• Title/Summary/Keyword: Sensory Experience

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A Comparative Study on the Brand Experiences of Metaverse and Offline Stores (메타버스와 오프라인 스토어의 브랜드 체험 비교 연구)

  • Gwang-Ho Yi;Yu-Jin Kim
    • Science of Emotion and Sensibility
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    • v.26 no.2
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    • pp.53-66
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    • 2023
  • In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.

Selection of Free Flap for the Reconstruction of Soft Tissue Defect of the Hand (수부의 연부조직 결손 재건을 위한 유리 피판의 선택)

  • Kim, Taek-Kyu;Kim, Han-Su;Choi, Sang-Mook;Chung, Chan-Min;Suh, In-Suck
    • Archives of Reconstructive Microsurgery
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    • v.6 no.1
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    • pp.87-95
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    • 1997
  • Traumatic injury to the hand often leads to soft tissue defects with exposed tendons, bones, or joints. Though many new flap have been introduced, the choice of flap that would be best for the patient depends on such factors as the site, size, and degree of wounds. Additionally the selected surgical method should be yielded cosmetic and functional superiority by the one-staged reconstruction. In our experience, small to medium sized soft tissue defect with bone and tendon exposure of hand can be resurfaced with an arterialized venous free flap from the volar aspect of distal forearm. Wide and deep defects of the hand can be covered with a sensory cutaneous free flap such as the medial plantar free flap, dorsalis pedis free flap, and radial forearm free flap. Specialized flap such as wrap-around flap, toe-to-finger transfer, onychocutaneous free flap can be used for the recontruction of defect on the thumb and finger. Based on the above considerations and our clinical experience of 60 free flap cases of the hand, the various methods for the proper repair of soft tissue defects of the hand are described. And we obtained satisfactory functional and cosmetic results with 95% success rate of free flap.

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First Experience of Thoracic Surgery with the da $Vinci^{TM}$ Surgical System in Korea (다빈치 수술로봇을 이용한 흉부수술 1예 보고)

  • Kim Dae-Joon;Chung Kyung-Young;Park In-Kyu;Park Sung-Yong
    • Journal of Chest Surgery
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    • v.39 no.6 s.263
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    • pp.482-485
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    • 2006
  • Video-assisted thoracoscopic surgery has gained a broad acceptance for various thoracic lesions because it is the minimally invasive surgery with little tissue trauma, less pain, improved cosmetic results and short recovery time. However, there are some limitations for this method, such as restricted visual sensory information to a two-dimensional image and limited maneuverability of the tips of the instruments. To overcome these limitations, advanced technology has been introduced and the da $Vinci^{TM}$ Surgical System (Intuitive Surgical Inc, Mountain View, CA, USA) became available in 2001. In Korea, the da $Vinci^{TM}$ Surgical System was introduced in Severance hospital (Yonsei University College of Medicine) in May 2005, and approved by KFDA in July 2005. Herein, we report the first experience of robot-assisted thoracic surgery with the da $Vinci^{TM}$ Surgical System in extirpation of a large teratoma in anterior mediastinum.

Development of Presence Measurement (프레즌스 측정척도 개발에 관한 연구)

  • Lee, Ok-Ki
    • Korean journal of communication and information
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    • v.48
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    • pp.231-256
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    • 2009
  • The purpose of this study is that we regard the notion of reality that television viewers feel as presence, point out problem of measurement tool that appropriate for TV, clarify the subordinate concept of presence, and develop measurement tool that have reliability and validity. To achieve this, we paid attention to reality of television as a determinant of presence and tried to elicit proper subcategories. That is, we progressed two steps research that distinguished external characteristic and content of the media into sensible reality and cognitive reality, and develop measure item and verified statistical validity. We analyzed the second research result about measurement category of presence selected by first research and then we did Exploratory factor analysis and Confirmatory factor analysis. As a result, the first characteristic that make people experience presence is sensible reality, that is, it is the factor of sensible faithfullness, image faithfullness, and image reality as the form factor of the media. The second characteristic is cognitive reality. That is the factor of social reality, relational reality, and practical reality as the factor of media content. Synthesizing these subordinate factor, we can conceptualize presence experience as a reality of media form and content in HDTV viewing environment.

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A Validity Study for Linkage of Nursing diagnosis and Nursing Interventions Classification (NANDA간호진단과 간호중재분류(NIC)의 연계에 관한 타당성 연구)

  • Park, Sung-Ae;Park, Jung-Ho;Jung, Myun-Suk;Joo, Mi-Kyoung;Kim, Bog-Ja;Lee, Eun-Suk;Park, Sung-Hee;Yoo, Mi
    • Journal of Korean Academy of Nursing Administration
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    • v.7 no.2
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    • pp.315-347
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    • 2001
  • The purpose of this study was to validate the linkage of nursing diagnosis(NANDA) and Nursing Interventions Classification(NIC) for implementing the Nursing Diagnosis and Nursing interventions in Korea. 36 nurse experts with over the bacculate degree and over 15 years experiences working in tertiary hospitals participated in this study. 5 point Likert scales on each NIC linked 136 NANDA diagnoses were adopted. The results were as follows: 1. In a validity of linkage of nursing diagnosis and nursing interventions classification, the highest score is in 'Chronic low self esteem'(4.66), the lowest score is in 'sensory/Perceptual alterations; Auditory'(3.34) and the average validity score of the total items is 4.27. 2. There was significant differences by educational level and experience in validity score. 3. The nurses who have master degree have higher score than bachelor degree in the diagnoses; 'fatigue', 'health seeking behaviors', 'nutrition: potential for more than body requirements, altered', 'powerlessness'. 4. The nurses with experience over 20 years have higher validity score than less 15 years in 'breast-feeding, effective'. In conclusion, this research indicates that the linkage of NANDA diagnoses and NIC with high validity score can be applied to nursing practice in Korea. And further studies of nursing intervention are needed in Korean culture.

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Relationship between Disability Type, Severeness, Economic Activeness and Marital Satisfaction: Mediating Effect Using the Employment Panel Data in Everyday Discrimination (장애유형, 장애정도 및 경제활동상태와 결혼생활만족도의 관계: 고용패널데이터를 활용한 장애인의 일상생활 차별경험의 매개효과)

  • Lee, Sunggyu
    • Korean Journal of Social Welfare
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    • v.66 no.4
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    • pp.281-306
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    • 2014
  • This paper explores the how the disability type, severeness and economic activeness affects marital satisfaction, and seeks to improve marital satisfaction among disabled by clarifying mediating effects of discriminatory experiences in everyday experiences. This research was done with 3,463 married disabled who were prone to everyday discrimination, among whom were enrolled in research database of Employment Development Institute of Korea Employment Promotion Agency for the Disabled. The research showed positive effects between marital satisfaction and everyday discriminatory experience except for unemployed people and severe among all the disabled type (external disability, sensory disability, mental disability, internal disability), disability severeness (severe and light), and economic activeness (paid workers, self-employed, home-worker, unemployed, not economically active). Also, relationship between disability type, severeness, economical activeness and marital satisfaction was partly mediated through everyday discriminatory experiences. Therefore, active movements to reduce everyday discrimination are strongly advised.

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A Study on the Influence of Experiential Marketing in Deluxe Hotel Restaurants on Brand Personality (특급호텔 레스토랑의 체험 마케팅이 브랜드 개성에 미치는 영향)

  • Kim, Ju-Young
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.33-44
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    • 2012
  • The purpose of this study is to investigate the impact of experiential marketing on brand personality in the hotel restaurant. Especially, it verifies the relationship between experiential marketing and brand personality factors in hotel restaurants. Research methods targeting customers with deluxe hotel dining experience draw detailed brand personality factors and hotel restaurant experiences, along with an investigation of relationship between brand personality and strategic experience. As a result, among five factors of sense, emotions, perception, behavior, and relationship, only action and relationship influence competence, good feelings, activity, sophistication among five factors of competence, good feelings, activity, sophistication and strength. Therefore, future research should include the comparison of brand personality dimensions and the development of criteria for brand personality.

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Exploration of sensory perception for instant Mulnaengmyeon broth using the sorting task (분류기법(Sorting task)을 이용한 시판 물냉면 육수의 감각특성에 대한 인식 연구)

  • Lee, Soh Min;Kim, Jin Young;Kim, Kwang-Ok
    • Korean Journal of Food Science and Technology
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    • v.48 no.5
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    • pp.479-485
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    • 2016
  • The objective of this study was to explore the current market of instant mulnaengmyeon broths by understanding product perceptions, using the sorting task followed by a description task. Fourteen instant mulnaengmyeon broths that were available in the market were used in the study. The sorting task was performed by 29 subjects, with some of them having prior experience as trained descriptive panelists. The results of this study showed that unless the sample had a very distinctive ingredient in its broth, commercially available mulnaengmyeon broths were mainly divided into products that are likely to be familiar to public versus products that are less exposed. In addition, concentrated broths were shown to possess characteristics that were different from those of other samples. The inclusion of subjects who had experience as trained panelists allowed to partially overcome the problem of validity of the terms derived from naive consumers.

The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y (브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로)

  • Lee, Minha
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.374-385
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    • 2021
  • Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

A Study on the Characteristics of the RCR Arquitectes - Focused on the Regional Characteristics - (RCR Arquitectes 건축의 특성에 관한 연구 - 지역적인 특징을 중심으로 -)

  • Han, Su-Min;Lim, Yeong-Hwan
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.7
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    • pp.15-24
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    • 2019
  • The purpose of this study is to analyze the regionality of RCR Arquitectes's architectural characteristics and to figure out how these characteristics were applied to each project. The reason why they become world-class architects, who recently awarded Pritzker Architecture Prize, is because they deal with universality as their most previous inspiration which is harmonized with their own experience of hometown, Olot. They pursue "Equilibrium" is their fundamental aspect which is inspired by their experiences in Olot. The concept "Equilibrium" is classified into three main points. First, the close relationship between the landscape and architecture is priority in this concept, which is the potential of the place through architecture to form a new landscape and to pursue a balance with nature. In order to keep the relationship closer, they captured the intuitive idea through the watercolor sketch in the beginning of the project. And they also promoted the involvement of surrounding nature through horizontality, frame and void, etc. Secondly, they used cor-ten steel as the main material for most projects, and the symbiotic relationship with nature that allow people to have a different sensory experience. And the last feature is that their buildings are easily applied to different usage through users intend and behave so their buildings have transformed with various values. It is because they design buildings with strategy to harmonize between landscape and environment so they have various expansion as buildings or objects. The present era of globalization, architecture with regional identity plays an important role in conveying the values of each region. The purpose of this study is to investigate about RCR Arquitectes, who informed about the Olot and Spain's regionality, and to consider the development of architecture that implies our country's identity.