• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.51-54
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• 2003

제품의 LIFE CYCLE이 짧아지고 있는 추세에 이미 출시된 제품에서 칼라 변경만을 통해 신제품과 같은 효과를 볼 수 있는데 칼라변경은 기능추가나 금형 수정에 비해 상대적으로 비용이 적게 들어가기 때문에 그 효용성은 더욱 크다고 할 수 있다. 본 연구는 현재 판매되고 있는 A사의 가습기를 Trend 분석을 통해 칼라와 그래픽 요소의 변경만으로 신 제품화하여 가습기 칼라 변경에 대한 경쟁력을 높이기 위한 디자인 사례연구이다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.295-301
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• 1999

본 연구에서는 특정 대상에 대한 사람들의 심리적인 색채반응을 측정할 수 있는 색채감성척도(PCS)를 개발하고 이것을 색채 감성 이미지의 평가에 어떻게 이용하는가를 보여주고자 한다. 색채심리에 기초한 색채감성척도(PCS)는 NCS와 ISCC-NBS 색명법에 의거한 색상과 톤의 개념으로 구성되었으며 기본형과 상세형의 두 가지가 개발 되었다. 표준화된 색채감성척도는 각 사람들마다 다르게 나타나는 색에 관한 이미지나 색에 대한 심리적인 선호반응을 객관적으로 측정할 수 있는 척도로 활용될 수 있다. 본 연구에서는 선호색, 선호의상색, 선호 화장품 색을 나타내는데 PCS가 어떻게 활용되는가를 보여주었다. PCS를 이용한 색채 감성 이미지는 Color Image Palette를 이용하여 각각의 특성을 비교할 수 있도록 제시되기도 하였다. 색채 경험에 대한 광학적이거나 물리적인 속성이 아닌 심리적인 특성을 평가하고 서로 다른 집단의 반응을 비교 평가하는데 PCS와 유용한 도구가 될 것이다.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.295-302
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• 2007

The use of colors plays an important role in the field of space design. The selection of proper colors influences on people who use space by making the most of the psychological and physical functions of colors. Especially, the medical space is relatively more important than other indoor spaces in the selection of colors. The medical space has to be something to do with diversity and functions, and at the same time with stability and quietude, as well as the space with general convenient facilities. Color is not only related to the expression but also to the distinction of things and the existence. It also functions as a visual language. Human beings depend heavily on the function of color as a visual language. According to previous studies, human beings depend on color by 80% of the whole range of eyesight. Thus, color is an important factor in recognizing things and space. For example, in hospital, it Is very important to apply proper colors to various medical treatment spaces for the sake of patients' rest and healing. Various colors which do not consider the function of patients' rest and healing may make the space confusing against the change of space and structure. It is also important to apply colors to the change of space and structure. Another key point that I would like to make is that color has visual, direct and physical influence on the human body. For example, the color red with long wavelength serves to regulate body temperature. Research on the color scheme for hospitals should consider both physical and psychological factors. That is why the research should be carried out in depth through continuous clinical demonstration. The present research aims to outline color planning.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.205-214
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• 2009

This paper addresses analyzing affective color data for emotional interior design. Both the physical and psychological patterns for spatial colors were tested on thirty subjects, of which fifteen were male. All subjects participated in both the physiological and psychological experiments. The data on the reflecting subjects' affective moods is gathered through EEG physical experiments and SD (Semantic Differential Scale) method surveys. This research has suggested the relation of both experiments through affective color response. The methods of SPSS 10.0 and TeleScan Version 2 are used for analyzing response data to coordinate the colour palette with changeable moods. From the analysis of statistical data, all of the visual stimuli related emotional keywords and physiological responses. Finally, the initial goal of this research is to construct an affective colour database that is tested through human color perception by physical and psychological experiments.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.451-455
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• 2008

Emotional design gets more and more important. However, the systematical approaches to integration of user experience elements in product design have been rarely tried. This study consists of three parts. We extracted affective words fitting to design direction based on trend analysis. Then, user experience elements were matched with affective words. Finally, a prototype system was made to guide designing affective factors in electronic products. In the present study, user experience elements were defined as color, material & finishing, and sound. Through various documents analysis and trend analysis, trend analysis experts and user experience designers extracted 31 affective keywords which could fully reflect current trend. After paired-comparison of selected keywords, 2 sensibility dimensions were obtained by multidimensional scaling. Trend affective keywords could be explained by 2 dimensions of human-centered' vs. 'techno-centered' and 'warm vs. cool'. Next, user experience elements stimuli were matched with each keyword by user direct positioning on the 2 dimensions affective map. Based on the result of the experiment, the prototype system was developed for the product designers. The results of the current study could guide designers to design emotionally satisfactory products.