• Asian Journal of Business Environment
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• 제4권2호
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• pp.23-29
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• 2014

Purpose - This study aims to find ways to create win-win market strategies for department stores, vendors, and customers by studying the operation of the Teukyakmeip system-the distinctive trade system of Korean department stores-and preceding cases. Research design, data, and methodology - We simultaneously examined various materials, analyzed preceding research, and interviewed department store managers (the parties to the Teukyakmeip transaction). Results - We examined whether the Teukyakmeip transactions are really beneficial to department stores, but unfavorable to vendors. Significant results emerge including figures and tables. Conclusions - Department stores will implement and develop the system to advance the win-win partnership by minimizing errors and drawbacks from the system.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.3169-3181
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• 2015

Nowadays, online word-of-mouth has become a powerful influencer to marketing and sales in business. Opinion mining and sentiment analysis is frequently adopted at market research and business analytics field for analyzing word-of-mouth content. However, there still remain several challengeable areas for 1) sentiment analysis aiming for Korean word-of-mouth content in film market, 2) availability of machine learning models only using linguistic features, 3) effect of the size of the feature set. This study took a sample of 10,000 movie reviews which had posted extremely negative/positive rating in a movie portal site, and conducted sentiment analysis with four machine learning algorithms: naïve Bayesian, decision tree, neural network, and support vector machines. We found neural network and support vector machine produced better accuracy than naïve Bayesian and decision tree on every size of the feature set. Besides, the performance of them was boosting with increasing of the feature set size.

• 산업공학
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• 제25권2호
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• pp.229-240
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• 2012

Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.

• 대한전기학회논문지:전력기술부문A
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• 제50권12호
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• pp.549-555
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• 2001

Due to the development of information technology, the operating power systems under the deregulated environment has the advantages of a introduction of the market function, a competition in sales and purchases of Power, as well as the difficulty of maintaining reliability on the same or high level with it in a monopolistic market. This paper presents a basic scheme of the congestion management in the Korea electricity market under the deregulated environment. We investigated some cases of the congestion management in the world and the effects of the congestion management in the power systems. A basic idea of the congestion management in the Korea is presented based on the analysis of transmission congestion management in the competitive electricity market.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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• pp.359-360
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• 2019

This paper proposes partial sharing and trading of digital content as a method of sharing blockchain idurium-based digital content. The platform has three characteristics and aims to improve the existing digital content sales platform. First, it increases the efficiency of sharing and trading through partial sharing and trading systems of digital content. Second, it will be built in the form of blockchain idurium-based smart contracts to ensure the accuracy of transactions. Third, it is possible to analyze the form factor of the comments by improving the grading system.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.143-165
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• 2020

The rapid growth of economic transactions generated by live streaming broadcasts ("LSB") has created opportunities for retailers to increase sales. However, little is known about what impact LSB celebrities have on customers and what causes LSB celebrities to become famous. This study aimed to fill this gap by studying the economics of LSBs. This study was conducted through a para-social relationship and attractiveness theory framework. Consequently, social and task attraction were assumed to be the antecedents of the para-social relationship that induced purchase intention. This study examined the impact of relationship rewards, self-disclosure, affective interactivity, informative interactivity, and the amount of information provided on purchase intentions through LSB. Celebrities can use the results of this study to enhance their appeal to fans and promote customers' purchase on e-commerce. This study contributed to the IS field by investigate the impact of para-social relationship on the online shopping context.

• 정보처리학회논문지D
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• 제9D권2호
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• pp.215-226
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• 2002

미디어의 발달과 생활 패턴의 변화를 토대로 새롭게 나타나고 있는 다양한 판매 패턴들을 분석하는데 있어 단일한 분석 방법을 적용하는 것은 효과적이지 못하다. 특히 신선 식품이나 기념일 주변에서 집중적인 매출이 발생하는 품목들은 제한된 시간 내에 판매를 최대로 해야 하는 시간적 제약을 갖는다. 그러나 기존의 연관규칙 탐사 기법은 대규모 거래 데이터베이스로부터 반복적 스캔 연산을 통해 연관규칙 탐사를 수행하기 때문에 제한된 시간안에서 빈번히 필요로 하는 패턴을 분석하기에는 비효율적이기 때문이다. 따라서 이 논문에서는 시간 제약을 갖는 특수한 판매 패턴에 대한 실시간 연관규칙 탐사가 가능하도록 하기 위해 트리거와 저장 프로시져를 이용한 점진적 후보항목 관리 모델을 제안한다. 아울러 이 논문에서는 제안 모델의 구현 및 실험을 통해 그 성능 특성의 분석도 수행한다. 특히 이 논문에서 제안하는 방법은 이중 해쉬 기법을 이용함으로써 연산의 성능을 향상시킨다.

• 한국콘텐츠학회논문지
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• 제14권10호
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• pp.279-286
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• 2014

최근 농산물 전자상거래의 거래액은 지속적으로 상승하고 있으나 농산물을 취급하는 전문몰의 거래액은 감소하고 있는 실정이다. 농산물의 다양한 유통구조에 따라 판매 가격의 차이가 발생하고 있고, 이러한 차이가 소비자들의 구매결정에 영향을 미치고 있다. 본 연구에서는 지방자치단체 농산물 쇼핑몰의 운영 개선 방안을 도출하고자, 영향요인을 품질, 배송, 가격으로 하여 만족과 재구매의도에 미치는 영향에 관하여 검증하고자 하였다. 검증 결과 품질, 배송, 가격이 만족에 유의한 정(+)의 영향을 미치고, 가격과 만족이 재구매 의도에 유의한 정(+)의 영향을 미치지만, 품질과 배송은 재구매의도에 유의한 정(+)의 영향을 미치지 못하는 것으로 나타났다. 영향요인으로 제시한 변수 중 가격에 가장 민감하게 반응하는 것으로 나타나다. 지자체 쇼핑몰의 운영 개선 방안으로 (1) 정확한 제품 정보의 전달, (2) 지속적인 운영 관리, (3) 다양한 이벤트 실시, (4) 소비자에게 다양한 혜택 제공, (5) 다양한 제품 구성, (6) 적절한 판매 방법의 선택, (7) 삼품 검색의 용이성 제공이 필요하며, 상대적으로 다양한 혜택 제공과 검색 용이성이 중요한 것으로 사료된다.

• 무역상무연구
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• 제66권
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• pp.25-46
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• 2015

The purpose of this paper is to provide a legal implication about conformity of goods in the international commercial transactions. There are so many legal relationship after the formation of contract. The most of important thing among the obligations of seller is to provide conformal goods which are of quantity, quality and description required by the contract and which are contained or packaged in the manner required by the contract. If seller violate above duties, seller take the warranty liability. However, CISG describe the conformity of the goods instead of the warranty as follows. First, CISG Art.35(1) states standards for determining whether goods delivered by the seller conform to the contract and Art.35(2) describes standards relating to the goods' quality, function and packaging that, while not mandatory, are presumed to be a part of sales contracts. Article 35(2) is comprised of four subparts. Two of the subparts (article 35(2) (a) and article 35(2)(d)) apply to all contracts unless the parties have agreed otherwise. Second, CISG Art.36 and 38 deals with the time at which a lack of conformity in the goods must have arisen in order for the seller to be liable for it. If seller lack of conformity becomes apparent only after that time, seller is liable for a lack of conformity existing when risk passed to the buyer. Third, CISG Art.49 describe that a buyer who claims that delivered goods do not conform to the contract has an obligation to give the seller notice of the lack of conformity. The most of important things about CISG articles and precedents is that buyer is aware of the lack of conformity and notice it to seller. Failure to satisfy the notice requirements of article 39 eliminates a buyer's defence, based on a lack of conformity in delivered goods, to a seller's claim for payment of the price. Consequently, parties of contract had better agree to the notifying times about lack of conformity. Also, If seller fined the non-conformity, seller has to notify this circumstance to the buyer within short period or agreed time.

• 스마트미디어저널
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• 제9권4호
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• pp.91-96
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• 2020

블록체인은 거래의 기록인 트랜잭션을 관리하는 중앙서버 없이 분산네트워크에 참여하고 있는 모든 노드가 그 거래의 내용을 각자 관리하는 기술이다. 특정 기간의 거래 기록을 담고 있는 블록은 이전 블록에 대한 해쉬 값을 참조하여 블록체인에 연결되고, 새로운 블록이 추가된 체인은 다시 모든 노드와 공유한다. 기존의 인증서를 이용한 트랜잭션이 핀테크를 거쳐, 가까운 미래에는 블록체인을 이용하는 응용의 등장이 예상된다. 본 연구에서는 기존 모델의 문제점 등을 분석하고, 앞으로 도래될 블록체인을 적용한 거래모델을 제안한다. 다양한 응용 중에, 본 연구에서는 4차 산업혁명을 이끌 주제 중에서 에너지 판매시장을 목표로 거래모델을 전개한다. 제안한 모델의 분석결과, 기존의 방법보다 안전한 에너지 판매 거래의 가능성을 확신할 수 있었다.