• Title/Summary/Keyword: Self-determination motivation

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The Study on Relation and Structure of Social Network Service User's Motivation (소셜 네트워크 서비스 이용 동기의 다차원적 구조 및 영향관계)

  • Ock, Jung-Won
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.517-538
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    • 2012
  • The purpose of this study is to explore key factors that influence the intention of continuous use of social network service users in the online environment. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. This study use the personal and network aspects as major behavior intention of that influence user's attachment to a social network service. The results are summarized as follows. First, use motivation in self-determination have effects on emotional attachment, information sharing intention, loyalty. The world's most leading social network services now, the social network service has developed very fast as a kind of new online service. During the past few years, the number of Twitter's registered users around the world has already exceeded 170 million. Not only have the United Sates, many countries around the world have also been hit by the wave of SNS, including those in Korea. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. We need to continue the study of social network.

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Development and Application of AI Education Immersion Course for school autonomous curriculum at Elementary School

  • Soo-Hwan, Lee;Jeong-Rang, Kim
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.1
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    • pp.201-208
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    • 2023
  • As the demand for AI education increases, AI education is actively conducted in the educational field, but it is difficult to internalize AI education due to securing time, difficulty in organizing class contents, and lack of curriculum. As a way to solve this problem, there is a school autonomous course. The school autonomous course allows schools to have autonomy and discretion throughout the curriculum, such as adjusting the number of hours in the subject group and restructuring the use of achievement standards. In this study, in order to enhance AI education, the effect was analyzed by developing and applying an AI education immersion course using a school autonomous curriculum. In the AI education immersion course, students continuously experience AI education in a dense manner within a limited time, so substantial AI education can be achieved. After the AI curriculum, it was found that students' overall AI literacy and self-determination learning motivation improved. It is expected that this study will be able to present a direction to internalize AI education using school autonomous curriculum.

The Effect of Applying the X-ray Screening Ability Rating for Security Screening Persons in Incheon International Airport (인천국제공항 보안검색요원 X-ray 판독등급제 적용 효과)

  • Yung-Kil Lee;Jeong-Sun Baek;Dong-Min Kim
    • Journal of Advanced Navigation Technology
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    • v.27 no.6
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    • pp.733-739
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    • 2023
  • The purpose of this study verify to the effect of applying the X-ray screening ability rating for security screening persons in Incheon International Airport. Data collected through a evaluation score of 1,034 security screening persons in Incheon International Airport. Data analysis performed using paired sample t-test. The research results found that it was a statistically significant difference pre-test and post-test applying the X-ray screening ability rating. In this article, we asserts that the X-ray screening ability rating is effective in improving the X-ray screening ability of security screening persons. This paper contribute to the academic expansion of motivation theory and self-determination theory. This study is valuable as a preemptive empirical research that provides practical implications about the application of X-ray screening ability rating for security screening persons.

A Prediction Model of Exercise Level in Patients with Ankylosing Spondylitis (강직성 척추염 환자의 운동정도 예측모형)

  • Kim, Moon Ja;Lee, Eun Nam
    • Journal of Korean Academy of Nursing
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    • v.52 no.2
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    • pp.157-172
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    • 2022
  • Purpose: This study aimed to construct and test a hypothetical model to explain the predictive factors and causal pathways for exercise levels in patients with ankylosing spondylitis based on the self-determination theory. A conceptual framework was constructed assuming that autonomy support by health care providers would satisfy the three basic psychological needs of patients, which would increase their autonomous motivation for exercise, resulting in its initiation and continuation. Methods: This cross-sectional study included 221 patients with ankylosing spondylitis who were visiting rheumatology clinics in two tertiary hospitals. Health Care Climate Questionnaire-exercise regularly, Basic Psychological Needs Satisfaction scale, Behavior Regulation in Exercise Questionnaire-2, and exercise level were used to collect data. Results: The fitness of the hypothetical model met the recommended level (𝛘2/df ≤ 3, SRMR ≤ .08, RMSEA ≤ .08, GFI ≥ .90, AGFI ≥ .85, NFI ≥ .90, TLI ≥ .90, CFI ≥ .90). The model effect analysis revealed that autonomy support by health care providers had a positive effect on patients' autonomy, competence, relatedness, autonomous motivation, and exercise level. Competence and relatedness had positive effects on autonomous motivation and exercise level, respectively. Autonomous motivation had a positive effect on exercise level. Conclusion: The predictive factors of exercise level in patients with ankylosing spondylitis were autonomous motivation, health care providers' autonomy support, competence, and relatedness. Considering these factors, we recommend the development of an effective program for improving exercise levels in these patients.

An Empirical Study on the Chinese Customer's Repurchase Intention of Mobile Contents Service (중국 모바일 콘텐츠 서비스의 소비자 재구매의도에 관한 실증연구)

  • Zhang, Rui;Moon, Tae Soo
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.27-45
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    • 2024
  • Purpose The purpose of this study is to understand the important characteristics of mobile content services and to provide better content services to Chinese consumers by understanding consumer behavioral psychology about mobile content services and empirically analyzing research models with perceived usefulness, perceived enjoyment, customer attitudes, and repurchase intentions based on motivation theory. Design/methodology/approach Based on Deci(1975) Self-Determination Theory and Heijden(2004) research model, this study developed a research framework that includes perceived usefulness and perceived enjoyment to influence on repurchase intention. A questionnaire survey was conducted targeting Chinese consumers using mobile content services, and 272 valid responses were analyzed using Structural Equation Modeling (SEM). Findings According to the results of empirical analysis in this study, Chinese consumers were found to feel repurchase intention by positive impact of perceived usefulness and perceived enjoyment in the use of mobile content service. Chinese consumers still use mobile content a lot from a utilitarian perspective in relation to social life or job performance, and there is no positive effect on the use of mobile content related to perceived enjoyment. The results of this study provide the empirical results of a research model that integrates motivation theory and technology acceptance theory for the development of the mobile content industry in the future, and provide necessary insights for managers of companies that develop and distribute mobile content service.

Ethical Issue of Physician-Assisted Suicide and Euthanasia

  • Myung Ah Lee
    • Journal of Hospice and Palliative Care
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    • v.26 no.2
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    • pp.95-100
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    • 2023
  • With the implementation of Act on Hospice and Palliative Care and Decisions on Life-Sustaining Treatment for Patients at the End of Life, interests of the general public on self-determination right and dignified death of patients have increased markedly in Korea. However, "self-determination" on medical care is misunderstood as decision not to sustain life, and "dignified death" as terminating life before suffering from disease in terminal stage. This belief leads that physician-assisted suicide should be accommodated is being proliferated widely in the society even without accepting euthanasia. Artificially terminating the life of a human is an unethical act even though there is any rational or motivation by the person requesting euthanasia, and there is agreement thereof has been reached while there are overseas countries that allow euthanasia. Given the fact that the essence of medical care is to enable the human to live their lives in greater comfort by enhancing their health throughout their lives, physician-assisted suicide should be deemed as one of the means of euthanasia, not as a means of dignified death. Accordingly, institutional organization and improvement of the quality of hospice palliative care to assist the patients suffering from terminal stage or intractable diseases in putting their lives in order and to more comfortably accept the end of life physically, mentally, socially, psychologically and spiritually need to be implemented first to ensure their dignified death.

AI Chatbot Users' Satisfaction and Intention for Continued Use : Moderating Effects of Chatbot Type and Motivations (AI 챗봇 타입과 이용동기에 따른 사용만족도 및 지속사용의도 :자기결정이론을 중심으로)

  • Chu, Ruotzu;Lim, Sohye
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.630-640
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    • 2020
  • With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.

A Study on the Factors Affecting Relationship Retention in Medical Service - Focus on Customers' Self-Determination - (의료서비스 고객의 관계지속에 영향을 미치는 요인에 대한 연구 - 고객관점의 자기결정성을 중심으로 -)

  • Suh, Munshik
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.35-57
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    • 2014
  • Relationship marketing has been dealt with as an effective strategy for customer loyalty in prior research. It seems to be essential that organizations should make efforts to develop successful relationship between the organizations and the customers. However, a customers' voluntary efforts are also needed to strengthen the relationship meaningfully. Relationships are built on the foundations of mutuality. In other words, customers' efforts are necessary for relationship development, as well as an organization's efforts. Hereby, the role of customers for the development of a relationship with an organization has been overlooked in previous research so far. This study applied the Self-Determination Theory (SDT) to explain the role of customer motivation in developing customer relationship. Thus, the author chose customers who have experienced medical service recently as survey participants. Then, this paper verified the path relationships between self-determination factors (autonomy, perceived competence, relatedness) and relational factors(shared responsibility, commitment, relationship retention). It suggested that role of customers is inevitable in developing the relationship. In conclusion, this research has several implications on relationship marketing. For service providers, they should understand that the customer's perceived self-determination can improve tangible and intangible performance in relationship development.

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The Effect of the Gambler's Basic Psychological Needs Satisfaction on Gambling Behavior: The Dual Mediating Effects of General Motivation and Mattering (도박이용자의 기본심리욕구 만족이 도박행동에 미치는 영향: 일반 동기와 대인존재감의 이중매개효과)

  • Kim, Seo-hee;Shin, Sung-man
    • Korean Journal of Culture and Social Issue
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    • v.27 no.4
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    • pp.585-607
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    • 2021
  • In order to examine the variables affecting gambling behavior and find intervention strategies, this study examined the effects of basic psychological needs satisfaction on the severity of gambling behavior and low-level gambling behavior through the general motivation level and mattering respectively. Self-reported data of 402 adults who have participated in gambling at least once in the last 3 months were analyzed, and dual-mediator model was conducted. Basic psychological needs satisfaction significantly contributed to gambling behavior severity through general motivation and mattering. Specifically, basic psychological needs satisfaction had a significant positive effect on mattering through general motivation. and mattering through this path had a significant negative effect on gambling behavior severity. On the other hand, basic psychological needs satisfaction had a significant negative effect on low-level gambling behavior, but the dual mediating effect of general motivation and mattering was not significant in this relationship. Based on these results, the theoretical implications on the effects of the general motivation and interpersonal presence on gambling behavior were proposed, study limitations and suggestions for future research were discussed.

Content Analysis of Smartphone Addiction Management Applications: Self-Determination Theory Perspective (스마트폰 중독방지 앱의 자기결정적 동기화 속성에 관한 내용분석: 자기결정성 이론을 중심으로)

  • Lee, Sook-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.12-22
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    • 2016
  • The present study aims to evaluate the self-determined motivational features of smartphone addiction management apps. This study analyzed whether smartphone addiction management apps have features to support adolescent users' basic needs, that is, autonomy, competence, and relatedness. 26 apps were analyzed. Among them, 8 apps were parental management apps installed on a parent's phone and a child's phone, and 18 apps were self-management apps installed on a child's phone. According to a content analysis, only 3 of 26 apps addressed all three basic needs. Overall, the functions to support users' competence and relatedness were rarely found. Particularly, parental management apps had a high level of controlingness. The results suggest that the addiction management apps have limitations in stimulating adolescent users' self-determined motivation to manage their phone use.