• The Research Journal of the Costume Culture
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• v.29 no.5
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• Journal of the Korean Home Economics Association
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• v.33 no.2
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• pp.181-186
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• 1995

This study is to analyse whether the senior students' experience of graduation exhibitions would be of any practical use when they are employed by fashion industry. To address this theme, a survey is carried out for 73 fashion designers who participated into the exhibitions. Survey results show the graduation exhibitions are worth Not because skills learned from the experiences are applicable to the industrial practice, but because they provide them self-confidence of finishing four year programs successfully. They responded that graduation exhibitions are most effecive when they requires to utilize knowledges and skills acquired from all across the major subjects.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.93-109
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• 2012

The purpose of this study is to examine the modern men's fashion coordination to see the image in the center of TV dramas in terms of Habitu that is formed within hierarchy and class. The subjects range is included fashion style, color, accessories, hairstyle and appearance. 950 pictures used in the analysis sheet. In research methods, content analysis and basic statistics were used. The results of this study were as follows. First, the hierarchy image formed by Habitus is significant difference. The upper layer is coordinating elite luxurious and prestigious image of the fashion styles. The middle layer is coordinating neat and capable image. The lower layer does not care about the appearance and image appearing weary life is coordinating. Second, the class image formed by Habitus, CEO often interests in fashion image coordination. Senior executive is represented clean and luxurious image. General white color dresses in a suite such as office look. Blue color does not care about the fashion coordination and is expressed an easy dress for labor. Architects of the unstructured free-spirited image is represented. Physician and resident physician dress in shirts, no pattern tie, pants, robe. And they is coordinating neat and tidy attire to represent professional and reliable image.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.68-81
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• 2013

The purpose of this study is the improvement of the senior patients' life quality by providing aesthetic and emotional stability by creating and providing a newly designed patient wear for them. Empirical research and analysis were done for the research. Survey from advanced research and clothing design for the senior citizens in Japan and German are analyzed. The result of this research extracted characteristics, which applied to the production of a severe senior patient wear. And the following characteristics emerged: affordability, comfort, aesthetics, and ease of putting on the clothes. To meet these conditions by the details of the clothing design, using fasteners like zippers and Velcro is useful. It is able to solve the problem of affordability making the vertically integrated overalls to be able being separated by zippers in order to reduce the volume of laundry. It was able to overcome the discomfort due to contamination of the feces through the use of the fasteners even though the importance of choosing the comfort material related closely to the comfort. Using material mixed with multiple colors, plaid or bright pink, instead of using neutral colors fulfilled the aesthetic requirement. In Particular, utilizing detachable function fasteners contributed great services.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.810-827
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• 2021

Indonesian women have emerged as global consumers, and various studies are needed to expand the global fashion market targeting their needs. In this study, a survey was conducted to determine the fashion design preferences of Indonesian Muslim women according to demographic characteristics and religious variables. In this study, Indonesian women aged from their teens to their 40s were surveyed by questionnaire during June 2020. This yielded 301 survey responses, which were analyzed using χ²-test, t-test, ANOVA, and Duncan's multiple range test using SPSS23. The results of the study are as follows: Analysis of the demographic characteristics of Indonesian Muslim women and the degree of acceptance of fashion trends according to religious variables showed significant differences according to age, monthly income, and the extent to which they wore a hijab. Analysis of the demographic characteristics of the women and the degree of acceptance of the fitted garment according to religious variables showed significant differences depending on their age, whether they were married, their monthly income, religious faithfulness, the extent to which they wore a hijab, and the degree of acceptance of Islamic discipline. After examining the difference in Muslim women's preferred fashion images (according to demographic characteristics and religious variables), significant differences were identified according to their age, income, extent to which they wore a hijab, and the degree of Islamic discipline with regard to clothing.

• Journal of the Korean Society of Costume
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• v.65 no.1
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• pp.150-163
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• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.63-74
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• 2017

This study aims to contribute to the development of male incontinence underwear with an anti-aging effect that meets customer requirements by examining the types, sorts, sizes and specifications of male incontinence underwear currently sold on the market. The results of an analysis of a total of eight commercial products are as follows. 1) Among the samples, six types of incontinence underwear were of a pull-on style like regular underwear; two types were of a pad insertion style. With respect to the underwear design, four (50%) types of incontinence underwear were brief style. The rest were drawers (3, 37.5%). Only one was of a trunk (12.5%) style. 2) With respect to size, the percentage of Size 3 was 50%, followed by Size 4 (50%). Most of the size of the underwear uses hip measurement whereas Japanese products (3, 37.5 %) use waist circumference. 3) With respect to the materials of the incontinence underwear, natural fibers such as cotton were mostly used and a polyurethane or polyester was mixed to enhance the wearing sensation and stretchability of the underwear. Finally, for the structure of the pad area, a napping finish was the largest (3, 37.5%), single knit 2(25%), twill weave 2(25%), and rib weave 1.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.176-185
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• 2015

Senior citizens' new life style has appeared according to the massive retirement of the baby boom generation since 2010. Consequently, Senior Welfare Centers, the provider of elderly leisure programs, has been asked for the programs and spaces which are able to meet the changing life style of the elderly. This study focuses on the survey for current status of leisure programs in accordance with the changing life style and on the investigation for sensible usage of space in senior welfare centers in Gwangju Metropolitan city. The result shows the portion of the programs which every center provides is quite different according to the life style. The program types for challenge and utility are provided 192 times a week and the program types for health and sociality 133 times a week. Both types shows high frequency of supply and use of the program especially 85 times of information-oriented education, 64 times of musical instruments, and 42 times of foreign language are supplied vividly. On the contrary, the program types for fashion and self-management and the program types for volunteer work and achievement are insufficient, so It should be reconsidered to establish the programs and to supply the space for the program from now on. The current status for spatial usage shows that most of the centers share a space for several programs. It means that the space of the Senior Welfare Center is limited and various programs should be run in the narrow space. High frequency programs like the program types for challenge and utility secure sufficient spaces not to miscarry the use for the programs. The center of case B has well equipped and large space and provides proper space for each programs to meet the demand of the senior citizens. Like these, Senior Welfare Centers in Gwangju Metropolitan city have supported Senior citizens' Life Style by supplying various leisure programs to meet the demand for it. This research could be used as the basis for the programs about the spatial utilization in accordance with various future life style of Senior citizens'.

• Journal of Fashion Business
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• v.25 no.2
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• pp.1-17
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• 2021

The development of the Internet has led to the emergence of an internet meme culture using duplication. This phenomenon has appeared in the fashion field as 'fashion memes' and its playful expression has helped it to spread. Vetements is one of the well-known brands that actively incorporates fashion memes into their fashion. The purpose of this study was to examine the playfulness of Mikhail Bakhtin's Carnival Theory and identify the playful identity, design characteristics, and implications of Vetements' fashion memes in light of Bakhtin's playfulness. The research methods were literature research and collection case analysis, and empirical content research was conducted in parallel. The scope of this study was fashion memes shown in the products from 2017 S/S to 2019 F/W. The study results showed that Bakhtin's playfulness could be divided into "playfulness in the destruction of hierarchy", "playfulness in grotesque imagery" and "playfulness in the emphasis on the lower bodily stratum". Based on these findings, the playful identity of Vetements' fashion meme images can be described as follows. First, it breaks down the existing order of fashion brands like the destruction of hierarchy in Bakhtin's theory. Second, it is grotesque; it is strange, eerie, yet ridiculous at the same time. Third, it is a playful metaphor of contamination, filth, and lower stratum. The modes of embodiment of such identity include Vetements' collaboration with famous brands, the use of cheap items, and the expression of genderless ideas.

• Journal of Fashion Business
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• v.14 no.3
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• pp.90-96
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• 2010

We are stepping into so called "aged society" stage, as the mature people account for 7% of the population by UN's standard yardstick. The goal of this research is to provide the fundamental source in producing ecological lifestyle uniforms of health and substantiality: LOHAS which are relevant to high performance and healthy body and take things like architecture, driving, surroundings, and recycling as main factors. the results of study were as follows: Therefore we can predict, through exerting researches about consumer's usage and preference of uniforms, that the garment business will be upgraded to the medical welfare and urban life style business level. All of the silver town resident we researched wear silver town uniforms, and the uniforms were chosen by the owner and operator. This research was processed through the survey of supervisors who were employed in senior residences. 66% of elderly changed their clothes for laundary every 2 days, The timing of removal of the old uniform was that 17% was less than 1 years, consideration of buying silver-town uniforms were consider materials, design, laundary, convenience of administration, durability, color, cost.