• 제목/요약/키워드: Sales process

검색결과 638건 처리시간 0.026초

국내 시판 안경렌즈의 성능 분석 및 설계 (The Performance Analysis and Design of Selling Spectacle Lenses in Domestic Market)

  • 김세진;임현선
    • 한국안광학회지
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    • 제15권4호
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    • pp.355-360
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    • 2010
  • 목적: 국내에서 시판되는 안경렌즈의 성능을 분석하고 최적화 설계로 수차가 보정된 안경렌즈를 설계하였다. 방법: 굴절률 1.6의 재질을 갖는 4개 회사의 ${\pm}$5.00D의 구면 렌즈와 비구면 렌즈의 중심두께, 곡률반경, 비구면 계수를 측정하였다. Mitutoyo사의 ID-F150으로 중심두께를 측정하였고, Automation Robotics사의 FOCOVISION(SR-2)를 이용하여 곡률반경을 측정하였다. 비구면 계수는 Taylor Hobson사의 PGI 1240S로 측정하였다. 렌즈 후면부터 눈의 회선점까지의 거리 27 mm, 동공직경 4 mm, 중심시야 $30^{\circ}$에서 적은 양의 수차를 갖는 안경렌즈를 설계하였다. 측정 렌즈보다 Axial height를 짧게 함으로써 미용 상의 이점을 높였다. 설계에는 ORA사의 Code V를 이용했다. 결과: -5.00D 비구면 렌즈는 구면 렌즈보다 비점수차와 왜곡수차는 약간 크게 나타났으나 Axial height가 짧고 가장자리 두께가 감소하여 미용 상의 장점이 있다. +5.00D 비구면 렌즈는 왜곡수차의 성능이 향상되고 (-)렌즈와 마찬가지로 Axial height와 중심두께의 감소로 미용 상의 장점을 확인하였다. 최적화 과정을 통한 전면 비구면 렌즈는 비점수차와 왜곡수차가 측정 구면 렌즈보다 좋은 성능과 미용 상의 장점을 확인할 수 있다. 결론: 국내에서 시판되는 비구면 렌즈는 수차의 성능보다는 미용 상의 장점을 키우는 Axial height의 감소와 두께의 감소에 주안점을 둔전면 비구면 설계가 이뤄지고 있다. 최적화 설계이론을 통해 측정렌즈보다 향상된 수차성능과 미용 상의 이점을 모두 갖는 전면 비구면 안경렌즈의 설계를 하였다. 후면 비구면 렌즈의 설계를 통해 전면 비구면 렌즈보다 향상된 성능을 얻을 수 있음을 기대할 수 있다.

신상품 추천을 위한 사회연결망분석의 활용 (Social Network Analysis for New Product Recommendation)

  • 조윤호;방정혜
    • 지능정보연구
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    • 제15권4호
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    • pp.183-200
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    • 2009
  • 추천시스템에서 가장 많이 활용되고 있는 협업필터링은 고객들의 과거 구매이력을 기반으로 추천하기 때문에 새로이 출시되는 상품을 추천하는 것이 근본적으로 불가능하다. 이와 같은 협업필터링의 한계점을 극복하기 위하여 많은 연구자들은 추천 대상 고객이 선호하는 상품과 유사한 속성을 가진 상품을 추천하는 내용기반 필터링을 협업필터링과 결합한 하이브리드 추천기법을 제시하였다. 그러나 하이브리드 추천기법은 음악, 영화 등 속성 추출이 용이한 일부 상품의 추천에만 활용될 수 있다는 한계가 있다. 따라서 상품 유형에 관계없이 고객에게 신상품을 효과적으로 추천할 수 있는 새로운 접근방법이 제시될 필요가 있다. 본 연구에서는 사회연결망분석에서 관계 및 구조적 특성을 분석하기 위해 널리 활용 되고 있는 중심성 개념을 적용하여 상품간의 구매 관계를 파악한 후 이를 기반으로 신상품을 구매할 가능성이 높은 고객을 찾아 신상품을 추천방법을 제안한다. 추천 프로세스는 구매 유사도 분석, 상품 네트워크 구성, 중심성 분석, 신상품 추천 등 네 단계 절차로 나뉘어진다. 제시한 추천방법의 성능을 평가하기 위하여 국내 유명 백화점 중의 하나인 H백화점의 구매 데이터를 사용하여 실험하였다.

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공공R&D 이전기술의 사업화 성공요인 분석 및 성과제고 방안 (Commercialization Success Factors of Transfer Technology from Public R & D and Enhancing Performance)

  • 박지원;윤수진;박범수
    • 기술혁신학회지
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    • 제18권1호
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    • pp.28-48
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    • 2015
  • 공공 R&D 연구기관은 기업에게 좋은 기술공급처다. 그러나 낮은 사업화 성공률은 기업에게 고민꺼리다. 어떤 기술을 이전 받을 때 사업화 성공률을 높일 수 있을까? 본 연구에서는 대표적인 한국의 IT기술분야 공공R&D 기관을 대상으로 이전기술의 사업화 성공요인을 로지스틱으로 회귀분석했다. 분석 결과, 이전기술이 기업의 기존보유 제품과 연계성이 높고, 기술적 호환성이 높을수록 사업화 성공률이 높았다. 반면, 예상과는 달리 이전받을 기술의 개발과정에 기업이 공동연구로 참여한 경우보다는 독립적으로 기술이전 받을 때 오히려 상용화 성공률이 높게 나타났으며, 이전기술의 완성도는 유의한 영향을 미치지 않았다.

Worksite Marketing 상품과 언더라이팅 기법 (Underwriting Method of Worksite Marketing Product)

  • 김청년;정성완
    • 보험의학회지
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    • 제24권
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    • pp.97-117
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    • 2005
  • Internally Korean insurance market is that whole life products' growth are becoming slowdown that's why new insurance products have appeared on the market in consideration of consumer's needs recently. Externally domestic insurance market competitions has drifted from insurance industry to whole financial industry since bankasurance started. Life insurance companies should open up a new market to survive from severe competitions. Worksite marketing can be an alternative. An insurer make arrangements with an employer about an insurance terms which an insurer offers in Worksite marketing. Then eligible individuals enroll in the plans at their own discretion and pay 100 percent of the premium for coverage through payroll deductions. An employer doesn't need to pay extra money for additional benefit but can raise employee's loyalty and satisfaction of company through worksite marketing. An employee can be covered at discounted premium rate and less strict underwriting guidelines to an insurer compared to individual insurance. In developed countries specially U.S insurance market, Worksite marketing is getting very popular and growing rapidly due to the advantages. Worksite marketing has both individual insurance characters and group insurance characters. Individual insurance characters are that employees enroll in the plans at their own discretion and pay 100 percent of the premium for coverage. Group insurance characters are that actively at work and participation etc. An insurer have to reflect these two characters on Worksite marketing when an insurance company work out a plan for developing products and underwriting guidelines. When an insurer devise worksite products, one should consider participation level which means percentage of eligible employees participating. Participation is related to anti-selection. As we know underwriting is essential for every kind of insurance, especially underwriting plays major role in worksite marketing. We can see that in the below. Firstly, it has a function in calculation of premium rate. When calculate premium rate for worksite products underwriters have to estimate expected participation level and risk factors. So underwriters and acturies keep in close contact with each other. Secondly, underwriting methods are important. When an insurer underwrite worksite products, there are three kinds of underwriting methods. These are Simplified issue underwriting, Full underwriting and Guaranteed issue underwriting. Simplified issue underwriting typically requires no medical examination, but usually requires supplying satisfactory answers to one or several health and/or lifestyle questions. Full underwriting requires a complete medical history questionnaire that may further require an exam. Guaranteed issue underwriting means that coverage is issued without the employee having to provide evidence of insurability. When insurer set the GI limit are usually based on the type of industry, number of eligible employees, the average amount of coverage and participation level. In addition to insurer should have a clear definition of eligible employee on the insurance provision and application form. It will minimize possibility of trouble claims and anti-selection. An insurer also establish preexisting condition exclusion and special guidelines for late entrants. When an insurer introduce Worksite marketing to Korean insurance market, an insurer has to examine market research to analyze potential market and strategy of sales most of all. Also an insurer should review real situation of the U.S, England and Japanese market etc. There are a lot of new technologies about worksite marketing process that an insurer should learn. When an insurer consider many things which we explained it can be a real alternative.

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고추장 산업의 현황과 세계화 제안 (Present status of Kochujang, a fermented hot pepper soybean paste, and its globalization)

  • 신동화
    • 한국식품저장유통학회:학술대회논문집
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    • 한국식품저장유통학회 2005년도 아시안 푸드의 기능성과 세계화 전략에 관한 국제심포지움
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    • pp.1-23
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    • 2005
  • Kochujang, a fermented hot pepper soybean paste, is a spicy condiment mixed with red pepper, boiled rice and mold fermented soybean (as koji) which is then fermented for several months. It has unique taste of hot, sweet, salty and savory flavor by all mixed ingredients by fermentation, and is one of most famous Korean traditional foods. The scale of the kochujang industry is about 200 billion won in Korea, and 7.8 million dollars and 4,500 tons in exports. Although it is still not a large part of the food industry in Korea, the scale of soy products will increase because it is a major subsidiary food in our dietary life and has grown from a homemade to a mass produced product. Kochujang has the largest market in the scale of sales among fermented soybean products and has merit because of its domestic base and its ability to grow to an international market due to its unique fermented taste. In order to make kochujang an international food, it Is necessary to study the scientific development of kochujang and the diversity of products using kochujang that are fitted to the taste of people around the world. In addition, participation in various exhibitions and food fairs supported by the government should help to promote kochujang throughout the world. In addition, these should be actively supported by the related businesses. Red pepper, a major ingredient in kochujang, has been widely studied and shown to have a positive effect on the reduction of fat, on the strengthening of the immune system, and on active biological functions. A fermented spice like kochujang has been shown to be beneficial for the body due to the process of fermentation rather than from the red pepper itself. If we prove the various biological functions of kochujang with a particular taste and flavor, it will energize a new market. It is necessary for business to make a continuous effort supported fly the scientific world and by government policy, in order to introduce this traditional food to the world. In the present day, the kochujang market is now on a firm basis and has been activated in the field of its study. Now, it is possible to achieve the birth of a secondary international market by concentrating on these efforts.

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효율적(效率的)인 마아케팅 정보(情報) 시스템 구축(構築) 방안(方案)에 관한 연구(硏究) (A Study of Information Systems Development for Marketing Strategy)

  • 원두희
    • 산학경영연구
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    • 제4권
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    • pp.355-383
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    • 1991
  • 1. The Purpose of This study research: The focus of marketing until recently has simply been on sales which means the transfer of goods from the producer to the consumer and on profits therefrom. However, the excess supply of goods due to the expansion of the economy and the resulting fierce competition between companies have changed the nature of marketing. Maximizing consumers' satisfaction and establishing marketing mix strategies for market subdivision and penetration into the target market are now significant roles of the marketing manager. In addition, with regard to company management, information within the company which had been collected, managed and processed sporadically indegrated manner. The purpose of this research on marketing information systems in connection with the above will be to seek ways enabling us to create an efficient and integrated information system for an entire company. 2. The Method and Scop of This Stdudy: Marketing information systems, as a part of management information systems, shall be examined based on relevant theoretical literature. The research process shall be generally developed as follows: 1) The basic structure of the marketing information systems, including its fundamental purpose and necessity, shall be examined. 2) The method for a specific plan shall be presented through fundamental marketing strategy concepts and marketing decision-making. 3) A general model shall be presented based on examinations of various mod els used for marketing information systems and on research of the models' relationship with management information systems. 4) The direction of development shall be presented as the basis for gradual development following examination of the scope, pertinent issues, and means of improvement of the marketing information systems. 3. Summary and Conclusion: As the competition among the enterprises has become keen and thus the management of the contemporary enterprises shows the tendencies of uncertainty as well as complexity, all the managers must make the correct and prompt decision of their mind. Otherwise, the danger which will lead to and failure in the failure in the business may befall to the enterprise. Though computer system and information related techniques have the endless potentiality for the improvement of the enterprise, those are granted only to the enterprise which will be able to manage the computer system and information related techniques. In the contemporary industrial society, the need to a managerial information system has been increasing because all the complicated information can be stored, disposed and managed by the efficient method. And the marketing information system is also the integrated system which has been formed and developed through the efficient mixture of all the constituent elements including the definition of marketing research as the definition of the information system has been enlarged due to the reason shown above. The common point of the two systems is the man machine system functioning to help the efficient decision of the mind by introducing the computer system on the basis of user manager centered thought in order to provide informations to be useful in operation and management of the organization and the function of the mind decision. The purpose for the marketing information system lies in making the utmost use of marketing information available in the course of the mind decision. The reason why the contemporary enterprises necessitate the marketing information system are as follows: 1) The stages of the business operation are expanded wide to the world. 2) As the living standards of the consumers have been on the rise, the enter prise has to satisfy the consumer's "wants" than simple "needs".

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RFID 시스템에 적용시 안전한 보안인증 프로토콜의 모델검증 (Model Verification of a Safe Security Authentication Protocol Applicable to RFID System)

  • 배우식;정석용;한군희
    • 디지털융복합연구
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    • 제11권4호
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    • pp.221-227
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    • 2013
  • RFID는 IC 칩과 무선통신을 통해 다양한 개체의 정보를 관리할 수 있는 인식기술이다. 생산에서 판매에까지의 과정을 초소형 IC 칩에 내장하여 이를 무선으로 추적하는 기술로써 전자태그, 스마트태그 또는 전자라벨 등으로 불러지고 있다. 현재 의료, 국방, 물류, 보안 등에 응용하여 사용하기위해 적용 및 개발이 진행되고 있으나 구조상 태그의 정보를 읽어 들이는 리더와 정보를 제공하는 태그, 데이터를 관리하는 데이터베이스로 구성되는데 리더와 태그 구간이 무선구간으로 보안에 취약한 문제가있다. 따라서 취약한 부분을 해결하고자 보안프로토콜의 연구가 활발히 진행되고 있으나 구현부분이 어려워 정리증명 단계의 제안이 대부분이다. 이는 추후 다른 연구자에 의해 취약성이 발견되는 부분이 많아 실제시스템에 적용시 많은 어려움이 존재한다. 본 논문에서는 제안한 보안프로토콜을 CasperFDR 정형검증 도구를 사용하여 제안한 프로토콜의 보안성을 실험 검증하였으며 각종공격에 안전한 방식임이 확인되었다. 향후 실제 태그에 적용할시 보안성에 대한 안전보장 및 새로운 공격에 대한 안전성을 충족하였다.

소방에서의 도상훈련 기초자료 영상화작업 매뉴얼 개발 (Development of Video Work Manual for Rock-Drill Data In Fire Service)

  • 조재관;박희진;황인;권혜란
    • 한국응급구조학회지
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    • 제6권1호
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    • pp.103-128
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    • 2002
  • As a result of trying the various manufacturing methods considering the reality of manpower and equipments with this manual, the following standardized procedures and contents can be suggested. (1) Since tools presenting Rock-Drill data must formalize the order of explanation although explainers are different, it will be valid that it is configured by existing power point method rather than by web document type. Composition of contents are selected on the basis of defence card and survey and then 8 items including initial screen, peripheral conditions, mobilization route, general conditions, use and structure by floor, department of vehicle consideration in activities and end screen are included. (2) Making methods and cautions of data included and used in power point are as follows ; - It was most effective that objects of fire fighting and location of neighboring fire fighting water were expressed by electronic map and drawing of inner building was made by scanning it after paining general architecture drawing(plan by each floor) rather than using drawing tools of EXCEL program or CAD drawing. And it was helpful to simplify contents of architecture drawing to wall, stairs and gate in understanding them. - Photographing of video data should be taken to show available fire fighting facilities in fire, use of planned space and the whole inner structure of each floor from the inside of fire fighting buildings and to display play time between 10 sec. and 1 min, for obstacles to distance from adjacent buildings or passage of special vehicles and fire fighting water from the outside of the building. - File format of video data taken in this way is most suitable to use wmv(window media video) or asf(advanced streaming format) type in consideration of time required for export, screen quality, file capacity and play type in Rock-Drill through network. - Still screen(photo) is more effective to express the department of fire fighting vehicles or other equipments than using video. (3) In configuration work of power point, hyper link was used most and configured to see any part at any situation like web document and then uniformity of presentation order of power point was complemented. (4) In case of sales facilities with the area of $35.557m^2$, the time of 22 hours and 30 minutes for five days was taken with five persons. Therefore, when eight-hour works a day were calculated, the whole process of video work for Rock-Drill can be finished with three day works.

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패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도 (Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls)

  • 김지수;나영주
    • 감성과학
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    • 제23권1호
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    • pp.3-16
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    • 2020
  • 최근 패션 e 커머스 시장이 팽창됨에 따라, 온라인쇼핑몰시장이 급격히 증가하고 있으며 경쟁이 치열한 상황이다. 많은 유통업자들은 온라인 쇼핑몰에 뛰어들어 물류서비스 품질에 대한 노력을 기울이고 있다. 본 연구는 패션온라인 쇼핑몰에 대하여 고객만족도와 재구매율에 영향을 주는 물류서비스 품질이 무엇인지, 또 성별에 따라서 차이가 있는지 조사하였다. 200명의 온라인 쇼핑몰 이용자를 대상을 표집하였으며 SPSS25 패키지를 이용, 분산분석, 요인분석, t-test, 상관분석 등 통계 분석하였다. 그 결과, 반품이유에 따라서 성별에 따른 차이를 나타내었는데, 품질에 차이를 보이거나 다른 제품이 배달되어도 남성은 여성보다 반품을 덜 하고 있었다. 또 패션온라인 쇼핑몰에서도 반품물류서비스는 일반적인 물류서비스 요소와 동일하게 정보성, 신뢰성, 신속성 등 3가지로 나눌 수 있었으며, 이에 대한 평가와 고객만족은 정적인 상관관계를 나타내었으며, 이는 재구매 의도에도 유의한 영향을 미치는 것으로 나타났다. 셀렉 쇼핑몰이 반품이유, 재구매 의도와 만족도가 높은 반면에 전문쇼핑몰이나 일반 쇼핑몰은 비교적 낮은 것으로 나타났다. 반품물류 유통은 물류서비스의 품질과 구성요소 뿐만 아니라 잡지와 같은 정보를 제공하는 페이지 및 콘텐츠를 추가함으로써 고객의 만족도 및 재구매율이 높아질 것이다.

제조업의 국제화가 국내고용에 미치는 영향에 관한 연구 : 일본제조업 사례를 중심으로 (Impact of Internationalization of Manufacturing Industries on the Domestic Labor Market: The Japanese Manufacturing Industry)

  • 요시모토 코지;배일현
    • 유통과학연구
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    • 제13권4호
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    • pp.35-43
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    • 2015
  • Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.