• 마케팅과학연구
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• 제14권
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• pp.1-16
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• 2004

본 논문은 배너광고에 대한 노출과 click이 상표태도와 구매의도 변화에 미치는 영향에 대하여 연구하였다. 배너광고에 대한 단순한 노출은 초기 상표태도와 구매의도를 변화시키지 못하는 것을 발견하였다. 반면에 배너광고를 click함으로써 발생하는 자주적 노출은 배너광고와 연결된 목표광고의 호감도에 따라 긍정적 혹은 부정적인 상표태도와 구매의도 변화를 유발하는 것을 발견하였다. 본 연구는 사전, 사후 테스트 통제집단 실험설계를 사용하였다. Cold Fusion on-line 자료수집 방법이 사용되었다. 961 명 이 본 연구에 참여하였다.

• International Journal of Contents
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• 제10권2호
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• pp.18-27
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• 2014

This study examines underlying factors that influence undergraduate students' willingness to enhance communication with their instructor by comparing the frequency of e-mail and face-to-face interaction between students and instructors. Data was collected through a survey of 322 undergraduate journalism students at a large Midwestern university. The findings showed that the more passive students were in expressing their opinion during the class, the less likely they were to send e-mails to their instructor (Coef. = -0.180, p < .01) or to communicate with their instructor face-to-face (Coef. = -0.262, p < .01). The findings also showed that the more students described their personality as "shy," the less likely they were to e-mail their instructor (Coef. = -0.157, p < .05) or communicate with their instructor face-to-face (Coef. = -0.210, p < .01). It is noteworthy that the degrees of both passivity and shyness had a more negative effect on the probability of face-to-face interaction than they did on email interaction. In summary, email usage follows similar broader patterns of social interaction, rather than introducing a different trend in communication. This finding implies that the importance of e-mail should not be exaggerated as a communication tool for reticent students.

• Journal of the Korean Data and Information Science Society
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• 제28권6호
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• pp.1313-1325
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• 2017

GDP, 소비자물가, 국세수지, 실업률 등 경제통계는 시간에 따라 주기적으로 측정되고 있다. 또한 경제통계는 산업, 상품, 지역 등의 분류에 따라 측정된다. 우리의 관심은 경제통계가 시간에 따라 어떤 패턴으로 움직이고, 현시점에서 경제통계는 어떻게 구성되어 있으며, 다른 나라 또는 지역과는 어떤 차이가 있는지 살펴보는 것이다. 통계청, 한국은행 등 통계작성 기관은 보도자료와 웹 등에서 경제통계를 시각화하여 경제통계에 대한 이용자 측면의 편의성을 높이고 있다. 본 연구에서는 통계청, 한국은행의 경제통계 시각화를 검토 정리한 후 언론 등의 경제통계 시각화 결과를 참고하여 향후 경제통계 시각화의 과제를 정리하였다.

• 경영과학
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• 제33권2호
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• 통합자연과학논문집
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• 제11권4호
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• pp.212-225
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• 2018

This study is based on the purpose of organizing and planning a fundraising for Daum Kakao's 'storyfunding' during the recent crowdfunding that uses mobile-based Internet platforms to raise funds. Analysis by project subjects shows that one planner is more efficient if the ability of one planner, such as 'publishing', is important. However, there were many group A types of contents that require variety of expertise such as 'campaign' and 'journalism' after funding is completed. As a result of analysis by planning purposes, there were the most funds available to produce contents. This is a sign that there are many projects that match the basic purpose of story funding. There are also many other purposes for the purpose of raising public opinion for the project or the establishment of monuments, or for the support of people, animals, or animal rights groups. And there is a private equity fund to sell or promote products. Such quantitative research and analysis will accurately determine the current situation of crowdfunding and will provide basic data such as efficient human composition and goals setting to achieve the goals of crowdfunding in the future.

• 유통과학연구
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• 제19권4호
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• pp.37-51
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• 2021

Purpose: The purpose of this study is to provide a basis for establishing a policy to promote the export of Korean goods through the economic ripple effect of the Korean Wave. From 2001 to 2017, cultural goods exports and consumer goods exports data to 102 countries were used to estimate the effect of cultural goods exports on domestic consumer goods exports. Research design, data and methodology: Based on the Gravity Model, we analyzed the effects of domestic film, publishing, music, broadcasting, clothing, cosmetics, processed food, IT products, and automobiles on the export of consumer goods. Results: The empirical analysis estimated the trade creation effect of exports of cultural products driving exports of consumer goods and found that a 1% increase in exports of cultural products increased 0.136% in exports of consumer goods. Conclusions: The average rate of change in consumer goods exports due to changes in cultural product exports was 22.44, which could be interpreted as an increase of $2,244 in exports of consumer goods such as IT products, cosmetics, clothing, and processed foods. According to the analysis of export-driven effects of each consumer item by dividing cultural products by sector, the effects of export of processed foods, clothing, cosmetics, IT products, and film, music, publishing exports were statistically significant.

• International Journal of Computer Science & Network Security
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• 제21권2호
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• pp.142-147
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• 2021

The main idea of the work is to address issues related to the activation of incentives in students of educational institutions, as an integral part of motivation in pedagogy, which is one of the priorities of higher education, in turn, the correct and timely application of motivational factors allows qualitative analysis, on the activation of cognitive interest in training. The purpose of the article is to study and qualitatively assess the methods and ways to stimulate students while studying in higher education. In solving the set tasks, a qualitative analysis of the known literature on the definition and application of motivation in the educational process. Definitely a stimulating process as a factor of psychological motivation. It is concluded that neither in understanding the essence of the stimulus, its role in the regulation of behavior, nor in understanding the relationship between stimulation and stimulus does not exist.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.421-426
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• 2022

This study aimed to determine the effectiveness of the Moodle system in the organization of independent work of students of pedagogical profile.The purpose of the article is to analyze the Moodle platform as an innovative element of educational and pedagogical strategies and a component of the educational and methodological content for the self-study of students.Methodology is divided into clusters: general scientific (analysis, classification), ICT methods (modeling, informatization), and philosophical (synergetics). The study revealed the reorientation of Moodle from an auxiliary element to an alternative format in the organization of independent work of student teachers. Prospects for further scientific research determined in the interest of all participants in the educational process in the further development of Moodle as an effective tool for self-education of future teachers.

• 의학교육논단
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• 제26권1호
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• pp.41-47
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• 2024

The ultimate goal of career guidance is to help medical students develop a career plan that matches their personal characteristics, allows them to train in their desired subspecialty, and helps them to adapt well to medical practice after graduation. Gachon Medical School has designed a longitudinal career guidance program called GLORI (Gachon Longitudinal Orientation and Career Development), which is based on the outcome of each phase. The program consists of regular courses and portfolio-based career guidance from a mentor professor. In phase 2 (basic medical science), the "Career Seminar" course was developed. This course focuses on self-understanding through a psychological inventory, exploration of postgraduate career paths, and interviews with professors in specialties of interest. In phase 3 (the integration of basic and clinical science), the "Exploring Nonclinical Career Options" course was introduced. This course presents perspectives from doctors who have followed various pioneering career trajectories, including biomedical engineering, medical journalism, writing, public health, health care administration, the pharmaceutical and medical device industries, and other areas. All teaching methods were designed to encourage student participation. The assessment methods are assignment-based, including self-reflective reports and presentations. In addition, a portfolio-based career guidance program is implemented in phases 3 and 4 (clinical clerkship). It is expected that this case study will serve as a practical example for developing comprehensive career guidance programs for medical schools.

• 한국언론정보학보
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• 제79권
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• pp.7-39
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• 2016

언론학은 순수문학이나 자연과학과 달리 정치성이 짙다. 게다가 미디어의 중요성이 부각됨에 따라 언론학자가 정책에 직접 개입할 기회는 확대되고 있다. 차관급에 해당하는 방송통신위원회를 비롯해 직접 권력을 행사하는 학자들도 많다. 그러나 국내에서 이들에 대한 체계적인 분석 작업은 없었다. 그들은 누구이며, 어떤 근거에서, 어떤 자격을 통해 정치에 참여하고 있는가를 살펴본 연구는 없다. 본 연구는 이런 배경에서 먼저 미디어 관련 법률과 이를 근거로 설치된 각종 이사회 및 위원회를 조사했다. 법에서 규정하는 참여 자격과 선정 방식 등을 다음 단계로 정리했으며 최종적으로 실제 참여한 언론학자 164명의 인구학적 특성을 살폈다. 분석 결과, 언론 관련 이사회 위원회는 의결, 심의 자문, 중재 규제의 유형으로 구분되며, 지역적으로는 서울 소재, 대학은 서울대를 비롯한 상위권, 유학을 한 곳은 미국에 편중된다는 점이 밝혀졌다. 다양성을 중요한 덕목으로 생각해야 하는 미디어 정책에 있어 우려가 제기될 수 있는 부분이다. 2016년 현 시점에서 언론학자의 정치 참여는 피할 수 없는 책무에 속한다. 그러나 전문성이나 공익에 대한 소명의식이 아닌 정치권력에 대한 야망이 참여를 결정한다면 부작용이 발생할 가능성이 크다. 연구진은 이러한 문제의식에 대한 단초를 제공하고자 했으며 언론학자들의 더욱 바람직한 정치 참여 방향을 성찰하는 계기를 마련하고자 했다.