• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.1-3
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• 2010

作为全球营销科学学报本期特刊的合作编辑, 我们非常高兴出版了与时尚营销相关并关注当前论题的高水平研究论文. 全球营销科学学报本期特刊是韩国营销科学学会（KAMS）和国际纺织服装联合会(ITAA)通过不断努力宣传全球的时尚营销学者的成果. 本期出版的所有论文均在2009年国际纺织服装联合会和韩国营销科学学会的 "在竞争激烈的环境中的时尚营销研究" 的联合专题研讨会中首次发表. 此次联合专题研讨会与国际纺织服装联合会的年会一起在美国华盛顿的贝尔维举行. 韩国延世大学的高银珠博士和美国俄勒冈州立大学的Leslie Burns博士共同负责此次专题研讨会. 我们鼓励来自不同国家和研究机构的发表者和作者为本期特刊完善他们的文稿. 稿件投至合作编辑, 在本期特刊出版前所有的投稿稿件都被严谨公正的审阅和再次编辑. 本期特刊增强了全球时尚营销机制的合作研究和跨文化测试. 特刊中论文的主题可以归纳为两个方面: 时装市场中的消费者行为和有关企业社会责任的议题.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.93-115
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• 1998

기존 연구가 전략적 제휴의 관리론적 의의에 등한시 한 반면, 본 논문은 제휴의 관리과정에 기초한 과정적 접근법과 구조적 행위적 특성에 기초한 내용적 접근법을 단일모형으로 접합시킴으로써 전략연구에서 제시된 성공결정요인이 제휴의 관리과정상 각 단계에서 갖는 의미를 체계화하였다. 물론 정연한 논리체계를 갖는 정교한 모형이라기 보다는 아직까지 전략적 제휴에 관한 이론적 체계가 정립되지 않은 상황에서 향후의 정교한 이론구축을 위한 하나의 방향제시라는 점에서 의의가 있을 것으로 기대된다.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.253-263
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• 1999

(주) A유통은 IMF시대의 경제불황에도 불구하고 PC 판매액을 전략적 마케팅활동을 통해서 5개월만에 200% 성장을 이루었고 '99년에는 250% 성장을 계획하고있다. (주) A유통의 컴퓨터 사업부는 '98년 8월 마케팅부서를 개편하면서 전략적 마케팅계획을 수립하였다. 마케팅계획의 핵심은 고객의 입장에서 (주) A유통의 영업활동을 평가하고 판매자 입장에서 제공하는 편익이 아니라 고객의 입장에서 고객이 원하는 편익을 제공하는 것이었다. '98년 IMF 상황만큼 국내경기 여건이 어려웠기 때문에 기업의 모든 경영지표가 역(-)성장을 기록하는 상황이었으나 막대한 경영자원의 투자 없이 전략적 마케팅 활동만으로 PC 판매액을 두배 이상 성장시키는 결과를 가져왔다.

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.79-101
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• 2000

본 연구의 목적은 사이버 주식투자의 성과를 중심으로 이익 투자자와 손실 투자자로 구분하고 투자자의 행태 변수에 대하여 두 집단간에 어떠한 차이가 있는지를 규명하고자 하는 것이며 나아가 이러한 특성변수들이 투자성과와 어떠한 연관성을 가지는지를 분석하고자 하는 것이다 연구의 결과 두 집단간에 유의적인 차이를 보이면서 투자성과에 보다 큰 영향을 미치는 변수로는 가격하락시의 손절매(stop loss) 사용 빈도, 매수후 해당 종목의 평균 보유기간, 매수후 현금(잔금)보유비율의 정도, 하락시 재매수의 정도, 평균 보유 종목수, 일밀 평균 거래 횟수, 동일 종목에 대한 분할 매수 빈도, 가격 하락시 반응, 평균 확습시간, 손실 발생 원인, 언론에 대한 반응 등이었다.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.133-151
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• 1999

소매업이 영속기업 으로서 생존하고 지속적으로 성장하기 위해서는 무엇보다도 경쟁상대와의 사이에서 차별화가 가능한 경쟁 업태전략의 전개가 필요하다. 왜냐하면 소매업의 역사는 소매업의 혁신에 의한 경쟁과 구조의 변화과정이라고 볼 수 있는데 그 과정 속에는 소매업 그 자신이 제공하는 제품 서비스의 특징과 소비자의 구매행동과 의식의 변화가 있었기 때문이다. 연구는 주로 소매업에 있어서의 소비자와 경쟁이라는 2가지 요인을 줌심으로 이론 검토를 행함과 동시에 소비자의 소매업태 선택행동에 관한 질문표 조사연구를 실시함으로서 소매전략의 전개 방향성을 제시하려 하였으며 그 예로서 업태개발 전환을 포함하는 소비자 지향의 새로운 소매전략의 전개와 점포로열티 강화전략을 들고있다.

• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.293-316
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• 2004

The best way of getting knowledge is reading in the Cho-sun dynasty, so getting books is the most interesting thing to the scholars. The most important way of getting books for scholars in Cho-sun dynasty is taking Bansabon published and given to scholars by government. but there is few data and few concrete studies of it. This study deals with the object and the scale of distribution of books on the basis of Bansagi ; king Jeong-jo published 『Kyujangjeonun』 distributed about 1,500 volumes to scholars and govermment agencies.

• Journal of the Korean Society of Costume
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• v.39
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• pp.167-179
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• 1998

The objective of this study is to examine the costumes of the period covered in the writings of Shilhak (practical science) scholars and to research the history of costumes and their characteristics by examining how they are worn in genre paintings which are said to describe the actual life of the period. This should be studied in order to correctly establish the history of costumes. To begin with, through the writings of the representative Shilhak scholars who are thought to have affected the changes in ordinary costumes for woman, this study examined how ordinary woman of the period looked in their costumes and how they regarded various costumes they had. Then, how their viewpoints of costumes influenced ordinary costumes was investigated. Not only relics, but what was commonly worn, as they appeared in the genre paintings that contain information about daily living of that period, were researched chronologically. The results of this study showed that the change in ordinary costumes for woman in the late Chosun period was affected by Shilhak scholars who had ideologies of Shilsakusi (use of positive methods in studying), Yiyonghusaeng (the promotion of commerce and industry and the development of techonologies), and Ky ngsech'iyong (pursuit of stability in a rural economy). Moreover, after those changes there were many more changes. However, the criticism of costumes of that time and the will of revolution affected some time, costumes changed directly. The forms of the costumes had been changed in a variety of ways following the tendencies of the times, but the origin of today's hanbok (Korean traditional dress) had already been fixed in the late Choson period. Yet, today's hanbok are for special occasions, not worn as ordinary clothing. Thus, there are several reasons why the hanbok is not suitable for daily life. One of the reasons is that Korean could not cope with the western costumes indepen-dently imported during Japanese occupation in the last period of the Choson Dynasty and con-tinuing the Japanese Colony. Thus, only a part of the ordinary costume of the late Choson period has remained until now.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.108-121
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• 2000

This study seeks what kind of factors influence to locate dwellings and to establish scenic spots in nature by a case study focused on a meandering stream. The study specially concentrates on the interrelationship between both residences and beautiful sceneries and a meander cut-off-area that reveals a special topographical characteristics, located at Samji village in Youngyang-eup, Youngyang-gun, Koungsangbuk-do. The meander cut-off area, developed at the middle or upper reaches of a river, often makes up specific landscapes such as precipitous cliffs, sheer cliffs and caves. And the area where is specially created by sudden change of flow due to erosion ;perceived by the cut surface to be the most beautiful scenic spot. These beautiful landscapes were used to be called as Dae, Dam or Gul and managed by Confucian scholars who enjoy refined taste and devote themselves to the study in nature. Moreover, the Ku-Hado-literary means the area of ex-flow-made the scholars' lving with a well prepared basis for agriculture where supplied a cornucopia of organic matters and water. The merit of agriculture made it possible that the scholars became economically independent, and the fact might be the essential point why the meander cut-off area took noticed. Actually, Cho-family has been in Smaji Village for generations, producing a large number of scholars and keeping the actual power of the region. The physical shape of the meander cut-off area, cozily surrounded by mountains, is considered as a good place for the dwelling due to the influence of traditional sight of view for location and P'ungsuchiri which is known as Feng Shui in China and geomancy in the western world. It is a fruit in it own way that we could find the ancestors' discernment and wisdom from this study, who have lived their lives adapting themselves to the given natural environment and also utilizing the nature wisely. But this is a current-argued study on the meander cut-off area. Follow-up studies have to be continued about the landscapes of the meander streams and the meander cut-off areas scattered all over the country except Samji Village and draw the characteristics from the comparative analysis.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.278-287
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• 2017

As a background for qualitative research, the concept of bricolage is very common in the North America. As a movement of art area, because, it has characteristics of criticality and existence which is very close to the definitions of qualitative research. However, regardless of recent rapid wide-spread of qualitative research with the world trend of research methodology, it is very unusual that scholars are rarely discussing on the concept of bricolage in South Korea. In literature review, scholars conceptualize bricolage in literature, art, and so on except qualitative research field. Thus, I realize that it is necessary to discuss the concept of bricolage in qualitative research. Through it, scholars will understand more about the definition of qualitative research. Accordingly, I try to prove the thesis 'qualitative research is bricolage' in this article. In conclusion, scholars commonly define qualitative research to involve the meanings of 'reflection', 'understanding', 'deconstruction', and 'reconstruction' and illustrate also the concepts of bricolage in a praxis of interpretation and understanding with getting together of rigorousness, complexity, and criticality. I realize that these notions are very close to each other in this study.

• The Journal of Pediatrics of Korean Medicine
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• v.22 no.2
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• pp.187-204
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• 2008

Objectives : Myopia is a disease which can be easily found in the child and it considers as a prevalent disease. This study has a reference of the literatures of oriental medicine on the myopia to investigate treatment principles of the myopia. Methods : This study is based on the literatures of oriental medicine. Results : According to the literatures of oriental medicine, there were two opposite opinions those could cause myopia. One was 'lack of Yinqi(陰氣)', the other was 'lack of Yangqi(陽氣)'. Originally many scholars thought that myopia was caused by laking of Yinqi(陰氣). The representative scholar was LiGao, and his work is Dongwonsunsangsihyobang(東垣先生試效方). But, some scholars insisted the opposite opinions, and the next generations accepted this opinion. The representative scholar was WangHaoGu(王好古), his work was Chasanangi(此事難知). Euihakgangmok(醫學綱目) published conversely the opinion of LiGao. Therefore, after ages appreciated that LiGao and WangHaoGu(王好古) insisted the same opinions-the cause of the myopia was lack of Yangqi(陽氣). So the most latest generation scholars knew that the cause of myopia was lack of Yangqi(陽氣). Conclusions : Historically many scholars insisted that myopia was caused by lack of 'Yangqi(陽氣)'. But that is the result of false transmission through the generation.