• The Korean Journal of Applied Statistics
• /
• v.17 no.2
• /
• pp.229-238
• /
• 2004

Cross-sell models are used to predict the probability or value of a current customer buying a different product or service from the same company. Selling to current customers is one of the easiest way to increase profits and allows companies to carefully manage offers to avoid over-soliciting and possibly alienating their customers. In this study, by using the real database of an insurance company in Korea, we try to explain the steps of actual data mining process. Especially, this study aims to develop cross-sell models to predict the probability which a current customer of automobile insurance buys long-term insurance product.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.4
• /
• pp.147-155
• /
• 2015

Home Shopping companies haven't have any possible means of product quality control process in spite of the fact that they are selling average 16,000 different kinds of product every month. Under this condition, increases of return and product liability can have a strong negative influence on customers' trust in a home shopping brand and intentional repurchase through the same home shopping channel. To solve the problems, we applied adjusted selection and assessment system of manufacturers in home shopping industry, and the consequence of system effect was verified that there is a decrease of 10.3% in the number of returns and a decrease of 11.7% in the number of product liability.

• Journal of architectural history
• /
• v.29 no.2
• /
• pp.7-18
• /
• 2020

The purpose of this study is to examine the construction industry of Korea from the 1920s to the 1930s by analyzing activities of construction-contractors trying to overcome the recession of the construction industry and intensified competition in the industry. In this paper, I looked at the activities of Hanazono Sakichi as concrete examples. First of all, with the strategy of the vertical integration, by manufacturing and selling building materials, Hanazono Sakichi expanded his company and the scope of contract business. The second, he attempted to diversify related projects. Through related diversification, he seemed to have earned not only land management profit but also advantages from related construction. These aspects were not only seen by Hanazono's activities but also by other contractors'. On the other hand, a few contractors have taken over a trust company to secure the funds for land management. Attempts to maximize personal interests through the expansion and diversification of contractors' business can be seen as overcoming the pre-1920s environment, where almost construct works were ordered under the government, and creating opportunities for the private sector to work and make profit by themselves. In the end, it can be mentioned that 'the contractor' established 'the construction industry' through this process.

• Corrosion Science and Technology
• /
• v.10 no.2
• /
• pp.43-46
• /
• 2011

Zinc consumption in a continuous galvanizing line is one of the highest operating cost items in the facility and minimizing zinc waste is a key economic objective for any operation. One of the primary sources of excessive loss of zinc is through the formation of top dross and skimmings in the coating pot. It has been reported that the top skimmings, manually removed from the bath, typically consist of more than 80% metallic zinc with the remainder being entrained dross particles ($Fe_2Al_5$) along with some oxides. Depending on the drossing practices and bath management, the composition of the removed top skimmings may contain up to 2 wt% aluminum and 1 wt% iron. On-going research efforts have been aimed at in-house recovery of the metallic zinc from the discarded top skimmings prior to selling to zinc recycling brokers. However, attempting to recover the zinc entrapped in the skimmings is difficult due to the complex nature of the intermetallic dross particles and the quality and volume of the recycled zinc is highly susceptible to fluctuations in processing parameters. As such, an efficient method to extract metallic zinc from top skimmings has been optimized through the use of a specialized thermo-mechanical process enabling a continuous galvanizing facility to conserve zinc usage on-site. Also, through this work, it has been identified that filtration of discrete dross particles has been proven effective at maintaining the cleanliness of the zinc. Future efforts may progress towards expanded utilization of filters in continuous galvanizing.

• Journal of Korean Society of Water and Wastewater
• /
• v.30 no.6
• /
• pp.663-671
• /
• 2016

Coagulation/precipitation process has been widely used for the removal of phosphate within domestic wastewater. Although Fe and Al are typical coagulants used for phosphate removal, these have some shortages such as color problem and low sedimentation velocity. In this study, both Fe and Al were used to overcome the shortages caused by using single one, and anionic polymer coagulant was additionally used to enhance sedimentation velocity of the precipitate formed. Batch experiments using a jar test were conducted with real wastewater, which was an effluent of the second sedimentation tank in domestic wastewater treatment plant. Response Surface Methodology was used to examine the responsibility of each parameter on phosphate removal as well as to optimize the dosage of the three coagulants. Economic analysis was also done on the basis of selling prices of the coagulants in the field. Phosphate removal efficiency of Fe(III) was 30% higher than those of Fe(II). Considering chemical price, optimum dosage for achieving residual phosphate concentration below 0.2 mg/L were determined to be 18.14 mg/L of Fe(III), 2.60 mg/L of Al, and 1.64 mg/L of polymer coagulant.

• Journal of architectural history
• /
• v.31 no.1
• /
• pp.61-76
• /
• 2022

Bongik-dong, Kwonnong-dong, Ikseon-dong and Nakwon-dong are areas around Donhwamun-ro in Seoul. These residential areas began to be developed collectively from the 1920s and the construction period was the fastest among hanok residences collectively formed in urban center. At that time, houses were developed with high density. In the 1920s, many medium-sized plots of less than 3,300m² were distributed around Donhwamun-ro. Private developers such as Jeong Se-kwon(Konyangsa), Shin Tae-jong, and Yoon Heung-rim, who were active at the time, purchased medium-sized plots. Developers sold out the land directly or after constructing Hanok on the divided plot and then selling them. This method of developing hanok residences by private developers in the 1920s have influenced on hanok residences which began to be developed after the 1930s. Currently, many urban Hanoks still remain in areas around Donhwamun-ro. The initial aspects of the hanok development in the 1920s could be grasped through blocks, plot division, alleys, row house Hanok etc around Donhwamun-ro.

• Journal of People, Plants, and Environment
• /
• v.22 no.3
• /
• pp.279-287
• /
• 2019

This study carried out a horticultural program for people with mental disabilities to determine suitability of the horticultural activity program and to actually apply to vocational rehabilitation. The program was carried out in 16 sessions from April 12 to June 7, 2018 with nine people with a strong will to participate in vocational rehabilitation at a health center for persons with mental disabilities. The tools used were the Horticultural Activity Performance Assessment (psychological behavior) and Purdue Pegboard Test that examines functions of hands and arms. The subjects sold the products they made during class time and obtained the profits. After the program, the scores increased with a significant difference (p = .000) in the psychological behavior area of the Horticultural Activity Performance Assessment. Hand and arm movement also showed continuous improvement along the program with a significant difference (p = .000), as well as finger dexterity also with a significant difference (p = .018). The net profit was 314,000 KRW (subtracting cost of goods 314,000 KRW from total sales 628,000 KRW). The profit was shared equally among the nine subjects, each receiving 34,900 KRW. Therefore this study proved horticultural activity class is suitable for vocational rehabilitation of people with mental disabilities proved by the positive effects. We also expect that the subjects will be able to make more profits if they learn more skills, since they are interested the process of making such profits.

• Korea Trade Review
• /
• v.46 no.5
• /
• pp.99-113
• /
• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.5
• /
• pp.822-838
• /
• 2023

Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.7 no.2
• /
• pp.31-37
• /
• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.