• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7077-7092
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• 2014

This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.748-759
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• 2000

The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

• Journal of Korean Academy of Nursing
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• v.12 no.2
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• pp.80-90
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• 1982

This study was undertaken to determine the influence of a chronic disease on body image, and to show that body image is directly related to one's self concept. Body image is the concept of one's own body based on present and past perception, and is elated to one's self concept. Body image is a dynamic concept constantly changing throughout the life cycle but it changes greatly in illness, surgery, and accident. The child with a chronic disease experiences pain and immobilization due to illness and he/she experiences a strange environment in the hospital. illness often brings feeling of frustration and loss of self-esteem. Therefore this study was done to compare the body image of a child with a chronic disease（Asthma), with that of a normal healthy child, and to determine the relationship between the body image and self concept. The subjects in this study were 36 children being treated for asthma at the allergy clinic of Y University Hospital in Seoul (patient group) and 44 children attending elementary school in Kwanak Ku Seoul (normal healthy group). For the measurement of the body image, the researcher used Secord & Jourard's Body Cathexis Scale, and another scale which was constructed after reading about Osgood's Semantic Differential Method. For the measurement of the self concept, the researcher used Jacox & Stewart's Health Self Concept. The period for data collection was from October 7th to October 27th, 1982. The analysis of data was done by use of Percentage, t-test, Chi-square test, Pearson Correlation Coefficient and ANOVA, The results of the study were as follows: 1. The first hypothesis,“That the chronically ill (Asthma) child will have a more negative body image than the normal healthy child.”was supported. 2. The second hypothesis,“The more negative the body image, the lower the self concept.”was also supported. 3. The researcher failed to obtain statistically significant results in the analysis of the general characteristics which affect the body image except in the case of the older child as compare to the younger Child having a mole positive body image (r=.2751, r=.2481, p<.05). However it was found that, 1) Boy's have a more positive body image than girls (Mean=〔37.81, 141.09〕,〔37.00, 126.54〕), 2) The child who has been hospitalized has a more negative body image than the child who has never been hospitalized (Mean=〔33.25, 122.45〕,〔35.68, 129.93〕). 3) The younger the child when the disease is discovered and diagnosed, the more negative the body image (Onset of illness: Mean=〔31.44, 117.33〕,〔34.00, 103.50〕, 〔35.75, 140.38〕,〔36.33, 130.00〕, Time of Diagnosis: Mean=〔29.00, 117.33〕,〔33.89, 115.00〕,〔33.36, 124.93〕,〔37.10, 139. 20〕). In conclusion the chronically ill(.Asthma) child has a more negative body image than the normal healthy child, and the more negative the body image the lower the self concept. Therefore the concept of body image is useful in understanding the influences of chronic disease on body' image and self concept.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.229-234
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• 2017

The purpose of this study was to investigate 188 university students at Seoul National University and to present self - image data to university students for the development of small and medium human resources. The results of the study are as follows. First, there was a positive correlation between the correlation between the image of the trainee perceived by university students and the self - image, the correlation between the image of the trainee perceived by the university students and the voice image, and the correlation between the voice image and the self - image perceived by university students. Second, as a result of examining whether or not the voice image is mediated in the relationship between the image of the talent and the self - image perceived by university students, Therefore, it is confirmed that as the image level of the talent related to the human resource of SMEs increases, the level of the voice image increases and the self image level also improves accordingly.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.433-443
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• 2009

The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents' sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents' body image and social self concept.

• Journal of Distribution Research
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• v.17 no.2
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• pp.29-62
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• 2012

As distribution environment is changing rapidly and competition is more intensive in the channel of distribution, the importance of retailer image and retailer equity is increasing as a different competitive advantages. Also, consumers are not functionally oriented and that their behavior is significantly affected by the symbols such as retailer image which identify retailer in the market place. That is, consumers do not choose products or retailers for their material utilities but consume the symbolic meaning of those products or retailers as expressed in their self images. The concept of self-image congruence has been utilized by marketers and researchers as an aid in better understanding how consumers identify themselves with the brands they buy and the retailer they patronize. Although self-image congruity theory has been tested across many product categories, the theory has not been tested extensively in the retailing. Therefore, this study attempts to investigate the impact of self image congruence between retailer image and self image of consumer on retailer equity such as retailer awareness, retailer association, perceived retailer quality, and retailer loyalty. The purpose of this study is to find out whether retailer-self image congruence can be a new antecedent of retailer equity. In addition, this study tries to examine how four-dimensional retailer equity constructs (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) affect customers' repatronage intention. For this study, data were gathered by survey and analyzed by structural equation modeling. The sample size in the present study was 254. The reliability of the all seven dimensions was estimated with Cronbach's alpha, composite reliability values and average variance extracted values. We determined whether the measurement model supports the convergent validity and discriminant validity by Exploratory factor analysis and Confirmatory Factor Analysis. For each pair of constructs, the square root of the average variance extracted values exceeded their correlations, thus supporting the discriminant validity of the constructs. Hypotheses were tested using the AMOS 18.0. As expected, the image congruence hypotheses were supported. The greater the degree of congruence between retailer image and self-image, the more favorable were consumers' retailer evaluations. The all two retailer-self image congruence (actual self-image congruence and ideal self-image congruence) affected customer based retailer equity. This result means that retailer-self image congruence is important cue for customers to estimate retailer equity. In other words, consumers are often more likely to prefer products and retail stores that have images similar to their own self-image. Especially, it appeared that effect for the ideal self-image congruence was consistently larger than the actual self-image congruence on the retailer equity. The results mean that consumers prefer or search for stores that have images compatible with consumer's perception of ideal-self. In addition, this study revealed that customers' estimations toward customer based retailer equity affected the repatronage intention. The results showed that all four dimensions (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) had positive effect on the repatronage intention. That is, management and investment to improve image congruence between retailer and consumers' self make customers' positive evaluation of retailer equity, and then the positive customer based retailer equity can enhance the repatonage intention. And to conclude, retailer's image management is an important part of successful retailer performance management, and the retailer-self image congruence is an important antecedent of retailer equity. Therefore, it is more important to develop and improve retailer's image similar to consumers' image. Given the pressure to provide increased image congruence, it is not surprising that retailers have made significant investments in enhancing the fit between retailer image and self image of consumer. The enhancing such self-image congruence may allow marketers to target customers who may be influenced by image appeals in advertising.

• Journal of Families and Better Life
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• v.27 no.6
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• Journal of Korean Clinical Health Science
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• v.2 no.2
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• pp.90-97
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• 2014

Purpose. The purpose of this study was to investigate the relationship between body image, self-esteem, and family strengths in female university students. Methods. One hundred ninety nine female university students participated in data collection. Data on body image, self-esteem, and family strengths were collected via questionnaire between April 2013 and May 2013. Data analysis was done using PASW 18.0 program and included one-way ANOVA, independent t-test and Pearson correlation coefficients analysis. Results. The mean score of body image was 24.20, self-esteem was 25.30, and family strengths was 83.71. Results showed a positive correlation among body image and self-esteem(r=.19, p<.001), and family strengths(r=.16, p<.001). Conclusion. The results indicate that it is necessary to increase body image, self-esteem, and family strengths among female university students. To ensure resonable body image in female university students, self-esteem, and family strengths should be reinforced.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.503-508
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• 2007

In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

• Journal of Industrial Convergence
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• v.4 no.1
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• pp.133-152
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• 2006

The objectives of this study are as follows. First, we try to find out if self-congruity between brand personality and self-image overall has significant influence on the attitude toward brand. Second, we figured out whether functional, experiential, and symbolic values have influence on the attitude toward brand. Third, we figured out if self-congruity between brand personality and self-image has significant influence on a functional, experiential, and symbolic values. Main results are as follows. Consumers tend to prefer certain brand of casual wears in accordance with their cognized brand-personality and self-image. Functional values of Bean-Pole, Hazzys, and Tommy's except Polo have positive influence on attitude toward brand. Experiential and symbolic values of all the four brands have positive influence on attitude toward brand. However, the influences of self-congruity between brand personality and self-image on individual brand varied.