• 제목/요약/키워드: Semantic Differential Method(SD)

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건강증진 환경 조성을 위한 도시근교 임도의 활용 가능성 (Potentiality of urban forest roads as an environment for enhancing physical fitness)

  • 전용준;최윤호;김명준;이준우;박범진
    • 농업과학연구
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    • 제38권1호
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    • pp.109-113
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    • 2011
  • The purpose of this study was to examine the potentiality of urban forest roads as an environment for enhancing physical fitness. Six male university students participated in the study as subjects. The subjects walked on an urban forest road for 30 minutes. As a control experiment, they also walked on a national park trail for 30 minutes. Subjects' heart rates were monitored during the walks to calculate the ratio of the average time their heart rates were within the target range (from 60% to 80% of the maximal heart rate) for Enhancing Physical Fitness. After the walks, images of the spaces were analyzed using the semantic differential (SD) method. During the walk on the urban forest road, subjects' heart rates were within the target range 63.3% of the time, and lower than the target range 36.7% of the time. During the control experiment on the national park trail, subjects' heart rates were within the target range only 23.3% of the time, and higher than the target range 76.7% of the time. From the spatial perception evaluation using the SD method, subjects' comfortable and natural feelings when they were on the national park trail were significantly greater than when they were on the urban forest trail, but there were no differences in terms of other SD descriptors, such as friendliness and likeability. The results of our study indicate that the urban forest road provides a good environment for walking to enhance physical fitness. Although not as close to nature as national park trails, urban forest roads offer similar natural environments and have a high potentiality for serving as leisure spaces for urban residents who seek physical activities.

A Study on Effects of Agent Movement on User’s Impression

  • Yamazaki, Tatsuya
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2002년도 ITC-CSCC -3
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    • pp.1886-1888
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    • 2002
  • Non-verbal information plays an important role not only in human-to-human communications but also in human computer interaction. In this paper, we examine effects of human-like agent's primitive movements on user's impression, where the human-like agent's primitive movements include eye, mouth, and head. SD (Semantic Differential) method was used for evaluation, and two factors were extracted as a result of the factor analysis. It is found that the first factor influenced the user's impression particularly.

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A study on the arrangement of emotional words for understanding the human's emotion

  • 권규식;이순요;우석찬
    • 대한인간공학회:학술대회논문집
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    • 대한인간공학회 1993년도 춘계학술대회논문집
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    • pp.64-68
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    • 1993
  • The idia of modern product design is translated from the concept of functional importance as the basic function to that of emotional importance as the supplement function. In other words, the interests of the emotion in human performance side based on psychological factors of human are increased as well as the function in technical performance side based on physical factors of product. The standard emotional works for understanding the human's emotion are arranged in this paper. The standard emotional words are composed of words expressing the humaa's emotion. The adjectives adaptable to human's emotional works are collected from Korean dictionaries and arranged in the semantic differential(SD) scale. Next, the words with great marks evaluated by SD method are analyzed by factor analysis(FA) method and characterized as emotional words for understanding the human's emotion. The standard emotional words arranged in this paper are important because they are basic information for the development of product or technology as well as for the matter of emotional measurement technical development.

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PC OS GUI 의 사용자 감성에 관한 연구 - 의미분별 척도법을 활용한 사용자 감성 선호도 분석 (User's Emotional Preference on PC OS GUI - Though Semantic Differential Method)

  • 문현정;이정연
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2008년도 학술대회 2부
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    • pp.30-35
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    • 2008
  • 컴퓨터 OS 환경의 기술적 발달과 더불어 GUI 에서도 많은 변화를 가져왔다. MS의 Vista OS나 애플사의 OSX Leopard 등의 여러 PC상의 OS가 기존의 기능 중심적 환경에서 벗어나 사용자들에게 감성적인 부분에 대해 호소하기 위한 디자인 요소를 부각시키는 단계로 접어들었다. 특히 Mac OS, Linux OS 환경의 지속적 확산 및 Web 기반 OS의 개발, 다양한 OS Skin의 개발 등에 따라 일률적이던 OS 환경은 변화의 시기를 맞이하고 있다. 이에 따라 PC OS의 GUI 디자인이 사용자 감성에 미치는 영향에 대한 객관적 평가를 통해 향후 PC OS의 GUI개발을 위한 기초자료 수집에 연구의 목적이 있다. 이를 위하여 감성 공학적 분석방법인 의미분별 척도법(Semantic Differential Method)을 통해 사용자 감성 선호도를 분석하였다. 감성어휘 수집을 위한 1차 실험으로 47개 이상의 기초 감성어휘를 추출 한 후 어휘의 분포도 및 어휘 유사성에 근거한 적절성 평가로 실험에 사용될 20개의 어휘를 최종적으로 추출하였다. 선정된 어휘를 척도등급반의어와 평가등급 반의어, 정감등급반의어의 세 원칙에 따라 질문서로 작성하고 이에 따른 사용자 감성 반응을 측정하였다. 2차 실험은 샘플 이미지에 대한 선호도 조사 그리고 각 샘플별 5점 척도를 이용한 평가 수행으로 이루어졌다. 선호도조사를 통해 사용자는 '선명하다', '쉽다', '안전하다', '안정적이다'로 어휘화 될 수 있는 GUI 디자인을 선호하는 것으로 나타났다. 또한 선명하다는 이미지는 안정감을 느끼게 하며 쉰다고 느끼는 이미지는 안전함과 연관성을 확인할 수 있었다. 이러한 사용자의 PC OS에 대한 감성연구 결과는 향후 PC OS의 GUI 디자인을 위한 기초자료로 활용 될 수 있을 것이다.

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봄꽃의 개화가 대학생들에게 미치는 시각·심리적 영향 (Visio-psychological Effect of Spring Flowers Blossoms on University Students)

  • 조현주;홍계숙
    • 한국환경과학회지
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    • 제25권8호
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    • pp.1097-1105
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    • 2016
  • The present study was performed to investigate the psychological effects of spring flowers blossoms, which is one of the elements influencing to human psychology, in order to provide scientific evidence on the psychological benefits of green plants. A self-reporting survey was conducted by using self reporting questionnaires on the impression (semantic differential method: SD method) and mood states (profile of mood states: POMS) of eighty university students in their twenties. Korean forsythia, Korean rosebay, Japanese apricot, Cherry blossom, and Magnolia were chosen as spring flowers. The results of impression evaluation and mood states changes showed that spring flower blossom had beautiful, soft, warm, moist, familiar and full impressions, and changed our mood positively by reducing depression and anger, or by increasing vigor. In addition, different psychological effects can be differently observed depending on the species; for example, Cherry blossom had a greater effect in changing the impression and feeling than others. The findings would provide support toward the active usage in green space as well as its design maximizing the psychological effects of nature.

감성적 접근방법에 의한 공중전화기 디자인에 대한 연구 (Public Telephone Design by Approach Method of Human Sensibility)

  • 홍현주;정석길;이상도
    • 디자인학연구
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    • 제11권3호
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    • pp.35-44
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    • 1998
  • 자급제용 공중전화기가 급속도로 증가하고 있는 추세에서 소비자의 디자인 감성을 파악하는 것은 소비자의 개성추구 경향을 반영한 제품을 만드는 토대가 되며, 이를 통해 제품 경쟁력을 높일 수 있다. 본 연구는 이러한 배경을 바탕으로 자급제용 공중전화기에 대한 소비자 욕구(감성)를 정량적으로 측정하였다. 1차 도출된 168개의 감성어휘를 SD척도로 실시한 결과 35개의 감성어휘가 추출되었으며 이를 대상으로 SD척도 7단 구성을 이용하여 남녀 대학생 30명에게 기존 10개의 제품 이미지에 대한 설문조사를 시행하였다. 감성어휘의 요인들간의 상관성을 파악하기 위해 요인분석을 실시하였고, 분류를 위해 군집분석을 실시하였으며, 디자인요소와 감성어휘와의 상관관계를 예측하기 위해 판별분석을 실시하였다. 그 결과 감성어휘는 심미성, 기능성, 안전성의 3가지 요인으로 구분되었고, 디자인요소인 몸체, 핸드 셋, 다이얼 조립 판, 다이얼 버튼, 제어버튼, 칼라(몸체), 재질에 대해서 소비자가 느끼는 감성어휘와의 상관관계를 규명하다. 본 연구는 기존의 디자이너 개인의 감각에 의존하는 것보다 더 체계적이고 과학적으로 소비자의 욕구를 파악하여 소비자의 감성을 만족시키는 공중전화기 디자인의 개발에 도움이 되리라 본다.

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레퍼토리 그리드 ( Repertory Grid) 발전수법을 이용한 주거환경의 평가구조모델 추출 (Application of Repertory Grid Developmental Method to Extraction of Structural Model in Housing Environment)

  • 이진숙
    • 한국주거학회논문집
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    • 제2권1호
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    • pp.69-76
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    • 1991
  • It is the purpose of this study to abtain a basic information about how the users evaluate housing environment. The structural model of housing environment which is employed Repertory Grid Developmental Method is extracted. This model Is composed of 4 classifications : 1) psychological evaluation, 2) visual evaluation, 3) variation, 4) spaciousness.The extracted model can be expected to be used as follows : 1) It is to provide the knowlege of user's evaluation of housing enironment with designers so that they can explore the optimum solution in environ-mental design. 2) It will be an useful data for selecting an evaluation item in psychological evaluation study using SD(Semantic Differential)method. 3) On the physical experiments, it will be an useful data to select an evaluation item.

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AHS에서 차량군의 속도와 거리 변화에 따른 운전자의 생체신호와 감성 평가 (The Evaluation of Driver's Physiology Signal and Sensibility according to the Change of Speed and the Gap of Platoon on AHS)

  • 전용욱;박범
    • 대한인간공학회지
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    • 제22권2호
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    • pp.15-28
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    • 2003
  • The one of the most important factors is the platoon design on developing AH3(Advanced Highway System), as it is related to traffic efficiency and drivers' safety. This study was evaluated that how much speed is comfortable for drivers and how long distance is appropriate for vehicular gap of platoon by measuring drivers' physiology signal and sensibility. A fixed-based AHS simulator was developed by using a real vehicle cockpit and the restructured part of Korean highway for human factors evaluation. The EEG(electroencephalogram), ECG (electrocardiogram) and GSR(Galvanic Skin Response) were measured for obtaining drivers' physiology signal according to the change of speed and gap. The brain wave(${\alpha},\;{\beta},\;{\delta},\;{\theta}$) by EEG, the response of the autonomic nervous system. the sympathetic and parasympathetic nervous system, by ECG, and relax-arousal situation by GSR were analyzed. The SD(Semantic Differential) method was also applied to evaluate drivers' sensibility by 5-grade evaluation scale with 96 adjectives. SSQ(Simulator Sickness Questionnaire) was used to measure the simulator sickness of pre and post driving, two times. As the results, drivers were comfortable with 120km/h speed of platoon and lam to 15m vehicular distance. The results of this study may differ from the adaption of the reality because of many parameters. However, the purpose of this study is show to significant results of the drivers' safety and the acceptability of human factors evaluation.

Experimental Study on Cerebral Hemodynamics during Observation of Plants

  • Suda, Ayumu;Lee, Ju-Young;Fujii, Eijiro
    • 한국조경학회:학술대회논문집
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    • 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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    • pp.214-219
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    • 2007
  • Psychological and physiological effects of plants were studied by investigating human responses while observing plants. Eighteen healthy adult male(aged between $19{\sim}25$ years) participated in this study. Semantic differential method(SD method) and multi-channel near-infrared spectroscopy(NIRS) were used to survey verbal and non-verbal response, respectively. Cerebral hemodynamics as a new evaluation index of brain activity was recorded for right brain hemisphere where visual information is mainly delivered. Thirty seconds of cerebral blood flow in forty seven channels were calculated when watching five types of picture images with different rates of hedge against gray block wall; 0:10, 3:7, 5:5, 7:3, 10:0. In the SD results, similar evaluations were found in all subjects. However, the change of cerebral hemodynamics as a non-verbal response varied among subjects. Largely two patterns of hemodynamics change were found with increasing plants rate in picture images; group A showed significant decreases of blood flow volume in many cortical regions, Group B had significant increase of blood flow volume in the occipital region for the scenes seen comparatively more plant. Our findings on the cerebral hemodynamics may indicate that there are two patterns of brain activity during observation of plants; group A in which brain areas associated with visual information and thinking work simultaneously to the visual stimuli; group B in which brain areas associated only with visual information work.

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컨조인트 분석에 의한 터널 내 조명시설 설치조합별 경관 선호도 분석 (Analysis of Landscape Preference by the Installation Combination of Lightning in Tunnel based on Conjoint Analysis)

  • 이혜령;금기정;정현정
    • 한국도로학회논문집
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    • 제14권6호
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    • pp.111-120
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    • 2012
  • PURPOSES : This study is to suggest suitable lighting facility installation plans by finding out driver's preference for combination of lighting facility installation among landscape factors that affect driver visibility in tunnels. METHODS : SD method is used to extract emotional factors that affect drivers' preference, Components of tunnel lighting facility installation are evaluated through conjoint analysis and it suggested relative importance of attributes and utility values. RESULTS : In the aspects of satisfaction levels of components of tunnel lighting facility installation, Tunnel side, two lows, and solid line arrangement type has the highest level of satisfaction. Extract emotional factors that affect drivers' preference are "safety", "openness" and "amenity." In addition, the result of analyzing relative importance of attributes of tunnel lighting facility shows that numbers of lighting array has the highest importance and lighting facility arrangement has the lowest importance. Result of analyzing partial utility shows that the 2 low type among number of lows, the solid line arrangement type between arrangement types, placing in the middle part among lighting facility arrangement were highly preferred. CONCLUSIONS : In the case of lighting numbers, utility values of the first line and the second line showed us a big difference. Increasing the number arrays in the future reformation of lighting facility installation combination will be effective in enhancing the utility of the driver.