• Journal of the Korean Society of Costume
• /
• v.64 no.8
• /
• pp.37-54
• /
• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.2
• /
• pp.327-338
• /
• 2001

The purpose of this thesis is to study the aspects of sex identity in the contemporary mens fashion expressed through sexual image and taste in the half of twentieth century. The aspects of sex identity expression in the contemporary mens fashion can be classified by image, that is, homosexual, heroic, bisexual, and fetish. 1. The homosexual image has shown the tendency to emphasize the masculinity since 1950.60s. It can be found in \"Cowboys costume\" which is typical of American traditional fashion, and jeans and underwear fashion expressed by muscular men has homosexual characteristics which contain narcissism. 2. Based on mens traditional gender role, the heroic image emphasizes mens physical characteristics and expresses tough and offensive masculine beauty in mens suit which is free from the authority and formality. 3. The bisexual image denied the division of gender role by costume and destroyed the traditional sex model by resolutely applying womens costume such as skirts to mens fashion. 4. The fetish image is similar to bisexual image in that they wear womens costume, but different in that it expresses sexual desire or fantasy. It is expressed through brilliant color, leather and metal ornaments, and sensual element of women which emphasizes \"body\". This shows the sex identity of contemporary men who want more sensible and free life.sible and free life.

• Archives of design research
• /
• v.13 no.1
• /
• pp.49-58
• /
• 2000

This study is to implement the search system of human sensibility ergonomics in the internet shopping mall, which is a the electronic commerce in the contemporary as a shopping culture on the internet. Instead a category of business, an item, cost & size is using the keyword of a search in a existing shopping mall, the research is accomplished the center of system selecting products by the sensitivity feeling in products. The search system chooses the proper item and makes database with the sensible vocabulary for its image and then searches the item chosen by customers with keywords of the vocabulary after constructing web-server on the internet. This study - systematizes customers' sensible needs with more practical ways. - recognize the customers' sense on items and provides the applied technology conditions tor customers. - gives more opportunities of choice to customers on the internet shopping mall. - supplies various information and approaches to the customers' needs with practice.

• The Research Journal of the Costume Culture
• /
• v.19 no.2
• /
• pp.389-401
• /
• 2011

Jewelry is not only symbolic meaning of the fortune, but also it completes or redound to fashion style and its image in this modern times which diverse culture live together. The instinct for adornment which is long as human cultures is developed as Artwork genuinely to show effective self-expression that is aesthetic and distinguished. It would be from that it made by using metallic materials. In contemporary fashion, jewelry takes so much importance that it sets the trend. They carry a sensible message that expresses esthetic desire and originality. Among the so many kinds of jewelry, especially the necklace is located beneath the face and linked as a part of fashion, so it frequently has showed in Fashion Collection, We tend to study the effect of that the form, hue and character of materials of necklace that is expressed in fashion collection influence fashion image. The method of this study is comprised with precedent studies and analysis of necklace photos in fashion collection. For the analysis of data, we implement content analysis and statistical analysis using SPAW Statistics 18. As the result, fashion and jewelry effect interactively and share esthetic forms, in the view of total image necklace image is more strong than fashion image. Because the hue and the form of necklace take a great role to make fashion image with the sense of its eyesight, its effective coordination go up the delicate feelings of the fashion. So, it is very effective things that we predict the trend of fashion, then, coordinate with well-matched necklace.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.179-183
• /
• 2008

A variety of design processes from 2D graphic to 3D models are meeting improved consumers' confidence of modern clients. However, the current design methods are limited to meet consumers' needs and express a design concept what a designer wants to show. Therefore the study here tries a test of hybrid space simulation combined with previous models and digital media technology, which can be used for multiple contents. The study can contribute to suggesting virtual space simulation that can help clients' spatial understanding in this media era and deliver emotional language of designers as well by utilizing the strong point of multi-sensible media.

• Fashion & Textile Research Journal
• /
• v.14 no.5
• /
• pp.739-748
• /
• 2012

Modern people gratify their self-satisfaction to express their distinctive image and symbolic significance through various and sensible direction. The image that is formed by each factor of coordination and harmony of aesthetic characteristic has emphasized its importance in modern society. And also, the item which is conflated by the wearer's feeling figures the image and it takes a role that lifts the degree of fashion's completion. For the rapid change of fashion trend in modern society, the role of Jewelry has been emphasized. Even though the shape of Jewelry is tiny, but it has risen as one of the fashion items which could be used for various application. Especially, the Brooches are mainly put on her's top where they hold someone's eyes, so it could be regard as Artwork which assists for wearer's distinctive style and lingering impression. Overviews of Researches Trend in Brooch, they have been concerned about Brooch Design, Internal state of the Accessory in clothes and Accessory Design which is expressed in Fashion. But, the study on the relations between Clothes and Brooch is insufficient. So, in this paper, first of all we arrange the terms according to characteristic of Brooch, and then study empirically for the relations between Clothes and Shape of Brooch, Colors of Brooch, Materials of Brooch in Fashion Collection in order to study for the new physical beauty that is expressed by interaction between Clothes and Brooch.

• Journal of Korean Society of Transportation
• /
• v.24 no.3 s.89
• /
• pp.125-131
• /
• 2006

Recently, flowerbed median strips are being installed in urban highways for safety and scenery. In addition, efforts to enhance urban image through roadside flowerbeds and trees are being exerted for afforestation to enhance the urban environment. The sensibility of humans, such as the feeling of agreeableness of drivers must be considered when planning roads. However, not many researches on users on road environment are being conducted. Accordingly, KANSEI Engineering that is attracting attention nowadays was applied to form the image or sensibility of humans as definite object, in order to grasp the relation between the personal attributes of users and road formation with sensible factors considered when the road users evaluates the road scenery. As the result of research, streetscape was not evaluated based on individual factors such as roads, trees and buildings that form roads, but was based on sensibility image based on harmony of the overall road formation according to the changes of each factors.

• The Research Journal of the Costume Culture
• /
• v.18 no.5
• /
• pp.1003-1016
• /
• 2010

The purpose of this study is to reorganize any rusty image including natural modeling characteristic presented from the natural phenomenon to certain patterns in order to create the fashion design that are valued in the expansion of independently expressional area and modeling art. As a method for research, the author analyzed the concept and characteristic for rust with a base of theoretical background by the documental research and realistic consideration, analyzed its modeling characteristic through domestic and overseas pictures, and e-documents as data, inspected the modeling activities of various categories that various images were adapted related to rust, looked into the concept of Digital Textile Printing and its producing procedure as an expressional method, and analyzed the examples of modern dress and its ornament making use of Digital Textile Printing. The conclusions of this study are as below. First, the rust occurred due to the natural phenomenon is the bond with different material like metal, each unique modeling characteristic occurs and harmony of various patterns has abundant aesthetic value. Second, the author could endowed sensible characteristic and speciality with works and could produce creative fashion design that painting, abstractive pattern and harmony of unique sense of colors are significant by using the image of rust, Third, to emphasize natural feeling of rust, the author could develop creative design that simple silhouette and impressive pattern look significant by reorganizing and applying rust according to repetition, increment, rhythm, contract, emphasis and harmony. Fourth, Digital Textile Printing method is used to induce visual effect by the expression of feels of rust, and the author could express the natural patterns, delicate expression for the feels of a material and unique design of emotion.

• Korean Institute of Interior Design Journal
• /
• v.18 no.6
• /
• pp.20-27
• /
• 2009

This study aims to understand the consumer consciousness of the interior design by experiencing the interior space of the model house provided by the construction company. For this, the author investigated the spatial images about the apartment interior design and the satisfaction level depending on the experiential elements. Survey questionnaires were distributed to people who visited six model houses. Subjects were asked about the experience about the interior space of the model house. Their response to the experiential elements was analyzed with 5-point Likert scale and was computed as frequencies, percentages, and means. For the spatial image characteristics, adjectives were substituted for the image scales. As a result, the author found out the following: First, the interior space was commonly directed to the soft image, which was mixed with modern, noble, decent, dynamic and natural styles depending on the companies. The trend of each interior design basically had static, soft and vague images, and partially had two kinds of tendencies: the one was mild and natural, and the other was modern and elegant. Second, as the strategic modules of the experiential marketing, five experiential elements were investigated to find the satisfaction level through the model house interior space. The emotional element got the highest point followed by the cognitive element and the active element, while the sensible element and the relative element got the lowest point. Third, consumer response was generally positive toward the model house interior design provided by the construction company. It is necessary to make up for the design that can give an aesthetic pleasure with familiar images, rather than give a firm recognition about the design.

• Journal of Satellite, Information and Communications
• /
• v.9 no.3
• /
• pp.64-69
• /
• 2014

Exhibition which was a boring and rigid image once has recently hold a place as an intimate culture to the public such that audiences can feel and participate in exhibition at first hand. Along with this, forms and directions of exhibition become diversified, and various attempts have been made. In addition, with such changes, ways of expressing exhibition contents become diversified as well and ways of inducing sensible and psychological expressions and experience are receiving attention rather than formal and physical expressions. This study aims to provide audiences with ways of being able to more effectively expressing exhibition contents, atmospheres, sensibility and so on by applying lights and colors to in expression of exhibition contents.