The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.
The Journal of the Convergence on Culture Technology
/
v.9
no.2
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pp.1-8
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2023
This study was a descriptive survey study to confirm the correlation between self-differentiation, Nursing Professionalism, and care efficacy in nursing college students, and to confirm the mediating effect of Nursing Professionalism in the relationship between self-differentiation and care efficacy. The data collection period is from October 30 to November 30, 2022. Data analysis was performed using t-test, Pearson's correlation, and regression methods. Studies have shown that the general characteristics that show significant differences in care efficacy were grade level and major satisfaction. The three variables were statically correlated. In the relationship between self-differentiation and care efficacy, Nursing Professionalism appeared to be a partial mediator (Z=2.196, p<0.05). The partial mediated effect explanatory power was 40%. This study was significant in that it examines the partial mediating effect of Nursing Professionalism in the relationship between self-differentiation and care efficacy for nursing college students, and has prepared the basic data for improving the care efficacy of nursing college students in the future. In the follow-up study, it would be created a program to improve the efficacy of care based on the results of this study and propose an analysis study of its effectiveness. It also proposes a study to expand the number of subjects to identify factors that can affect the efficacy of care.
The Journal of the Convergence on Culture Technology
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v.9
no.3
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pp.487-494
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2023
The purpose of this study was to examine the relationship between self-directed learning readiness, stress coping, and academic resilience among freshman nursing students, and investigate the impact of self-directed learning readiness and stress coping on academic resilience. Data were collected from March 15 to March 26, 2022, using 205 questionnaires that were analyzed using SPSS/WIN 25.0. The results showed that the average self-directed learning readiness score of the participants was 2.61, the average stress coping score was 2.14, and the average academic resilience score was 2.36. Academic resilience was found to be positively correlated with self-directed learning readiness (r=.573, p<.001), problem-focused coping (r=.305, p<.001), seeks social support coping (r=.321, p<.001), and hopeful thought coping (r=.344, p<.001). The variables that affected academic resilience were self-directed learning readiness (β=.498, p<.001), seeks social support coping (β=.203, p=.001), and major satisfaction (β=.117, p=0.034), and these variables explained 44.8% of the variance in academic resilience. Therefore, to enhance academic resilience among nursing students, it is necessary to develop programs that improve self-directed learning readiness and promote active stress coping strategies.
Journal of Korea Entertainment Industry Association
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v.13
no.8
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pp.647-659
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2019
The purpose of this study was to examine the relationship between the awareness of health care workers on the protection of patient health information and their practice of it in an attempt to provide some information on the policy setting of health care institutions about medical information protection. As a result, the awareness of the health care workers on the protection of patient health information and their practice of it were both the best in the communication area, followed by the patient health information management area and the area of direct contact with health information. As for the variables linked to their awareness and practice of patient health information protection, the type of the health care institutions, job satisfaction, religion and the departments in which they worked were significantly related. To determine what factors affected the patient health information management area, a multiple regression analysis was carried out by selecting the area of direct contact with patient health information and the communication area as independent variables and by selecting the patient health information management area as a dependent variable. And it's found that the patient health information management area became better when the area of direct contact with the information and the communication area were better.
The present research is aimed at to examine the relationships between wisdom and age, also between wisdom and its psychological adaptation among middle and elder adults in Korea. Moreover, using data on 240 middle-aged and elder adults, the relationship between different aspects of wisdom and aging well were not only examined, but also explored age differences of wisdom through adulthood. The major findings from the study are summarized as follows. first, the wisdom scores of middle-aged and elder adults were significantly higher than those of young adults. While 'cognitive competency' and 'positive life attitude' factors had no significant differences. It means that 'cognitive competency' and 'positive life attitude' wisdom could be stable across adulthood. However, 'moderation and balance' and 'sympathetic interpersonal relationship' wisdom of elders were significantly higher than those of young adults. second, in middle and elder adults, Wisdom was found to be positively related with life satisfaction, well-being, death acceptance, experiences of positive emotion, generativity, ego integration, and positive life review. while on the other hand, contrast wisdom to be negatively related with depression, fear of death, perceived stress and experiences of negative emotion. The results from the study were examined by ecological validity of wisdom. Accordingly, a number of limitations and implications of the research were acknowledged.
If frail elderly could use home care services adequately, quality of their life might improve and their costs of service would be decreased. The purpose of this study is to examine the factors on institutionalization of elderly using home care services in Korean long-term care insurance system. This study used the data of '2009 satisfaction survey of Korean long-term care system'. The survey proceeded using sampling data by region, level of long-term care need, and insurance type among beneficiaries from August 2009 to September 2010. The onset dates of institutionalization of 1,230 participants were ascertained from long-term care insurance claim data. This study calculated hazard ratio through Cox Proportional Hazard Model. The results showed that if elderly using home care services suffer a fracture, the hazard ratio of institutionalization is higher significantly. Although not significant, if older persons have more items of damaged cognitive functions, the hazard ratio of institutionalization is higher. The results have policy implications to supplement of home care service system and postpone institutionalization of elderly.
Recently, an interest on parenting stress and depression of grandparents raising grandchildren is rising according to the increase of working couple and divorce. Discussing around developmental task of elderly, one of the influencing factors on increase of grandparents' parenting stress and depression is leisure restriction. However, this factor has received far less rigorous analysis. Thus, the purpose of this article is to offer an analysis of the effect of leisure activities on depression in grandparents raising grandchildren. The data was collected from 172 grandparents raising their grandchildren in 2011 national survey results on the elderly life conditions. Their analyses were composed of descriptive statistic and multiple regression analysis. The study generated several findings. First, grandparents participated in activities for exercise and religion at a high rate and their mean score of depression was 7.1 of 15 what suggests middle level of depression. second, multiple regression analysis showed that the factor of exercise, travel experience, leisure activities satisfaction and other special leisure activities were statistically significant predictors of depression. Implication for social welfare services and programs to improve the mental health of grandparents raising their grandchildren to have positive self-awareness and attitude about life in their position and living condition for help prevent depression were discussed.
This study aims to develop well-being enhancement program for the female elderly living alone, and examine its effects. The program was structured by exploring the meaning of life and happiness with focused on self-disclosure, dealing with regret and resentment, forgiveness, gratitude, and resilience. At first, pilot program was applied to 6 female elderly living alone for predicting the effects and modified the program. For verification of the program effect, 11 female elderly living alone were assigned to developed well-being enhancement program, also 11 female elderly living alone were assigned to comparison group who participate in activity-focused program, and 12 female elderly living alone were assigned to control group. Results indicated that regret for interpersonal relations and resentment of the female elderly living alone who participate in well-being enhancement program were reduced after participating the program, while their self-disclosure increased. The female elderly living alone who participate in well-being enhancement program showed lowered level of anxiety, loneliness, and awareness of aging, which were factors of well-bing in senescence. Moreover, their level of negative emotion was decreased, and life satisfaction, positive emotion, and happiness were increased after participating the program. But, all of those enhancement were not found in control group as well as comparison group. These results suggest that well-being enhancement program for the female elderly living alone developed in this study could be utilized in various settings.
With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.
The purpose of this study was to investigate the impact of retirement stress, character strengths and marital dissatisfaction on depression. Additionally this study examined direct effects and indirect effects of character strengths and marital dissatisfaction. The participant group was composed of 197 retired men living in Daegu and Gyongsangbuk-do. The Retirement Stress Scale (RSS), Character Strengths Test (CST), Korean Marital Satisfaction Inventory (K-MSI), and Center for Epistemology Studies Depression scale (CES-D) were administered to participants. Structural Equation Modeling (SEM) with AMOS was used for the purpose of analysis. The results of the study were as follows. First, an increase in retirement stress was associated with higher levels of depression. Second, hierarchical regression analysis indicated that higher levels of optimism significantly predicted higher depression. Also hierarchical regression analysis indicated that lower levels of appreciation of beauty and excellence without optimism significantly predicted higher depression. Furthermore, increases in marital dissatisfaction were associated with higher levels of depression. Third, the constructed model including both direct effects and indirect effects appeared to fit better than alternative model in explaining relationships between retirement stress and depression. In other words, character strengths and marital dissatisfaction appeared to affect the depression levels of retired men directly and indirectly. To sum up, this study demonstrated that the factors which had an effect on depression in retired men, character strengths and harmonious marital relationships appeared to act as a buffer against depression in retired men. The current results might serve as basic data for psychological well-being programs for retired men. Finally, the limitations and implications of the current study were discussed.
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