• Journal of Fashion Business
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• v.5 no.2
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• pp.117-127
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• 2001

This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson's correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious attractive factor and active factor. The shopping-orientatons classified brand name disply factor, personality pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson's correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.

• Journal of the Optical Society of Korea
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• v.10 no.2
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• pp.81-85
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• 2006

This study introduces an undefined self-imaging phenomenon, called here the pseudo-self-imaging phenomenon. The relative phases of the guided modes were used to discover how the pseudo-self-images are formed. The pseudo-self-image was found and measured experimentally. The experimental results showed that both the pseudo-self-image and the 0-dB self-image have similar intensity values and have opposite positions in the lateral direction.

• Journal of Distribution Science
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• v.12 no.1
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• pp.21-28
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• 2014

Purpose - This study aims to examine the Indian consumers'mall shopping patronage with the application of theory of planned behavior (TPB). The research intends to extend the TPB components (attitude, self-efficacy, subjective norms) with the addition of self-image and study their effect on Indian consumers' mall patronage intention. Research design, data and methodology - The research employed factor analysis to verify correct loading of items on corresponding factors and to confirm the applicability of constructs in the Indian context. The model was tested using stepwise regression analysis. Results -The results indicate a positive relationship between self-efficacy and intention to mall patronage. The findings show that self-image, attitude, self-efficacy, subjective norm significantly influence the mall patronage intention. Self-efficacy, which signifies self-competence and confidence in one's ability as a mall shopper indicates that as the self-efficacy increases Indian consumers' will eventually patronize malls. Conclusions - Self-image congruency plays a salient role in predicting mall-shopping patronage. The mall management should ensure that the mall marketing strategies incorporate it along with the other components of TPB to warrant decent footfall.

• Korean journal of food and cookery science
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• v.27 no.1
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• pp.33-42
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• 2011

The purposes of this study were to understand the influence of brand personality-self image congruence in quick service restaurants on customer satisfaction and to empirically analyze whether or not customers' brand identification plays a moderating role between brand personality-self image congruence and customer satisfaction. Based on a total of 478 samples obtained from empirical research from June 10 to June 16, 2010, self-administered questionnaires were completed by patrons in a metropolitan area, and data were analyzed based on frequency, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. Results of the study were as follows: From the factor analysis of brand personality and self-image, 5 factors, i.e. sophistication (5 items), competence (5 items), likability (5 items), trendiness (5 items), and ruggedness (5 items) were extracted. The results show that trendiness (${\beta}$=-0.151) among brand personality-self image congruence had a significant positive effect on customer satisfaction. Further, customers' brand identification (${\beta}$=0.645) had a significant positive effect on customer satisfaction. In addition, the effect of brand personality-self image congruence (only, likability ${\times}$ brand identification; ${\beta}$=0.245) in quick service restaurants on customer satisfaction was found to be partially moderated by customers' brand identification. In other words, the findings show that customers wanted to identify with a specific brand because it provides a means to continue transactions with the brand if it corresponds with their self-image or if the overall image of the brand is favorable. Limitations and future research directions are also discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.3
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• pp.1167-1187
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• 2020

With the development of medical imaging technology, image registration has been widely used in the field of disease diagnosis. The registration between different modal images of brain magnetic resonance (MR) is particularly important for the diagnosis of brain diseases. However, previous registration methods don't take advantage of the prior knowledge of bilateral brain symmetry. Moreover, the difference in gray scale information of different modal images increases the difficulty of registration. In this paper, a multimodal medical image registration method based on image segmentation and symmetric self-similarity is proposed. This method uses modal independent self-similar information and modal consistency information to register images. More particularly, we propose two novel symmetric self-similarity constraint operators to constrain the segmented medical images and convert each modal medical image into a unified modal for multimodal image registration. The experimental results show that the proposed method can effectively reduce the error rate of brain MR multimodal medical image registration with rotation and translation transformations (average 0.43mm and 0.60mm) respectively, whose accuracy is better compared to state-of-the-art image registration methods.

• Korean Journal of Adult Nursing
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• v.26 no.4
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• pp.383-392
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• 2014

Purpose: The purpose of this study was to describe the degrees of body image, self esteem and Health Related Quality Of Life (HRQOL), and to identify factors related to these variables in patients with Crohn's disease. Methods: A descriptive cross sectional survey design was used. The 148 participants were the patients with Crohn's disease, recruited conveniently from one metropolitan hospital located in Seoul, Korea. The collected data were analyzed with SPSS/WIN program. Results: Patients with severe illness activity reported significantly lower body images than those of the others. Education levels and working states affected self-esteem positively, while the number of operations and illness activity affected self-esteem negatively. Hospitalization and illness activity affected HRQOL negatively. Body image, self esteem, and HRQOL were positively correlated to each other with statistical significance. Illness activity was a common factor to affect body image, self esteem, and HRQOL. Body image was an influential factor on HRQOL as well as illness activity in patients with Crohn's disease. Conclusion: As a result, this study suggested a necessity for developing an intervention study to lower the illness activity and heighten the body image among the patients with Crohn's disease.

• Journal of East-West Nursing Research
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• v.18 no.2
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• pp.88-94
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• 2012

Purpose: The purpose of this study was to examine self-efficacy, satisfaction in major, nurse's image of nursing students, and mediating effect of satisfaction in major on the relationship between self-efficacy and nurse's image. Methods: Data were collected from 4th to the 7th of October in 2011, from 277 nursing students in Gyeongnam area using questionnaire, t-test, ANOVA, and correlation efficient were used for data analysis. Results: There were statistically positive relationships between self-efficacy, satisfaction in major, and nurse's image of nursing students. Satisfaction in major was found to completely mediate the relationship between self-efficacy and nurse's image. Conclusion: Self-efficacy exerted an influence on nurse's image through the mediating effect of satisfaction in major.

• Journal of the Korean Society of Costume
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• v.42
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• pp.43-58
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• 1999

The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

• Research in Community and Public Health Nursing
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• v.23 no.4
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• pp.405-414
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• 2012

Purpose: The purpose of this study was to examine the sexual maturation, body image, and self-esteem of Korean elementary school girls with symptoms of precocious puberty compared to those with no symptoms of precocious puberty. Methods: The subjects were 309 girls of lower grades in elementary school. Tanner's Sexual Maturation Rating (SMR), Self Image Scale, and Self-esteem Scale were utilized to determine the presence of symptoms of precocious puberty, body image, and self esteem. Collected data were analyzed by Chi-square test, independent t-test, and one-way ANOVA using the SPSS/WIN 17.0 program. Results: The percentage of the girls with breast development was 14.9%. Breast development usually began in the third grade (56.5%). Of the subjects, 0.3% were experiencing menstruation. Breast development was related to grade, age, height, weight, and a cause of worry. There was a significant difference of body image between girls with breast development in the first grade and in the second grade. Conclusion: An effective intervention that can improve the self-image of children with symptoms of precocious puberty should be developed to prevent and treat physical and mental problems related to sexual maturation.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.103-111
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• 2019

The purpose of this study was to investigate how internal marketing affects self-efficacy and hospital image in university hospital nurses. In addition, it was to identify which factors of internal marketing is the most important factor perceived by the nurses. The sample consisted of 228 nurses working in one university hospital located in Changwon city of Gyeongnam province. The measurements included internal communication (5 items), empowerment (5 items), reward (3 items), education and training (5 items), working environment (3 items), leadership (5 items), self-efficacy (5 items), and hospital image (8 items) based on a review of related previous studies. Survey data were analyzed employing SPSS version 20.0 and AMOS version 20.0. The nurses rated internal communication (0.887) of the internal marketing sub-factors the most important, while they evaluated working environment (0.802) the lowest. The internal marketing perceived by nurses has a positive effect on self-efficacy (0.476) and hospital image (0.674). Nurses' self-efficacy also had a positive effect on hospital image (0.226). The findings reveal that the managers should build a positive climate of internal marketing activities in order to enhance nurses' self-efficacy and hospital image.