• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.207-220
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• 2018

This study examines the mediating effects of learned helplessness and procrastination in the relationship between covert narcissim and selfie addiction proneness among women. The study subjects were 286 women with a mean age of 23.78(SD=4.34) years. The results of the study are as follows. First, there were significantly positive correlations between covert narcissism, self-objectification, self-presentational motivation, and selfie addiction proneness. Second, covert narcissism, self-objectification, self-presentational motivation were significant predictors for selfie addiction proneness and they accounted 25.7% for variance of selfie addiction proneness. Especially, self-presentational motivation accounted for selfie addiction proneness the most. Third, mediating effect analysis showed self-objectification had partial mediation effect on the relation between covert narcissism and selfie addiction proneness and self-presentational motivation had a partial mediating effect on the relation between covert narcissism and selfie addiction proneness. It is significant for this study to define the concept of selfie addiction proneness and understand psychological variables which significantly account for it. Limitations of the study and suggestions for the future studies were discussed.