• Korean Journal of Human Ecology
• /
• v.12 no.5
• /
• pp.669-685
• /
• 2003

This research examined the work performance by consumer counselors, evaluations of their counseling work, the level of their satisfaction, and willingness to sustain consumer counseling work among Consumer Agencies and also identified the variables influencing the evaluation scores on those. The results were summarized as follows. First, the evaluation scores on the work performance of consumer counseling were generally high and they turned out to be generally satisfied with their work. On the other hand, most counselors responded that they would continue their counseling work. Second, there were differences in evaluation scores about speed and specialized area of counseling among Consumer Agencies. Counselors who worked for the Korea Consumer Protection Board recorded high scores in those both criteria. There were differences in the willingness of counselors to continue their counseling work among Consumer Agencies, too. Third, the evaluation scores in six areas of counseling tasks were high when the degree of satisfaction of counselors were high or when agencies treated the counseling important. Fourth, when counselors earned more salaries and owned the experience of in-firm training and when the Consumer Agencies highly valued counseling as consumer tasks, the degree of satisfaction among counselors increased. Finally, when counselors were old, major in consumer science, and held regular work-schedule, they exhibited high degree of satisfaction in their counseling work and they showed greater willingness to sustain their counseling work.

• Journal of the Korean Home Economics Association
• /
• v.39 no.8
• /
• pp.155-173
• /
• 2001

This study is to improve reasonable consumption as a consumer and interests of the consumers through analyzing the consumer satisfaction degree on product information provided on Internet, and to present basic information to contribute in protecting consumers through preventing harms on them due to insufficient or unnecessary information. The major results of the study are summarized as follows: 1) The degree of understanding characteristics in information focus on household electric appliances provided for the consumers on Internet found to be 'average'. 2) In the degree of significancy for information of the household electric appliances, consumers recognized information regarding services most important. 3) The overall satisfaction degree on information regarding household electric appliances on Internet was evaluated through giving a weight to the degree of significancy for the products and adding the satisfaction degree by information contents, and it was found to be 'average'.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.07a
• /
• pp.407-408
• /
• 2019

This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

• Journal of the Korean Home Economics Association
• /
• v.36 no.5
• /
• pp.1-15
• /
• 1998

The purpose of this study is to examine the effects of the extent of information search on consumer satisfaction and to provide, ultimatly, effective consumer search for consumer satisfaction. Data for this study were collected from 452 computer purchasers who living in Seoul. This study has focused on new computer purchasers. The amount of internal information was measured by three categories, such as the number of computer purchase, the frequency, duration of computer use and the degree of computer education. In addition, the amount of prepurchase search was measured by threecategories, such as neutral information, commercial information and private information. The research results shows that the variables affecting on the level of consumer satisfaction are objective search, the degree of computer education, the frequency and duration of computer use, the number of computer purchase. Meanwhile, commercial information search and private information search are not significant affecting variables on the level of consumer satisfaction.

• Human Ecology Research
• /
• v.54 no.1
• /
• pp.107-118
• /
• 2016

This study examined differences in consumers' images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as 'frugal housewife type,' 'convenience-seeking type,' and 'food high-involvement type.' A 'food high-involvement group' is defined as a group that wants high quality products regardless of price. In the 'frugal housewife type,' country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the 'convenience-seeking type,' country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into 'high-priced' luxury products and 'low-priced' frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.

• Korean Journal of Organic Agriculture
• /
• v.18 no.1
• /
• pp.41-53
• /
• 2010

The objectives of this study were to find out determinant attributes of selecting Environment-Friendly Agricultural Products (EFAP) and to analyze the degree of consumer's satisfaction by using factor analysis. To identify determinant attributes of EFAP, a series of household surveys were conducted on housewives residing in Seoul. The sample size of the survey is 247 respectively. The main results of this study are summarized as follows. Firstly, the degree of consumer's satisfaction and loyalty is higher than before. Secondly, the consumers recognized that the most important attributes in selecting EFAP is a 'taste'. Thirdly, 'price policy', 'diversity of purchasing items' and 'package design' will continuously speed up the development of EFAP in order to improve the consumer's satisfaction.

• The Journal of Information Technology
• /
• v.2 no.1
• /
• pp.191-207
• /
• 1999

The study is in attempting for reviewing the selection problem of the measurement and the model, concerning a consumer satisfaction model. Therefore, a common model, which measures degree of consumer satisfaction by an arithmetic mean from measurement method including data, which assess compulsively the attribution and the importance to consumers, shows the problems of a field application. There showed a high predictive validity in the model of a singular item using the degree of a general satisfaction rather than a detailed assessment. However, the single model needs the model of consumer satisfaction from the using of plural items, because of the field problems that produce in an alternative application. There showed a high significance level in the model including variables, which are showing a high correlation between purchase intention and predictive validity.

• Journal of the Korean Home Economics Association
• /
• v.45 no.5
• /
• pp.1-13
• /
• 2007

The purpose of this study was to explore the well-being attitude and use the expectation-disconfirmation model to assess consumer satisfaction with well-being products. The consumer expectations, performance and disconfirmation scales were composed of 7 items of 5-likert scales. Consumer satisfaction with well-being products was measured with one-item-measurement scale. The results of this study are as follows. 1. The well-being attitude consists of 4 factors. : consumption of the well-being products, pursuit of mental well-being, criticism of commercial fashion, and pursuit of harmony with natural life. 2. Well-being attitude influences the consumers' expectation, performance, and satisfaction with well-being products. 3. Consumer expectation for well-being products has no influence on satisfaction, but performance and disconfirmation have a high degree of influence on satisfaction.

• Journal of Family Resource Management and Policy Review
• /
• v.8 no.2
• /
• pp.15-26
• /
• 2004

This research evaluated counseling tasks performed by consumer counselors between Korea and Japan. Results of this research could be summarized as follows. First, not only female but also male counselors occupied counseling tasks in Korea, in Japan, all counselors were female, most of whom were married and older than in Korea. The average number of counselors in Korea was large than those in Japan, but income of counselors was higher in Japan. Average numbers of counseling were large, the level of perception on the significance of counseling tasks was lower in Korea, but degree of job satisfaction was higher in Korea than their Japanese counterparts. Second, evaluation scores of Korean counselors were higher than those in their Japanese counterparts in the light of objectiveness and fairness of counseling. On the other hand, the degree of job satisfaction among counselors and their perceptions on the significance of counseling tasks affected the evaluation scores. In contrast, both degree of job satisfaction and hours of job-training education generated those impacts. finally, Korean counselors highly evaluated their agencies' counseling tasks than their Japanese counterparts. In sum, this study showed that the overall performance of consumer counseling tasks was more positive in Korea than in Japan.

• Journal of Fashion Business
• /
• v.8 no.2
• /
• pp.1-14
• /
• 2004

The purpose of study is to analyze the consumer attitude toward original brand and imitation goods. To carry out this purpose, the study examined consumers' purchase frequency, degree of concern, future purchase, intention, other people's evaluation and self-satisfaction. The results of experiment can be summarized as follows: First, the consumers didn't show high degree of purchase frequency, of concern, of future purchase but they showed positive attitude in other people's evaluation and self-satisfaction. Second, they showed high degree of the purchase of imitation goods but they didn't show high degree of their degree of satisfaction. Third, with regard of their purchase intention, they purchased imitation goods because they were cheap, regardless of image, quality and design which original brand name goods had. Finally, to figure out the correlation between original brand name goods and imitation goods, their purchase intention of original brand name goods was surveyed according to their satisfaction with imitation goods after they purchased them. According to the result, they answered that they would purchase original brand name goods when they satisfied with imitation goods.