• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.55-58
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• 2001

웹사이트 및 사용인구의 폭발적인 증가와 함께 사이트의 방문자를 끌어들이기 위한 경쟁이 더욱 치열해지고, 이에 따라 웹사이트의 사용편의성과 함께 사용자의 감성적 만족도를 높여줄 수 있는 방안에 대한 연구가 강조되고 있다. 특히 사용자가 웹사이트 디자인에서 느끼는 감성적 이미지가 사용 만족도와 사이트 재방문율에 미치는 영향이 강조됨에 따라 웹사이트의 특성에 따른 사용자들의 선호 감성 파악의 필요성이 대두된다. 본 연구에서는 웹사이트를 특성에 따라 9개의 카테고리로 분류하고 웹사이트의 임지 감성요인들을 요인분석 기법을 사용하여 10개의 대표 감성으로 축소하였다. 설문 조사를 수행하여 웹 분류별 선호 감성을 평가하였으며 MDPREF 기법을 사용하여 웹사이트의 특성에 따른 선호 감성이미지를 파악하였다.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.592-599
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• 2018

The purpose of this study is to investigate consumer needs, image sensibility and preference of bedding fabric according to size and spacing of dot pattern. 18 kinds of dot pattern fabrics were designed with different diameters(6, 8, 10cm) and distances(4, 7, 10cm) in regular arrangement of diamond figure. The subjects were 162 male and female university students. The data were analyzed by SPSS 24.0. Fabrics were assessed subjectively using a 5-point scale 17 consumer needs and 33 sensory descriptors. The most consumer's needs for bedding fabric was shown to be functionality of bedding including hygiene, touch, warmth, ease of washing and management, air permeability, and hygroscopicity. The other parameters of consumer's needs were shown to be physical property and design parameter. The results of analysis of the dimension of image sensibility for fabrics with different size and spacing of dots are derived from six factors including joyfulness, coziness, uniqueness, charm, femininity, and complexity. As a result of analysis of preference with fabric kinds, there was a significant difference in preference with fabrics. The preferred fabrics were characterized by the pattern and the base fabric being striking three-dimensionally with 1/3 twill and 3/1 twill fabric. Sensory descriptors related to joyful image and unique image were analyzed as evaluation terms that can distinguish the preferences of fabrics. Correlation analysis showed the fabrics are preferred as the difference in luminance and reflectance between the base and pattern of the fabric become larger and the spacing of patterns become closer.

• Science of Emotion and Sensibility
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• v.4 no.1
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• pp.7-14
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• 2001

Based on the past research works on the relationship between face type and personality, personality and purchasing behavior, personality and preference for color, face type and preference for color, we assumed that there could be certain differences in preferred color tone in purchasing automobile according to face type. Objective of this paper is to analyze what differences there are preferred color tones of purchasing automobile by face type. The questionnaires on preferred color tone of automobile were investigated, and the tone of color were classified into light, dark, brilliant, plain tones, and the differences of preferred color tone of purchasing automobile were analyzed by the face types. The result showed the facts that compared with the other types, the rectangular face type preferred the light tone of color, whereas the other face types little showed a distinctive inclination for a particular color tone. Results of this research could be utilized for automobile sales policy for materials of research into color tones, provided some problems are fixed and the concrete researches into relationship between face type and personality, purchasing behavior, preference for color are carried out.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.271-276
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• 2000

A railway station forecourt is the first place in a city that may make an impression on first time visitors. Their first impression is influenced by the view of the city from the station. This study had two objectives: one was to clarify the evaluation structure of a station forecourt landscape and the other was to clarify the effect of landscape elements on public preference using multivariate analysis, and to discuss the problems of designing a station forecourt. In order to accomplish these objectives, psychological experiments based on photos of station forecourts were carried out, and the relationship between public preference and landscape elements was analyzed. A significant relationship between public preference and elements of a station forecourt landscape was quantitatively observed and several problems inherent to station forecourt design were identified.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.34-40
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• 2002

In the past, the important factors of buying the sports shoes for the customers were price and comfort. However these days, the sports shoes are considered as a part of fashion and may not satisfy the customers because their emotional preference have not been properly considered in design phase. The customers' desire and expectation for unique design are growing. Thus, the development of sports shoes not only considering the anthropometric foot characteristics but also satisfying the customers emotional preference is needed. In this study, the basic data on the customer's emotional preference to the design of sports shoes were obtained using human sensibility ergonomics approach and formed a data base. Also, we developed ail interface that can be used for the customers to select the emotionally preferred sports shoes.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.223-230
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• 2012

This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.375-385
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• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.103-115
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• 2005

This research aimed at a clear definition of simplicity and complexity and other elements of product aesthetics and investigated the influence of simplicity/complexity on consumer preference, and balance. The research also made it an objective to find answers to underlying questions of whether there is a relationship between simplicity/complexity, and balance, and if there is, then how is the relationship? and is balance in a product's aesthetics an influential factor? does a relationship exist between consumer preference, simplicity/complexity, and balance? In conclusion, the research process categorized products into groups by use of FCB Grid, and analyze4 each group to establish a prototype which represents the group, then questionnaires where presented to consumers in order to find satisfaction to consumer preference. Also, the research proposes a verification method through design process.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.91-104
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• 2008

This study searches for an abstract aesthetic dimension that has an important response to preference by finding products excluded in past studies on aesthetics. Furthermore, the adjective image languages are examined, grouped and examined in order to also take into account the dimensions that are regarded as important for the selected product. Based on this, the preference trends will be inferred and the level of aesthetic dimensions that are import in the product will be found and presented based on its preference to create an accurate objective point. Based on the values of the levels of the aesthetic preference types and aesthetic elements found by this and presenting the preferred types in the design process, the objective of this study is to create designs with small chance of failure. In addition, it attempts to present a new direction for research of aesthetic dimensions.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.107-116
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• 2022

Purpose: Researchers have shown that aesthetic judgments of artworks depend on contexts, such as the authenticity of an artwork (Newman & Bloom, 2011) and an artwork's location of display (Kirk et al., 2009; Silveira et al., 2015). The present study aims to examine whether contextual information related to the creator, such as whether an artwork was created by a human or artificial intelligence (AI), influences viewers' preference judgments of an artwork. Methods: Images of Impressionist landscape paintings were selected as human-made artworks. AI-made artwork stimuli were created using Google's Deep Dream Generator by mimicking the Impressionist style via deep learning algorithms. Participants performed a preference rating task on each of the 108 artwork stimuli accompanied by one of the two creator labels. After this task, an art experience questionnaire (AEQ) was given to participants to examine whether individual differences in art experience influence their preference judgments. Results: Setting AEQ scores as a covariate in a two-way ANCOVA analysis, the stimuli with the human-made context were preferred over the stimuli with the AI-made context. Regarding the types of stimuli, the viewers preferred AI-made stimuli to human-made stimuli. There was no interaction effect between the two factors. Conclusion: These results suggest that preferences for visual artworks are influenced by the contextual information of the creator when the individual differences in art experience are controlled.