• Journal of Distribution Science
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• v.13 no.5
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• pp.15-22
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• 2015

Purpose - Transparency, seller reputation, and website security are considered to be important factors that influence online customer purchasing decisions in China. This paper empirically examines the relative influence of Taobao.com on customers' online purchasing decisions. Research design, data, and methodology - We perform structural equation analysis, with a sample of 306 observations. The data comes from consumers' real transaction experiences from a specific website. This gives the results of our study more generalizability than studies using subjects who are not asked to engage in real transactions. Results - The results of this study reveal that perceived security and perceived reputation are critical factors affecting consumer trust and perceived transparency is most closely associated with purchase intention. Conclusions - The findings suggest that perceived transparency plays a significant role in increasing online consumer's purchase intention. The knowledge of the relative impacts of these factors and their roles in the customer transaction experience will be useful in developing customized sales strategies. The results of this study reveal that perceived transparency exerts a stronger effect than perceived reputation on consumer purchase intentions.

• Asia pacific journal of information systems
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• v.31 no.4
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• pp.606-632
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• 2021

With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.

• Journal of the Korean Data and Information Science Society
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• v.16 no.4
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• pp.899-911
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• 2005

This paper conducts an explanatory analysis of the web sphere produced by National Assemblymen in South Korea, using some statistical methods. First, some descriptive metrics were employed. Next, the traditional methods of multi-variate analyses, multidimensional scaling and corresponding analysis, were applied to the data. Finally, cross-sectional data were compared to examine a change over time.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1573-1576
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• 2005

인터넷의 발전과 함께 유해사이트의 급속한 증가로 유해사이트 분류의 신뢰도를 높일 필요성이 높아지고 있다. 기존의 유해사이트 분류방식에는 텍스트 기반의 분류방식과 Skin-Color Detection 알고리즘을 이용한 이미지 기반 방식이 있으며, 현재 텍스트 기반의 사이트 분류방식이 보편적으로 사용되고 있다. 본 논문은 기존 유해사이트 분류의 신뢰도를 높이기 위하여 유해사이트에 포함된 링크 정보를 기반으로 유해사이트 분류의 정확성을 검증할 수 있음을 증명하였다.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.341-342
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• 2013

본 연구는 사용자의 그래픽이미지 스타일에 따라 미적 감정(고전미와 표출미)과 즐거움을 평가하는데 차이가 있는지를 알아보는 연구이다. 또한 이때, 성별 차이가 웹사이트 사용자의 미적 감정반응과 즐거움 평가 사이에 영향을 미치는가를 분석하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.5 no.4
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• pp.218-226
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• 2000

The Purposes of this study are twofold. Firstly, the study investigated the spec of the server environment for managing the academic affairs, and overviewed the theoretical background in connection with the clients and the server as a way of implementing a comprehensive management system for school information which can be effectively utilized for cyber education, multimedia education, joint ownership of learning materials, and educational activities as well as management of the academic affairs using the UNIX-based server, which has lately installed on school thanks to the speedy development of the Internet, Secondly, this study, placing emphasis on practical aspects, attempted to find a method of implementing the web server for constructing a school website in order to provide educational information.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.777-780
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• 2004

인터넷과 웹의 급속한 성장과 함께 기존의 시스템들이 웹을 기반으로 통합되면서 비즈니스 환경을 급속하게 변화시키고 있다. 그러나 웹은 다양한 기술의 접목으로 개발된다는 점과 본래의 복잡성으로 인해 개발과 관리에 있어 어려움이 더욱 증대되고 급변하는 비즈니스 환경과 사용자들의 요구사항에 순응하기 위해서는 지속적인 진화가 요구된다. 이와 같은 웹의 본질적인 복잡함과 짧은 생명주기는 웹사이트의 성공적인 개발과 유지보수를 위해서 많은 비용과 노력의 소요를 유발한다. 본 논문에서는 웹사이트의 개발과 유지보수에 대한 비용을 절감하고 효율적인 구조 관리와 평가를 지원하기 위해 개발된 시스템을 제안한다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.409-411
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• 2005

인터넷과 웹의 빠른 발전과 더불어 비즈니스프로세스, 지식 경영, 마케팅, 전자 상거래 등 현대의 다양한 IT 시스템들이 웹으로 통합되면서 비즈니스 환경을 급격하게 변화시키고 있다. 웹의 본질적인 복잡함과 짧은 생명주기는 웹 사이트의 성공적인 개발과 유지보수를 위해서 많은 비용과 노력의 소요를 유발한다. 이러한 상황에서 웹 사이트의 효율적인 관리와 평가 방법 및 시스템적인 지원은 웹 사이트의 개발과 유지보수에 있어 핵심적인 요소라 할 수 있다. 본 논문에서는 웹 사이트의 개발과 유지보수에 대한 비용을 절감하고 효율적인 구조 관리와 평가를 지원하기 위해 개발된 시스템과 7단계의 효율적인 관리와 평가 방법을 제안한다.

• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• Journal of Smart Tourism
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• v.3 no.3
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• pp.5-15
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• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.