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A Study about Development and Application of Evaluating Brand Logo Grade (로고 디자인 평가모델 개발 및 적용에 관한 연구)

  • Yi, Eun-Ice
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.151-162
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    • 2006
  • The purpose of this thesis is to upgrade brand logo's equity by objective and professional evaluating tool. A brand logo is the main factor in making brand equity, but many times a brand logo is decided without objective judgment because making a logo is considered an intuitive process. To minimize the poor judgment by non-experts, a brand logo needs objective numerical grading tool. Thus, a brand logo is a factor in making a brand identity, not only brand image. That is why brand logo must be chosen by an expert's object judgment. The concrete method to obtain a objective, and at the same time professional grading tool which can De used for the developing and verifying process for a brand logo is as below-first, considering brand judgment from various angles through existing literature, I found various logo grading factors and then extracted them with professional identity designer's subjective consideration. second, applying extracted factors to actual logo grading, verify as a efficient design management tool

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The implementation of sign design simulation software (사인디자인 제작 체험 시뮬레이션 소프트웨어 개발)

  • Paik, Jin-Kyung;Lee, Kyung-Mi;Yeoun, Myeong-Heum
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.163-172
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    • 2006
  • Sign is one of the important factors in city and national image formation, thus requires high level of quality. However, domestic sign emphasize only the sense of attention that leads to big sized signs, thus often results in a poor coordination with the surrounding space. This situation requires employees in sign business want to learn specialized knowledge about design field. Based on these circumstances, we propose sign design software to employees in sign business field as an aid tool that can help to develop good signs in terms of functionality as well as harmony of design. Thus, in this investigation, sign simulation software application case that can design sign and apply this sign to the actual application site is presented. In order to develop this software, literature survey and preliminary studies were performed to analyze the preparation process and environment, and designed sign design element and software elements, user interrace, and finally Java software were utilized. This developed software can be used as a textbook in sign design related departments in schools, and hopefully to enhance the social recognition of sign as well as academic interest.

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A Research for the pattern of the Instrument Panel Design of passenger cars (승용차 인스트루먼트 패널 디자인 유형의 연구)

  • Koo, Sang
    • Archives of design research
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    • v.12 no.4
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    • pp.99-108
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    • 1999
  • The interior space in a passenger car is consisted with many partial elements, and the instrument panel is the most important part from all of them, which is designate the total image of the interior design and the space variation, drivability and safety of the interior space. ] The instrument panel of a passenger car in the early age had the concept of a wall between the engine room and the passenger cabin on which the instrument for the driver were fitted. Therefore the central mounting of the instruments was the typical feature regardless of the position of a driver seat. As the automobiles became more functional with many equipments, driver oriented instrument panel with energy absorbing materials had been developed, and that was the beginning of the various instrument panel design of these days. The recent instrument panels of passenger car have the tendency of going back to the central instrument mounting as it was at the past on a few cars for the strict safety regulation, a new production technology and for the enhanced drivability. It can be summarized into a few results as these with the analysis of a few recent instrument panels. -minimizing the total volume for the better frontal visibility. -energy absorbing and passive structures for the strict impact regulations. -revival of central instrument mounting for the convenience and safety through minimizing the difference of the focal length of a driver.

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Analysis of the key Factors that Influence Emotional Web Design and its Effects on Brand Attitude - focus on Fastfood WebSites - (웹에서의 감성디자인이 브랜드태도에 미치는 효과와 영향요인 분석 - 패스트푸드 사이트를 중심으로 -)

  • 윤다연;이현주
    • Archives of design research
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    • v.17 no.1
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    • pp.153-162
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    • 2004
  • This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

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Precise Orbit Determination of LEO Satellite Using Dual-Frequency GPS Data (이중 주파수 GPS 데이터를 이용한 저궤도 위성의 정밀궤도결정)

  • Hwang, Yoo-La;Lee, Byoung-Sun;Kim, Jae-Hoon;Yoon, Jae-Cheol
    • Journal of Astronomy and Space Sciences
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    • v.26 no.2
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    • pp.229-236
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    • 2009
  • KOorea Multi-purpose SATellite(KOMPSAT)-5 will be launched at 550km altitude in 2010. Accurate satellite position(20 cm) and velocity(0.03 cm/s) are required to treat highly precise Synthetic Aperture Radar(SAR) image processing. Ionosphere delay was eliminated using dual frequency GPS data and double differenced GPS measurement removed common clock errors of both GPS satellites and receiver. SAC-C carrier phase data with 0.1 Hz sampling rate was used to achieve precise orbit determination(POD) with ETRI GNSS Precise Orbit Determination(EGPOD) software, which was developed by ETRI. Dynamic model approach was used and satellite's position, velocity, and the coefficients of solar radiation pressure and drag were adjusted once per arc using Batch Least Square Estimator(BLSE) filter. Empirical accelerations for sinusoidal radial, along-track, and cross track terms were also estimated once per revolution for unmodeled dynamics. Additionally piece-wise constant acceleration for cross-track direction was estimated once per arc. The performance of POD was validated by comparing with JPL's Precise Orbit Ephemeris(POE).

RPC Model Generation from the Physical Sensor Model (영상의 물리적 센서모델을 이용한 RPC 모델 추출)

  • Kim, Hye-Jin;Kim, Jae-Bin;Kim, Yong-Il
    • Journal of Korean Society for Geospatial Information Science
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    • v.11 no.4 s.27
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    • pp.21-27
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    • 2003
  • The rational polynomial coefficients(RPC) model is a generalized sensor model that is used as an alternative for the physical sensor model for IKONOS-2 and QuickBird. As the number of sensors increases along with greater complexity, and as the need for standard sensor model has become important, the applicability of the RPC model is also increasing. The RPC model can be substituted for all sensor models, such as the projective camera the linear pushbroom sensor and the SAR This paper is aimed at generating a RPC model from the physical sensor model of the KOMPSAT-1(Korean Multi-Purpose Satellite) and aerial photography. The KOMPSAT-1 collects $510{\sim}730nm$ panchromatic images with a ground sample distance (GSD) of 6.6m and a swath width of 17 km by pushbroom scanning. We generated the RPC from a physical sensor model of KOMPSAT-1 and aerial photography. The iterative least square solution based on Levenberg-Marquardt algorithm is used to estimate the RPC. In addition, data normalization and regularization are applied to improve the accuracy and minimize noise. And the accuracy of the test was evaluated based on the 2-D image coordinates. From this test, we were able to find that the RPC model is suitable for both KOMPSAT-1 and aerial photography.

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Introduction of Security Certification System for Shared Growth and Co-prosperity of Small and Medium Businesses (대·중소기업 동반성장과 상생을 위한 중소 협력업체의 보안인증 제도 도입 방안)

  • Shin, Hyungoo
    • Korean Security Journal
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    • no.61
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    • pp.203-234
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    • 2019
  • The damages from security accidents continue to increase as technology leaks from suppliers cause risks to the management of large companies, which are their customers, and their image and reliability to fall. However, the current industrial structure is practically impossible for large companies to form their own businesses and strategic alliances with business partners are essential, but it is changing into an industrial structure where the exchange of information is increased and the dependence of the information system is maximized, as well as legal demands and demands from stakeholders are increasing due to the complexity of the work process and the strengthening of security-related laws. The status of technology protection of small and medium-sized enterprises shows that they are not equipped with a security system due to relatively poor environment and financial difficulties compared to large enterprises, whereas the industrial structure between large and small business partners is indispensable for sharing the IT system, and the security system of large business, which is a customer company, should be improved by considering the fact that it is impossible to maintain security system between large businesses. Thus, the government intends to examine the system for shared growth of small businesses and the model for evaluating the capabilities of various agencies for information protection, and propose measures to introduce the certification system for small business partners.

An Exploration on Prescription of Resistance Training for Geriatric Physical Therapy (노인물리치료를 위한 저항트레이닝 처방에 대한 탐색)

  • Shin Hong-Cheul;Jeong Dong-Hyuk
    • The Journal of Korean Physical Therapy
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    • v.15 no.1
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    • pp.61-81
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    • 2003
  • There can be little dissension that the ultimate goal of all physical therapy interventions with the elderly is to restore or maintain the highest level of function possible for the individual. Whenever physical therapists take on this challenge, they assist elders in maintaining their identities as competent adults. Advancing age is associated with profound changes in body composition, including increased fat mass, decreased fat-free mass(particularly muscle), decreased total body water and decreased bone density. Along with these changes in body compositions, and perhaps as a direct result of them, elderly people have lower energy needs, reduced strength and functional capacity and a greatly increased risk for such diseases as noninsulin-dependent diabetes mellitus and osteoporosis. Resistance training is considered a promising intervention for reversing the loss of muscle function and the deterioration of muscle structure that is associated with advanced age. This reversal is thought to result in improvements in functional abilities and health status in the elderly by increasing muscle mass, strength and power and by increasing bone mineral density. In the past couple of decades, many studies have examined the effects of Resistance training on risk factors for age-related diseases or disabilities. We have explored the positive and negative aspects of older adults' participation in resistance training programs. The benefits to older adults are reported to be increased strength, endurance, muscle capacity, and flexibility; more energy; and improved self-image and confidence. The negative aspects include some pain or stiffness and other nonspecific problems. The positive and negative aspects of resistance training are therefore very similar to those in younger populations. Scientific investigations over the past 10 years have demonstrated that resistance training can be safely and successfully implemented in older populations. Even the frail and very sick elderly can benefit and improve their quality of life. Proper design and progression of a resistance training program for older adults is vital to optimal benefits from resistance exercise. The results of data provided by this research on resistance training for health shows that there is enough existing evidence to conclude that resistance training, particularly when incorporated into a comprehensive fitness program, can offer substantial health benefits which can be obtained by persons of all ages. These benefits, including improvements in functional capacity, translate into an improved quality of life.

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Development of Functional Hanji Added Citrus Peel(I) - Hanji added Korean citrus peel - (감귤박을 첨가한 기능성 한지제조 기술개발(제1보) - 한국산 감귤박 첨가 한지 -)

  • Kim, Hae-Gong;Lim, Hyun-A;Kim, So-Young;Kang, Sool-Saeng;Lee, Hyo-Yeon;Yun, Pil-Yong
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.39 no.1 s.119
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    • pp.38-47
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    • 2007
  • This study was carried out to develop a new application field and obtain the basic data of citrus peel as waste in Jeju island and traditional Hanji for producing functional Hanji. The results measuring physical and optical properties, water vapor permeance and antibacterial activity are as follows. It was revealed that apparent density go as down but bulk raise up in the structural view of Hanji with increasing of the addition various Korean citrus peel (citrus unshiu, cheonggyun and hanrabong peel, and citrus unshiu peel powder) percentages, and that the density of Hanji added citrus unshiu peel was higher, but bulk was lower in compared with Hanji added other kinds of peel. Those Hanji added citrus unshiu peel, cheonggyun peel, hanrabong peel and citrus unshiu powder were very great not only in the strength (breaking length, burst index, tear index and folding endurance) but also in water vapor permeant rate in comparison with Hanji. The pHs of Hanji were neutrality (7 to 8). The brightness of the Hanji added various citrus peel percentages was low in compared to Hanji, and the 40% addition of hanrabong peel was the lowest. When 40% hanrabong peel was added to Hanji, it was very yellow in the color degree. When cheonggyun peel was added to Hanji manufacture, water vapor permeant rate was highly effective. It is known that vacant space of intrafiber was reduced by image analysis of Hanji and the additions of peel of citrus unshiu, cheonggyun and hanrabong were distributed equally in the interior of Hanji. The antibacterial activity of Hanji added citrus unshiu peel is more than 98%. After all, it would be able to increase utilization of Hanji, extensively. Namely, production of high quality Hanji added functional materials is expected for new valuable industry of citrus peel and Hanji.

Chitosan Silver Nano Composites (CAgNCs) as Antibacterial Agent Against Fish Pathogenic Edwardsiella tarda (어류 병원성 균주 Edwardsiella tarda에 대한 키토산-실버 나노입자의 항박테리아 효과)

  • Dananjaya, S.H.S.;Godahewa, G.I.;Lee, Youngdeuk;Cho, Jongki;Lee, Jehee;De Zoysa, Mahanama
    • Journal of Veterinary Clinics
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    • v.31 no.6
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    • pp.502-506
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    • 2014
  • Recently nano particles have proven for wide array of bioactive properties. In the present study, antibacterial properties of chitosan silver nano composites (CAgNCs) were investigated against fish pathogenic Edwardsiella tarda. The minimum inhibitory concentration (MIC) and minimum bactericidal concentration (MBC) of CAgNCs against E. tarda were $25{\mu}g/mL$ and $125{\mu}g/mL$, respectively. The field emission scanning electron microscope (FE-SEM) image of CAgNCs treated E. tarda showed the strongly damaged bacteria cells than non-treated bacteria. Furthermore, treatment of CAgNCs induced the level of intracellular reactive oxygen species (ROS) in E. tarda cells in concentration and time dependent manner suggesting that it may generate oxidative stress leading to bacterial cell death. In addition, MTT assay results showed that the lowest cell viability at $100{\mu}g/mL$ of CAgNCs treated E. tarda. Overall results of this study suggest that CAgNCs is a potential antibacterial agent to control pathogenic bacteria.