• 제목/요약/키워드: Sales Stage

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이동형 무대장치 활용을 통한 무대 공간성 창출 방안 연구 - 뮤지컬 <레미제라블>을 중심으로 - (A Study on Creating Stage Spatial Effects through the Utilization of Mobile Stage Sets- Focusing on the Musical <Les Misérables> -)

  • 박철현
    • 문화기술의 융합
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    • 제9권3호
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    • pp.391-398
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    • 2023
  • 본 연구는 대규모 뮤지컬 작품에서 필요로 하는 물리적 공간성과 극장 시설의 제약 없이 소극장에서 이동형 무대장치를 적용하여 공간성 창출 가능성을 중심으로 진행되었다. 국내 뮤지컬 시장에서는 대규모 뮤지컬의 성장세가 지속되고 있고, 이러한 배경을 바탕으로 본 연구에서는 이동형 무대장치를 기획하고 설계하여 대규모 뮤지컬 작품의 실습을 통해 소극장에서의 대규모 뮤지컬 작품을 공연 가능성을 분석하였다. 이를 위해 국내 뮤지컬 시장의 작품 분포를 분석하고, 대학 뮤지컬 교육에서 대규모 뮤지컬 작품 진출을 위한 환경 조성을 위해 공간성 창출 방법을 제시하였다. 이동형 무대장치는 고대 연극의 무대장치인 페리아크토이의 원리를 중심으로 옥외광고에 활용되는 페리아크토이의 정보전달의 특성과 뮤지컬 <노트르담 드 파리>의 이동형 기둥, 뮤지컬 <빨래>의 이동형 무대장치의 특성을 바탕으로 4면으로 구성된 기둥 형태의 이동형 무대장치로 제작되었으며, 이를 뮤지컬 <레미제라블>에 적용하여 공간형성과 인물의 내면 상태, 극의 분위기 형성을 위한 적용 가능성을 도출하였다. 본 연구는 대학 뮤지컬 교육에서 대규모 뮤지컬 작품의 공연 기회를 제공하는 것이 뮤지컬 산업과 교육의 발전을 위한 기반이 될 것으로 기대하며, 이동형 무대장치의 활용을 통해 소극장에서의 대규모 뮤지컬 작품을 공연의 적용 가능성을 제시하였다.

원산지표시위반 수입물품 유통으로 인한 피해의 연구 (A Study on Damage from the Distributed Imports with the Infraction of the Country of Origin Indication)

  • 정재완
    • 무역상무연구
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    • 제50권
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    • pp.251-275
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    • 2011
  • This study represents the current situation on the Korean Government's investigation into the imports with the infraction of the country of origin indication law, showing how much those imports affect the purchasers as well as the domestic competitors in Korea. According to the HS 4 unit, the range of imports with the country of origin indication should be 55.2% of all imports, but it turned out there were actually 87.6% of them, according to the number of the import declarations in the first half year of 2010. The government's investigation on the infraction of the country of origin indication is conducted in the stages of customs and distribution into market. As a result of recent 4 years government's investigation into the imports with the infraction of the country of origin indication, the rate of inspection was averagely 3.6% of the reported number of imports in the stage of customs, the rate of the infraction of the country of origin indication cases was 0.14% of the total reported number, and 3.85% of the total actually inspected number. The investigation in the stage of distribution was below 20% level of the stage of customs inspection, on the number of caught cases basis. A survey of 4 categorized imports such as Watches, Tools, Glasses frames, and Clothes, which are assumed to happened frequently with the infraction cases, shows that the decreased sales rate of the domestic competitors was averagely 18.8% and the extent of the damage on consumers was 34.7% of the purchased prices, with both rates resulted from the investigation in the stage of distribution into market.

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해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안 (A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce)

  • 김진백
    • 수산경영론집
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    • 제35권1호
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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APQP와 DFSS를 연계한 자동차부품연구개발 단계에서 품질보증에 관한 연구 (A Study on Quality Assurance in Auto-parts Research & Development Stage with APQP and DFSS)

  • 이강인;김재휴
    • 품질경영학회지
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    • 제39권1호
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    • pp.131-140
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    • 2011
  • Today, due to the global recession car sales have been decreased rapidly and auto makers are competing continuously to expand their market share. Automakers are struggling in order to secure competitive cost and quality through continuous cost reduction and quality innovation activities to win in the competition. In this situation, auto parts makers are trying to reinforce price competitiveness by reducing COPQ (Cost Of Poor Quality) in the mass production stages by securing the quality of components in advance from the design stage through DFSS (Design For Six Sigma) activities which is 6 sigma approach in the R&D field. However, auto parts makers have been undergone various confusion, feeling difficulties to get interrelationship among various activities. Thus, this study is going to suggest approach method for much more effective R&D activities by securing interrelationship between ISO/TS 16949 system established in the auto parts industry and DFSS activities.

창업초기 인터넷쇼핑몰의 신뢰형성요인 (Factors of Trust Building of Internet Shopping Mall in Initial Start-up Business)

  • 김영호
    • 한국콘텐츠학회논문지
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    • 제7권10호
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    • pp.221-228
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    • 2007
  • 창업보다 중요한 것은 어떻게 기업을 유지, 발전시키느냐의 문제이다. 그러므로 창업초기에 기업의 신뢰형성 문제는 이후 기업경영 성패를 좌우하는 요인이 되고 있다. 따라서 본 연구에서는 창업초기 인터넷 쇼핑몰에서의 신뢰형성에 영향을 주는 요인이 무엇인가를 분석하여 마케터들이 인터넷 쇼핑몰에 대한 성장전략 수립에 도움을 주고자 하였다. 선행연구를 통해 신뢰의 개념, 인터넷 환경 하에서의 소비자 구매행동과 신뢰형성 요인에 대한 요인들을 정리하였다 연구목적을 달성하기 위해 가설의 설정과 검증을 실시한 결과 정보품질, 웹디자인, 쇼핑 편의성이 초기신뢰에 영향요인으로 나타났다.

공급사슬에서 채찍효과 관리를 위한 분석도구의 개발 : 정량화 모형과 의사결정지원시스템 (Development of Analytical Tools for the Bullwhip Effect Control in Supply Chains : Quantitative Models and Decision Support System)

  • 심규탁;박양병
    • 산업경영시스템학회지
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    • 제32권1호
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    • pp.117-129
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    • 2009
  • The bullwhip effect is known as the significant factor which causes unnecessary inventory, lost sales or cost increase in supply chains. Therefore, the causes of the bullwhip effect must be examined and removed. In this paper, we develop two analytical tools for the bullwhip effect control in supply chains. First, we develop the quantitative models for computing the bullwhip effect in a three-stage supply chain consisted of a single retailer, a single distributor and a single manufacturer when the fixed-interval replenishment policy is applied at each stage. The quantitative models are developed under the different conditions for the demand forecasting and share of customer demand information. They are validated through the computational experiments. Second, we develop a simulation-based decision support system for the bullwhip effect control in a more diverse dynamic supply chain environment. The system includes a what-if analysis function to examine the effects of varying input parameters such as operating policies and costs on the bullwhip effect.

제품디자인의 시장성 평가방법 연구 (A Study on the Evaluation Method about Marketability of Product Design)

  • 이문기
    • 디자인학연구
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    • 제14권1호
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    • pp.93-101
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    • 2001
  • This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

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양식넙치 산지-도매가격간 비대칭적 가격전이 분석 (Asymmetric Transmission between Producer and Wholesale Prices in Farmed Olive Flounder Market)

  • 이헌동;마창모
    • 수산경영론집
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    • 제51권4호
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    • pp.69-83
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    • 2020
  • The purpose of this paper is to empirically investigate whether asymmetric price transmission exists in the distribution stage of farmed olive flounder market. For the analysis, time series data were used for the producer prices of Jeju and Wando, and the wholesale prices of Incheon, Hanam and Busan. Through the Granger causality test, the causal relationship from the producer price to the wholesale price was derived and the asymmetric price transmission was analyzed using the autoregressive distributed lag model (ARDL). As a result of the analysis, it was found that there is a phenomenon of 'positive asymmetric price transmission' from the producer price to the wholesale price. This result can be one evidence that excess profits are received in the intermediate distribution stage, and can be said to be a result showing the incompleteness and inefficiency of the distribution structure of the farmed olive flounder. In the future, it is required to establish an information-sharing system in all stages of production, distribution, and consumption that can create a competitive environment for distribution participants and resolve information asymmetry. Also, it is necessary to review the distribution center specializing in live fish from the viewpoint of the establishment of new distribution channels and sales diversification strategy under the rapidly changing fisheries environment.

연구개발 집약도가 높은 쇠퇴기 기업들의 원가행태 (Cost Behavior of Decline-Stage firms with High R&D Intensity)

  • 오상훈;이성욱
    • 아태비즈니스연구
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    • 제12권3호
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    • pp.397-415
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    • 2021
  • Purpose - The purpose of this study is to analyze the cost behavior of firms, taking into account both high R&D intensity and situations in which R&D activities are likely to be performed efficiently. Design/methodology/approach - During the sample period from 2002 to 2019, regression analysis is conducted on the manufacturing firms with December fiscal year listed on KOSDAQ. The degree of R&D expenditure was measured by R&D intensity. The efficient R&D situation is measured as the decline stage firms in the KOSDAQ market, which are relatively smaller than the KOSPI market. Findings - Firms in the decline phase and high R&D intensity showed the cost stickiness. Because these firms anticipate an optimistic future, they do little to cut current costs even if their current sales decrease. Research implications or Originality - Firstly, it is confirmed that both the extent of R&D expenditure and the situation in which R&D will be effectively performed are important in the study of cost behavior. Secondly, we present a new perspective on strategy research that favors the use of cost advantage strategy related to cost anti-stickiness for the decline firms.

벤처기업 창업자의 창업경험, 비즈니스 모델 혁신 및 자금조달이 초기 성과에 미치는 영향 (The Effects of Entrepreneurial Experience, Business Model Innovation and Financing on the Performance of New Ventures)

  • 이종선;박상문
    • 아태비즈니스연구
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    • 제15권1호
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    • pp.179-192
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    • 2024
  • Purpose - The purpose of this study is to examine the effect of entrepreneurial experience, business model innovation and financing on new venture performance. Design/methodology/approach - This study analyzes survey data on new ventures in Korea and investigated research hypothesis by multiple regression analysis. Findings - Founders' prior startup experience have different impacts on performance depending on whether they had a successful or failed startup. Successful experience has a positive impact on early performance, while failure experience has a negative impact. Business model innovation shows a positive and significant relationship with early performance. External financing has different effects depending on the type of funding source and performance variables. VC funding is positively related to employment creation, while government R&D funding is negatively related to sales volume. Research implications or Originality - This study confirms that the impact of entrepreneurial experience on early performance varies depending on the characteristics of successful and unsuccessful entrepreneurs. It also empirically confirms that business model innovation has a significant impact on early performance. We empirically examine the relationship between various external financing sources of venture firms and early performance. Since the effects of entrepreneurial experience, business model innovation, and external financing on early stage performance may be different, entrepreneurs should consider these relationships when pursuing early stage business opportunities.