• Journal of Fashion Business
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• v.22 no.3
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• pp.75-88
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• 2018

The purpose of this research study is to analyze the effect of servicescape on customer orientation of skin beauty professionals. To attain the purpose, this study conducted self-administered survey of skin beauty professionals who have been working in Seoul cities and Gyeonggi provinces. by handing out total 438 copies of questionnaire. But 400 copies except for 38 ones of those respondents deemed to be unfaithful responses were analyzed and researched. A total of 400 questionnaire responses were used for data analyses. According to the results of factor analysis, Factor analysis revealed five factors of servicescape-surrounding factors, functionality, aesthetics, safety, and convenience- and three factors of customer orientation of beauty professional-understanding customer needs, beauty professional needs to offer services and meeting customer needs of beauty professionals. The result of regression analysis revealed that as for understanding customer needs of skin beauty professionals, convenience and functionality, safety and aesthetics has significant effects. All five factors of servicescape, safety, aesthetics, functionality, surrounding factors and conveniences, have significant effects on meeting customer needs. Regarding beauty professional needs to offer services, safety, functionality and convenience factor were significant factors. The study is to provide preliminary data on information useful in developing the method for managing and improving servicescape.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.481-489
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• 2023

This study aims to explore the relationships between self-esteem, sociality, appearance satisfaction, and subjective appearance satisfaction among college students. A self-administered questionnaire was used to survey students from 4-year colleges in Gwangju Metropolitan City. The findings reveal that personal self-esteem significantly impacts autonomy and activity, while social self-esteem significantly affects sociability and activity. Both physical and psychological self-esteem exhibit a significant influence on sociability, autonomy, and activity, underscoring their pivotal role in shaping social interactions. Further, both social and physical self-esteem significantly affect subjective appearance satisfaction, while bearing no significant influence on personal and psychological self-esteem. Thus, all self-esteem factors influence subjective appearance satisfaction, although some are not statistically significant. In addition, both sociability and activity display a statistically significant influence, whereas autonomy exhibits no such significance. This underlines the centrality of subjective appearance satisfaction in fostering sociability and activity. In sum, the outcomes underscore the interconnectedness of self-esteem, sociality, and subjective appearance satisfaction in college students. Moreover, the results indicate that higher subjective appearance satisfaction is linked with increased perceptions of self-esteem and sociality. Therefore, the development of programs oriented toward enhancing self-esteem and sociality among college students is imperative, enabling them to navigate their academic and social experiences with self-assurance.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.412-424
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• 2023

The purpose of this study is to analyze how independent variables such as instructors' willingness to innovate, subjective norms, and self-efficacy affect technology acceptance intention through parameters such as ease of use and usefulness, and in what ways, and to suggest ways to revitalize new technology-related education in the beauty field. The results of the analysis of beauty major instructors' intention to adopt digital new technologies showed that innovation intention, subjective norms, and self-efficacy toward new technologies have a defining influence on the parameters of ease and usefulness. These results can be interpreted as a strong recognition of the need to apply new technologies in the beauty field and the need to improve the curriculum for this purpose, but the instructors' own fear of applying new technologies makes it difficult to apply new curriculum in reality. Therefore, the development of teaching materials related to digital technology education that can be easily understood by beauty instructors should be prioritized, and the development and use of related education programs should be expanded. In addition, we are confident that close collaboration with digital new technology and IT-related departments to understand the education of beauty majors and mutual research to develop education programs will help to develop digital new technology education programs tailored to the beauty field.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.514-525
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• 2010

In the rapidly changed 21st century when the flow speed of information is so fast and the quantity of information is too much increasing, personal appearance and characteristic image-formation is highly evaluated. Nowadays personal appearance is very essential to competition and may be considered the non-linguistic expression of self-image. The beauty action of the youth is shown to follow the object which youth want to rely on or long for and it is affected by the influence of the sociocultural elements. The purpose of this study is to identify the corelation between appearance and beauty action according to the sociocultural elements of the juveniles concerning appearance and to make an inquiry into how they pursue beauty in the restrictive bound compared with the adults. As their restrictive beauty action, the practical reflection percentage of hair-style, management of face, hand and nail control will be investigated and analyzed. Furthermore this basic material of this survey was used for the development of beauty article, cosmetics and education program. With the findings of the beauty articles in which the growing generation have a deep interest, this study provided the basic materials to the customer analysis and also the reference materials to the beauty marketing.

• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.36-50
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• 2011

The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.5-24
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• 2001

This paper is intended to explore femininity the ideal beauty of body and the features in fashion pursued in the Fashion system and the Anti-Fashion Movement in the Victorian period, on which the modern fashion is based. For the informative facts needed in this paper, books on history, fashion history, feminism, art history of aestheticism and the ideal beauty of body are referred to. On the part Ⅱ of this paper, the femininity and the ideal beauty of body implied in the Aesthetic Movement and Rational Dress Movement as the anti-fashion movement in the Victorian period will be reviewed. Following are the conclusion : First, the works in Aesthetic Movement mainly include the image of sensual female. The essence of femininity is categorized by cultural value, poetic spirit. appetite for sex and self-expression. The ideal beauty of body pursued in this movement is the beauty of immatured body, which means rejection of maternity as well as appetite for sex in the form of metaphor of the power and enthusiasm of female. The features of Aesthetic Movement emphasize the image of sensual and characteristic woman. These features are expressed in the natural waist line and the vertical H silhouette of high waist, natural exposure of body by means of drapery, simplicity and decency by design without fixed forms and seemingly faded colors. Second, Rational Dress Movement attempted to evaluate the femininity in a different way and ultimately pursued masculinity. Therefore, morality, liberty, intelligence, spirituality, self-control, willingness, which had been believed to exclusively belong to male, are added to the categories of femininity. The ideal beauty of body is expressed in the form of Venus Coelestic which is refined and strong. This symbolizes woman's freeing from the fate of reproduction and subordinate relationship with male, morality, decision of one's own and willingness. The features of Rational Dress Movement represent the image of strong-willed and moral woman in its internal meaning. The features of its fashions represent the concealment of the body, emphasis on activeness in pants without decoration and simplicity in its external form. All these features resulted from the pursuit of masculinity.

• Journal of Fashion Business
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• v.20 no.4
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• pp.172-188
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• 2016

This study is conducted in grades 4, 5, and6 of Elementary schools located in Seoul. The results would be recognized by the Consumer Behavior Survey and the Use of Beauty. Students in the higher grades of elementary schools are exposed to beauty products for the first time. This is a crucial age, where they start becoming interested in their appearance. This behavior is being exploited to increase the desire to use beauty products. Although the initial use is self-motivated, choosing a quality product is highly influenced by peers, reasonable pricing, and internet impact. The higher the grade of the elementary school, we observed an increase in this trust and impulsiveness in the consumer behavior. More than 2 million students spent considerable amounts of money, and showed trends of consumer behavior of the impulsive type. The results of this study can provide a significant base to further study trends of beauty usage in higher grades of elementary schools, and give an indication of the consumer behavior based on the beauty culture and use of health products.

• Journal of the Korea Convergence Society
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• v.3 no.3
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• pp.21-27
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• 2012

The survey was carried out with a random sample of adults living in Busan and Gyeongnam. The collected material is used by the SPSS version 12.0. The frequency, percentage, examination were applied for studying. We separated the group of safety, general management, real hair management according to characteristic about scarp and hair problems. There is highly understanding about the hair problem that if someone has really sensitive scalp or who has dandruff or who has thin hair or who has someone has hair losing problem in their family. Usually, the group has highly understanding of hair problem, they consult about their hair and scalp with expert. They have a really good attention about the mass media(TV, Internet, Newspaper, Magazine) for scalp and hair health. They reduce using hair products. They always read hair product brochure first and use it. They don't eat fast food frequently. The survey has shown high levels of article. Now the research showed us that s have a strict connection between self-recognition and scalp treatments. That means someone has understanding hair problem then start treatment first.

• The Research Journal of the Costume Culture
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• v.30 no.3
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• pp.444-454
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• 2022

Flipped learning research has been applied in various educational fields since 2015 and the educational effects have been discussed in previous literature. In the beauty field, flipped learning research is insufficient; in particular, it is difficult to find research on flipped learning specifically concerning nail beauty education. The purpose of this study is to develop a model for applying flipped learning to nail beauty education which should involve practical training based on theory. Such an approach is considered effective. Data were collected and analyzed focusing on previous studies with flipped learning applied as a research method. The subject of the research is "Nail Color Design 1", a common nail major elective subject at J college. The "Nail Color Design 1" course is a practice-oriented course in the form of theory and practical classes. Consequently, the flipped learning education model for nail beauty was designed by reflecting learners' needs through the ADDIE instructional design model. It was applied based on the education structure of the Pre-class, In-class, and Post-class of the PARTNER instructional learning model. This study deviates from the traditional practical education model, and has educational significance as a practical model in which flipped learning is applied to nail beauty subjects and self-reflection is derived through project practice.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.580-592
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• 2021

This study was conducted on mothers with infants to identify the relevant factors affecting parenting stress and depression, and to verify the effectiveness of the beauty therapy program on parenting stress and depression. After conducting a self-administered survey of 450 mothers with infants under 36 months old in Busan city from May 1 to 20 May, 2018 through convenient sampling method, the final analysis of 402 women. In addition, experimental research through one group pretest-posttest design was also conducted on 17 people to verify the effectiveness of the beauty therapy program on parenting stress and depression. The multiple regression analysis showed that the higher appearance-management behavior, the less parenting stress and depression. Also, parenting stress and depression after participating in beauty therapy programs are significantly reduced compared to those before participating in beauty programs. This study could confirm that beauty therapy program is one of the effective measures to improve women's mental health and self-esteem.