the characteristics of the sentiment pattern appearing for each type. In addition, through profiling analysis, we were able to derive meaningful strategic implications for each type of webtoon. First, The 'Snack' cluster is a collection of webtoons that are fast-paced and highly entertaining. Many consumers are interested in these webtoons, but they don't rate them well. Also, consumers mostly use simple expressions of sentiment when talking about these webtoons. Webtoons belonging to 'Snack' are expected to appeal to modern people who want to consume content easily and quickly during short travel time, such as commuting time. Secondly, webtoons belonging to 'Drama' are expected to evoke realistic and everyday sentiments rather than exaggerated and light comic ones. When consumers talk about webtoons belonging to a 'Drama' cluster in online, they are found to express a variety of sentiments. It is appropriate to establish an OSMU(One source multi-use) strategy to extend these webtoons to other content such as movies and TV series. Third, the sentiment pattern map of 'Irritant' shows the sentiments that discourage customer interest by stimulating discomfort. Webtoons that evoke these sentiments are hard to get public attention. Artists should pay attention to these sentiments that cause inconvenience to consumers in creating webtoons. Finally, Webtoons belonging to 'Romance' do not evoke a variety of consumer sentiments, but they are interpreted as touching consumers. They are expected to be consumed as 'healing content' targeted at consumers with high levels of stress or mental fatigue in their lives. The results of this study are meaningful in that it identifies the applicability of consumer sentiment in the areas of recommendation and classification of webtoons, and provides guidelines to help members of webtoons' ecosystem better understand consumers and formulate strategies.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.81-91
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• 2019

Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

• The Journal of Information Systems
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• v.30 no.4
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• pp.277-301
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• 2021

Purpose The purpose of this study is to analyze the sentiment responses of the general public to non-face-to-face work using text mining methodology. As the number of non-face-to-face complaints is increasing over time, it is difficult to review and analyze in traditional methods such as surveys, and there is a limit to reflect real-time issues. Approach This study has proposed a method of the research model, first by collecting and cleansing the data related to non-face-to-face work among tweets posted on Twitter. Second, topics and keywords are extracted from tweets using LDA(Latent Dirichlet Allocation), a topic modeling technique, and changes for each section are analyzed through DTM(Dynamic Topic Modeling). Third, the complaints of non-face-to-face work are analyzed through the classification of positive and negative polarity in the COVID-19 section. Findings As a result of analyzing 1.54 million tweets related to non-face-to-face work, the number of IDs using non-face-to-face work-related words increased 7.2 times and the number of tweets increased 4.8 times after COVID-19. The top frequently used words related to non-face-to-face work appeared in the order of remote jobs, cybersecurity, technical jobs, productivity, and software. The words that have increased after the COVID-19 were concerned about lockdown and dismissal, and business transformation and also mentioned as to secure business continuity and virtual workplace. New Normal was newly mentioned as a new standard. Negative opinions found to be increased in the early stages of COVID-19 from 34% to 43%, and then stabilized again to 36% through non-face-to-face work sentiment analysis. The complaints were, policies such as strengthening cybersecurity, activating communication to improve work productivity, and diversifying work spaces.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.201-207
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• 2022

In this paper, we propose a movie recommendation model that uses the users' ratings as well as their reviews. To understand the user's preference from multicriteria perspectives, the proposed model is designed to apply attribute-based sentiment analysis to the reviews. For doing this, it divides the reviews left by customers into multicriteria components according to its implicit attributes, and applies BERT-based sentiment analysis to each of them. After that, our model selectively combines the attributes that each user considers important to CF to generate recommendation results. To validate usefulness of the proposed model, we applied it to the real-world movie recommendation case. Experimental results showed that the accuracy of the proposed model was improved compared to the traditional CF. This study has academic and practical significance since it presents a new approach to select and use models in consideration of individual characteristics, and to derive various attributes from a review instead of evaluating each of them.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.1-8
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• 2022

This work provides a reliable and classified stocks dataset merged with Saudi stock news. This dataset allows researchers to analyze and better understand the realities, impacts, and relationships between stock news and stock fluctuations. The data were collected from the Saudi stock market via the Corporate News (CN) and Historical Data Stocks (HDS) datasets. As their names suggest, CN contains news, and HDS provides information concerning how stock values change over time. Both datasets cover the period from 2011 to 2019, have 30,098 rows, and have 16 variables-four of which they share and 12 of which differ. Therefore, the combined dataset presented here includes 30,098 published news pieces and information about stock fluctuations across nine years. Stock news polarity has been interpreted in various ways by native Arabic speakers associated with the stock domain. Therefore, this polarity was categorized manually based on Arabic semantics. As the Saudi stock market massively contributes to the international economy, this dataset is essential for stock investors and analyzers. The dataset has been prepared for educational and scientific purposes, motivated by the scarcity of data describing the impact of Saudi stock news on stock activities. It will, therefore, be useful across many sectors, including stock market analytics, data mining, statistics, machine learning, and deep learning. The data evaluation is applied by testing the data distribution of the categories and the sentiment prediction-the data distribution over classes and sentiment prediction accuracy. The results show that the data distribution of the polarity over sectors is considered a balanced distribution. The NB model is developed to evaluate the data quality based on sentiment classification, proving the data reliability by achieving 68% accuracy. So, the data evaluation results ensure dataset reliability, readiness, and high quality for any usage.

• Journal of Computing Science and Engineering
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• v.6 no.2
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• pp.143-150
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• 2012

Computational techniques for topic classification can support qualitative research by automatically applying labels in preparation for qualitative analyses. This paper presents an evaluation of supervised learning techniques applied to one such use case, namely, that of labeling emotions, instructions and information in suicide notes. We train a collection of one-versus-all binary support vector machine classifiers, using cost-sensitive learning to deal with class imbalance. The features investigated range from a simple bag-of-words and n-grams over stems, to information drawn from syntactic dependency analysis and WordNet synonym sets. The experimental results are complemented by an analysis of systematic errors in both the output of our system and the gold-standard annotations.