• 제목/요약/키워드: Scarcity

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Effects of limited free gifts on brand attitudes and brand commitment - Moderating effects of need for uniqueness - (한정판 사은품의 특성이 브랜드 태도와 몰입에 미치는 영향 - 독특성 욕구의 조절효과 -)

  • Lee, Yoon Sun;Lee, Jieun;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.76-95
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    • 2020
  • Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.

Study on Effective Sensing Algorithm for Distinction between DTV and CR Systems (DTV와 CR 시스템의 구별을 위한 효과적 알고리즘)

  • Lee, So-Young;Kim, Yoon-Hyun;Kim, Jin-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.6
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    • pp.37-42
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    • 2009
  • Cognitive radio (CR), which is proposed as a technology that utilizes the frequency resources effectively, has studied to relive scarcity of the frequency resources. Also, FCC revises the regulation to reuse the TV white spaces for applying CR system and allows to use the TV white spaces by CR devices and use of CR device may be regularized after conversion by DTV in 2009. If CR system's signal appeared in pilot's position, pilot sensing performs false alarm detection because pilot sensing scheme confuse DTV signal and CR system. In order to improve false alarm detection, we propose distinction scheme between DTV and CR system using PN511 sequence in this paper.

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An Analysis of Core Competence of Pre-construction Service of the Making Inroads into Oversea Construction Market (*for the Entry in the International Construction Business) (해외건설시장 진출을 위한 건설사의 Pre-construction Service 핵심역량 분석)

  • Byun, Il-Woo;Kim, Ye-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.2
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    • pp.80-90
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    • 2012
  • In 2011, the overall construction markets in KOREA are highly depressed due to decreases in orders of domestic construction markets in both private and public field. Also, we are losing competitive advantages over Chinese and Indian companies owing to the market shares on plant construction projects excessively. It is recognizable, under the circumstances that we are in interior position on high value technique to other advanced countries, that the orders of mega building and plant construction projects tend to be placed through the" Pre-construction Service", the importance of which has been emphasized domestically and internationally in recent time. However, current domestic construction companies show scarcity in understanding the general idea of the Pre-construction Service and fail in building proper structure of it. It is obvious that they cannot have any competent strategy to deal with Pre-construction Service. The Purpose of this paper is to analyze the core competence throughout preconstruction phase and, and make up for the weakness in the current pre-construction service process.

Analysis of Irradiation and Power per Each Months of Photovoltaic Systems (태양광 발전시스템의 월별 일사량과 전력량 분석)

  • Shin, Hyun-Mahn;Choi, Yong-Sung;Hwang, Jong-Sun;Lee, Kyung-Sup
    • Proceedings of the KIEE Conference
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    • 2009.04a
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    • pp.40-42
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    • 2009
  • The economic growth and highly industrialized society have increased the demand for electricity power. As a result, concerns were focused on the energy resource scarcity and global warming. That is why the photovoltaic generation system to address these concerns has been in the spotlight recently. In this thesis, a utility interactive photovoltaic generation system was operated experimentally for the purpose of promoting the spread of the photovoltaic generation system in the future. Also, the effect of the type of array structure has on the performance of the photovoltaic generation system was evaluated quantitatively and by analyzing the comprehensive operating characteristics, the following results were obtained. In the demo system operated for a year, the average irradiation was measured to be 455,076 $[W/m^2]$ and the maximum irradiation to be 626,622 $[W/m^2]$ in May, up 171,546 $[W/m^2]$ or 38[%] compared with the average irradiation. The minimum irradiation was observed to be 294,022$[W/m^2]$ in December, down 161,054 $[W/m^2]$ or 35[%] compared with the average irradiation. The generation power in situation where there is plenty of irradiation was more than the average one, and the generation power in the fixed system amounted to 32[%], the single-axis tracker to 37[%], and the dual-axis tracker to 39[%]. The generation power in situation where there is little irradiation was less than the average one, and the generation power in the dual-axis tracker amounted to 41[%], the single-axis tracker to 40[%], and the fixed system to 36[%].

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Study of Merchandising Process of Fur Clothing (모피의류의 상품화과정에 관한 연구)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.135-149
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    • 2014
  • Fur clothing as fashion items is expanding into casual & ladies's wear market as well as fur market. The interest of fur fashion is rising. So this study compares and analyzes the merchandising process of textile clothing also it of fur clothing by merchandising steps. Fur clothing has so many change factors at time of purchase by scarcity of raw material, price fluctuation, exchange rate and others. Therefore it is primarily about securing of raw material. As soon as plan of product is finished, the purchase of fur raw material has to be started while progress of design products for commercializing the fur clothing. The design of fur clothing is consist of material design, color design and shape design. And It makes a new trend & market as we are developing new & various treatments. The some of imported materials are transferred to the factory for being treated first dressing, fabric treatments and dyeing processing according to the design. The first treated materials are transferred to the sewing factory again for secondary treatments and finally inspected and shipped. During secondary treatments the fur has gone through various manufacturing process for using like fabric materials and it takes long time because almost work is running manually. Unlike fabric clothing, fur clothing's manufacturing method is complicated and various from material process to shape process as per feature. Therefore the merchandising with fur cannot make mass production also needs detail craftsmanship depending by expert's skills. On this wise the fur clothing takes long time to the completion thus it has been risky and costly.

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Morphological and genetic differences among white-, red- and blue colored root lines in Codonopsis lanceolata (백더덕, 홍더덕, 청더덕의 외부형태적 특성 및 유전적 차이 분석)

  • Kim, Ji-Ah;Bae, Kee-Hwa;Kwon, Hye-Kyoung;Yi, Jae-Seon;Choi, Yong-Eui
    • Journal of Plant Biotechnology
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    • v.36 no.2
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    • pp.124-129
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    • 2009
  • In general, the root color of Codonopsis lanceolata is white, but red or blue-colored root is found at a low frequency in nature. Red or blue-colored roots have scarcity value, thus farmers wish to produce colored roots. The factors for determining the color of roots are unclear whether the color is controlled by genetically or simply by environmentally such as soil environment. Using in vitro culture system which is advantageous for setting of the same culture condition, we analyzed the physiological and morphological characteristics and genetic differences among red-, blue- and white lines of C. lanceolata. In the red colored roots, stems of in vitro cultured plantlet were colored in dark red pigment. Histological analysis revealed that the red pigment was accumulated in the outer cortex layer of the stem and determined as anthocyanin. Chlorophyll contents in red root lines were higher than those in white- and blue root lines. Plantlets from red roots were smaller in both shoot length and total leaf area than those from white- and blue roots. Genetic differences among the three different colored C. lanceolata were determined by RAPD (Randomly Amplified Polymorphic DNA) analysis. Each line of colored roots had clear DNA polymorphism. These results indicate that the occurrence of red- and blue colored roots in nature was determined by genetic factors rather than soil enviromental conditions.

On the Problems of North and South Korean Scholars′ Studies on the Genealogy of Korean Language (남북한 학자의 국어 계통 연구의 제문제)

  • 정광
    • Lingua Humanitatis
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    • v.6
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    • pp.169-183
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    • 2004
  • So far I have reviewed the two controversial opinions of the North Korean and the South Korean linguists concerning the position of the Koguryeo language in the formation of Korean. Many South Korean scholars in favor of the Altaic Language Family Hypothesis argue that the ancient Korean language consisted of two different languages, one of which was the northern dialect including four languages such as the Koguryeo language (the largest one within the area), the Puyo language, the Okche language, the Yemaek language, and the other was the southern dialect, the largest language of which is the Shinla language. On the other hand, the linguists of North Korea claim that in Koguryeo and Shinla the same language was spoken and that modern Korean is formed based on the Koguryeo language. Before evaluating which of these claims is correct I would like to turn to the scarcity of the linguistic data of the Koguryeo language. Compared with the pragmatic methodology of the South Korean linguists in the studies on the Altaic affinity of Korean, the North Korean scholars need to present still more evidences in order to support their argument. In Chung (1993) I argued that studies on the genealogy of the Korean language or history had to be performed regardless of tile political purpose or for the purposes. We should admit the historical fact that there had been many tribal states in the Korean peninsula before the ancient Korean stage, those of which had been emerged to become three kingdoms. Those kingdoms were unified by Shinla, which was connected to Koryeo Dynasty. We cannot disregard the fact that the Korean language has been developed hand in hand with these historical process with those steps related with each age. The first thing we should do right now is to collect the remaining data of the Koguryeo language recorded in the old written materials, which have been found in North Korea as many as possible. Also, 1 hope that the linguists of South Korea achieve more academic success in the comparative studies of the Paekjae language, the Shinla language, and other adjacent Altaic languages.

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Elementary MAC Scheme Based on Slotted ALOHA for Wireless Passive Sensor Networks (무선 수동형 센서 망을 위한 Slotted ALOHA 기반의 기본적인 MAC 방식)

  • Choi, Cheon Won;Seo, Heewon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.4
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    • pp.20-26
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    • 2016
  • A wireless passive sensor network is a network which, by letting RF sources supply energy to sensor nodes, is - at least theoretically - able to live an eternal life without batteries. Due to the technological immaturity, however, a wireless passive sensor network still has many difficulties; energy scarcity, non-simultaneity of energy reception and data transmission and inefficiency in data transmission occurring at sensor nodes. Considering such practical constraints, in this paper, we propose an elementary MAC scheme supporting many sensor nodes to deliver packets to a sink node. Based on a time structure in which a charging interval for charging capacitors by using received and an acting interval for communicating with a sink node are alternately repeated, the proposed MAC scheme delivers packets to a sink node according to slotted ALOHA. In general, a contention-type scheme tends to exhibit relatively low throughput. Thus, we multilaterally evaluate the throughput performance achieved by the proposed MAC scheme using a simulation method. Simulation results show that the network-wide throughput performance can be enhanced by properly setting the length of acting interval.

A Real Time Sensing Through The Eigenvalue Detection in Cognitive Radio (Cognitive Radio 환경에서 고유치 값 검출을 통한실시간 센싱 방법)

  • Sohn, Sung-Hwan;Jang, Sung-Jeen;Kim, Jae-Moung
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.47 no.3
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    • pp.1-7
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    • 2010
  • Cognitive Radio, which adaptively utilizes the vacant licensed spectrum band, is considered as an effective way to alleviate the scarcity of spectrum resource shortage. In order to guarantee the non-interference transmission of primary system, spectrum sensing, especially in quiet period, is proposed. However, it is insufficient to avoid the unacceptable interference caused by Cognitive Radios, because the primary user may appear anytime that is unpredictable. In this paper, we address the deficiency of conventional spectrum sensing and propose a novel Cognitive Radio receiver structure with monitoring function block to detect the appearance of primary user in a real-time manner. Simulations prove that the proposed eigenvalue based detection method together with the two-threshold decision procedure performs properly.

Genetic diversity of conserved potato germplasm using microsatellite markers

  • Lee, Gi-An;Cho, Kwang-Soo;Shin, Myoung-Jae;Lee, Jung-Ro;Cho, Yang-Hee;Ma, Kyung-Ho
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.85-85
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    • 2017
  • Potato is important carbohydrate source over the world in that revealing high productivity per the unit area, and their cultivation area is estimated to be increased to cope with a scarcity of food according to the population increase. Major cultivated species of potato is Solanum tuberosum (2n = 4x = 48) and regarded as being originated in Andes region of South America. The diverse potato genetic resources has been collected and perserved in Highland Agricultural Research Institute (NICS, RDA), and the genetic materials as DNA stock is conserved in National Agrobiodiversity Center(NAS, RDA). The understanding of genetic constitution of conserved diversity is the basis for the germplam management and further utilization. In this study, we analyzed the genetic diversity of potato germplasm(479 accessions) using 24 microsatellite markers which have been internationally used for fingerprinting of potato accession. The allele number and polymorphic information content (PIC) of total accessions per locus was ranged from 2 to 18 (mean = 8.2) and from 0.214 to 0.771 (mean = 0.595), respectively. Especially, the accession originated from Korea revealed average allele number of 6.0 (2 - 11) and average PIC value of 0.58 (0.193 - 0.763). Three groups were deduced by phylogenic analysis (Group-1, -2, -3); Korean accessions showed close genetic similarity to Japanese and USA accessions, and Korean landraces were mainly included in Group-3. We try to elaborate the genetic diversity analysis of conserved potato germplasm by acquiring more genotypes using applicable molecular markers.

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