• 기본간호학회지
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• 제8권3호
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• pp.346-356
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• 2001

This paper describes a Q-methodological study on the Perception of comfort in hospital in-patients. The participants completed a 37-item Q sort made up of statements which could be ranked in terms of their relevance to the subjective meaning of comfort. Three interpretable types of comfort were identified through this Q study : Type I, positive medical action style, feel secure and satisfied when medical staff show a positive attitude towards them as patients. They put a high value on prompt responses from medical staff and physical aspects of care like non-invasive procedures or comfortable position. Type II, social relation style, experience a state of comfort when they perceive support or concern from medical staff, relatives or other patients suffering from similar diseases. They feel safe and secure when medical staff are kind and have a good reputation or when the size of the hospital is big enough, Type III, emotional wellbeing style, feel that hope for a healthy life or maintaining self-care activities are highly valuable. They feel safe and comfortable when their privacy is protected. They put worth on independent thinking, strong will, and emotional or psychological comfort. The results of this study can be used as a basis to develop nursing measures for comfort. Further studies on factors which influence perception of comfort and intervention strategies according to the above types of comfort need to be done.

• 한국병원경영학회지
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• 제2권1호
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• pp.96-113
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• 1997

This study was performed to analyze of market segmentation of outpatient services on the based of consumption values. Self-reported questionnaires of six hospital outpatients 600 were analyzed by six consumption values categories: functional values, social values, emotional value, rarity value, situational values, health related values. The main results of this research is as following; 1. The consumption values were significantly different in that sociodemographic characteristics. Especially, the more older aged group, farmer and married people, the more they preferred to functional value, social value, emotional value and rarity value than younger aged group and unmarried people. But in the cases of situational vaue, younger aged people and white-callar workers recognized more positively. Also, housewives, married people and female recognized more positively than white-callar workers, unmarried people and male. 2. In the results of CHAID analysis, market of general hospital were analyzed by 9 categories and major market were groups who ignored or were unconcerned about newness/classiness and preferred to nearness to residence. The market of university hospital were analyzed by 8 categories and major market were groups who considered to reliability/social reputation importantly. The market of corporate hospitals were analyzed by 8 and major market were group who considered to classiness/newness importantly. Therefore, above results show that health care market can be divided to various market by demand and market segmentation is very important for marketing strategy.

• 보건교육건강증진학회지
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• 제1권1호
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• pp.72-82
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• 1983

The purpose of this study is to provide the basic data necessary for the effective performance of administrative readjustment and demend and suppley medical care service by of analysing the extent of satisfaction of outpatient toward hospital. The subjects of this study are the 832 outpatients (398 male and 434 female) visit to 2 different university hospital in Seoul. The data were collected through self-administered techniques with a structured questionnaire from Oct.21 to Nov. 9, 1982. All the collected data were analyzed by means of percentage, mean and standard deviation. The results were as follows: 1. Those who are between :30 and 39 of age constitute the largest part of them as being 31.7 percent of the whole body. 40.0 percent of them graduated from the college and they take the lergest part of those who answered the questionnaire. 43.3 percent of the patients visit to the hospital by the reason for the reputation of a doctor and they take the largest part of the subjects. 2. The extent of satisfaction for hospital system. The mean extent of satisfaction for hospital system was revealed 2.50 scores, which is evaluated to neutral. The mean extent of satisfaction for waiting time of prescribed medicine presented 1.51 scores, the lowest among the component of hospital system, which is evaluated to high dissatisfaction. 3. The extent of satisfaction for the environment and facilities of hospital. The mean extent of satisfaction for the environment and facilities of hospital was revealed 3.08 scores, which is evaluated to moderate satisfaction. 4. The extent of satisfaction for doctor and other hospital employees. The mean extent of satisfaction for doctor and other hospital employees was revealed 3.05 scores which is evaluated to moderate satisfaction. The mean extent of satisfaction for doctor presented 3.39 scores, the highest among the components of doctor and other hospital employees. 5. The extent of satisfaction for charge of hospital. The mean extent of satisfaction for charge of hospital was revealed 2.74 scores, which is evaluated to neutral. 6. The extent of whole satisfaction for hospital. The mean extent of whole satisfaction for hospital was revealed 2.84 scores which is evaluated to neutral.

• 대한간호학회지
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• 제46권6호
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• pp.894-904
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• 2016

Purpose: The purpose of this study was to explore decision making experiences of Korean women with breast cancer who underwent breast reconstruction with/after a mastectomy. Methods: Data were collected during 2015-2016 through individual in-depth interviews with 10 women who had both mastectomy and breast reconstruction, and analyzed using phenomenological method to identify essential themes on experiences of making a decision to have breast reconstruction. Results: Five theme clusters emerged. First, "expected loss of sexuality and discovery of autonomy" illustrates various aims of breast reconstruction. Second, "holding tight to the reputation of doctors amid uncertainty" specifies the importance of a trust relationship with their physician despite a lack of information. Third, "family members to step back in position" describes support or opposition from family members in the decision making process. Fourth, "bewilderment due to the paradox of appearance-oriented views" illustrates paradoxical environment, resulting in confusion and anger. Lastly, "decision to be made quickly with limited time to oneself" describes the crazy whirling process of decision making. Conclusion: Findings highlight aims, worries, barriers, and facilitators that women with breast cancer experience when making a decision about breast reconstruction. Deciding on breast reconstruction was not only a burden for women in a state of shock with a diagnosis of breast cancer, but also an opportunity to decide to integrate their body, femininity, and self which might be wounded from a mastectomy. These findings will help oncology professionals provide effective educational counselling before the operation to promote higher satisfaction after the operation.

• 한국의류산업학회지
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• 제15권5호
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• pp.743-752
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• 2013

Consumers can share their diverse opinions about products due to the increased popularity of smartphones and the internet that enables increased access to the websites and encourages the use of 'SNS' (Social Network Services). Social commerce has expanded rapidly as a mainstream online shopping channel over the past year, compelling consumers to spend more money vis-$\grave{a}$-vis social commerce websites. This allows individuals to see different lists of prices for specific products; however, it is also likely to lead to serious compulsive buying. Despite these changing trends, earlier studies have been limited to factors that affect impulse purchases vis-$\grave{a}$-vis Internet shopping malls; therefore, in is salient to conduct research on consumer spending habits related to social commerce websites. This study describes the characteristics of consumers and utilizes social commerce websites as parameters for the impact of impulsive shopping based on a survey of 300 women in their 20's who have experienced impulse buying vis-$\grave{a}$-vis social commerce websites. This study shows that: First, discounts, product scarcity and social commerce site's reputation affect impulse buying when consumers buy products from the social commerce websites. Second, variables on the characteristics of the personal experiences, interests, and self-control also stimulate impulsive purchases.

• Safety and Health at Work
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• 제1권1호
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• pp.87-97
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• 2010

Objectives: This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the various stressors, and finally, trust is one of the stressors. Methods: Data for this study was collected by interviews and self-administered structured questionnaires from 376 Korean and 77 Japanese workers in small businesses. Subjects were selected by two stage stratified random sampling from the working population of manufacturing industries. Results: Three different positions of trust are significantly related with the stress causation web. Social trust, institutional trust and trust in others significantly influence different work stressors in both Korean and Japanese workers. Three different kinds of trust influence work stressors among Korean workers, but institutional trust has no impact on work stressors among Japanese workers. As a moderating variable for perceived stress, distrust in an employer is statistically significant in both groups. However, stress symptom prevalence among Korean workers is modified by caution, trust in career development, and distrust in co-workers, but that of Japanese workers is modified only by distrust in employer. Job satisfaction of Korean workers is affected by general trust, utility of relation, institutional trust and trust in employer, but among Japanese workers, caution, reputation and trust in employer have influence on job satisfaction. Conclusion: The effect of trust on work stress, perceived stress, stress reaction and job satisfaction are different among Korean workers and Japanese workers. Three dimensions of trust have three different positions as antecedent, moderating and mediating factors in stress causation.

• 융합정보논문지
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• 제9권9호
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• pp.94-107
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• 2019

본 연구는 간호사가 갖추어야 할 전문성이 구체적 속성에 대해 파악하기 위해 Walker와 Avant의 개념분석 방법에 따라 간호사의 전문성의 개념을 분석하였다. 연구결과, 간호사의 전문성의 속성은 고도의 간호지식 탁월한 간호기술, 인간 중심 간호 수행, 윤리성, 책임감, 동료 간 협력, 자율성, 탁월한 상황판단 및 문제해결력으로 파악되었다. 선행요인으로는 충분한 기간에 걸친 간호교육과 경험, 연구 활동, 개인적 자질, 자기주도적 훈련이었으며, 간호사의 전문성의 결과는 전문직 정체성 향상, 이직의도 감소, 간호만족도 향상, 건강회복과 안녕의 증진, 간호의 질 향상, 병원의 평판과 수익 증대, 사회적 인정 획득, 간호전문직 발전, 국가 건강 재정적 이익 확보로 확인되었다. 본 연구는 간호사의 전문성 개념의 속성을 밝혀 규명함으로써 사회적 요구에 따른 전문직 간호의 발전을 위한 기초적이고 필수적인 작업으로서, 양질의 간호 제공을 위한 간호사의 전문성 수립의 토대를 마련함에 기여하였다는 점에서 의의가 있다.

• 농업과학연구
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• 제38권2호
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• 디지털융복합연구
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• 제10권9호
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• pp.27-37
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• 2012

인터넷이 경제사회활동의 플랫폼(platform)이 되면서 온라인상의 개인정보보호가 중요한 이슈가 되고 있다. 정보통신기술의 발달로 개인정보 수집 및 활용은 더욱 쉬워지고 있고, 개인정보가 타깃(target) 광고나 맞춤형 서비스 제공을 위한 수익모델의 기초가 되면서 중요한 경제재(economic goods)의 하나가 되고 있다. 이에 따라 개인정보에 대한 기존의 기술적 접근위주에서 더 나아가 개인정보를 시장에서 거래되는 재화(goods)로 보고 소비자와 기업이 자신에게 가장 유리한 결과를 얻기 위해 최선을 다하는 경제학적인 관점에서 새로운 접근이 절실히 요청되고 있다. 본 연구는 개인정보를 하나의 재화로 간주하고 이 재화를 중심으로 소비자와 기업이 어떻게 행동을 하며, 시장의 힘에 의해서 사회적으로 바람직한 결과가 자연스럽게 달성될 수 있는 지를 게임이론의 틀 속에서 분석하고자 한다. 그리고 개인정보보호를 둘러싼 기업과 소비자의 행동이 상황연동적(state dependent)으로 결정됨에 따라, 개인정보문제가 시장의 힘에 의해 자율적으로 해결(self-correction)되는 데는 한계가 있음을 보여준다. 이의 해결책으로 정부가 시장에 개입하여 기업이 개인정보보호원칙을 잘 준수하는 지 여부에 대한 평판도(reputation) 정보를 수집하여 제공하는 넛지정책(nudge policy)을 실시하고 개인정보보호원칙을 위반한 기업에 대해서는 페널티(penalty)를 강화하는 것이 필요함을 제기한다.

• 경영정보학연구
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• 제21권4호
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• pp.197-220
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• 2019

본 연구는 기업이 생존에 필요한 지식을 외부에서 조달하는 방법 중 하나로서 활용하고 있는 개방형 혁신 프로젝트를 디지털 트랜스포메이션 관점에서 분석하고 있다. 우선, 일반 소비자들이 자신들의 지식을 공유하기 위해 개방형 혁신 프로젝트에 참여할 때, 그들이 갖고 있는 동기를 분류함에 있어 기존의 내재적/외재적 이분법적 분류를 확장하여 동기 형성에 영향을 미치는 '영향자'를 중심으로 자발적 동기, 기업유발 동기, 사회유발 동기 세 가지로 분류하였다. 이러한 새로운 분류는 연결성을 중시하는 현대사회에서 '사회적 동기'가 중요한 의미를 가질 수 있다는 것을 보여준다. 그 결과 경쟁심리, 사회적 기여도 등이 새롭게 사회적 동기로 도출되었으며 그 과정에서, 기업이 프로젝트를 통해 조달하고자 하는 지식의 깊이에 따라 그 동기의 영향력이 달라진다는 가설도 도출되었다. 가설은 두 가지 방식으로 검증되었다. 첫째, 네 가지 개방형 혁신 프로젝트 사례를 조사하여 각 사례에서 강조된 동기들이 무엇이며 어떻게 디지털 트랜스포메이션 현상이 일어났는지 확인하였다. 둘째, 203명의 온라인 게임 사용자를 대상으로 설문을 실시하여 그들이 개방형 혁신 프로젝트에 참여할 경우 갖게 되는 동기에 대해 조사하였다. 그 결과, 동기에 대한 대부분의 가설들이 채택되었으며 필요 지식의 깊이에 따른 조절 효과 역시 있는 것으로 나타났다. 본 연구는 기존의 동기형성 연구가 주로 사용하던 내부, 외부 동기의 이분법을 확장하여 개방형 혁신 프로젝트가 갖는 사회적 영향력 측면을 강조함과 동시에 그 과정을 디지털 트랜스포메이션 관점에서 이해하였다는 점에서 그 의의가 있다.