• 한국산학기술학회논문지
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• 제15권12호
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• pp.7077-7092
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• 2014

본 연구에서는 자아이미지와 기업이미지와의 일치성 측면에서 기업이미지와 제품에 대한 태도와의 관계를 살펴보았다. 특히 실제적 이미지와 사회적 자아이미지로 구분하여, 일치성의 조절효과에 대해 살펴보았다. 연구결과를 사회적 기업의 책임활동이 기업이미지에 미치는 영향은 사회적 이미지에 미치는 영향요인 일부를 제외하고 유의한 영향을 미치는 것으로 나타났다. 그리고 실제적 자아이미지 일치성은 기업이미지 가운데 기업활동행위와 사회공헌행위가 제품태도에 미치는 영향을 조절하는 것으로 나타났다.

• 한국의류학회지
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• 제24권5호
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• pp.748-759
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• 2000

The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

• 대한간호학회지
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• 제12권2호
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• pp.80-90
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• 1982

This study was undertaken to determine the influence of a chronic disease on body image, and to show that body image is directly related to one's self concept. Body image is the concept of one's own body based on present and past perception, and is elated to one's self concept. Body image is a dynamic concept constantly changing throughout the life cycle but it changes greatly in illness, surgery, and accident. The child with a chronic disease experiences pain and immobilization due to illness and he/she experiences a strange environment in the hospital. illness often brings feeling of frustration and loss of self-esteem. Therefore this study was done to compare the body image of a child with a chronic disease（Asthma), with that of a normal healthy child, and to determine the relationship between the body image and self concept. The subjects in this study were 36 children being treated for asthma at the allergy clinic of Y University Hospital in Seoul (patient group) and 44 children attending elementary school in Kwanak Ku Seoul (normal healthy group). For the measurement of the body image, the researcher used Secord & Jourard's Body Cathexis Scale, and another scale which was constructed after reading about Osgood's Semantic Differential Method. For the measurement of the self concept, the researcher used Jacox & Stewart's Health Self Concept. The period for data collection was from October 7th to October 27th, 1982. The analysis of data was done by use of Percentage, t-test, Chi-square test, Pearson Correlation Coefficient and ANOVA, The results of the study were as follows: 1. The first hypothesis,“That the chronically ill (Asthma) child will have a more negative body image than the normal healthy child.”was supported. 2. The second hypothesis,“The more negative the body image, the lower the self concept.”was also supported. 3. The researcher failed to obtain statistically significant results in the analysis of the general characteristics which affect the body image except in the case of the older child as compare to the younger Child having a mole positive body image (r=.2751, r=.2481, p<.05). However it was found that, 1) Boy's have a more positive body image than girls (Mean=〔37.81, 141.09〕,〔37.00, 126.54〕), 2) The child who has been hospitalized has a more negative body image than the child who has never been hospitalized (Mean=〔33.25, 122.45〕,〔35.68, 129.93〕). 3) The younger the child when the disease is discovered and diagnosed, the more negative the body image (Onset of illness: Mean=〔31.44, 117.33〕,〔34.00, 103.50〕, 〔35.75, 140.38〕,〔36.33, 130.00〕, Time of Diagnosis: Mean=〔29.00, 117.33〕,〔33.89, 115.00〕,〔33.36, 124.93〕,〔37.10, 139. 20〕). In conclusion the chronically ill(.Asthma) child has a more negative body image than the normal healthy child, and the more negative the body image the lower the self concept. Therefore the concept of body image is useful in understanding the influences of chronic disease on body' image and self concept.

• 융합정보논문지
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• 제7권4호
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• pp.229-234
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• 2017

본 연구는 서울시에 소재하고 있는 대학교의 재학 중인 대학생 188을 대상으로 설문조사를 실시하였고, 중소기업 인적자원개발을 위해 대학생에게 자아이미지를 관리할 수 있는 자료로 제시하기 위해서 연구를 실시하였다. 연구결과는 다음과 같다. 첫째, 대학생이 지각한 교수자이미지와 자아이미지 간의 상관관계, 대학생이 지각한 교수자 이미지와 음성이미지 간의 상관관계, 또한, 대학생이 지각한 음성이미지와 자아이미지 간의 상관관계에서 각각 정적인 상관관계를 보였다. 둘째, 대학생이 지각한 교수자이미지와 자아이미지 간의 관계에서 음성이미지가 매개하는지를 살펴본 결과, 부분매개하는 것으로 조사되었다. 따라서 중소기업 인적자원과 관련된 교수자이미지 수준이 높아지면 음성이미지 수준이 높아지며 이에 따라 자아이미지 수준도 향상되어지는 것으로 확인이 되었다.

• 한국의류학회지
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• 제33권3호
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• pp.433-443
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• 2009

The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents' sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents' body image and social self concept.

• 한국유통학회지:유통연구
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• 제17권2호
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• pp.29-62
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• 2012

최근 유통환경과 소비자 라이프스타일의 변화 속에서 단순히 제품을 판매하고 유통시키는 것에 그치는 것이 아닌 소매점자산을 증대시켜 고객을 획득하고 유지할 수 있는 차별화된 경쟁우위가 필요하게 되었으며, 이러한 대안으로 소매점 이미지의 중요성이 날로 커지고 있다. 이에 따라, 본 연구는 소매점의 이미지와 자아이미지 일치성이라는 요인과 고객기반 소매점자산과의 구조적관계를 조사하여 소비자들의 재이용의도에 어떠한 영향을 미치는지를 알아보고자 하였다. 본 연구의 가장 큰 학문적 기여점은 소매점자산에 영향을 주는 자아이미지일치성이라는 선행 요인을 찾아내는데 있으며, 또한 소매점자산이 재이용의도에 강력한 선행요인임을 확인하는데 있어서 기존의 연구들이 보여준 Second-order Construct 유형의 소매점자산척도와 결과 변수간의 단일차원 인과관계가 아닌, 소매점자산을 구성하는 각각의 요인들과 재이용의도의 좀 더 구체적인 변수간의 구조적관계를 실증할 수 있게 되었다. 본 연구는 소매점과 자아의 이미지일치성을 두 가지 차원(실제 자아이미지일치성, 이상적 자아이미지일치성)으로 나누고 소매점자산의 구성요소인 소매점인지, 소매점연상, 지각된 소매점 품질, 소매점충성도에 어떠한 영향을 미치는가를 분석하고 자아이미지일치성을 토대로 평가된 소매점자산 요인들이 소매점의 재이용의도에 미치는 영향을 분석하여 소매점의 이미지의 관리와 투자에 대한 마케팅 측면의 중요성을 제시하고 있다. 연구모델에 대한 분석결과 소매점-실제 자아이미지일치성과 소매점-이상적 자아이미지일치성 모두 모두 소매점자산 요인들에 긍정적인 영향을 미쳤으며, 그 중 이상적 자아이미지일치성이 소매점자산 요인들에 미치는 상대적인 영향력이 더 크게 나타났다. 또한 소매점자산을 구성하는 각각의 요인들은 소비자의 소매점 재이용의도에 긍정적인 영향을 주는 것으로 나타났다. 이는 타겟 소비자들의 자아 이미지와 소매점의 상징적 이미지를 일치시키는 마케팅 노력을 통해 소비자들과 소매점 사이의 강력한 감정적 결속이 형성되어 해당 소매점의 자산을 높게 평가하고 지속적인 이용의도를 가져올 수 있음을 시사한다.

• 가정과삶의질연구
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• 제27권6호
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• 한국임상보건과학회지
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• 제2권2호
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• pp.90-97
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• 2014

Purpose. The purpose of this study was to investigate the relationship between body image, self-esteem, and family strengths in female university students. Methods. One hundred ninety nine female university students participated in data collection. Data on body image, self-esteem, and family strengths were collected via questionnaire between April 2013 and May 2013. Data analysis was done using PASW 18.0 program and included one-way ANOVA, independent t-test and Pearson correlation coefficients analysis. Results. The mean score of body image was 24.20, self-esteem was 25.30, and family strengths was 83.71. Results showed a positive correlation among body image and self-esteem(r=.19, p<.001), and family strengths(r=.16, p<.001). Conclusion. The results indicate that it is necessary to increase body image, self-esteem, and family strengths among female university students. To ensure resonable body image in female university students, self-esteem, and family strengths should be reinforced.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.503-508
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• 2007

In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

• 산업융합연구
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• 제4권1호
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• pp.133-152
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• 2006

The objectives of this study are as follows. First, we try to find out if self-congruity between brand personality and self-image overall has significant influence on the attitude toward brand. Second, we figured out whether functional, experiential, and symbolic values have influence on the attitude toward brand. Third, we figured out if self-congruity between brand personality and self-image has significant influence on a functional, experiential, and symbolic values. Main results are as follows. Consumers tend to prefer certain brand of casual wears in accordance with their cognized brand-personality and self-image. Functional values of Bean-Pole, Hazzys, and Tommy's except Polo have positive influence on attitude toward brand. Experiential and symbolic values of all the four brands have positive influence on attitude toward brand. However, the influences of self-congruity between brand personality and self-image on individual brand varied.