• Title/Summary/Keyword: Semantic Differential(SD) method

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Potentiality of urban forest roads as an environment for enhancing physical fitness (건강증진 환경 조성을 위한 도시근교 임도의 활용 가능성)

  • Jeon, Yong-Jun;Choi, Yeon-ho;Kim, Myeong-Jun;Lee, Joon-Woo;Park, Bum-Jin
    • Korean Journal of Agricultural Science
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    • v.38 no.1
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    • pp.109-113
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    • 2011
  • The purpose of this study was to examine the potentiality of urban forest roads as an environment for enhancing physical fitness. Six male university students participated in the study as subjects. The subjects walked on an urban forest road for 30 minutes. As a control experiment, they also walked on a national park trail for 30 minutes. Subjects' heart rates were monitored during the walks to calculate the ratio of the average time their heart rates were within the target range (from 60% to 80% of the maximal heart rate) for Enhancing Physical Fitness. After the walks, images of the spaces were analyzed using the semantic differential (SD) method. During the walk on the urban forest road, subjects' heart rates were within the target range 63.3% of the time, and lower than the target range 36.7% of the time. During the control experiment on the national park trail, subjects' heart rates were within the target range only 23.3% of the time, and higher than the target range 76.7% of the time. From the spatial perception evaluation using the SD method, subjects' comfortable and natural feelings when they were on the national park trail were significantly greater than when they were on the urban forest trail, but there were no differences in terms of other SD descriptors, such as friendliness and likeability. The results of our study indicate that the urban forest road provides a good environment for walking to enhance physical fitness. Although not as close to nature as national park trails, urban forest roads offer similar natural environments and have a high potentiality for serving as leisure spaces for urban residents who seek physical activities.

A Study on Effects of Agent Movement on User’s Impression

  • Yamazaki, Tatsuya
    • Proceedings of the IEEK Conference
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    • 2002.07c
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    • pp.1886-1888
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    • 2002
  • Non-verbal information plays an important role not only in human-to-human communications but also in human computer interaction. In this paper, we examine effects of human-like agent's primitive movements on user's impression, where the human-like agent's primitive movements include eye, mouth, and head. SD (Semantic Differential) method was used for evaluation, and two factors were extracted as a result of the factor analysis. It is found that the first factor influenced the user's impression particularly.

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A study on the arrangement of emotional words for understanding the human's emotion

  • 권규식;이순요;우석찬
    • Proceedings of the ESK Conference
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    • 1993.04a
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    • pp.64-68
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    • 1993
  • The idia of modern product design is translated from the concept of functional importance as the basic function to that of emotional importance as the supplement function. In other words, the interests of the emotion in human performance side based on psychological factors of human are increased as well as the function in technical performance side based on physical factors of product. The standard emotional works for understanding the human's emotion are arranged in this paper. The standard emotional words are composed of words expressing the humaa's emotion. The adjectives adaptable to human's emotional works are collected from Korean dictionaries and arranged in the semantic differential(SD) scale. Next, the words with great marks evaluated by SD method are analyzed by factor analysis(FA) method and characterized as emotional words for understanding the human's emotion. The standard emotional words arranged in this paper are important because they are basic information for the development of product or technology as well as for the matter of emotional measurement technical development.

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User's Emotional Preference on PC OS GUI - Though Semantic Differential Method (PC OS GUI 의 사용자 감성에 관한 연구 - 의미분별 척도법을 활용한 사용자 감성 선호도 분석)

  • Moon, Hyun-Jung;Lee, Jung-Yeun
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.30-35
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    • 2008
  • The purpose of this study is to analyze and define user's emotional satisfaction factors to the PC OS GUI image. The study is to investigate the relationship between PC OS GUI Image and Sensitive Vocabula교 based on user's emotional preference. 47 user preferred sensitive words are collected by the initial survey. Through the similarity test, 47 words are narrowed down to 20 comprehend words. The semantic differential methods is used in the final survey with 5 step questionnaire. From this process, user preferred the GUI design that is vocabularized as Clear, Easy, Safety, Stability. Additionally, the result shows that the image of Clear is related to Safety and the image of Easy is related to Stability. The result of the study could be used in design PC OS GUI as base data.

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Visio-psychological Effect of Spring Flowers Blossoms on University Students (봄꽃의 개화가 대학생들에게 미치는 시각·심리적 영향)

  • Jo, Hyun-Ju;Hong, Gye-Sook
    • Journal of Environmental Science International
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    • v.25 no.8
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    • pp.1097-1105
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    • 2016
  • The present study was performed to investigate the psychological effects of spring flowers blossoms, which is one of the elements influencing to human psychology, in order to provide scientific evidence on the psychological benefits of green plants. A self-reporting survey was conducted by using self reporting questionnaires on the impression (semantic differential method: SD method) and mood states (profile of mood states: POMS) of eighty university students in their twenties. Korean forsythia, Korean rosebay, Japanese apricot, Cherry blossom, and Magnolia were chosen as spring flowers. The results of impression evaluation and mood states changes showed that spring flower blossom had beautiful, soft, warm, moist, familiar and full impressions, and changed our mood positively by reducing depression and anger, or by increasing vigor. In addition, different psychological effects can be differently observed depending on the species; for example, Cherry blossom had a greater effect in changing the impression and feeling than others. The findings would provide support toward the active usage in green space as well as its design maximizing the psychological effects of nature.

Public Telephone Design by Approach Method of Human Sensibility (감성적 접근방법에 의한 공중전화기 디자인에 대한 연구)

  • 홍현주;정석길;이상도
    • Archives of design research
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    • v.11 no.3
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    • pp.35-44
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    • 1998
  • Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.

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Application of Repertory Grid Developmental Method to Extraction of Structural Model in Housing Environment (레퍼토리 그리드 ( Repertory Grid) 발전수법을 이용한 주거환경의 평가구조모델 추출)

  • 이진숙
    • Journal of the Korean housing association
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    • v.2 no.1
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    • pp.69-76
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    • 1991
  • It is the purpose of this study to abtain a basic information about how the users evaluate housing environment. The structural model of housing environment which is employed Repertory Grid Developmental Method is extracted. This model Is composed of 4 classifications : 1) psychological evaluation, 2) visual evaluation, 3) variation, 4) spaciousness.The extracted model can be expected to be used as follows : 1) It is to provide the knowlege of user's evaluation of housing enironment with designers so that they can explore the optimum solution in environ-mental design. 2) It will be an useful data for selecting an evaluation item in psychological evaluation study using SD(Semantic Differential)method. 3) On the physical experiments, it will be an useful data to select an evaluation item.

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The Evaluation of Driver's Physiology Signal and Sensibility according to the Change of Speed and the Gap of Platoon on AHS (AHS에서 차량군의 속도와 거리 변화에 따른 운전자의 생체신호와 감성 평가)

  • Jeon, Yong-Uk;Park, Beom
    • Journal of the Ergonomics Society of Korea
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    • v.22 no.2
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    • pp.15-28
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    • 2003
  • The one of the most important factors is the platoon design on developing AH3(Advanced Highway System), as it is related to traffic efficiency and drivers' safety. This study was evaluated that how much speed is comfortable for drivers and how long distance is appropriate for vehicular gap of platoon by measuring drivers' physiology signal and sensibility. A fixed-based AHS simulator was developed by using a real vehicle cockpit and the restructured part of Korean highway for human factors evaluation. The EEG(electroencephalogram), ECG (electrocardiogram) and GSR(Galvanic Skin Response) were measured for obtaining drivers' physiology signal according to the change of speed and gap. The brain wave(${\alpha},\;{\beta},\;{\delta},\;{\theta}$) by EEG, the response of the autonomic nervous system. the sympathetic and parasympathetic nervous system, by ECG, and relax-arousal situation by GSR were analyzed. The SD(Semantic Differential) method was also applied to evaluate drivers' sensibility by 5-grade evaluation scale with 96 adjectives. SSQ(Simulator Sickness Questionnaire) was used to measure the simulator sickness of pre and post driving, two times. As the results, drivers were comfortable with 120km/h speed of platoon and lam to 15m vehicular distance. The results of this study may differ from the adaption of the reality because of many parameters. However, the purpose of this study is show to significant results of the drivers' safety and the acceptability of human factors evaluation.

Experimental Study on Cerebral Hemodynamics during Observation of Plants

  • Suda, Ayumu;Lee, Ju-Young;Fujii, Eijiro
    • Proceedings of the Korean Institute of Landscape Architecture Conference
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    • 2007.10b
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    • pp.214-219
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    • 2007
  • Psychological and physiological effects of plants were studied by investigating human responses while observing plants. Eighteen healthy adult male(aged between $19{\sim}25$ years) participated in this study. Semantic differential method(SD method) and multi-channel near-infrared spectroscopy(NIRS) were used to survey verbal and non-verbal response, respectively. Cerebral hemodynamics as a new evaluation index of brain activity was recorded for right brain hemisphere where visual information is mainly delivered. Thirty seconds of cerebral blood flow in forty seven channels were calculated when watching five types of picture images with different rates of hedge against gray block wall; 0:10, 3:7, 5:5, 7:3, 10:0. In the SD results, similar evaluations were found in all subjects. However, the change of cerebral hemodynamics as a non-verbal response varied among subjects. Largely two patterns of hemodynamics change were found with increasing plants rate in picture images; group A showed significant decreases of blood flow volume in many cortical regions, Group B had significant increase of blood flow volume in the occipital region for the scenes seen comparatively more plant. Our findings on the cerebral hemodynamics may indicate that there are two patterns of brain activity during observation of plants; group A in which brain areas associated with visual information and thinking work simultaneously to the visual stimuli; group B in which brain areas associated only with visual information work.

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Analysis of Landscape Preference by the Installation Combination of Lightning in Tunnel based on Conjoint Analysis (컨조인트 분석에 의한 터널 내 조명시설 설치조합별 경관 선호도 분석)

  • Lee, hyeryung;Kum, kijung;Jung, hyunjung
    • International Journal of Highway Engineering
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    • v.14 no.6
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    • pp.111-120
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    • 2012
  • PURPOSES : This study is to suggest suitable lighting facility installation plans by finding out driver's preference for combination of lighting facility installation among landscape factors that affect driver visibility in tunnels. METHODS : SD method is used to extract emotional factors that affect drivers' preference, Components of tunnel lighting facility installation are evaluated through conjoint analysis and it suggested relative importance of attributes and utility values. RESULTS : In the aspects of satisfaction levels of components of tunnel lighting facility installation, Tunnel side, two lows, and solid line arrangement type has the highest level of satisfaction. Extract emotional factors that affect drivers' preference are "safety", "openness" and "amenity." In addition, the result of analyzing relative importance of attributes of tunnel lighting facility shows that numbers of lighting array has the highest importance and lighting facility arrangement has the lowest importance. Result of analyzing partial utility shows that the 2 low type among number of lows, the solid line arrangement type between arrangement types, placing in the middle part among lighting facility arrangement were highly preferred. CONCLUSIONS : In the case of lighting numbers, utility values of the first line and the second line showed us a big difference. Increasing the number arrays in the future reformation of lighting facility installation combination will be effective in enhancing the utility of the driver.