• 비교문화연구
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• 제34권
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• pp.173-199
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• 2014

This study was attempted to suggest a new viewpoint to regulate foundation myth as Akijangsu legend narrative's antistructure. The problem is that Akijangsu legend has been regulated as reversed narrative of foundation myth in precedent research history. Following this viewpoint, it is impossible to explain context that Gangchaeyoon's Akijangsu narrative is collected in Sejong's sovereign myth. But Gangchaeyoon is changed as helper to found ideology order and his Akijangsu narrative is collected in sovereign myth's context. Therefore in this point it is necessary to sound out foundation possibility of new thesis the found myth is reversed narrative of Akijangsu legend. Choosing this standpoint, it is possible to regulate Sejong's sovereign myth as narrative dramatization of successful Akijangsu legend. At the same time it is possible to regulate Cheongkijun as Akijangsu that was situated in Sejong's sovereign myth as antagonist, competing and failing with Sejong to replace existing order by own ideological order. This study investigated that found myth is reversed narrative of Akijangsu legend.

• 디지털산업정보학회논문지
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• 제11권1호
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• pp.157-169
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• 2015

In digital marketing, means of public relations and marketing of enterprises are changing into marketing techniques of predictive analytics. A significant study can be carried out by an analysis of 'the patterns of customers' uses' using big data on major portal sites and SNSs and their correlation with related keywords. This study analyzes the origins of mythological characters in major brands such as Nike, Hermes, Versace, Canon and Starbucks. Also, it extracts related keywords and relevance using big data on portal sites and SNS and their correlation. Nike marketing that reminds people of 'the goddess of victory, Nike' formed a good combination of the brand with relevance. Most of them are based on Greek mythology and have rich materials for storytelling and artistic values in common. Hopefully, this case analysis of foreign brands would become a starting point of discovering the materials of the domestic mythological characters.

• 사회복지연구
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• 제40권3호
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• pp.181-211
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• 2009

본 연구는 사회인지직업이론 (Social Cognitive Career Theory)을 근거로, 동양계 미국인의 문화적응도 (levels of acculturation)와 이민 세대 (family immigration status)에 따라 주변인들의 불인정 (disapproval by significant others)으로 인한 진로선택의 어려움과 부모의 진로에 대한 관여도 (parental involvement)가 달라진다는 가설을 검증하였다. 사회조사연구로 설계되었으며 370명의 동양계 미국사회복지사의 자료를 분석하였다. 연구결과, 이민세대에 따라 진로선택에 관련하여 부모의 관여도와 주변인들의 불인정으로 인한 진로어려움이 달라지는 것으로 나타났다. 그러나 문화적응도는 부모의 진로 관여도와 주변인들의 불인정으로 인한 진로선택의 어려움에 유의미하게 영향을 미치지 않는 것으로 나타났다. 연구결과를 바탕으로 진로선택행동에 영향을 미치는 문화적 요인들을 고려한, 동양계 미국인들을 위한 진로상담에 대한 함의가 논의되었다.