• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.793-803
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• 2013

This study was performed to determine the usefulness of scanpath similarity analysis as one of new web usability testing. The 5 websites of public institutions were used and 15 students participated. First of all, eye movements were tracked and visual appeal ratings were measured as participants freely viewed each website for 3 seconds. Subsequently in continuously tracking the eye movements we asked the participants to perform 17 missions. Finally, in interview the participants rated on satisfaction, awareness, and mission difficulty. Results of this study showed that scanpath similarity had a significant relationship with both the visual appeal ratings(first impression) and the satisfaction. In other words, higher the visual appeal ratings were related to higher scanpath similarity. This result showed that measurement such as scanpath similarity of eye movements could become an objective index for usability testing instead of subjective evaluation such as the satisfaction. We discussed possibility that the usability testing by using the scanpath similarity with both fixation and duration on eye movements will find more appropriately inference on observers' experiences in websites.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.149-151
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• 2014

주의(attention)를 어떻게 할당하는가는 정신물리학뿐만 아니라, 컴퓨터 시각과정을 모델링하는데 중요한 주제 중 하나이다. 기존 연구는 saliency와 같은 활성화 값에 의해서 주의탐사 순위가 결정된다. 본 논문에서는 주의탐사과정을 병렬처리를 통한 활성화 값 추출과정과 순차적 처리를 통한 공간적 전략과정으로 구분하였다. 단서패러다임에 기초한 계산모형을 이용하여, 실제 인간의 수행결과를 AUC와 Levenshtein 척도를 이용하여 비교하였다. Fixation point 비교에서는 인간과 활성화를 기반으로 한 계산모형의 수행은 높은 상관성을 가지고 있었다. 주의궤적 혹은 scanpath 분석에서는 활성화기반 전략보다는 공간적 전략 모형이 더 높은 유사성을 보였다. 이는 주의탐사과정이 병렬처리과정을 통해 얻어진 saliency에 의해서만 결정되는 것이 아니라, 목표물간의 근접성 등의 공간적 전략을 통해 순차적 (sequential) 경로가 생성됨을 의미한다.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.111-122
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• 2014

This study has analyzed the scanning path algorithm shown at the process of exploring spatial information through an observation experiment with the object of lobby in subway station. In the estimation of observation time by section, the frequency of scanning type was found to increase as the observation time got longer, which makes it possible that the longer the observation lasts the more the observation interruptions occur. In addition, the observation slipped out of the range of imaging when any fatigue was caused from the observation or the more active exploration took place. Furthermore, when the trend line was employed for the examination of the changes to the scanning type by time section, "concentration" "diagonal or vertical" showed a sharp and a gentle increases along with the increase of time section respectively, while "circulation. combination, horizontal" showed a reduction. The observation data of the subjects observing a space include various visual information. The analysis of the scanning type found at "attention concentration" enabled to draw this significant conclusion. The features of increase and decrease of scanning types can be a fundamental data for understanding the scanning tendency by time.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.115-124
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• 2014

This study has carried out scanning tests in order to figure out the features of scanning search by sex of space users, with the result of which the validity of data has been estimated. In this research, the scanning patterns were set up for verifying the typology of scanning paths and then the reason for determining scanning paths and the validity of estimation method were reviewed. Since the observation features depends on sex, the analysis of visual activities for acquiring any information in a space will reveal the intention and purpose of space users. The findings by analyzing the features of scanning pattern by sex which were found at the determination of scanning patterns can be defined as the followings. First, for estimating the process of space-information search, the movement distance at each point of continuative-observation data from the angle of eye-movement has been extracted, on the ground of which the fixation and movement of eye have been defined for the establishment of scanning-cut characteristics. Second, the scanning times were estimated for the extraction of effective observation data that would be used for comparative analysis, which showed that men had more data (3,398.2/64.4%) than women (2,998.2/55.6%). This enables the acknowledgment that the scanning cut of men was relatively less, which indicates that men will acquire more information on space than women in the process of observing any space. Third, men's scanning times (58.0 times/2.02 seconds) were less than those of women (71.9 times/1.39 seconds) while the scanning time of the former was longer than that of the latter, which shows the feature that it takes longer for men than women in scanning while the scanning times of the former is less than those of the latter. Fourth, the observation features can be determined that the combination of this result with the predominance character by sex for a general viewpoint to be employed indicates that while men employ mixed-scanning for observation activities to acquire space-information spending for longer time, women, by concentrated-scanning, focus on a single point for shorter time or stay at one location for a considerably long time for space-information acquirement.