• 유통과학연구
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• 제21권12호
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• pp.103-111
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• 2023

Purpose: This study explores the impact of live commerce on consumer purchase intention in the Chinese market. Live commerce, a novel marketing strategy that fuses e-commerce with live streaming, has gained significant popularity in China. The study aims to pinpoint main ways that live commerce increases customers' propensity to make purchases. Research design, data, and methodology: The PRISMA technique was adhered to in the systematic cycle of finding, screening, and selecting publications. Predefined keywords like "live commerce," "live-stream shopping," "consumer purchase intention," and "China" produced a large number of possibly pertinent research in the first search. Results: This study has delved into the profound effects of live commerce on consumer purchase intention, with a specific focus on the dynamic Chinese market. This study has identified four primary outcomes that support the revolutionary potential of live commerce: increased product engagement, significant social influences, dynamic pricing tactics, and the establishment of trust and credibility. Conclusions: Finally, the study provides live commerce practitioners with valuable insights, advising them on maximizing these impacts to increase consumer buy intention. In summary, this study offers helpful information to companies and marketers who want to take advantage of live commerce as a powerful tool for connecting with Chinese customers and increasing sales.

• 해양환경안전학회지
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• 제25권2호
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• pp.169-177
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• 2019

다수의 선박이 조우하였을 경우, 충돌 피항을 위해 상대 선박의 의도를 파악하는 것은 매우 중요한 문제이다. 또한 다수의 선박의 의도를 동시에 고려하여 충돌 피항 계획을 세우는 것은 항해사에게 큰 부담이 될 수 있다. 이를 위해 분산 알고리즘이 제안 되었다. 분산 알고리즘은 각각의 선박이 다수의 상대 선박과 정보 교환을 통해 안전한 코스를 탐색할 수 있도록 한다. 본 논문에서는 분산 알고리즘의 하나인 분산 확률 탐색 알고리즘을 선박 충돌 피항에 적용하였다. 분산 확률 탐색 알고리즘에서 선박은 비용 감소가 가장 큰 코스와 기존의 코스를 확률과 제한 조건에 따라 선택한다. 분산 확률 탐색 알고리즘은 확률과 제한 조건에 따라 다섯 가지 종류로 나눠진다. 본 논문에서는 다섯 가지 종류의 분산 확률 탐색 알고리즘을 선박 충돌 피항을 위해 적용하였으며 선박 충돌 피항에 미치는 영향을 분석하였다. 또한 어떠한 분산 확률 탐색 알고리즘이 충돌 피항에 적합한지를 실험하였다. 실험 결과 다섯 가지 버전의 분산 확률 탐색 알고리즘에서 A와 B방식이 효과적으로 선박 충돌 피항을 수행하였다. 본 알고리즘은 분산 시스템 환경에서 선박 충돌 방지를 위해 적용 가능할거라 기대된다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• 마케팅과학연구
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• 제17권1호
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• pp.1-21
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• 2007

본 연구는 이성적 행동이론의 모형을 토대로 정보탐색과 브랜드이미지가 호텔이용의도에 미치는 영향을 알아보고자 한다. 본연구의 주요 목적은 이성적 행동이론을 바탕으로 호텔에 대한 태도가 이용의항에 미치는 영향을 조사하는데 있다. 또한 이성적 행동이론에 대한 제한점을 고려하여 대체변수로써 브랜드이미지가 호텔태도와 이용의항에 미치는 영향을 알아보고 브랜드 이미지가 주관적 규범을 대체 할 경우 이성적 행동이론의 설명력에 유의한 기여를 하는지를 확인하였다. 그리고 호텔이용의향에 있어서 정보탐색의 유형이 미치는 영향을 조사하였다. 본 연구의 결과, 세 가지 속성요인 즉, 인적서비스와 물리적 시설, 정보화로 구분한 호텔의 인지적 평가요인 중에서 특히 인적서비스와 물리적 시설이 호텔이용의향에 유의한 영향을 미치는 것으로 나타났다. 브랜드이미지는 호텔이용의향 뿐만 아니라 호텔에 대한 태도에도 유의한 영향을 주는 것으로 나타났다. 특히, 브랜드 이미지가 이성적 행동이론을 개선해 주는 역할을 한다는 분석결과는 이성적 행동이론의 주관적 규범이 갖는 제한점을 극복하여준다는 면에서도 중요성을 갖는다. 호텔이용을 위한 정보탐색과정율 통해 고객은 TV. 라디오, 신문, 잡지, 인터넷 같은 외적 정보원을 호텔 이용결정에 있어서 더 중시하는 것으로 나타났다.

• 한국병원경영학회지
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• 제19권1호
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• pp.43-53
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• 2014

The objective of this research is to survey of knowledge management in hospitals and to search the factors to impact the knowledge sharing and innovation behavior among employees. The data is collected with hospital employees by questionnaire method. Total number of analysis is 779 cases, and the collected data is analyzed by SEM(structural equation model). The work performance(WP) make influence the innovation behavior(IB) through knowledge sharing(KS) intention. The KS intention and IB are different in sex, age, education, work duration and work level. But, WP is different only in sex. The only personnel and organizational factors to affect KS intention, WP and IB are reciprocity(in personnel factor) and trust(in organization factor). Those factors mean the mental or psychological relationship among employees. So, to make more developed knowledge management in hospitals is to need more personal relationship than any other system management or incentives.

• Asia pacific journal of information systems
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• 제18권3호
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• pp.67-90
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• 2008

Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

• 융합정보논문지
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• 제10권12호
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• pp.9-14
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• 2020

현재 NTIS(National Technology Information Service)는 인공지능 기술을 기반으로 대화형 검색 서비스를 구축하고 있다. 이용자의 검색 의도를 파악하고 과제정보를 제공하기 위해 딥러닝 모델과 형태소 분석기를 기반으로 대화형 검색 서비스를 구축한다. 딥러닝 모델은 NTIS와 대화형 검색 서비스를 활용할 때 적재되는 로그 데이터를 기반으로 학습을 진행하고 이용자의 검색 의도를 파악한다. 그리고 단계별 검색을 통해 과제정보를 제공한다. 검색 의도 파악은 예외처리를 용이하게 해주며 단계별 검색은 통합검색보다 쉽고 빠르게 원하는 정보를 얻을 수 있도록 한다. 향후연구로는 인공지능 기술이 접목된 성장형 대화형 검색 서비스로써 이용자에게 제공하는 정보의 범위를 확대해야 한다.

• 한국병원경영학회지
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• 제18권2호
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• Asian Pacific Journal of Cancer Prevention
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• 제16권16호
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• pp.7011-7023
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• 2015

Background: Prostate cancer is one of the most common cancers affecting men globally, constituting the sixth leading cause of cancer related death in males, and the eleventh leading cause of death from cancer in all age groups. In Jordan, prostate cancer is the third most common cancer in the male population, accounting for one third (6.2%) of cancer related deaths and in 2010 alone, 218 (9.4%) new cases were identified. Objective: To assess the effectiveness of different health education interventions aimed at enhancing knowledge, beliefs and intention to screen for prostate cancer. Materials and Methods: A literature search from January 2000 to April 2015 was conducted using the key words "prostate disease," "educational program," "knowledge," "prostate cancer," "demographic factors and prostate cancer," "knowledge and prostate cancer," "education for patients with prostate cancer," "factors that affect intention to screen," "knowledge, beliefs, and intention to screen for prostate cancer," "impact of prostate educational program on beliefs," and "impact of educational program on intention to screen." Results: Majority of studies reviewed indicated that men had low levels of knowledge regarding prostate cancer, and mild to moderate beliefs with good intention to screen for prostate cancer. Conclusions: Most studies indicated that men's knowledge levels about prostate cancer were poor and they had mild to moderate beliefs and intentions to screen for prostate cancer. Therefore, development of an assessment strategy based on the Health Belief Model seems essential. An effectively designed and implemented educational program can help identify the needs and priorities of the target population.