• Title/Summary/Keyword: Self-character identification

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A Study on the Marketing Performance of Self-character Identification and Relation Internalization in MMOPRPGs (MMORPG의 자아-캐릭터 동일시와 관계 내재화가 마케팅 성과에 미치는 영향)

  • Lee, Yongkuk;Hong, Seongtae;Lee, Won-jun
    • Journal of Korea Game Society
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    • v.21 no.2
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    • pp.111-122
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    • 2021
  • MMORPG game is an industry that is growing fast through COVID-19. This study confirmed the factors that influence the self-character identification and social relation internalization of MMORPG games and identified the factors that affect the intention to purchase items and the intention to continue play. According to the PLS analysis, the influence of the character characteristics and social characteristics of MMORPG on self-character identification and game commitment was significantly confirmed. In addition, the relationships between these mediating variables and user behavior were tested. The results of this study suggested the importance of researching MMORPGs' game characters and could be used to improve the competitiveness of MMORPG game companies.

A Study on the Effect of Game Character Identification on Item Purchase and Game Play Intention (게임 속 캐릭터에 대한 동일시가 아이템 구매 및 게임 이용의도에 미치는 영향)

  • Lee, Won-jun
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.41-50
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    • 2021
  • Character identification is illustrated in terms of game players' altered self-perception during gameplay. Research has shown that players' identification with game characters resulted in game players aligning their attitude with game character. This study investigates the relationships among control, ownership, character customization, identification, flow with game charater, and the impact on game players' behavior toward item purchase and play intention. Empirical results showed that character ownership and character customization significantly predicted use-character identification, but the impact of character control was not supported. In addition, the positive relationships between identification and flow was supported.

The comparative questionnaire study of the spirit of Sasang Constitution with the MBTI classification of character (사상체질의학의 심성과 MBTI 성격유형의 설문 비교 연구)

  • Sung, Jin-Hyuk
    • Journal of Sasang Constitutional Medicine
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    • v.13 no.2
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    • pp.156-164
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    • 2001
  • This study started from the curiasty that Sasang Constitution spirit of Lee ]e-ma has something to do with MBTI based on classification of character of C.G. Jung. This reports made from the information of 368 people who got the Sasang Constitution therapy and showed the good result in health in my hospital and they take part in self-report from of MBTI which are made as statistics and research in relationship between Sasang Constitution spitrit of Lee ]e-ma and classification of character of C.G. Jung This is the statistical result of the research. There is not exactly statistical result which support Sasang Constitution spirit of Lee Je-ma relate to the classification of character of C.G. Jung. The identification of statement of Sasang Constitution spirit with partispart is average 41 which is low while the identification of classification of character with partispart is average 76 which is high. In this reseult, It is hard to get general agreement that the statement of Sasang Constitution of spirit relate to the classification of character because of the difference of identification. so more studies are needed in this part.

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Character building through reading (독서에 의한 인격형성)

  • 변우열
    • Journal of Korean Library and Information Science Society
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    • v.23
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    • pp.29-77
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    • 1995
  • The purpose of this study is to investigate the effectiveness and value of reading, the role of reading for character building and reading education for the character building instruction. A great book can change a person's life and future. Especially, reading in the juvenile period is important because of their intellectual curiosity and sensitivity. The results of the study were as follows. (1) In order to solve the problem of the dehumanization, and the confusion of the sense of value among young adults, we should enrich and cultivate the character of young adults through the reading education. (2) The effects of reading for personality are verbal effects, experimental effects, cultural effects, reformational effects and recreational effects etc. (3) The value of reading in the past were inspiration, information and recreation. But, in recent times, the interest in therapeutic value of reading is increasing. The theraputic value of reading is identification, catharsis and insights of one's problem through the character in the works. (4) The role of reading for the character building are the assistance of self-realization, the promotion of self-regulation and the assistance of self-understanding. (5) Psychological needs causing reading activity are the desire to escape from reality, better socialization, recreation and pleasure. (6) The mechanism of character building through the reading are the enlargement of experience, better adjustment to the environment and the society. (7) Reading education for the solution of developmental tasks of the young adults is important. The standard reading lists of Japan Reading Society, the list compiled by Lee Kyung-Sik and the list of Park Yong Doo are the example of the selected reading list for the solution of developmental tasks.

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The Design for Self-care System Based on RFID (RFID를 이용한 Self-care System 설계)

  • Xiao, Huang;Zhou, Kun-Peng;Jin, Woo-Jeong;Cho, Yong-Soon;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.879-881
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    • 2010
  • For the rapid development of society, such as small family, one-people family is following. The traditional family is being changed, so the older stay home alone. That makes it more and more. Staying home alone, the older's health and safety are worth considering by us. With the rapid development of RFIDRadio Frequency Identification) technology, its applications have extended to all areas of our lifes. RFIDRadio Frequency Identification) has became a major topic of concern in multi-industry. With the high-speed economic growth and the development of science, medicine, the old people's life expectancy is increasing slightly. So it is necessary to design a protective system for the older's safety. In this thesis, self-care system is made by using RFID(Radio Frequency Identification) technology to authenticate an user and using TTS(test to speech) to convert character information to voice information and also using infrared radiation technology to protect home effectively, and using e-blood pressure monitors to examination the older's bodies.

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Development of personality education program for university students - Focusing on animation (대학생의 인성교육 프로그램 개발 - 애니메이션을 중심으로)

  • Kim, Seong-Won;Youn, Jeong-Jin
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.8
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    • pp.541-550
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    • 2017
  • The purpose of this study is to develop a personality education program for university students based on animation. The selection of the animation media to be used in the character education program to cultivate the eight core value virtues, eg, efficacy, honesty, responsibility, respect, consideration, communication and cooperation, Based on the eight elements of self - identity of college students, such as job, religion, politics, philosophical lifestyle, friendship, heterosexuality, gender roles and leisure activities. The process of developing personality education program model and activity based on animation of this college student is as follows. The necessity of developing personality education program for college students, Setting basic direction of character education program based on animation, Selection of animation media, Development of personality education program model based on animation, Development of personality education program activity based on animation of self identification, And finalization of personality education program based on final animation. In this study, a total of 16 characters were developed according to the sub - factors of self - identity in the personality education program of university students based on animation.

A study on the corporality in the film Avatar (영화 <아바타>에 나타난 육체성 연구)

  • Kim, Ho Young
    • Cross-Cultural Studies
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    • v.29
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    • pp.233-256
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    • 2012
  • This paper aims to look into various symbolic meanings of the body shown in the film, Avatar (2009, James Cameron), and to ponder over a variety of media strategies carried by the pursuit of the corporality shown in this film. In a nutshell, the body in Avatar is a symbol of primitiveness rather than civilization, and the body language is a fundamental and effective means of communication much better than verbal language. A variety of physical contacts that appeared in many scenes of the movie emphasizes the role of the body as a means of real communication. Also, in the composition of the film dominated by the confrontation of civilization, numerous creatures in the planet Pandora with a variety of colors as well as a number of agencies and large body sizes express primitive richness. The narrative of the film telling the story of a 'moving' body ultimately emphasizes the superiority of the body with respect to consciousness, unlike the narrative of conventional movies dealing with the problems of the body. In addition, the corporality pursued by this film implies several important media strategies. It may reveal a self-reflection of the material civilization and the imperialism, or, on the contrary, an attempt to conceal or dilute them. It may also represent a self-reflection of the overdeveloped media technology, or simply the dilution of it. Finally, it may be an attempt to recover the feeling of "presence", not fully supported by the 3D technology, by the identification of the spectator's body and the character's body.

Gender Identity Revealed in the Movie Laurence Anyways -Focusing on the Expression of Laurence's Fashion Images- (영화 <로렌스 애니웨이> 에 나타난 젠더 정체성 -로렌스의 패션 이미지를 중심으로-)

  • Kwon, Hajin
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.191-202
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    • 2015
  • This research aims to analyse gender identity and its internal meanings through the main character, Laurence, of the movie (2012) directed by French-Canadian film maker Xavier Dolan. Study examines performative gender identity revealed through the fashion images of Laurence who was born biologically as a man; depending on a theory of Judith Butler who represented a parody, repeatability action, and incorporation as an effect of gender identity. Also 'Internalization of others' and 'Dis-identification' are presented as an internal meanings of Laurence's gender identity which appeared on his(her) fashion images. Laurence parodies woman's fashion styles in repetition to obtain feminity as his(her) appearance. His(her) repetitive actions are construing an internalizing others(women) and visualizing a new-self to become a stylized doer. Dis-identification signifies that gender can be reconstructed regarding the differences of the place and the time and reconstructed outside can be analyzed as externalization of internalization. 'Becoming a woman' means more than what it sounds like to Laurence. It means a new signification of being a woman or redefining gender identity. That is something can be called a genuine transformation and a grant leap for Laurence.

Effects of Narrative Identity and Historical Nostalgia and Inducing Factors on Historical Contents Evaluation (역사콘텐츠의 긍정평가에 영향을 주는 내러티브 정체성과 역사적 노스탤지어 효과와 유도 요인 연구)

  • LIM, Ah-Young
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.25-36
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    • 2019
  • Purpose - Consumers have memories of their past time that they have not experienced. So consumers want to experience the past time and get pleasure through historical contents such as movies or dramas. This is because the re-created the past time sets the identity of the consumers who live today, and in the process, it give consumers emotional comfort. Consumers do not remember and sympathize with all of their historical time. In general, consumers remember the time that their communities are proud of. As s result, historical content is seen as a hero, and through that, consumers can check their identity. Also consumers experience positive emotions such as self-esteem, gratitude and pride through identification with heroes. That is, through historical contents, consumers can identify themselves and replace the current negative emotions with positive ones. Therefore, this study presents narrative identity and historical nostalgia that can affect positive evaluation of historical contents and suggest the factors the can induce such effects. This study was conducted to explain what the consumption effect of historical content is from a marketing perspective and what constitutes a component of historical content as a factor driving this effect. Research design, data, and methodology - This study has developed a questionnaire with 8 Hypotheses. The Films ('Masquerade(2012)', 'Roaring Current(2014)', 'Assassination(2015)', 'The Age of Shadow(2016)') and dramas('Six Flying Dragon(2015-2016)', 'Mr. Sunshine(2018-2019)') were used as experimental contents. 268 college students participated in this empirical study, and structural equation model was used to verify hypotheses. Results - Frist, narrative identity affects positive evaluation of historical contents. Nostalgia affect positive evaluation of historical contents. and narrative identity affects positive response of historical nostalgia. Second, character act relevance, circumstance similarity, and character attractiveness have positive influence upon response of narrative identity. Lastly, empathy for story and vividness of representation have also positive influence upon response of historical nostalgia. Conclusion - This study contributes to the theoretical and managemental development of historical contents. This study shows that narrative identity and historical nostalgia are important for success of historical contents. In order for historical content to be successful, it must manage elements of character act relevance, circumstance similarity, and character attractiveness, empathy for story and vividness of representation.

Developing a Best-Evidence Pre-employment Medical Examination: An Example from the Construction Industry

  • Gouttebarge, Vincent;van der Molen, Henk F.;Frings-Dresen, Monique H.W.;Sluiter, Judith K.
    • Safety and Health at Work
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    • v.5 no.3
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    • pp.165-167
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    • 2014
  • The Dutch construction industry has introduced a compulsory preemployment medical examination (PE-ME). Best-evidence contents related to specific job demands are, however, lacking and need to be gathered. After the identification of job demands and health problems in the construction industry (systematic literature search and expert meeting), specific job demands and related requirements were defined and instruments proposed. Finally, a work ability assessment was linked to the instruments' outcomes, resulting in the modular character of the developed PE-ME. Twenty-two specific job demands for all Dutch construction jobs were identified, including kneeling/squatting, working under time pressure, and exposure to hazardous substances. The next step was proposing self-report questions, screening questionnaires, clinical tests, and/or performance-based tests, leading to a work ability judgment. "Lifting/carrying" is described as an example. The new modular PE-ME enables a job-specific assessment of work ability to be made for more than 100 jobs in the Dutch construction industry.