• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.358-365
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• 2023

As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

• Journal of Smart Tourism
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• v.3 no.3
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• pp.29-40
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• 2023

This research aims to understand the role of online reviews in the local search context by examining the effects of reviews on the representation of tourism businesses on local search platforms (LSPs). By simulating tourists' local searches for restaurants on three LSPs, namely Google, Bing, and Yelp, this study examines how different ranking results are generated across the platforms and how online reviews contribute to the differences. The findings suggest that online reviews are incorporated into LSPs as ranking factors and, thus, affect tourists' decision-making by influencing the information search results in the local search context. As one of the earliest studies on local search, this study discusses how the existing knowledge about the role of online reviews in tourists' decision-making needs to be reevaluated in mobile and more dynamic environments, and offers practical implications for tourism businesses' search engine marketing.

• Journal of Electrical Engineering and Technology
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• v.13 no.4
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• pp.1724-1731
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• 2018

The conventional polynomial neural network (PNN) is a classical flexible neural structure and self-organizing network, however it is not free from the limitation of overfitting problem. In this study, we propose a space search-optimized polynomial neural network (ssPNN) structure to alleviate this problem. Ranking selection is realized by means of ranking selection-based performance index (RS_PI) which is combined with conventional performance index (PI) and coefficients based performance index (CPI) (viz. the sum of squared coefficient). Unlike the conventional PNN, L2-norm regularization method for estimating the polynomial coefficients is also used when designing the ssPNN. Furthermore, space search optimization (SSO) is exploited here to optimize the parameters of ssPNN (viz. the number of input variables, which variables will be selected as input variables, and the type of polynomial). Experimental results show that the proposed ranking selection-based polynomial neural network gives rise to better performance in comparison with the neuron fuzzy models reported in the literatures.

• Science of Emotion and Sensibility
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• v.15 no.3
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• pp.367-380
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• 2012

The purpose of this research was to implement and verify an information retrieval(IR) system based on users' relevance criteria for information search tasks. For this purpose, we implemented an IR system with a dynamic ranking model using users' relevance criteria varying with the types of information search task and evaluated this system through user experiment. 45 participants performed three information search tasks on both IR systems with a static and a dynamic ranking model. Three Information search tasks are fact finding search task, problem solving search task and decision making search task. Participants evaluated top five search results on 7 likert scales of relevance. We observed that the IR system with a dynamic ranking model provided more relevant search results compared to the system with a static ranking model. This research has significance in designing IR system for information search tasks, in testing the validity of user-oriented relevance judgement model by implementing an IR system for actual information search tasks and in relating user research to the improvement of an IR system.

• Journal of Information Processing Systems
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• v.9 no.2
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• pp.217-236
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• 2013

Ranking thousands of web documents so that they are matched in response to a user query is really a challenging task. For this purpose, search engines use different ranking mechanisms on apparently related resultant web documents to decide the order in which documents should be displayed. Existing ranking mechanisms decide on the order of a web page based on the amount and popularity of the links pointed to and emerging from it. Sometime search engines result in placing less relevant documents in the top positions in response to a user query. There is a strong need to improve the ranking strategy. In this paper, a novel ranking mechanism is being proposed to rank the web documents that consider both the HTML structure of a page and the contextual senses of keywords that are present within it and its back-links. The approach has been tested on data sets of URLs and on their back-links in relation to different topics. The experimental result shows that the overall search results, in response to user queries, are improved. The ordering of the links that have been obtained is compared with the ordering that has been done by using the page rank score. The results obtained thereafter shows that the proposed mechanism contextually puts more related web pages in the top order, as compared to the page rank score.

• Journal of Satellite, Information and Communications
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• v.7 no.3
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• pp.86-93
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• 2012

In this paper, we propose keyword search and ranking methods for OWL documents that describe metadata and ontology on the Semantic Web. The proposed keyword search method defines a unit of keyword search result as an information resource and expands a scope of query keyword to names of class and property or literal data. And we reflected derived information by inference in the keyword search by considering the elements of OWL documents such as hierarchical relationship of classes or properties and equal relationship of classes. In addition, our method can search a large number of information resources that are relevant to query keywords because of information resources indirectly associated with query keywords through semantic relationship. Our ranking method can improve user's search satisfaction because of involving a variety of factors in the ranking by considering the characteristics of OWL. The proposed methods can be used to retrieve digital contents, such as broadcast programs.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.69-76
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• 2012

This paper proposes a novel way of personalized web search through re-ranking the search results with user profiles of concept-network structure. Basically, personalized search systems need to be based on user profiles that contain users' search patterns, and they actively use the user profiles in order to expand initial queries or to re-rank the search results. The proposed method is a sort of a re-ranking personalized search method integrated with query expansion facility. The method identifies some documents which occur commonly among a set of different search results from the expanded queries, and re-ranks the search results by the degree of co-occurring. We show that the proposed method outperforms the conventional ones by performing the empirical web search with a number of actual users who have diverse information needs and query intents.

• Journal of Information Management
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• v.37 no.2
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• pp.33-50
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• 2006

In this paper, after reviewing hyperlink based ranking methods, we saw various other parameters that effect ranking. Then, We analyzed the PageRank and HITS(Hypertext Induced Topic Search) algorithm, which are two popular methods that use eigenvector computations to rank results in terms of their characteristics. Finally, google and Ask.com search engines were examined as examples for applying those methods. The results showed that use of Hyperlink structure can be useful for efficiency of web site search.

• The KIPS Transactions:PartD
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• v.18D no.2
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• pp.101-110
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• 2011

According to the increasing use of blogs, a huge number of posts have appeared in a blogosphere. This causes web surfers to face difficulty in finding the quality posts in their search results. As a result, post ranking algorithms are required to help web serfers to effectively search for quality posts. Although there have been various algorithms proposed for web-page ranking, they are not directly applicable to post ranking since posts have their unique features different from those of web pages. In this paper, we propose post ranking algorithms that exploit actions performed by bloggers. We also evaluate the effectiveness of post ranking algorithms by performing extensive experiments using real-world blog data.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.121-140
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• 2006

UDDI (Universal Discovery Description and Integration) Registry is used for Web Services registration and search. UDDI offers the search result to the keyword-based query. UDDI supports WSDL registration but it does not supports WSDL search. So it is required that contents based search and ranking using name and description in UDDI registration information and WSDL. This paper proposes a retrieval engine considering contents of services registered in the UDDI and WSDL. It uses Vector Space Model for similarity comparison between contents of those. UDDI registry information hierarchy and WSDL hierarchy are considered during searching process. This engine suppports two discovery methods. One is Keyword-based search and the other is template-based search supporting ranking for user's query. Template-based search offers how service interfaces correspond to the query for WSDL documents. Proposed retrieval engine can offer search result more accurately than one which UDDI offers and it can retrieve WSDL which is registered in UDDI in detail.