• Journal of Wellbeing Management and Applied Psychology
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• v.2 no.2
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• pp.13-19
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• 2019

This study is about pressure-accepting behavior of consumers attached to brands. Previous studies of the situation focused on time pressure and scarcity pressure, focusing on scarcity. The results of the study are as follows. First, consumers attached to brands were found to be relatively blunt in time pressures. This indicates that brands of consumers are attached to do not buy on impulse because of time pressure. Second, consumers attached to brands were found to be relatively under social pressure. This indicates that consumers who are attached to the brand do not buy with social pressures such as quasi-family groups. Third, consumers attached to brands were found to be relatively sensitive to scarcity pressures. Thus, a quantity-limited marketing strategy is generally more effective for consumers with high marketing effectiveness but high brand attachment. Fourth, unlike the one presented, consumers attached to the brand were found to be relatively insensitive to place pressure.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.191-192
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• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• The Journal of Information Systems
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• v.27 no.2
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• pp.157-173
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• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• Membrane and Water Treatment
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• v.1 no.4
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• pp.273-282
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• 2010

Treatment and reuse of industrial wastewater is becoming a major goal due to water scarcity. This may be carried out using membrane separation technology in general and reverse osmosis (RO) in particular. In the current study, polyamide (FT-30) membrane was employed for treatment of wastewater obtained from Faraman industrial zone based in Kermanshah (Iran). The effects of operating conditions such as transmembrane pressure, cross flow velocity, temperature and time on water flux and rejection of impurities including COD by the membrane were elucidated. The aim was an improvement in membrane performance. The results indicate that most of the chemical substances are removed from the wastewater. In particular COD removal was increased from 64 to around 100% as temperature increased from 15 to $45^{\circ}C$. The complete COD removal was obtained at transmembrane pressure of 20 bars and cross flow velocity of 1.5 m/s. The treated wastewater may be reused for various applications including makeup water for cooling towers.

• Journal of Korean Society of Water and Wastewater
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• v.23 no.6
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• pp.811-823
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• 2009

Seawater desalination process using a reverse osmosis (RO) membrane has been considered as one of the most promising technologies in solving the water scarcity problems in many arid regions around the world. To protect RO membrane in the process, a thorough understanding of the pretreatment process is particularly needed. Seawater organic matters (SWOMs) may form a gel layer on the membrane surface, which will increase a concentration polarization. As the SWOMs can be utilized as a substrate, membrane biofouling will be progressed on the RO membrane surface, resulting in the flux decline and increase of trans-membrane pressure drop and salt passage. In the middle of disinfection, an optimal chlorine dosage and neutralizer (sodium bisulfite, SBS) should be practiced to prevent oxidizing the surface of RO membranes. Additional fundamental research including novel non-susceptible biofouling membranes would be necessary to provide a guide line for the proper pretreatment process.

• Korean Journal of Child Studies
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• v.22 no.4
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• pp.299-313
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• 2001

This study examines the current state of English education in private kindergartens in Korea. Among 1700 kindergarten teachers surveyed for this research, 680 replied that their institutions provided English lessons for children. Analyses of the data collected from these 680 teachers showed : 1) They started to teach English not because of educational considerations but because of pressure from children's parents or kindergarten principals; 2) Most of the English teachers were part-time instructors specially recruited for English lessons. Generally, English lessons were given two or three times a week, with one session lasting for about 20 minutes. A variety of teaching methods and materials were used for the lessons given to children aged three to five. Focus of the lessons was given to listening and speaking words and sentences; 3) Most of the teachers considered the scarcity of qualified English instructors as the most serious problem for providing English education in kindergartens, and they did not want to teach English themselves. They evaluated positively the performance and role of Korean part-time English instructors. The evaluations were generally poor as to native speakers serving as kindergarten English teachers.

• Journal of Energy Engineering
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• v.26 no.1
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• pp.68-75
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• 2017

Global warming affects water supply and water resources throughout the world. In many countries, climate change affects significantly on the fresh water resources. Vietnam is exposed mainly, to landslides and floods triggered by tropical storms and monsoon rains, although storm surge, whirlwind, river bank and coastal line erosion, hail rain. In addition to the prevalent drought, there are many major water challenges, including water availability, stress, scarcity and accessibility, because of poor resource management. Fast growth of urbanization, industrialization and population growth, agricultural activities and climate change cause heavy pressure on water quality. Both domestic and industrial wastewater, as well as storm water shares the same drainage. The common facilities for wastewater treatment are not available. Therefore, wastewater is treated only superficially and then discharged directly into rivers and lakes causing serious pollution of surface water environment. In this paper, we reported the severe water crisis and massive green algal blooms formation in Vietnam rivers and lakes. This is the biggest evidence of climate change variations in Vietnam.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5661-5668
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• 2012

In the era of water scarcity, saving toilet water is one of the most effective ways to save water. In this study, two-phase flow for the development of highly-efficient toilet has been analysed with VOF(Volume Of Fluid) method. Since the whole model requires extensive computing time, part of the whole model has also been adopted to reduce the analysis time. Four different rim models were considered for flow distribution analysis and sizes of rim holes were found to become more important rather than locations or numbers of rim holes in achieving flow distribution effectively. In addition, velocity and pressure of two-phase flow due to siphon phenomenon have been studied through the analysis of whole model. Therefore, this study provides a variety of fundamental data for the development of highly-efficient toilet.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.232-232
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• 2019

The persistence of drought periods and water scarcity is a growing public concern, as climate change projections indicate a more critical scenario in the future. The sustainability of water resources for the increasing population, and to ensuring crop production will unarguably be a daunting task for the water resources managers, with a projected 9.8 billion people by 2050 as well as the need to increase food production by 70 to 100%. Consequently, there is a need for significant irrigation water use for more crop production in the face of stiff competition among water users. However, the available natural resources are already over-constrained, and the allocation of more resources for food production is not feasible. Currently, about two-thirds of global water withdrawer is used by the agricultural sector while 48% of water resources in Korea is used for agricultural production. Despite the apparent ecological deficit and unfavorable conditions of resources utilization, a staggering amount of food waste occurs in the country. Moreover, wastage of food translates to waste of all the resources involved in the food production including water resources. Food waste can also be considered a serious potential for economic and environmental problems. Hence, exploring an alternative approach to efficient resources utilization in a more sustainable way can ensure considerable resources conservation. We hypothesized that reducing food waste will decline the demand for food production and consequently reduce the pressure on water resources. We investigated the food wastage across the food supply chain using the top-down datasets based on the FAO mass balance model. Furthermore, the water footprint of the estimated food wastage was assessed using the representative of selected food crops. The study revealed that the average annual food wastage across the food supply chain is 9.05 million tonnes, signifying 0.51 kg/capita/day and 48% of domestic food production. Similarly, an average of 6.29 Gm3 per annum of water resources was lost to food wastage, which translates to 40% of the total allotted water resources for agriculture in the country. These considerable resources could have been conserved or efficiently used for other purposes. This study demonstrated that zero food waste generation would significantly reduce the impact on freshwater resources and ensure its conservation. There is a need for further investigation on the food waste study using the bottom-up approach, specifically at the consumer food waste, since the top-down approach is based on estimations and many assumptions were made.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.408-408
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• 2019

The persistence of drought periods and water scarcity is a growing public concern, as climate change projections indicate a more critical scenario in the future. The sustainability of water resources for the increasing population, and to ensuring crop production will unarguably be a daunting task for the water resources managers, with a projected 9.8 billion people by 2050 as well as the need to increase food production by 70 to 100%. Consequently, there is a need for significant irrigation water use for more crop production in the face of stiff competition among water users. However, the available natural resources are already over-constrained, and the allocation of more resources for food production is not feasible. Currently, about two-thirds of global water withdrawer is used by the agricultural sector while 48% of water resources in Korea is used for agricultural production. Despite the apparent ecological deficit and unfavorable conditions of resources utilization, a staggering amount of food waste occurs in the country. Moreover, wastage of food translates to waste of all the resources involved in the food production including water resources. Food waste can also be considered a serious potential for economic and environmental problems. Hence, exploring an alternative approach to efficient resources utilization in a more sustainable way can ensure considerable resources conservation. We hypothesized that reducing food waste will decline the demand for food production and consequently reduce the pressure on water resources. We investigated the food wastage across the food supply chain using the top-down datasets based on the FAO mass balance model. Furthermore, the water footprint of the estimated food wastage was assessed using the representative of selected food crops. The study revealed that the average annual food wastage across the food supply chain is 9.05 million tonnes, signifying 0.51 kg/capita/day and 48% of domestic food production. Similarly, an average of $6.29Gm^3$ per annum of water resources was lost to food wastage, which translates to 40% of the total allotted water resources for agriculture in the country. These considerable resources could have been conserved or efficiently used for other purposes. This study demonstrated that zero food waste generation would significantly reduce the impact on freshwater resources and ensure its conservation. There is a need for further investigation on the food waste study using the bottom-up approach, specifically at the consumer food waste, since the top-down approach is based on estimations and many assumptions were made.