• 한국조리학회지
• /
• 제21권4호
• /
• pp.271-283
• /
• 2015

본 연구는 포천 이동갈비바비큐축제에 방문한 방문객을 대상으로 식생활 라이프스타일 유형에 따라서 포천 이동갈비바비큐축제를 선택할 때 집단별 추구하는 선택속성의 차이점과 고객반응에 미치는 영향을 알아보고자 라이프스타일에 따라 분류된 군집들의 인구통계학적 특성에 따라 교차분석을 실시하였고, 군집별로 포천 이동갈비바비큐축제 차이분석과 고객반응에 미치는 영향관계를 파악하였다. 연구결과, 축제를 주최자들은 향후 축제를 기획할 때는 가족이 함께 다양한 지역적인 전통문화체험과 함께 휴식을 취할 수 있는 프로그램이 필요하며, 현재 영업하고 있는 축제장의 음식점은 가격이 비싼 바비큐 음식보다는 가족이 쉽게 이용할 수 있는 적당한 가격의 바비큐메뉴를 개발해야 할 것이다. 축제 선택속성에 따른 고객반응에서는 청결은 기각되었다. 자연경간이 뛰어난 포천 이동갈비바베큐축제의 특성을 고려해볼 때 청결은 의미가 없는 것으로 판단된다. 따라서 타 지역의 축제와는 성격을 달리하는 자연과 함께 하는 체험프로그램을 개발해야할 것이다.

• 복식문화연구
• /
• 제1권2호
• /
• pp.113-130
• /
• 1993

The purpose of this study was to investigate the role of perceived attributes of innovation in predicting the fashion innovativeness of female college students and to compare results with the predictive efficacy of selected psychographic variables. The data were analyzed by factor analysis and stepwise multiple regression. Frequency, percentage and man values were used to evaluate the descriptive data. The major findings derived from analysis are as follows: 1. Of the psychographic variables used to predict fashion innovativeness fashion interest was the most predictive of fashion innovativeness followed by venturesomeness. 2. So only perceived attributes variables found to be predictive of fashion innovativeness was perceived risk.

• 복식
• /
• 제62권4호
• /
• pp.181-194
• /
• 2012

The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, a new concept of brand association. For qualitative research, a total of 22 samples of consumers and professional groups were selected to implement in-depth interviews and focus group interviews. The results of this study were as follows: 1) the authenticity of fashion brand included various sub-dimensions. Attributes that constituted the authenticity of fashion brand, consisted of these following 8 dimensions: heritage, authority, relationship to place, consistency, non-popularity, trend-leading, originality and sustainability. 2) sub-dimensions of the fashion brand authenticity were once again categorized into core attributes and promoted attributes. Dimensions such as heritage, authority, relationship to place, consistency and non-popularity dimensions were inherent attributes of the brand, formed at a comparatively long time. Subsequently, these were categorized as core attributes of the authenticity of fashion brand. The trend-leading, originality and sustainability can form in a relatively short period of time by accepting the change, so it was categorized as promoted attributes which were created at the front stage with the consumers.

• 한국인쇄학회지
• /
• 제30권2호
• /
• pp.69-78
• /
• 2012

This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.

• International journal of advanced smart convergence
• /
• 제10권1호
• /
• pp.209-215
• /
• 2021

The purpose of this study is to determine the impact of broadcasters' broadcasting commentators' attributes on broadcasting conditions and the intention of continuous viewing of e-sports competitions. To achieve this goal, a survey was conducted on 300 university students who had experience watching e-sports competition broadcasting. The final 295 copies were selected as the final valid samples and data processing was carried out. Using SPSS 23, factor analysis, reliability analysis, correlation analysis, and simple and multiple regression analysis were performed. The result of this study was: First, reliability and attractiveness among the sub-factors of commentator attributes were shown to have a positive effect on broadcasting conditions. Second, reliability and attractiveness among the sub-factors of commentator attributes have a positive effect on the intent of continuous viewing. Third, broadcasting conditions have a positive effect on the intention of continuous viewing.

• 한국토양비료학회지
• /
• 제31권4호
• /
• pp.359-367
• /
• 1998

미국 Pennsylvania주 옥수수 재배 토양의 질소공급능력을 1986년부터 3년간 수행되었던 47개 토양의 화학성 및 정밀 토양도 속성들과의 회귀분석으로 평가 비교하였다. 질소공급능력과 가장 밀접한 상관을 보인 화학성은 $NO_3-N$ 함량($R^2=0.518$)이었으나 질소공급능력에 대한 표준화 편회귀계수는 년차간 변이를 보이며 0.578로 다른 성질들과 큰 차이를 보이지 않았다. 질소공급능력에 대한 다중선형 회귀분석은 단순 회귀분석에 비하여 양호한 평가를 보였으며 화학성들에 의한 결정계수는 $R^2=0.599$, 화학성과 Ap층 깊이의 정량적 지표들에 의한 계수는 $R^2=0.698$, 정량적 지표들과 정성적 지표들에 의한 계수는 $R^2=0.839$로 증가되었다. 이는 다중선형 회귀모델식이 단순 회귀모델식보다 토양의 질소공급능력을 보다 신뢰성 있게 평가할 수 있는 접근방법임을 보여주었다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.455-464
• /
• 2020

As the millennials continue to mature and enter the workforce, it is important that employers understand what this generation expects from all aspects of their employment and leadership preferences in order to prepare them to be the next millennials leaders. The purpose of this research is to determine the generic attributes of the new millennial leaders in Malaysia. The survey is distributed among executives in the selected government-linked, multinational, and public-sector companies in Malaysia, with 237 (72%) of whom being millennials. Partial least square (PLS-SEM) via software SmartPLS 3.0 was applied to evaluate the measurement model and the structural model. Results from this study indicate that the attributes of the millennials leader are innovative (0.213), inspiration (0.128), and visionary (0.122). Thus, organization can focus on those attributes in preparing the millennials for being the next generation of leaders. This study offers important implications to researchers as well as practitioners, and highlights the leadership attributes that could help in enhancing millennials leadership. This study produces a new millennials leadership attributes model for millennials leaders in Malaysian companies; with millennials becoming the fastest-growing age groups in the organizations, this study will promote effective and efficient skills for the millennials.

• 한국콘텐츠학회논문지
• /
• 제20권10호
• /
• pp.109-118
• /
• 2020

본 연구는 현대무용관람객의 선택속성을 선행연구를 바탕으로 구성하고, 현대무용공연 관람 경험이 있는 관람객을 대상으로 설문조사를 실시하였다. 이후 탐색적 요인분석을 통해 현대무용공연의 선택속성을 규명하였으며, 이에 물리적 증거, 티켓, 사람, 정보, 작품, 명성 이라는 6가지 속성이 도출되었다. 이 속성을 바탕으로 티켓구매행동에 영향을 주는지 알아보기 위해 '확장된 계획적 행동이론'을 통하여 선택속성이 관람태도와 티켓 구매의도에 미치는 영향을 알아보았다. 그 결과, 현대무용공연의 선택속성 중에서는 명성, 사람, 작품의 세 가지 속성이 관람태도에 정(+)의 영향을 미쳤으며, 티켓구매의도에는 작품과 사람속성만이 정(+)의 영향을 미쳤다. 티켓구매의도에 설명력을 높이기 위한 확장된 계획행동이론의 변수 중에서는 주관적 규범을 제외한, 관람태도와 지각된 행동통제, 사전지식이 티켓구매의도에 정(+)의 영향을 미쳤다. 이에 본 연구는 현대무용공연의 티켓구매의도를 향상시킬 수 있는 관람객 중심의 선택속성을 제시하고 실증적으로 확인하였다는 것에 의의가 있다.

• 한국연초학회지
• /
• 제24권1호
• /
• pp.13-20
• /
• 2002

This study was conducted to evaluate the prediction of sensory attributes of tobacco smoke by the use of volatile oil components of tobacco. For analytical and sensory evaluations, twelve aging tobaccos (i.e., 3 crop years; 1998, 1999, 2000, and 4 stalk positions) were prepared in flue-cured and burley tobaccos. 61 volatile oil components and 5 sensory attributes such as irritation, impact, after taste, bitter and green were investigated. Irritation of flue-cured tobacco, and irritation and impact of burley tobacco were significantly increased with the ascending stalk position, whereas after taste of burley tobacco was significantly decreased. Significantly positive correlations among irritation, impact, and bitter were observed in flue-cured tobacco. A significantly positive correlation between irritation and bitter was observed, significantly negative correlations between after taste and irritation and between after taste and impact were observed in burley tobacco. Except for green of burley tobacco, all probabilities of multiple linear regression equations between volatile oil components of tobacco and sensory attributes of tobacco smoke were significant(P$\leq$0.05). This study suggests that the multiple linear regression equations may be useful to predict the sensory attributes of tobacco smoke with a few selected volatile oil components of tobacco.

• 한국식생활문화학회지
• /
• 제27권5호
• /
• pp.481-489
• /
• 2012

This study examines the effects of restaurant attributes on customers' perceptions of price and brand reputation. Four restaurant attributes were used to represent restaurant quality. Multiple regression was conducted to measure the relationships between the four restaurant attributes and price and brand reputation. Further, an independent T-test was used to compare differences between perceptions of locals and tourists with regard to restaurant quality under two categories (price and brand reputation) after they selected a restaurant. Results of this study revealed that residency did not have a significant impact on customers' perceptions of price or brand reputation, whereas restaurant attributes did have an impact. Taste was a predictor of perceived price, whereas service and atmosphere were predictors of brand reputation. In addition, comparison of restaurant attributes between locals and tourists showed that sanitation and service were significantly different in accordance with price and atmosphere, whereas taste and service were significantly different in accordance with brand reputation. Locals showed higher means for each restaurant attribute compared to tourists.